2013 mission possible recap

2013 Event Summary

Mission: Possible raises funds and awareness for our community while targeting young adults.

The 4TH annual Scavenger Hunt and Adventure Racechallenged teams to raise pledges and then participate in fun‐oriented physical and mental challenges that highlight the amazing non‐profit programs supported by the United Way of Chittenden County.

– Volunteer‐driven, in collaboration with United Way of Chittenden County

– Focused on youth and young adults

OVERVIEW MissionPossibleVT.com

4th Annual Mission: Possible• Sunday August 18, 2013• Throughout Burlington and its Waterfront (Maritime Festival)• 28 participants (14 teams) ‐ 40% increase vs. 2012• Over $13,000 in team pledges raised ‐ 30% increase vs. 2012• We involved another 25 UVM student volunteers• New this year:

– The Mission Possible Non‐Profit Open House took place on the same date at 7 local non‐profits

– New website– Launched a logo and branding design contest with Burlington

Young Professionals in May and June

RECAP MissionPossibleVT.com

Game Day: Participants were challenged with fun clues...

Pre Event: Team members used our online tool to gather pledge support of the cause

– Over $13,000 raised in 2013, and over $37,000 in four years


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Game Day: Participants were challenged with fun clues...


• Education: ‐ Clues led to 7 non‐profits’ educational activitiesBoys & Girls Club, Sara Holbrook Community Center, Chittenden Food Shelf, King Street Center, YMCA, COTS, United Way of Chittenden County

• Event promotion:– New site: MissionPossibleVT.com – > 1,300 visits in 2013– www.facebook.com/missionpossiblevt ‐ 140 followers– http://www.crowdrise.com/missionpossiblevt– United Way email marketing, PR and social media efforts– Event email marketing, PR and social media efforts – Lake Champlain Maritime Festival marketing inclusion– Promotion of the “Mission Possible Design Contest”– Race Specific Promotion

• Recruiting flyer used for promotion– Event flyer / poster – 500 distributed– Non‐Profit Open House Specific Promotion:

• 4 print ads in Burlington Free Press• A ‘non‐profit map’ featured open houses


Corporate involvement – Case Study– Fuse has used Mission Possible to

promote volunteerism, giving, advocacy and leadership among staff

– 2013 involvement included:• Several staff volunteered with the event• 4 employee teams completed• Incentives were offered to employees who

supported the program– Raffle for free vacation day for staff who donated– Company‐wide ‘half‐day Friday’ if 90%+ staff

donation support– Branded promotional item (water bottle) for Fuse

team participants

– Outcome:• Positive team building among Fuse staff• >90% employee donation rate to the event• Staff created a pre‐race bike tuning event / fund

raiser• Fuse fostered involvement of other businesses• Staff feel connected to the event and cause

RECAP

Post Event Participant Survey – Of 28 scavenger hunt participants, 15 responded to our post‐event survey


Participant Post Event Survey Response


Looking toward 2014…– The event will take place in August, 2014 [Date TBD]– We invite you to help shape the future of Mission Possible.

• Include Mission Possible as one of your company’s annual employee engagement and community programs

• Help us recruit volunteers from your staff (marketing, event planning, project management, networking, event day help, etc.)

• Rally employees around this fun, relevant cause

• Encourage and incentivize employee participation – to form teams and raise funds

Sponsors: Thank you to our 2013 sponsors providing support, funding, food donations and prizes!


2013 mission possible recap

Marketing