2013 nibs exhibitor brochure

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SEPT. 12-15, 2013 NEWPORT, RHODE ISLAND IF YOU HARBOR A PASSION FOR SELLING BOATS AND BOATING PRODUCTS, THERE’S ONLY ONE PLACE TO BE. NEWPORTBOATSHOW.COM

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2013 Newport International Boat Show Exhibitor Brochure

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Page 1: 2013 NIBS Exhibitor Brochure

SEPT. 12-15, 2013N EW P O RT, R H O D E I S L A N D

IF YOU HARBOR A PASSION FORSELLING BOATS AND BOATING PRODUCTS,

THERE’S ONLY ONE PLACE TO BE.

N E W P O R T B O A T S H O W . C O M

Page 2: 2013 NIBS Exhibitor Brochure

SEPTEMBER 12-15, 2013NEWPORT, RHODE ISLAND

Page 3: 2013 NIBS Exhibitor Brochure
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NEWPORT IS POWER, SAIL & EQUIPMENTAttendees know they’ll find a full range of powerboats and sailboats all together in Newport and, with over 700 boats on display, they expect to find virtually every manufacturer represented. For easy navigation, powerboats can be found in the South Basin and sailboats in the North Basin at the Newport Yachting Center, as well as a Downeast-style boat section at Newport’s famed Bannister’s and Bowen’s Wharves. Luxury yachts up to 80 ft., center console and sport fishing boats can also be found throughout the show site. �ere’s an extensive variety of equipment and accessories, as well as marine services, in a venue that can handle thousands of exhibitors. With more than 13 acres of display space on land and in the water, Newport is bigger than any other boat show from New Jersey to Boston.

NEWPORT IS THE PLACE TOMEET YOUR MARKET

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NEWPORT IS THE NORTHEAST�e oldest and most prestigious in-water boat show in New England is also the first choice for boaters in the New York Metro Area, including Long Island, Westchester, and Fairfield County, CT. In fact, visitors from around the country and the world can be found at the Newport show. And they come with an average household income over $165,000, an average household net worth over $1.4 Million, plus 67% already own one boat and half are looking to buy!* Newport itself is another reason for the show’s success. With a colonial village in the background and a yacht-studded ocean in the front, visitors can enjoy gourmet dining, lavish accommodations, historic landmarks and elegant boutiques.*Results of independent surveys by Performance Research.

WHATEVER YOU HAVE TO SELL,THIS IS THE PLACE TO “SHOW AND SELL” IT!

Page 7: 2013 NIBS Exhibitor Brochure

ATTENDEE DEMOGRAPHICS*Attendees of the Newport International Boat Show are mature, well-educated adults with varied interests and active lifestyles.�ey are technologically savvy, financially stable, and are consumers of high-end, quality products.

53%said primary reason for attending

NIBS is to shop/purchase/comparea specific product, service or boat

50%visit other boat shows

and sailing regattas

37%are members of

a yacht club

67%own at least

one boat

23%own waterfront

property

69%are 30-59 years old

66%made a purchase at the

Show, and of them:

48%spent $100-$499

26%spent over $500

62:38Male:Female Ratio

Male Female

47%have a household income

of $100k - $199,999

23%have a household income

of $200k or higher

$100-199k

Under$100k

$200kor higher

*Based on research completed by Performance Research during all four days of NIBS 2011.

rated NIBS asexcellent or good for making meaningful

connections to people and products

81%

have a more positive impression of

companies’ products seen at NIBS as

compared to other shows

64%

Page 8: 2013 NIBS Exhibitor Brochure

NEWPORT IS NEW PRODUCTSBeing the first major show of the fall boat show season, manufacturers have long made Newport the place to launch their new boats and boating products. Together with Cruising World, Sailing World and Yachting magazines, the Show recognizes boats in divisions Under 30’ and 30’ and Over, as well as products used for boat operation or for boating safety… before the event in a special magazine insert, during the Show with special identification and activities. Awards are given for Best New Powerboat, Best New Sailboat and Best New Boating Product. In addition, public vote determines the winner of the People’s Choice Award for Best Overall Debut. If you’re debuting a new boat or boating product, debut it in Newport!

Page 9: 2013 NIBS Exhibitor Brochure

NEWPORT FOR NEW PRODUCTSPROGRAM FEATURES & BENEFITS

Accepted Applicants will receive the following:

• Inclusion in special NFNP insert in national industry publications Cruising World, Sailing World and Yachting magazines

• A “NFNP Nominee” logo and news release that can be used to promote the new boat or product in your advertising and PR

• A special listing in the Show Directory as well as the Show and magazine websites

• Show display decorated with NFNP balloons signifying exhibit is a “must-see” by the thousands of attendees

Winners will receive:

• Banners/Citations to display during the Show and at other events in the future

• Additional publicity on the Show and magazine websites, hometown newspapers and other industry publications

• A “NFNP Winner” logo for continued promotion of your accomplishment all year long, in your advertising and on your website

For program criteria and application, please visit our website at newportboatshow.com.

Page 10: 2013 NIBS Exhibitor Brochure

SHOW DISPLAY RATES*Water Space:Stern: $7.30 sq. ft. / Alongside: $9.00 sq. ft.

Water Display Docks:$10.20 sq. ft. (5’ x 20’ / 5’ x 30’ / 10’ x 20’)

Tents on Water Display Docks:9’ x 10’ = $400 / 9’ x 20’ = $55020’ x 20’ = $825 / 20’ x 30’ = $960

Land Space:Open Land Space: $7.25 sq. ft.Land Space with Tent: $10.25 sq. ft.

Booth Space†:Standard 10’ x 10’ = $1,330Corner 10’ x 10’ = $1,435*All rates (water, land, booth) include limited free electricity.†Includes pipe and drape only. Floor covering must be provided by the exhibitor. Price does not include table and chairs.

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Newport International Boat Show250 �ames St. Suite 301, P.O. Box 698Newport, Rhode Island 02840 USA401 846-1115 / 800 [email protected]

To reach your customers and prospects with an exhibit atthe Newport International Boat Show, call or e-mail:

�e Newport International Boat Show is owned and produced by Newport Exhibition Group,a division of Newport Harbor Corporation specializing in trade/consumer show production.

S H O W S T A F F

FRONT, L-R:General Manager

Michele Maker-PalmieriSenior Sales Manager

Lisa KnowlesPartnership Coordinator

Rebecca Knapp LeBlanc

BACK, L-R:

Assistant Marina ManagerRay LeBlanc

DirectorTom DeLotto, CMM

CENTER, L-R:Show DirectorNancy PiffardAccount ExecutiveLiz CollinsMarina & Operations DirectorChuck Moffitt