2014 – 2015 IMPLEMENTATION REPORT

KEY FACTS

Wine in Modera on – Art de Vivre ProgrammeThe wine sector’s social responsibility movement

NW I NW E , CA L TU EU R O FO OOM E RD E A T IA NO N

Responsible Communication

Avenue des Arts 43/5th oor 1040 Brussels, Belgium T: +32 (0)2 230 99 70 F: +32 (0)2 513 02 18

About the Report The WIM Association executes annually the reporting exercise through an on-line survey

tool, tracking the commitment performance based on speci c KPIs. Responses are assessed

and interviews are organised in case of doubts. Restrictions/limitations do apply in such wide

reporting exercise in a fragmented agricultural (wine) sector. Reasonable care has been taken

to secure the accuracy of the information received.

Wine in Moderation – Art de Vivre(WIM) Association www.wineinmoderation.com info@wineinmoderation.eu

@Wine in Moderation - Art de Vivre Aisbl (WIM Association)

@wineinmoderation

@WIM_ArtdeVivre

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WWINNE, A CULTUREOOFMOODEERAATIOONN

The WIM Association is the international not for pro t association, founded by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world.

Celebrating our 8 years since the launch of Wine in Moderation, and only 4 years after the creation of the WIM Association (Wine in Moderation aisbl) to manage the programme, we continue our mission to provide a common reference that unites the entire international wine sector and the wine value chain. Our goal of fostering a positive approach to the culture of wine and making a measurable contribution in the ght against alcohol abuse and related harm, continue to be the commitment of Wine in Moderation. By empowering professionals and promoting responsible practices, we encourage moderation and responsibility in the way people appreciate wine and alcoholic beverages in general.

In 2014-2015 we have not only had a year of growth and action but also a year of planning for the future.

GrowthWith the addition of Vinos de Chile in early 2014, the programme continued its expansion in South America, while in 2015 growing signi cantly in Europe. The Dutch wine trade association KVNW joined WIM and launched a fresh and innovative national WIM campaign. The adhesion of the FFVA, representing liquor and aromatized wine, expanded the reach of the programme into more categories of wine and to a greater number of consumers.

Recognizing the role and contribution of the Wine in Moderation, OIV, the International Intergovernmental Organisation of Vine and Wine accepted the WIM Association as an Observer. In addition, Wine in Moderation was at the heart of the 38th Vine & Wine World Congress and was praised by national of cials and representatives of the wine sector.

In parallel, the WIM Association developed a partnership with the Mediterranean Diet Foundation/FIVIN and joined the Parallelo 40 - the Mediterranean Diet International Observatory - building a greater capacity to understand scienti c evidence.

While Wine in Moderation continues to receive support from authorities, NGO’s and the wine sector, in early 2016 the WIM Association welcomed to its membership the largest wine club in the world, Munskänkarna, the Swedish not for pro t association, which counts more than 25.000 wine consumers as members.

Action WIM Association members continued and increased their efforts by delivering a myriad of activities especially in the area of information and education. Multi-channels campaigns, tailored activities and new communication tools spread the Wine in Moderation message to an ever-increasing audience. The innovative “Born Digital Wine Awards by Wine in Moderation” raised the importance of the need for responsible messaging to wine communicators and key opinion leaders.

WIM Association actions include training on wine, health and responsible practices, and the development of a formalized of cial vocational education framework for key wine professional’s groups. These actions are building on the programme’s existing experience and successful seminars, international cooperation and the work developed by the VETartdeVivre Partnership Project (EU funded programme).

Proud for the results achieved and committed to the continuous development and growth, the WIM Association has coordinated the drafting of the Programme Strategy 2015-2019 to guide our actions and address the challenges ahead.

We rmly believe that Wine in Moderation will successfully continue to reinforce the social responsibility of the international wine sector and ensure a sustainable wine culture that inspires healthy lifestyles and well-being.

We are happy to see that the Wine in Moderati on programme is gaining tracti on, and has grown into a horizontally and verti cally integrated internati onal social responsibility programme focused on self-regulati on, educati on and sharing science.

”

“

2014 – 2015 Good practices per pillar

Summary WIM Association President George T.D. Sandeman

Vocational Education

Encourage Moderation and

Responsibility

hôtel du trianon, maison moët & chandon, épernay france

ONS VAKMANSCHAP DRINK JE MET VERSTAND / NOTRE SAVOIR-FAIRE SE DÉGUSTE AVEC SAGESSE

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For more information on the Wine in Moderation – Art de Vivre Programme and its performance please visit: www.wineinmoderation.com

Well-structured targeted interactions, campaigns aiming at changing behaviour and providing consumer information were continued, enriched and new initiatives were launched. Of ine & online communication tools (spots, lea ets, social media, banners, etc.), wine tourism activities, seminars, public speeches, interviews, and the inclusion of the WIM logo/responsible drinking message within corporate and commercial communication and on wine labels brought the Wine in Moderation message closer to professional and consumers.

Since 2011, under the Interna onal coordina on of the WIM Associa on, the Wine in Modera on Programme, has reached more than 26 countries worldwide.

WIM NATIONAL COORDINATORS

Argentina: Bodegas of ArgentinaAustria: Austrian Wine AcademyChile: Vinos de ChileFrance: Vin et SociétéGermany: Deutsche WeinakademieItaly: UIV & FEDERVININetherlands: KVNWPortugal: ACIBEV & AEVPSpain: Federación Española del VinoSweden: Munskänkarna

OTHER COUNTRIES REACHED

Australia Belgium Brazil Bulgaria China Croatia Cyprus Greece

Hungary Russia Serbia SwitzerlandTurkey United KingdomUruguayUSA

New entries • 2014 - Vinos de Chile & RECEVIN • 2015 - KNVW from The Netherlands (the rst non-wine producing

country to join Wine in Moderation) & FFVA (representing liquor / aromatised wines), Mediterranean Diet Foundation & FIVIN

• Early 2016 Munskänkarna (the world largest wine club)

Opinion Leaders

Wine in Moderation – Art de Vivre Programme

2014 – 2015 in numbers

2011 – 2015 Investment by the Wine in Moderation Programme Actors

“2014 – 2015 was yet another period of growth for the Wine in Moderati on Programme. More actors from further more countries joined the programme and increased their investment and eff orts.”

1 International

coordinator – WIM Association

12 WIM National

Coordinators in 10 Countries 3

Ambassador Companies

3 Observers

Thousands of supporters in the

wine value chain

6 Associated

Partners

1,321,994€

2011 2012 2013 2014 2015

2,983,329€

3,883,859€

3,164,972€

4,130,322€

By the end of 2015 the Wine in Moderation has brought together

more than

26 countries worldwide

“Wine in Moderati on is aiming at raising awareness and knowledge on drinking patt erns compati ble with a healthy lifestyle and inspire well-being.”

References in media

Disseminated Communication Products (incl. Pamphlets, newsletters, spots, etc.)

Participants

Wine in Moderation Actions

VVVVoocaationnal EEduucaaatiionn

Wine in Moderation actors sustained and increased their training offer on wine, health, social aspects and responsible practices. Partnerships, especially with the hospitality sector, improved competencies in Responsible serving. Based on the wine market training needs analysis, Wine in Moderation Programme is stepping towards formalising wine in moderation “Art de Vivre” training within key professions.

“Wine professionals act as ambassadors and multi pliers of the Wine in Moderati on message to the public, this is why empowering professionals is at the heart of the programme.”

RRRRessponsiblee Coommmerrciaaaal CCommunnicaation

WCS work in tandem with existing self-regulation schemes and national legislation. Between 2014-2015, more entities (WIM supporters) joined the Wine in Moderation Programme by adhering to the WCS principles, implementing them in their commercial communication together with the addition of the responsible drinking messages and the WIM logo.

new registered WIM supporters in 2014-2015 “Promoti ng Responsible

Commercial Communicati on is pursued through the implementati on of the Wine Communicati on Standards (WCS).”

SSSSciiennti c doocuumeennnttattionn

The www.wineinformationcouncil.eu, an on-line database which gathers relevant studies on health, social and cultural aspects of wine consumption, was further updated with new scienti c abstracts selected based on the ANZFA criteria and under the strict supervision of the Wine Information Council scienti c advisory group. The new scienti c evidence was communicated through the WIC newsletters. WIC conferences and events enhanced scienti c dialogue and collaboration.

“Wine in Moderati on is backed by scienti c evidence, educati on and self-regulati on.”

Trained

Professionals

new scienti c abstracts

monthly newsletters

WIC-related scienti c events

More than

active «Art de

Vivre» educational programme providers

«Art de Vivre»

training sessions

902,138€

2,159,864€

4,233,291€

2014 – 2015 Budget breakdown

7,295,293€ Human Resources

Management – Coordination

Campaigns – Actions – Tools

More than

1,546 professionals involved

15,129 working days

20142015

2014 – 2015 IMPLEMENTATION REPORT

KEY FACTS

Wine in Modera on – Art de Vivre ProgrammeThe wine sector’s social responsibility movementN WIN WE, C A LT UE UROF OOO MER DEATI ANON

Responsible Communication

Avenue des Arts 43/5th oor 1040 Brussels, Belgium T: +32 (0)2 230 99 70 F: +32 (0)2 513 02 18

About the Report The WIM Association executes annually the reporting exercise through an on-line survey

tool, tracking the commitment performance based on speci c KPIs. Responses are assessed

and interviews are organised in case of doubts. Restrictions/limitations do apply in such wide

reporting exercise in a fragmented agricultural (wine) sector. Reasonable care has been taken

to secure the accuracy of the information received.

Wine in Moderation – Art de Vivre(WIM) Association www.wineinmoderation.com info@wineinmoderation.eu

@Wine in Moderation - Art de Vivre Aisbl (WIM Association)

@wineinmoderation

@WIM_ArtdeVivre

Des

ign

by

inex

trem

is.b

e (m

p51

39

) - P

ho

tos:

foto

lia.c

om

WW I NN E , A C U L T U R E OO F M OO D EE R AA T I OO NN

The WIM Association is the international not for pro t association, founded by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world.

Celebrating our 8 years since the launch of Wine in Moderation, and only 4 years after the creation of the WIM Association (Wine in Moderation aisbl) to manage the programme, we continue our mission to provide a common reference that unites the entire international wine sector and the wine value chain. Our goal of fostering a positive approach to the culture of wine and making a measurable contribution in the ght against alcohol abuse and related harm, continue to be the commitment of Wine in Moderation. By empowering professionals and promoting responsible practices, we encourage moderation and responsibility in the way people appreciate wine and alcoholic beverages in general.

In 2014-2015 we have not only had a year of growth and action but also a year of planning for the future.

GrowthWith the addition of Vinos de Chile in early 2014, the programme continued its expansion in South America, while in 2015 growing signi cantly in Europe. The Dutch wine trade association KVNW joined WIM and launched a fresh and innovative national WIM campaign. The adhesion of the FFVA, representing liquor and aromatized wine, expanded the reach of the programme into more categories of wine and to a greater number of consumers.

Recognizing the role and contribution of the Wine in Moderation, OIV, the International Intergovernmental Organisation of Vine and Wine accepted the WIM Association as an Observer. In addition, Wine in Moderation was at the heart of the 38th Vine & Wine World Congress and was praised by national of cials and representatives of the wine sector.

In parallel, the WIM Association developed a partnership with the Mediterranean Diet Foundation/FIVIN and joined the Parallelo 40 - the Mediterranean Diet International Observatory - building a greater capacity to understand scienti c evidence.

While Wine in Moderation continues to receive support from authorities, NGO’s and the wine sector, in early 2016 the WIM Association welcomed to its membership the largest wine club in the world, Munskänkarna, the Swedish not for pro t association, which counts more than 25.000 wine consumers as members.

Action WIM Association members continued and increased their efforts by delivering a myriad of activities especially in the area of information and education. Multi-channels campaigns, tailored activities and new communication tools spread the Wine in Moderation message to an ever-increasing audience. The innovative “Born Digital Wine Awards by Wine in Moderation” raised the importance of the need for responsible messaging to wine communicators and key opinion leaders.

WIM Association actions include training on wine, health and responsible practices, and the development of a formalized of cial vocational education framework for key wine professional’s groups. These actions are building on the programme’s existing experience and successful seminars, international cooperation and the work developed by the VETartdeVivre Partnership Project (EU funded programme).

Proud for the results achieved and committed to the continuous development and growth, the WIM Association has coordinated the drafting of the Programme Strategy 2015-2019 to guide our actions and address the challenges ahead.

We rmly believe that Wine in Moderation will successfully continue to reinforce the social responsibility of the international wine sector and ensure a sustainable wine culture that inspires healthy lifestyles and well-being.

We are happy to see that the Wine in Moderati on programme is gaining tracti on, and has grown into a horizontally and verti cally integrated internati onal social responsibility programme focused on self-regulati on, educati on and sharing science.

”

“

2014 – 2015 Good practices per pillar

Summary WIM Association President George T.D. Sandeman

Vocational Education

Encourage Moderation and

Responsibility

hôtel du trianon, maison moët & chandon, épernay france

O N S V A K M A N S C H A P D R I N K J E M E T V E R S T A N D / N O T R E S A V O I R - F A I R E S E D É G U S T E A V E C S A G E S S E

2014 – 2015 IMPLEMENTATION REPORT

KEY FACTS

Wine in Modera on – Art de Vivre ProgrammeThe wine sector’s social responsibility movementN WIN WE, C A LT UE UROF OOO MER DEATI ANON

Responsible Communication

Avenue des Arts 43/5th oor 1040 Brussels, Belgium T: +32 (0)2 230 99 70 F: +32 (0)2 513 02 18

About the Report The WIM Association executes annually the reporting exercise through an on-line survey

tool, tracking the commitment performance based on speci c KPIs. Responses are assessed

and interviews are organised in case of doubts. Restrictions/limitations do apply in such wide

reporting exercise in a fragmented agricultural (wine) sector. Reasonable care has been taken

to secure the accuracy of the information received.

Wine in Moderation – Art de Vivre(WIM) Association www.wineinmoderation.com info@wineinmoderation.eu

@Wine in Moderation - Art de Vivre Aisbl (WIM Association)

@wineinmoderation

@WIM_ArtdeVivre

Des

ign

by

inex

trem

is.b

e (m

p51

39

) - P

ho

tos:

foto

lia.c

om

WW I NN E , A C U L T U R E OO F M OO D EE R AA T I OO NN

The WIM Association is the international not for pro t association, founded by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world.

Celebrating our 8 years since the launch of Wine in Moderation, and only 4 years after the creation of the WIM Association (Wine in Moderation aisbl) to manage the programme, we continue our mission to provide a common reference that unites the entire international wine sector and the wine value chain. Our goal of fostering a positive approach to the culture of wine and making a measurable contribution in the ght against alcohol abuse and related harm, continue to be the commitment of Wine in Moderation. By empowering professionals and promoting responsible practices, we encourage moderation and responsibility in the way people appreciate wine and alcoholic beverages in general.

In 2014-2015 we have not only had a year of growth and action but also a year of planning for the future.

GrowthWith the addition of Vinos de Chile in early 2014, the programme continued its expansion in South America, while in 2015 growing signi cantly in Europe. The Dutch wine trade association KVNW joined WIM and launched a fresh and innovative national WIM campaign. The adhesion of the FFVA, representing liquor and aromatized wine, expanded the reach of the programme into more categories of wine and to a greater number of consumers.

Recognizing the role and contribution of the Wine in Moderation, OIV, the International Intergovernmental Organisation of Vine and Wine accepted the WIM Association as an Observer. In addition, Wine in Moderation was at the heart of the 38th Vine & Wine World Congress and was praised by national of cials and representatives of the wine sector.

In parallel, the WIM Association developed a partnership with the Mediterranean Diet Foundation/FIVIN and joined the Parallelo 40 - the Mediterranean Diet International Observatory - building a greater capacity to understand scienti c evidence.

While Wine in Moderation continues to receive support from authorities, NGO’s and the wine sector, in early 2016 the WIM Association welcomed to its membership the largest wine club in the world, Munskänkarna, the Swedish not for pro t association, which counts more than 25.000 wine consumers as members.

Action WIM Association members continued and increased their efforts by delivering a myriad of activities especially in the area of information and education. Multi-channels campaigns, tailored activities and new communication tools spread the Wine in Moderation message to an ever-increasing audience. The innovative “Born Digital Wine Awards by Wine in Moderation” raised the importance of the need for responsible messaging to wine communicators and key opinion leaders.

WIM Association actions include training on wine, health and responsible practices, and the development of a formalized of cial vocational education framework for key wine professional’s groups. These actions are building on the programme’s existing experience and successful seminars, international cooperation and the work developed by the VETartdeVivre Partnership Project (EU funded programme).

Proud for the results achieved and committed to the continuous development and growth, the WIM Association has coordinated the drafting of the Programme Strategy 2015-2019 to guide our actions and address the challenges ahead.

We rmly believe that Wine in Moderation will successfully continue to reinforce the social responsibility of the international wine sector and ensure a sustainable wine culture that inspires healthy lifestyles and well-being.

We are happy to see that the Wine in Moderati on programme is gaining tracti on, and has grown into a horizontally and verti cally integrated internati onal social responsibility programme focused on self-regulati on, educati on and sharing science.

”

“

2014 – 2015 Good practices per pillar

Summary WIM Association President George T.D. Sandeman

Vocational Education

Encourage Moderation and

Responsibility

hôtel du trianon, maison moët & chandon, épernay france

O N S V A K M A N S C H A P D R I N K J E M E T V E R S T A N D / N O T R E S A V O I R - F A I R E S E D É G U S T E A V E C S A G E S S E