2014 09 25 sport and its supporters: keep in touch with the crowd

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  1. 1. Keep in touch with the crowdSport and its supporters#SMWRdam | 25 september 2014 Martijn Rijk | +31 6 29 437 111 | @martijnrijk
  2. 2. WhitepaperAnalyze buzz@ eventshttp://bit.ly/analyzebuzzatevents
  3. 3. http://www.flickr.com/photos/highersights/6231641551/
  4. 4. 420.000 Sources 9 mio posts Social media sources News, blogs, comments Forums, reactions Lexis Nexis Profile information
  5. 5. Fans are online
  6. 6. Start monitoring some days in advancelocalize fansfeelinguse of languagemost active persons
  7. 7. read postsadd metadata/tagsanalyzereportinformcommunicate/webcareBen de Graaf (30)Matchday
  8. 8. Search queries?hashtags (#feyaja and #klassieker)incidents, curseslocation, traffic and facilities, inc. gps taggedimages (photo en video)posts from visitorsSpecific people like Kenneth Vermeer, Fred Rutten,
  9. 9. war language and footballjargonmost curse before and after matchmost video/photo content before the matchtraffic dominant 2,5 hours before match
  10. 10. Learnings!Work as a team with security, medics and clubcommunicate via hangout/whatsapp/portouse multiple tools to monitorupdating search queries is an ongoing processlistening is a startinteract on incidents and questionsuse webcare
  11. 11. #usetheforce