2013 Section Officers Leadership Seminar

Communication Session

Volunteer Content Development Team

Ruben Delgadillo Mid-California

Angie Errico Southern New England

Katie Knudson Oregon

Jeff Poland Carolina

Agenda

1. Presentation• Developing compelling announcements• Getting your message out • Section websites, EngineerXchange• Resources available

2. Exercise - apply what you've learned 3. Debrief & wrap up

Objectives

Share best practices for how to:

• Create a compelling event announcement that will help increase attendance

• Using the correct mediums

Agenda

1. Presentation• Developing compelling announcements• Getting your message out • Section websites, EngineerXchange• Resources available

2. Exercise - apply what you've learned 3. Debrief & wrap up

Developing Compelling Announcements

• Promoting your events is a sales job

• First impressions count!

• Need to elicit a response / compel the member to register

Good Meeting Announcement Example

Getting Their Attention

• Choose the right event title

• Email subject line

• Balancing act - message vs. length

Developing compelling announcements

Meeting Announcement - Before and After

Maximize the Visual Appeal

• Key details near the top

• Use selected formatting

• Incorporate white space

• Include a photo or graphic

Developing compelling announcements

Tailor Your Message for your Intended Audience

• Adjust the Message• Where to promote the event based on your audience

(Facebook, Twitter, etc.)Consider your audience:• Young professionals• Retirees• Industry sector

Developing compelling announcements

First Impressions count!

Provide "just enough" information• Summarize event• Get their attention, then send them to your

website

Developing compelling announcements

Agenda

1. Presentation• Developing compelling announcements• Getting your message out • Section websites, EngineerXchange• Resources available

2. Exercise - apply what you've learned 3. Debrief & wrap up

Online Resources• SAE hosted website• EngineerXchange• Locally hosted website• Social mediaEmail Options• FTP site + your own email• EX mail• Free email accounts

Getting the message out

Agenda

1. Presentation• Developing compelling announcements• Getting your message out • Section websites, EngineerXchange• Resources available

2. Exercise - apply what you've learned 3. Debrief & wrap up

What to do:

• Create an event on your website• Create a list upcoming events• Post announcements, photos, newsletters...• Use HTML to improve the look• Update your Section officers (each spring)

SAE Hosted Websites

Section Websites (hosted by SAE)

EngineerXchange Section Websites

Agenda

1. Presentation• Developing compelling announcements• Getting your message out • Section websites, EngineerXchange• Resources available

2. Exercise - apply what you've learned 3. Debrief & wrap up

Resources Available for Section Leaders

• Section Officers EX page

• Section websites

• EngineerXchange Section pages

• FTP site for member roster

• CONTACTS!! Other Section Leaders

www.midcal.sae.org

Section Officers EngineerXchange Page

Agenda

1. Presentation• Developing compelling announcements• Getting your message out • Section websites, EngineerXchange• Resources available

2. Exercise - apply what you've learned 3. Debrief & wrap up

Team/Table Exercise

Create a compelling event flyer tailored to a specific audience/demographic

Draw from hat to determine your audience segment Use the materials at your table 30 minutes to complete Share with room and determine a winner!

Summary / Key Takeaways

• A compelling event announcement matters!

• Utilize your Section website

• Use the resources available

• Contact your colleagues for ideas and suggestions

2013 Section Officers Leadership Seminar