2013 new braunfels edc overview
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TRANSCRIPT
Growing Opportunities.
Building Communities.
2013 Economic Development Overview
BuildNB Organizational Structure
• City and 4B Board– Aka New Braunfels Industrial
Development Corporation– Percentage of sales tax– Governed by law
• EDF– Private Donations
• BuildNB brand
BuildNB Organizational Structure
Bring New Dollars into the Economy:
Tourists & Visitors
Companies Selling Products or Services Outside of the Local Economy
Transfer Payments
Primary Employers
Local Suppliers
Retail and Service Sector
The Local Economy
Target Industries
• Aviation-Related Activities
• Healthcare / Medical Technologies
• Data Centers
• Logistics/Distribution
• Telecom/Information
• Specialty Foods
• Automotive Suppliers
• Music Industry
• Advertising• Directory Listings• Google Listings• Site Selection Magazine• Southern Business & Development• Texas Wide Open for Business
• Bus/FAM Tour
• Campaigns• New Medical/Clean Rooms • Hit Pay Dirt – Data Centers
• EDF• Newsletters• Quarterly• Members, prospects• Profile on local business
• Flyers/Brochures• Demographic Profile• Industry Specific• Prospect Packet
Marketing• New Braunfels Prospector
• Property Database• Zoom Prospector• Flickr
• Presentations
• New Braunfels Manufacturer’s Assc. • Service Organizations• Realtors Association
• Promotional Items
• Tradeshows (see next slide)
• Social Media• Facebook /Twitter/LinkedIn• Slideshare• Youtube• HootSuite
• Website
• Data/Trends• Updated News/News Releases• Upcoming Tradeshows
Advertising/Publications
Marketing Campaigns
Social Media
Tradeshows/Mission Trips
Tradeshow Date EndDate Attendees Location
Data Center World 4/28/2013 5/3/2013 10/35 Las Vegas
WEDA Promat 1/24/2013 1/24/2013 WEDA Chicago
TX One Mission -Los Angeles 2/1/2013 February TX1 Los Angeles
WEDA Plastec West 2/12/2013 2/14/2013 WEDA Anaheim
TEDC 2/27/2013 3/1/2013 Indv. Austin, TX
Texas One Board Mtg 3/1/2013 March 10/35 Ft. Worth, TX
TX One Mission - DC/SC 3/1/2013 March TX1 DC/SC
WEDA Plastec South 3/6/2013 3/7/2013 WEDA Orlando, FL
IAMC 3/16/2013 3/20/2013 Indivdual Charleston, SC
WEDA - MRO 4/16/2013 4/18/2013 WEDA Atlanta
Texas One Bio Conference 4/22/2013 4/25/2013 TX1 Chicago, IL
TX One New York 06/18/2013 06/20/2013 TX 1 NYC
WEDA Windpower Conference 5/5/2013 5/8/2013 WEDA Chicago
ICSC - Las Vegas 5/19/2013 5/22/2013 Indivdual Las Vegas
Texas One Board Mtg 6/1/2013 6/1/2013 Tx1 Austin, TX
TX One Mission – LA 06/03/2013 06/04/2013 TX 1 LA
TEDC Spring Conference 6/5/2013 6/7/2013 Indiv. Frisco
WEDA Design and Manufacturing 10/15/2013 10/16/2013 WEDA Houston
TEDC Annual Conference 10/16/2013 10/18/2013 Indv. San Antonio
NBAA 10/22/2013 10/24/2013 10/35 Las Vegas
WEDA Process Expo 11/3/2013 11/6/2013 WEDA Chicago
CCIM November November 10/35 San Antonio
ICSC - Texas November November 10/35 Dallas
Texas One Board Mtg December December TX1 Austin, TX
Partnerships
• With Seguin Economic Development Corporation• Split costs with marketing/tradeshows
• Alamo Area Council of Governments (AACOG)• Austin/San Antonio Corridor Council• Commercial Realtors• Guadalupe Valley Electric Co-op (GVEC)• Japan America Society of San Antonio (JASSA)• Texas WorkSource Solutions - Alamo• New Braunfels Manufacturing Association (NBMA)• Texas Office of Economic Development and Tourism
(TOEDT)• Texas Chamber of Commerce Executives (TCCE)• Texas Economic Development Council (TEDC)• UTSA SBDC
Partnerships
• Traffic Counts• Demographic Profile• Census – ACS 2012• Economic Indicators• Annual Benchmark Survey• New Braunfels Prospector
• Demographics by radius• Consumer expenditures• Employee Wages• Business Counts
Available Resources
• Small Business Services• SBDC• Business Trade Show • Small Business Week • NB Business University• Business Advisory
Sales Tax Revenue
• Sysco Foods• Resolute Health• Ernest Health• TXI Expansion• Buc-ees• Airport Infrastructure• National Flight Services• Veramendi• Boracay• Caterpillar• City Economic Development Strategic Plan
Initiatives (2012-2016)
New Developments