20130708 at 11.30 how technology can help your sales and marketing

International Congress and Convention Association .

www.iccaworld.com | #RSMP13

How technology can help your sales and marketing

Technology

Helping sales, marketing and events

# RSMP13 @sannejolles @IMEXoliverh

ICCA Research, Sales & Marketing Programme Twitter: #RSMP13

Let’s share some best- and next practices

How do we connect ?


Blank pages Time to share your ideas


promotion - 1 Use website and online presence to interact and

share; how social is your website?


promotion - 2 Social media, “likes”, images, video…share!

And invite others to share your highlights


connecting with clients E-mailings, CRM, social media, whitepapers…

a lot of ways to share a virtual handshake


Promotion, social sites, virtual handshake


Sales tools Virtual tours, digital signage,

narrowcasting, e-posters


Event Apps Schedules, matchmaking, routing,

crowdsourcing, surveys, links


Realtime Check out data realtime. Delegate voting, crowdsourcing, traffic control, monitoring


Virtual Sales, Apps, Real Time


Hybrid/virtual events - 1 Streaming, Virtual MC, chat functions, social

media


Hybrid/virtual events - 2 Re-use your content. Webinars,

platforms: create a new momentum


Community platforms Keeping the conversation going;

website, social media, platforms


Hybrid and virtual events, communities


RFID, NFC Bringing events online; smart badges, collect/share

information (e.g. in your social networks)


Augmented reality, holograms Location based data, wayfinding, fun networking; holograms as a keynote


Gamification Example: KLM (Aviation Empire), GMIC (GameON)

Scavenger hunt, games using QR or RFID


RFID, Augmented reality, gamification


and in future…


3D printing Now an exception, in future a solution for

exhibitions and events?


The Internet of things How can we use the wealth of data that

will be generated?


The Google Glass Any ideas how to use these for events, sales &

marketing?


3D, Internet of Things, Google Glass


remember…..

Technology should make things easier, not more complex.

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THANK YOU

International Congress and Convention Association .

www.iccaworld.com | #RSMP13

Thank you!