2014

() kysong@daumsoft.com

,

Mining Minds

kysong@daumsoft.com

- , .

- , .

-

- - - BI

KBS

2012.1.31 2012.5.24 2012.9.11

-

- -

70

2012,

KBS

SBS 2012 : ,

Why Social Big Data?

Big Data?

5,000,000,000,000,000,000 byte

Eric Schmidt, August 2010

=

~

2003

5

A report last year by the McKinsey Global

Institute, the research arm of the

consulting firm,

projected that the United States needs

140,000 to 190,000 more workers

with deep analytical expertise

and 1.5 million more data-literate managers, whether retrained or hired.

New York Times, February 11, 2012

http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

2008 2009 2010 2011 2012 2013 2014 2015

Unstructured

Database

E-mail

[ Source : Enterprise Strategy Group (2010) ]

90%

(, , ...)

VIEW

, ,

LTE,

,

, , ,

/ SKT, , S2,

Industry

Diet Market

Cosmetics Market

Fashion Market

Plastic Surgery Market

Mining Social Big Data

-20

-15

-10

-5

0

5

10

15

20

25

30

35

0

500

1000

1500

2000

2500

2008.01

2008.02

2008.03

2008.04

2008.05

2008.06

2008.07

2008.08

2008.09

2008.10

2008.11

2008.12

2009.01

2009.02

2009.03

2009.04

2009.05

2009.06

2009.07

2009.08

2009.09

2009.10

2009.11

2009.12

2010.01

2010.02

2010.03

2010.04

2010.05

2010.06

2010.07

2010.08

2010.09

2010.10

2010.11

2010.12

2011.01

2011.02

2011.03

2011.04

2011.05

2011.06

2011.07

2011.08

2011.09

2011.10

2011.11

2011.12

[ Source : SOCIALmetrics, 2008.1.1. ~ 2011.12.31.]

Tipping Point : 21

[ Source : SOCIALmetrics, 2008.1.1. ~ 2011.12.31.]

F-test 0.05

21

0.0%

4.0%

8.0%

12.0%

()

( )

24

,

[ Source : SOCIALmetrics, 2012.4.1. ~ 2012.4.15.]

10,000

10,500

11,000

11,500

12,000

12,500

13,000

66%

67%

68%

69%

70%

71%

72%

73%

[ Source : SOCIALmetrics, 2011.5.1. ~ 2011.10.31.]

OTC

CASE #1

0

50

100

150

200

250

300

350

400

450

,

[ Source : SOCIALmetrics, 2011.1.1. ~ 2011.12.31]

=

1.

2.

Changing Target

x4

98.6% , (12.8~13.1, ) 2013 1 464%

(, 2012~13 1)

CASE #2

: Replace or Coexist with HDD?

Perception of SSD

Co-exist with HDD

,

PC

HDD

CPU, RAM

PC

CPU, RAM

HDD storage

,

Replacement of HDD

Campaign in Europe : SSD Angels

Global Difference

USA

Germany

Korea

Price

Power consumption

Performance

Warranty

Speed (Booting Speed)

Speed (Booting Speed)

Speed (Booting Speed)

-

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

OCZ Technology

Crucial Technology

Intel

Corsair

Samsung

2012 SSD Market Share

* SSD M/S US

M/S 1

(, 2012~13 1)

KBS ,

, .

.

,

,

...

CASE #3

0.00 1.00 2.00 -1.00 -2.00

-1.00

0.00

1.00

2.00

Sentiment Map

2NE1

[ Source : SOCIALmetrics, 2011.1.1. ~ 2011.12.31]

0.00 1.00 2.00 -1.00 -2.00

-1.00

0.00

1.00

2.00

Product, Occasion & Brand on Sentiment Map

K5

[ Source : SOCIALmetrics, 2011.1.1. ~ 2011.12.31]

Communication

VELOCITY VARIETY

VOLUME

VALUE

Big Data Characteristics : 3V + 1V

Source : Big Data Analytics, TDWI 2011

PROBLEM PEOPLE

PRODUCTIVITY

Big Data Requirements : 3P + 1P

VELOCITY VARIETY

VOLUME

PLATFORM

Understanding Why

Click Stream

Location Response Rate

Peer Pressure

Underlying Reason

Big Data for Understanding Why

What happened

Understanding

Why

Big Data 1.0 Big Data 2.0

Source: Professor Greg Allenby 2012

,

, .

().

, 3 .

. .

() , .

1 .

, .

19 .

. , .

19 .

* -

Mining Minds

kysong@daumsoft.com