20131126 sap / fair value / marks / on customer loyalty
DESCRIPTION
Prezentarea din data de 26 Noiembrie din cadrul evenimentului "Customer Loyalty" Tehnologia a schimbat nu doar modul prin care comunicăm între noi, ci și interacțiunea consumatorilor din ce in ce mai pretenţioşi cu brandurile. Cum răspund brandurile în fața acestor provocări? In cadrul evenimentului au mai prezentat Vlad Stănescu (SAP Romania), Marcel Isăilă si Irina Popescu (Fair Value)TRANSCRIPT
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
MARKS
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TEHNOLOGIE +
PSIHOLOGIE =
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TEHNOLOGIE +
PSIHOLOGIE =
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PROIECTE 2005 - 2013
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PROIECTE 2005 - 2013
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
STRATEGIE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
VALOARE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PRODUCATOR
CONSUMATOR
VALOARE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
FURN
IZO
RIC
OM
PEMEN
TORI
PRODUCATOR
CONSUMATOR
VALOARE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
FURN
IZO
RIC
OM
PEMEN
TORI
PRODUCATOR
CONSUMATOR
VALOARE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
INOVATIE LOIALIZARE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
ISTORIA LOIALITATII
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Sperry & Hutchins
1896
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMIFICARE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMIFICARE
Aplicarea principiilor si tehnicilor de joc in contexte non-joc (business / social / educational) avand ca scop cresterea motivarii si a implicarii.
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMIFICARE
Aplicarea principiilor si tehnicilor de joc in contexte non-joc (business / social / educational) avand ca scop cresterea motivarii si a implicarii.
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014
O aplicație
70%
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014
O aplicație
70%
2015
40%
Operațiuni
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014
O aplicație
70%
2015
40%
Operațiuni
2016
100%
Marketing
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014
O aplicație
70%
2015
40%
Operațiuni
2016
100%
Marketing
2017
50%
HRStudiu Gartner, Gamification: Engagement Strategies for Business & IT, Nov 2012
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2014
O aplicație
70%
2015
40%
Operațiuni
2016
100%
Marketing
2017
50%
HRStudiu Gartner, Gamification: Engagement Strategies for Business & IT, Nov 2012
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
DESPRE CE E VORBA?
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Jocurile tind sa reflecte societatea in care au fost
create sau jucate
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1930’
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1930’
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1960’
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1960’
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1980’
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
1980’
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2009’
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
2009’
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Smartphone: revolutia de marimea
unei carti de joc
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Smartphone: revolutia de marimea
unei carti de joc
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMING
TITANIC
AVATAR
World of W
0 3.333 6.667 10
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMING
TITANIC
AVATAR
World of W
0 3.333 6.667 10
2 MILIARDE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMING
TITANIC
AVATAR
World of W
0 3.333 6.667 10
3 MILIARDE
2 MILIARDE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
GAMING
TITANIC
AVATAR
World of W
0 3.333 6.667 10
10 MILIARDE
3 MILIARDE
2 MILIARDE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
ANUALSUA
2000
2012
0 50 100 150
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
ANUALSUA
2000
2012
0 50 100 150
75 ORE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
ANUALSUA
2000
2012
0 50 100 150
142 ORE
75 ORE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
PRIMA GENERATIE DE ADULTI
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
4 TIPURI DE “FUN”EASY
HARD
SOCIAL
SERIOUS4 Keys to Fun / XEO Design / www.4k2f.com
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
4 TIPOLOGII COMPORTAMENTALE
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Killers
20%
STRUCTURA
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Killers
20% 40%
Achievers
STRUCTURA
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Killers
20% 40%
Achievers
50%
Explorers
STRUCTURA
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Killers
20% 40%
Achievers
50%
Explorers
80%
Socializers
STRUCTURA
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
-140
-70
0
70
CERCETARE PIERDERIStudiu Gartner 2012 / Germania / EUR
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
-140
-70
0
70
CERCETARE PIERDERI
65 MILIARDE
Studiu Gartner 2012 / Germania / EUR
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
-140
-70
0
70
CERCETARE PIERDERI
-138 MILIARDE
65 MILIARDE
Studiu Gartner 2012 / Germania / EUR
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
Status
Access
Power
Stuff
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TIPS & TRICKS
• Vanzarea e rezultatul, nu masura
• Atentie la toate actiunile care preced, sau care pot duce la obiectivul final
• MICRO-CONVERSII
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TIPS & TRICKS
• FEEDBACK in timp real
• Atentie la factorii MOTIVATIONALI - Cerceteaza
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
TIPS & TRICKS
• Incepeti cu un PILOT
• SCHIMBAREA SI ACORDUL FIN sunt parte din dezvoltare
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Loyalty Marketing | 26 Nov 2013 | SAP Romania | Fair Value SAP Gold Partner | Marks Romania
MULȚUMESCIulian Padurariu