2014-2015 o'colly rate card
DESCRIPTION
Find the perfect way for you to grow your business with The O'Colly.TRANSCRIPT
Advertising Rate Card
2014-2015
1
O’COLLYOCOLLY.COM @OCOLLYAdvertising Rate Card 2014-2015
The O’Colly
Spring/Fall
2
DISPLAY ADVERTISINGLET US HELP YOU STAND OUT
THE O’COLLY
CREATIVE DEPARTMENT
IS QUALIFIED TO DESIGN
ADVERTISEMENTS FREE
OF CHARGE. WE CREATE
BOTH ONLINE AND PRINT
ADVERTISEMENTS.
TO ENSURE QUALITY
WORK, PRODUCTION
REQUESTS MUST BE
SUBMITTED NO LATER
THAN FOUR BUSINESS DAYS
PRIOR TO THE INSERTION
DATE.
OUR ADVERTISING
REPRESENTATIVES AND OUR
GRAPHIC DESIGNER ARE
DEDICATED TO WORKING WITH
YOU TO CREATE A CAMPAIGN
THAT BEST FITS YOUR BUSINESS
NEEDS AND GOALS.
CONTACTUS
Advertising
P: 405.744.7371F: 405.744.7936
106 Paul Miller BuildingOklahoma State UniversityStillwater, OK 74078
!"#$$%&'($
P: 405.744.7355
BillingP: 405.744.7355
NewsroomP: [email protected]@ocolly.com
Contact The O’Colly for any and all of your advertising needs.
Advertising Rate Card
2014-2015
3
SEMESTER/YEARLY CONTRACTS
)*+,-.*&/01%$2*3+/0456Special rate that applies to churches, civic and service organizations, government agencies, and public colleges and universities. To qualify, organizations must submit an IRS form 501(c)3 or 501(c)4.
University1%$2*3+/0456Oklahoma State University !"#$%!&'()('*!+&,'-&./)01$$'2'./)and auxillaries qualify for this rate. A department account number (AA#) must be given when scheduling ad space.
Businesses that hold contracts with The O’Colly agree to spend a minimum dollar amount of advertising for a percentage discount off our open rate of all included advertising.
7'8'$/'.0!*+/.#2/$
9'#.0!*+/.#2/$
:5;;10%
:<=>;;12%
:<=?;;14%
:?=;;;16%
:@=A;;18%
:A=>;;20%
:B;;12%
:@=>;;14%
:@=;;;16%
:5=@;;18%
:4=?;;20%
:>=?;;22%
:?=@;;22%
:<@=;;;24%
:A=;;;24%
:<A=;;;26%
The O’Colly
Spring/Fall
4
PRINTADVERTISING
DeadlinesAll display advertising space must be reserved by noon
@0C3$%+'$$0(#D$0prior to publication. Artwork is due by noon 10C3$%+'$$0(#D prior to publication. Cancellations or changes cannot be accepted after this deadline.
E(073C8%$$%*+Fonts must be embedded in the ad. Images should be at least 300 DPI and correct dimensions. Microsoft 31+()1+)456$%.7'+)#$'.)8%$$)-1&)6')accepted.
!"#$%&'()&*+%,&-.%/%..%"0
ProofsProvided upon request. Proofs must be corrected and approved in conjunction with deadlines.
E(07%F'$0 Rate
G3""0-#H'010.125” x 10”
I#"J0-#H'5” x 10” or10.125” x 5”
K3#./'.0-#H'5” x 5”
L%HM/M0-#H'5” x 2.5”
L%HM/M0-#H'N"#2O0P0QM%/'5” x 2.5”
G.*+/0-#H'10.125” x 1.5”
$625
$375
$200
$100
$40
$175
STUDENTS &
FACULTY & STAFFREPORT READING THE O’COLLY
100%
92%98%
*
All ads include GRSS0!TSTU in price!0*Excluding 1/8 page Black & White
Full page 1/2 page
1/4 page 1/8 page
1/2 page
Front page
Advertising Rate Card
2014-2015
5
FACULTY & STAFFWEB/SOCIAL MEDIAQ'C0E(V'./%$%+HPer month - :4;;Per week - :<;;CPM - :<;
Sizes:300x250 pixels728x90 pixels960x30 pixels468x60 pixels
Photo Gallery per week - :@;Sole Page Sponsor - :5;; per month
W*C%"'$50 per month
Mobile ads run on the mobile version of ocolly.com nonstop for 1 month.
1'#("%+'0J*.0#""0X'CY$*2%#"08'(%#0%$0<0X''O0Z.%*.0/*0.3+0(#/'[
Q'C0E(0G*.8#/$9$!.7)!(.):;.8")#$'.<HTML ads (varies by type, willing to support anything, iFrames are the usual)Static Images (Prefer PNG, but able to support JPG, GIF, BMP)
EZZ0E($Full Screen Ad$50 per month
App ads run on The O’Colly smart phone application nonstop for 1 month.
\X%//'.0E($$50 for 3 tweets
W*C%"'0]+J*300x50px300x600px
Image, HTML, TextImage, HTML, Text
1.5 MILLIONVIEWS
T)L0T^!TSS90_]1LT0`T\0WTUL0\IE)
TRU0QLLaS90GE!LNTTa0ULE!I0])!SR1L7
T)L0T^!TSS907\TU90QE707IEUL1
\]WL70_]E0TRUGE!LNTTa0-E`L
TG0-LT-SL
IE70ESWT7\0<;=;;;0\Q]\\LU0GTSSTQLU7
)LEUS905=;;;\Q]\\LU0GTSSTQLU7
@O’COLLY
@O’COLLYSPORTS
THOUSANDS
8,000
@
@
The O’Colly
Spring/Fall
6
INFO &POLICIES`'+'.#"0-*"%2%'$The Publisher reserves the right to refuse any advertisement.
Advertising simulating news must be clearly labeled “advertisement” in 10 point or larger type.
The O’Colly will not accept any advertisement that is libelous; promotes academic dishonesty; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability.
No advertisements will be published upside down, sideways, or in any other manner inconsistent with traditional newspaper make-up.
ProofsProofs will be furnished upon request. Proofs must be corrected and approved in appropriation with deadlines.
L..*.$0The O’Colly is not liable for errors in advertisements that are provided by the client. If the newspaper is at fault, the client must make claims within 5 days of publication. Compensation is made at the discretion of the general manager.
CancellationsNo cancellations accepted after space deadline-space deadline is NOON two business days prior to publications.
PositionsWhile The O’Colly does not guarantee position, we make every effort to grant position requests.
The back page, double trucks and 0'-&'+).*+'!(.)!+')!=!%$!6$')1-)!)#+.&>01,'/)#+.&>.'+=')6!.%.)"1+)!(='+&%.'+.;
!.'(%/0!#.($Credit card charges must be authorized by the customer for each charge. The O’Colly is required to obtain a signature from customers. Credit card numbers cannot be stored by The O’Colly for future charges.
N%""%+H0\'.8$All advertising requires prepayment unless credit has been established. Payment is due 30 days from the invoice in cases of credit. Accounts falling 60 days past due will revert to prepayment and must pay the past due amount in full. Submission of an insertion order is a binding contract (see cancellation policy).12,3&34"&53,6%.73."&3.%&377%-6%"
CreditCredit is offered on a limited basis to preferred advertisers, subject to approval by The O’Colly business 1"#0';
Advertising Rate Card
2014-2015
7
SPECIALRATES!"#$$%&'($89#6&247+:"%"&;<&=#46.376
Graphics and logos available for $1 per day. Borders available for $2.
>#72%6?&>@:3.%,&/#.&6A%&B.%%C&7#DD:426?EF73D-:,&#.G342H362#4,&34"&I>J&"%-3.6D%46,K
$5.00 per day for 7 lines$0.50 for each additional line
L:,24%,,&>@:3.%,K$8.00 per day for 7 lines$1.00 for each additional line
Deadline is noon, 1 business day prior to publication.
1 day2-4 days5-9 days10-14 days15+ days
0
TC%/3#.%'$250 words with picture for $25. Every additional 250 words are $25. Must be submitted by funeral homes.
]+$'./$$60 cpm
5,000 minimum7,500 maximum8.5” x 11” maximum page size. 5” x 7” minimum page size.
Additional charges for more than 12 pages
Ship inserts to:The O’Colly c/o OPUBCO200 E Britton RoadOklahoma City, OK 73114
Deadline for inserts is one week prior to run date.
0
$0.50 per word/per day$0.40 per word/per day$0.35 per word/per day$0.30 per word/per day$0.25 per word/per day
IMAGE
The O’Colly
Spring/Fall
8
CALENDAR
G#""07'8'$/'.Class work beginsUniversity HolidayFall BreakHoliday BreakFinals WeekCommencementUniversity Holiday
G**/C#""072M'(3"'Sat, Aug 30Sat, Sept 6Sat, Sept 13Sat, Sept 20Thurs, Sept 25Sat, Oct 4Sat, Oct 11
Sat, Oct 18Sat, Oct 25Sat, Nov 1Sat, Nov 8Sat, Nov 15Sat, Nov 22Sat, Nov 29
vs Florida StateMissouri StateUTSAOpenTexas TechIowa Stateat Kansas
at TCUWest Virginiaat Kansas StateOpenTexasat Baylorat Oklahoma
7Z.%+H07'8'$/'.Class work beginsUniversity HolidaySpring BreakFinals WeekCommencement
8/18/149/1/1410/24/1411/26-28/1412/8-12/1412/13/1412/24-1/2
1/12/151/19/153/16-20/155/4-8/155/9/15
Publication dates are marked in ORANGE.
M F SS THWT
MARCH
42 6
9 11 13
16 18 20
23
30
1
8
15
22
29
3
10
17
24
31
5
12
19
26
7
14
21
2825 27
M F SS THWT
APRIL
1 3
6 8 10
13 15 17
20
27
5
12
19
26
7
14
21
28 29 30
2
9
16
23
4
11
18
2522 24
M F SS THWT
MAY
1
4 6 8
11 13 15
18
25
3
10
17
24
5
12
19
26 27 28 29 30
7
14
21
2
9
16
2320 22
M F SS THWT
FEBRUARY
42 6
9 11 13
16 18 20
23
1
8
15
22
3
10
17
24
5
12
19
26
7
14
21
2825 27
M F SS THWT
AUGUST1
4 6 8
11 13 15
18
25
3
10
17
24
5
12
19
26 27 28 29 30
7
14
21
2
9
16
2320 22
M F SS THWT
DECEMBER5
8 10 12
15 17 19
22
29
7
14
21
28
9
16
23
30 31
11
1 32 4
18
25
6
13
20
2724 26
M F SS THWT
JANUARY2
5 7 9
12 14 16
19
26
4
11
18
25
6
13
20
27 28 29 30 31
8
1
15
22
3
10
17
2421 23
M F SS THWT
SEPTEMBER5
8 10 12
15 17 19
22
29
7
14
21
28
9
16
23
30
11
1 32 4
18
25
6
13
20
2724 26
M F SS THWT
OCTOBER3
6 8 10
13 15 17
20
27
5
12
19
26
7
14
21
28 29 30 31
9
1 2
16
23
4
11
18
2522 24
M F SS THWT
NOVEMBER7
10 12 14
17 19 21
24
9
16
23
30
11
18
25
13
5432 6
20
27
8
15
22
2926 28