20130207 damac residenze brochure
TRANSCRIPT
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Luxury at its most creative
Fendi and DAMAC Properties partner together
or the development o new luxury residences in
Dubai. An idea o continuity between building
and dressing the space guides the venture. These
luxury residences are not only urnished with
distinctive pieces rom the Fendi Casa collection:
the whole o the interior design is conceived
by Fendi Casa. Interior design by Fendi Casa is a
perect match o traditional crat and innovative
vision, and an expression o contemporary luxury.
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A milestone o Italian savoir aire, with a distinct
Roman air, the house o Fendi expresses luxury at
its most creative, tactile and experimental, which,
un-paradoxically, means also at its most classic. The contradiction is only apparent, being in act
the distinctive sign o a truly unique approach to
luxury crat and the creation o beautiul objects.
Fendi
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Iconic fashion
The world o Fendi is a conciliation o opposites.
Tradition, here, is never nostalgic: it is a tool used
to produce innovation that’s not meaningless or
pointless. Fendi is a modernist house. Its objects
are iconic: at once strict and opulent, timeless and
groundbreaking.
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Symbols of opulence
In the sixties, under the guidance o Edoardo and
Adele’s ve daughters and in stylistic alliance with
the visionary Karl Lagereld, a template was set:
the staid idea o ur as a status symbol kept being
turned upside down while also the bags were
transormed, leather printed, woven, dyed and
tanned to make them new. The iconic FF pattern as
well as the Pequin stripes embody Fendi’s playul
yet innovative idea o luxury, which led to the
creation o cult items such as the Baguette bag in
1997 and successively the Spy, the Peekaboo and
many more. Not anymore a amily business, but
still ollowing the same creative principles. Since
2004, Fendi is controlled by LVMH.
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Fendi Casa Interiors
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Unique living spaces An expression of Fendi savoir faire
Innovation is paramount or Fendi. Well beore
ashion as liestyle became a byword or the whole
o the ashion system, Fendi added urniture to its
ever-expanding world. Fendi Casa was established
in 1989 in collaboration with amed rm Club
House Italia. The initial idea was to create Fendi-
hued urnishing, rom soas to chairs, rom chests
o drawers to lamps. Over the years, the concept
expanded to encompass outdoor urnishing, whilealso including special solutions or private houses,
luxury hotels and yachts. Fendi, synonymous
with extreme, unabashed luxury in clothing and
accessories also became the expression o extreme
luxury and unabashed experimentalism in interior
decoration.
Fendi Casa translates the Fendi savoir aire and
creativity, as well as its distinctive materials, into
elegant objects and cinematic ambiances that
are timeless and exceptionally made. Fur is used
or soas, cushions, carpets; leather on a couch is
treated with the same air as Selleria handmade
and numbered bag; marbles, stones, woods
are mixed in inventively precious ways. In pure
Fendi style, pieces and details are so careullystreamlined. They become instantly iconic, rom
the Crystal chair to the spectacular Urano bed.
celebration of touch and sight
ndi is not simply ashion. It is an esthetic, based
the earless exploration o the possibility
luxury handicrat and an appreciation o
phisticated materials. As such, it denes a world.
ne where strictness and opulence are aces o the
me medal, and touch and sight are luxuriously
mulated at once.
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Design, exclusive quality and style
With a dedicated workshop in central Italy and
three collections produced each year, Fendi Casa is
a polymorphous ofer. The rich and layered range
o proposals can also be adapted to personalized
interiors, or a unique, tailor-made result. The
service works as haute couture or the living
space, bringing Fendi’s unique touch, its inventive
use o skins and leathers, its tactile modernism
close to the individuality and the needs o eachclient. Indeed, a perect match o traditional
crat and innovative vision, and an expression o
contemporary luxury.
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DAMAC Properties
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Creators of luxury lifestyles
Since 2002, DAMAC Properties has quickly
established itsel as the region’s premium
developer creating unique buildings,
communities and luxury liestyles across theregion, rom Dubai and Saudi Arabia to North
Arica, Jordan, Lebanon and Qatar. Some o
the high-proile developments within the
DAMAC portolio include DAMAC Tower in
Beirut, Lebanon and DAMAC Residences in
Jeddah, Saudi Arabia. The company’s projects,
encompassing residential, commercial and
leisure acilities are located in the most
desirable and exclusive locations and are built
to the highest standards. The result is that the
name DAMAC has become synonymous with
the ultimate in luxury and quality.
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The most exclusive living space
Waterfront masterpiece The most uniquely located residential units right
at the edge o the Marina with the best panoramic
views o the Marina rom one side and ocean views
rom the other. Nestled along the cosmopolitanshoreline o Dubai Marina, it delivers the best
waterront liestyle you could ever imagine.
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Presenting DAMAC Residenze: pure emotion
• Luxury apartments and penthouses rom level 43-84
designed by Fendi Casa
•
The building comprises 86 levels• Parking at 5 basement levels, ground level and 6 parking
podium levels
• A selection o apartments with 1, 2, 3, 4 and 5 bedrooms
• Dedicated lobby
• State-o-the-art gymnasium
• Steam, sauna and jacuzzi (male & emale)
• Swimming pool and kids’pool
• Children’s nursery
• Multipurpose hall to host and entertain amily and riends
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Interior design by Fendi Casa
In keeping with the eclecticism and tactile
modernism that’s the Fendi Casa dening trait,
the DAMAC Residenze – which is hosted in a tower
and consists o 200 apartments housed betweenthe 43rd and 84th oor – is related to the dynamic
culture and ast atmosphere o the city o Dubai.
The result is an unpredictable composition: a
uid collision o diferent inuences, apparently
opposite to each other, that come together
seamlessly with typical Fendi air. Geometry and a
sense o strictness and tactile opulence rame the
design neatly.
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Exclusive interiors
The layout o the lobby is a sensational intervention
on the architectural characteristics o the existing
building. Curved elements, geometric motis and
eclectic materials converge to guide the visitor
to the core o the space, in a continuous play o
solidity and transparency, curves and straight
lines that’s an abstract nod to Arabic architecture.
Sinuous vertical elements in gold metal mesh
separate the main walk o the visitors and residentsrom the more intimate areas o the lounges and
the concierge desk.
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Lasting impressions
A geometric pattern swarms all over the oor with
rhythmic precision: barely perceptible, it is the result
o a studious composition o black onyx elements,
vein-cut, lacquered and laid out to create a grido lozenges. A bronze metallic lacquer is used to
dress the ceiling. The color palette is sophisticated:
black, bronze and gold, reminiscent o the sand
is intermingle, highlighting one another. To
dramatically emphasise the height, the ceiling has
been treated in a plastic way. The viewer’s gaze is
efortlessly guided to the terminal ocus point: a
stunning sculptural composition that’s an artistic
interpretation o the Fendi monogram.
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Haute couture home
The apartments, penthouses acing the beautiul
sight o the gul, are characterized by the
repetitions o geometric orms. Clustered on the
ceiling and the vertical elements, squared metal
plaques dress up in layers the apartment’s suraces,
creating a mobile play o volume and light that
makes the architecture alive. In perect contrast,
distinct elements rom the Fendi Casa collection
used to urnish the apartments have round andcocooning shapes, or square angles.
Excellence, charm, tailoring, renement and
uniqueness are the key words that characterize
the Fendi Casa environment.An environment
that can be both classic and contemporary with
unique objects, precious and timeless. Emphasis
is placed on the orms o great charm and efect,
the authenticity o the materials; and the essence
o rened detail that comes rom a history, wise
tradition transerred with passion and experience.
The out-o-ordinary workmanship and the attention
to detail conrm the true value o the product.
The Made-in-Italy is interpreted in the exaltation o
high level artisan detail, made with prowess and care.
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Everlasting views from every corner
Extraordinary views o the entire marina and
Palm Jumeirah, to leave an everlasting experience.
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A lifestyle like no other
Indulge in the most talked-about liestyle in town.
Gastronomic experiences and world-class shopping
avenues to choose rom right at your doorstep.
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Explore waterfront living
Thrilling watersport activities or a gentle walk
along the pristine beach are some o the several
privileges you can explore around the corner.
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Unique facilities, amenities and services
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Secure car parking with CCTV coverage and
access control
Convenient, direct elevator access rom the
parking to the apartments
State-o-the-art high speed elevators to
each oor
Expansive temperature-controlled swimming
pools, with a separate pool or children
State-o-the-art, ully-equipped gymnasiums
Breathtaking tower lobby with cut-to-size
rst choice ne marble or stone
Ultra-luxurious health clubs or men and women,
eaturing indulgent saunas & steam rooms
• Stately grand reception area with superior nishes
• Modern, bright games room with an extensive
range o games
• Exclusive residence lounge
• Elegant açade cladding
• Eye-catching açade glazing-insulating glass
with required aspect(s)
Amenitiescilities Maintenance
The owners’ association will manage the
maintenance and upkeep o the common acilities
in the building.
*All accessories like wallpaper, chandeliers,
urniture, electronics, white goods, curtains etc.
displayed in the show apartment are not part o
the standard unit and are exhibited or illustration
purposes only, unless stated above.
Unique facilities, amenities and services
LEVEL 43
TYPICAL FLOOR PLAN
LEVEL 53
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LEVEL 71LEVEL 83
LEVEL 84LEVEL 77
LEVEL 80
LEVEL 63
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Luxury by appointment
UAETel:+971 4 301 9999
International:+971 4 515 6111
DubaiOcean Heights
Al Suouh Road
Tel:+971 4 450 8777
Fax:+971 4 454 2891
E-mail:[email protected]
Park Towers
Dubai International Financial Centre
Tel:+971 4 376 3600Fax:+971 4 373 1490
E-mail:[email protected]
Kingdom o Saudi ArabiaRiyadh
Tahlia Street,FAHDA Centre Bldg,102
Tel:+966 1 217 5858
Fax:+966 1 217 5959
E-mail:[email protected]
Jeddah
Al-Shumeisi Building
2nd Bldg ater Tahliah shopping centre
Tahliah Street
Tel:+966 2 284 5445
Fax:+966 2 284 5446
E-mail:[email protected]
United KingdomSTAR LUXURY Ltd.
(Authorised representative o DAMAC in the U.K.)
6th Floor,50 Hans Crescent
London - SW1X 0NA
Tel:+44 207 590 7900
Fax:+44 207 584 9981
E-mail:[email protected]
LebanonSuite No.1012,1st Floor
Beirut Souks
Gold Souk Area,Beirut
Tel:+961 1 999169Fax:+961 1 992942
E-mail:[email protected]
QatarDoha
4th Floor,Ofce No.04
Al Qassar Tower (Next to Olympic Tower)
West Bay Area
P.O.Box :18223
Tel:+974 44 666 986
Fax:+974 44 554 576
E-mail:[email protected]
JordanAmman
Abdali,Al Abdali Project
DAMAC Tower,First Floor
P.O.Box: 841317
Amman 11181
Tel:+962 6 565 7457
Fax:+962 6 565 7896
E-mail:[email protected]
EgyptCairo (Head Ofce)
68 El Merghany Street
Heliopolis,Abou Ghali Building
Tel:+20 241 49474
Fax:+20 241 49540
E-mail:[email protected]
IraqBaghdad
Al Jadreyah
Tel:+964 1 77 64 102 / +964 1 77 64 103
Fax:+964 1 77 64 101
E-mail:[email protected]