© 2012, FitterWeb Consulting

Google+ Primer Jim Keeney, President FitterWeb Consulting

© 2013, FitterWeb Consulting2

Why Google+ ― A bit of history

Mainframes

DesktopsDevices

Cloud

ProductsServicesLifestyleLife

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Why Google+ ― How to succeed in the cloud

Make sure you stand

out

Create an excellent digital presence

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Why Google+ ― Digital presence?

• Your digital presence is the sum of your:• Website• Content• Search ranking • Social Activities

• Search and Social are no longer separate

Content

Search&

Social

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Why Google+ ― Search success (SEO) depends on social

Searchmetrics SEO Ranking Factors – Rank Correlation 2013

• Google still dominates search

• Hummingbird uses social activity to determine validity and value of content

• The Google social media platform is Google+

• Therefore Google+ is critical to your success

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Google+ ― How it compares

• Google+ is designed to be a systematic approach to social media (building communities, sharing and collaborating)

• Post are generally in 1 – 3 short paragraphs• Posting frequency is in the mid range > Facebook, < Twitter• You can categorize your circles and use that to control your sharing• More control over your posts and comments

Posts can be edited after the fact, comments deleted and blocked• Hangouts, search, ripples,etc• No Edgerank

For more details: http://raszl.com/blog/social-media-giants-features-compared