2013 media guide pitch
TRANSCRIPT
Who is
In short, Campfire is a story telling company. We eat, sleep and breathe engaging imagery. We focus on the little things that make a story unique in order to build a tangible bridge between a message and those that need to hear it. Our Team is carefully selected to create an atmosphere for personalities to thrive and creativity to flourish.
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CASE STUDY MENU
Travel Indochina
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Austria Tourism
Case Study 1:
Walking Tree Travel is a high school volunteerProgram that facilitates Adventure Travel andVolunteer Projects in Costa Rica, Peru, Guatemala,Nicaragua, Mexico, Senegal and China.
The Problem:Walking Tree needed to reach thousands of HighSchools in America to raise awareness about theirSummer Volunteer programs.
The Strategy:The project was broken into two phases.
Strategy: Walking Tree TravelThe project was broken into two phases.
PHASE ONE:
We started by creating five country videos,including thousands of still images. We highlightedthe opportunity and experience Walking Treeoffered their students. Combining the power ofan aggressive online marketing campaign anddistributing Media packets to the thousands ofhigh schools in the United States, Walking Tree wasable to share their story more efficiently and to alarger audience. 1
Strategy: Walking Tree Travel
PHASE TWO:
We expanded the use of digital media andmaximised the power of social media.We created a Media Guide Internship programthat mobilized professional filmmakers/photographers to document their studentsexperience. 2
THE TRIPOF A LIFETIME
THE PHOTOS TOREMEMBER IT
THE VIDEO TO RE-LIVE IT
Media Guide Program
Who is a Media Guide?
Media Guides are young professional filmmakers & photographers. each one of our guides has been hand picked from a select group of Industry professionals. The Guides serve as embassadors of your brand and can either join travel Programs to document the journey of your travellers or travel independently.
What’s a Media Pack ?
homestay family Portraits of each participant
portraits of the participants working on the service project
Individual portraits and headshots of the participant Group shots throughout the
program
And More...
Photo & Video blog updates so students and family can experience it from home
7-10 Minute Mini-Movie for students to re-live the highlights of the Program again and again
Results: Walking Tree Travel
Delivering nearly 100 videos & over 25,000 images in the last 3 years WT has equipped their students & Alumni with high quality imagery to tag, tweet, post, re-post and share with high schoolers nation-wide. Students have flooded facebook with branded content, delivered countless classroom presentations, and shared their experience thanks to the thousands of images & videos created by the Media Guide Program.
Walking Tree was able to harness, “word of mouth” advertising, and the program has adoubled in size.
Case Case Study 2:
Case Study: Travel Indochina
The Hurdle: TIC offers a truly unique travel experience using Small Group Journeys and wanted to capture the essence of how they travel in an authentic way.
Objective: Develop an extensive library of stills & video footage in order to create an ongoing dialogue with past, present & future travellers.
Solution: We implemented our Media Guide Program, packed our bags & documented the journey as it happened. This allowed Campfire & TIC to streamline production costs and develop a cohesive plan. Together we we able to create engaging content with TIC’s clients, hear their stories and give TIC travellers a voice to share their experience. Now TIC is utilizing branded video content & Still imagery to tell their story all over the web. Media has become the cornerstone of their campaign.
How did they do it?...
THE TRIPOF A LIFETIME
THE PHOTOS TOREMEMBER IT
THE VIDEO TO RE-LIVE IT
Media Guide Program
Action Plan: Travel Indochina Branded Video & Distribution {“Prep it & Plan it” “Shoot It”
Key Components ofTravel Indochina:
•Story•Demagraphics•Prioritize Countries•Special Features•Timelines•Cost
•Using DSLR cameras we travel light and blend in. no big crews! •We shoot stills & video,
matching medium for the moment.•joining a group “levels
the playing field” & builds trust with passengers.
Using current itineraries we were able to take the hassle & time out of pre-production.
Content Breakdown & Distribution”Branded Video & Distribution
Views75k
•County profiles• Itinerary Outlines•Special Features•Leader Bios•Company Values•hotels, restaurants, vendors •Customer Testimonials
{“Channel it”“Break it Down” “Share It”
... ...
a years worth of custom content for your brand
Case Study 3:
Austria Tourism: The Project: Create 6 videos for the Austria TourismBoard (5 city overviews, 1 country overview)
The Objective: Deliver 35 videos!! (5 city overviews, 1 country overview and additional 29 blog videos)
The Plan: Campfire teamed up with Tripfilms host, Kelley Ferro, on a 10-day shoot around the beautiful country of Austria. We added to the journey with daily updates and video blog posts throughout.
1 Campaign (10days) = 35 Videos
{Niche ChannelsAirline PartnersTripfilmsVimeoetc...
Blogstravel sitesSocial Liftinglocal BusinessesCross Promotion
Traditional Distribution Channels:
x
Case Study Wrap Upwe love what we do & you will too.
This is just a few of the projects that we’ve worked on over the years, so if they doesn’t suit you or you have any questions, don’t hesitate to get in touch,
Thanks for you time & we look forward to hearing from you soon.
All the best, Team Campfire