Agility & Innovation: Accelerating the Business

While Maintaining Compliance

Dolly Choi HLS Sales Engineer salesforce.com

Geoff Rothman Sales Engineer salesforce.com

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Episodic Continous

Siloed Connected

Agility and Innovation Solution Accelerating Growth and Time-to-Market

Targeted Solutions:

• Patient Services

• Global R&D

Collaboration

• Product Launch

• Clinical Trial Agility

• Compliance

Business Needs

• Scalable, lower TCO platform

• Fast development cycles

• Mobile customer and patient

engagement, easy UI

• Data aggregation, workflow,

analytics and reporting

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Kristopher Wagner Vice President, Commercial Operations

Leveraging Unique Device Identification (UDI)

About Covidien

Leading global healthcare products

company that creates innovative

medical solutions for better patient

outcomes

• Medical Devices and Supplies

• 38,000 Employees Worldwide

• Products sold in over 150 countries

• $10.2B annual revenue in 2013

• HQ in Mansfield, MA

Our Deployment

• Single global instance

• Roll out began June, 2012

– Active Users: 6,000 Worldwide

– All divisions

• Centralized Database and Identifier

for Medical Devices

With a goal of…

• Improving Patient safety

• Improving Supply Chain Efficiency

What is Unique Device Identification (UDI)?

Challenge/Opportunity

Regulatory Driver

• FDA’s UDI regulation

– Every device label to have a barcode, UDI, and FDA registered meta-data

– Phased implementation Sept 2014 through Sept 2018

Business Driver

• Business opportunity

– Trusted data source combined with location data to improve key processes

– Removing human error and enabling discovery of greater insights using big data techniques

Why Salesforce?

• Further mobile enablement of those touching customer

• User community will help drive evolution

USDM Life Sciences

• Founded in 1999

• Salesforce Partner

– Global medical regulatory compliance

– Life Sciences business process support

– USDM Cloud Assurance

• Life Science Consultancy (exclusive)

– Business process consulting

– IT Consulting

• Covidien compliance partner

• Industry-leading UDI Consulting

• Bring the LS industry to the Cloud

Trunk Stock Use Cases

• Scrub in Procedure

• Consignment Inventory Mgmt

• Sample Tracking (Sunshine Act)

• Transfer Between Reps

UDI Barcode

Solution: UDI Connect for Managing Trunk Stock

Solution: UDI Connect for Managing Trunk Stock

UDI Connect: Other Use Cases

• Improved Product Tracking

• Improved Recall Processes

• Improved Adverse Event Management

• Improved Access to “Big Data” for Analysis

• Remove Transcription Errors From Records

• Limit Patient Harm by Use of Wrong Product

Next Steps

• Global UDI Data for Class 3 devices becomes publicly available

• Integrate UDI Data into Salesforce environment

– Service and device field upgrades

– Sales and marketing analysis

– Integration with post marketing surveillance applications

– Inventory and supply chain management

• Identify other companies to join us in this effort

Visit USDM Life Sciences at booth H7 in Moscone Center South

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Gary Yantsos Senior Director of IT

Gaining Efficiencies in the Regulated Enterprise

About Topcon America Corporation

Topcon Quick Facts Industry: Opthalmic & Medical Devices

Revenue: $80+ Million

Size: 130+/40+ Service

HQ: Oakland, NJ

Website: www.topconmedical.com

My Philosophies

• Silos of data

• Poor visibility

• Lack of continuity between processes

• Redundancies

• Delays and major inefficiencies

The past: manual processes, silos & paper

Deciding which software is best

A Comprehensive Framework

PLATFORM

SALES

CLOUD

(CRM)

SERVICE

CLOUD

(CALL CENTER) PART 11: • Audit Trail

• E-Signatures

• WORKFLOW

• COMPLAINTS

• ADVERSE EVENTS

• Warranty

• CAPA

• AUDITS

• NC

• CC

Engineering

Applications

(Product Launch)

M2M

(Machine to

Machine)

VALIDATION

Level Playing Field

The Results

+30%

• Stronger Accountability

• Decreased Cycle Times

• Trend Identification

• First Time Fix Rates

Complete Visibility

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Panel Discussion

Kristopher Wagner

VP, Commercial

Operations

@KrisW

Gary Yantsos

Director of IT

Jim Murray

CTO

Please Visit Our Amazing Healthcare & Life Sciences Partners in Industries Showcase!

Industries Zone Gateway Ballroom

•In Moscone South Lower Level

• Fullforce Industry Solutions & Demos – Accenture Connected Physician for Pharma

– Deloitte MedConnect for Pharma

– Deloitte Member Connect for Health Plans

– Magnet 360 Member Engage for Health Plans

– PwC Patient Digital Care for Providers / Pharma

• Meet Healthcare & Life Sciences Experts

• Connect your fitness data and find out how far your Dreamforce journey will take you!

• Register to earn badges at: www.DreamforceMoves.com

• Receive prizes throughout the week – those with the most miles will win a GRAND PRIZE!

• Visit Accenture in the Industry Success Showcase for a chance to win a FREE Jawbone UP!

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