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Produced by IAR TeamFocus Technology Co., Ltd

2013Q3 Toy

.

2013Q3 Toy Industry Analysis Report

Catalog1. China Toy Export Trend Analysis from 2010 to 2012 ............................................................... 4

1.1. China Toy Export Value Trend from 2010 to 2012 ..............................................................................4

1.2. China Toy Export Value Monthly Trend from 2010 to 2012 ................................................................ 5

1.3. China Toy Export Markets Analysis from 2010 to 2012 ...................................................................... 6

1.4. China Toy Export Market Share Analysis from 2010 to 2012 ............................................................. 7

2. China Toy Exports from Jan. to Sep. in 2013 ............................................................................ 8

2.1. China Toy Export Volume and Value from Jan. to Sep. in 2013 ......................................................... 8

2.2. China Toy Major Export Countries/Regions Distribution from Jan. to Sep. in 2013 ........................... 9

2.3. China Toy Export Source Areas from Jan. to Sep. in 2013 .............................................................. 11

3. Global Toy Import and Export Trend Analysis ........................................................................ 12

3.1. Global Toy Import Trend Analysis from 2010 to 2012 ....................................................................... 12

3.1.1. Global Toy Import Value Trend from 2010 to 2012 ..................................................................................... 12

3.1.2. Global Toy Major Import Countries/Regions from 2010 to 2012 ................................................................. 13

3.1.3. Global Toy Major Import Countries/Regions Market Share from 2010 to 2012 .......................................... 14

3.1.4. Global Toy Major Import Countries from Jan. to August in 2013 ................................................................. 15

3.2. Global Toy Export Trend Analysis from 2010 to 2012 ...................................................................... 16

3.2.1. Global Toy Major Export Countries/Regions from 2010 to 2012 ................................................................. 16

3.2.2. Global Toy Major Export Countries/Regions Market Share from 2010 to 2012 .......................................... 17

3.2.3. Global Toy Major Export Countries from Jan. to August in 2013 ................................................................ 18

4. The United States Toy Import and Export Trend Analysis ..................................................... 19

4.1. The United States Toy Import Value Trend from 2010 to 2012......................................................... 19

4.2. The United States Toy Major Import Countries/Regions from 2010 to 2012 .................................... 20

4.3. The United States Toy Major Import Countries/Regions Market Share from 2010 to 2012 ............. 21

4.4. The United States Toy Major Export Countries from Jan. to August in 2013 ................................... 22


Catalog5. Germany Toy Import and Export Trend Analysis ................................................................... 23

5.1. Germany Toy Import Value Trend from 2010 to 2012 ...................................................................... 23

5.2. Germany Toy Major Import Countries/Regions from 2010 to 2012 .................................................. 24

5.3. Germany Toy Major Import Countries/Regions Market Share from 2010 to 2012 ........................... 25

5.4. Germany Toy Major Export Countries from Jan. to August in 2013 ................................................. 26

6. Japan Toy Import and Export Trend Analysis......................................................................... 27

6.1. Japan Toy Import Value Trend from 2010 to 2012 ...........................................................................27

6.2. Japan Toy Major Import Countries/Regions from 2010 to 2012 ....................................................... 28

6.3. Japan Toy Major Import Countries/Regions Market Share from 2010 to 2012 ................................ 29

6.4. Japan Toy Major Import Countries from Jan. to August in 2013 ....................................................... 30

7. Toy Industry Data Analysis of Made-in-China.com ................................................................ 31

7.1. Toy Professional Buyers Hot Search Keywords of Made-in-China.com from September to November in 2013 .............................................................................................................................................................31

7.2. Toy Professional Buyers Interest Analysis of Made-in-China.com from Jan. to November in 2013 .... 32

7.3. Toy Professional Buyers Distribution of Made-in-China.com from Jan. to November in 2013 ......... 33

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Note:

HS Code Product Name

9503 Tricycles, scooters, pedal cars and similar wheeled toys; dais carriages5 dolls; Other toys; reduced-size ("scale") models and similar recreational models working or not; puzzles of all

kinds, hereinafter referred to as "toy".

1. China Toy (HS: 9503) Export Trend Analysis from 2010 to 2012

1.1. China Toy Export Value Trend from 2010 to 2012

As can be seen from the above chart, China toy export value increased year by year from 2010 to 2012. The export value of 2012 amounted to 11.452 billion US dollars, with an increase of 5.8% compared to the same period of 2011.

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1.2. China Toy Export Value Monthly Trend from 2010 to 2012

As can be seen from the chart of China toy export value monthly trend from 2010 to 2012, the export value of 2012 peaked in September and slumped in February.

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1.3. China Toy Export Markets Analysis from 2010 to 2012

No.Countries/Regions

Export Value (USD) Export Value Growth Compared

2012 to 20102010 2011 2012

1 USA 3,854,900,353 3,846,713,657 4,035,010,123 4.67%2 Hong Kong 732,251,849 820,597,188 806,729,887 10.17%3 UK 653,215,960 646,004,516 691,751,459 5.90%4 Japan 418,493,616 490,432,939 525,324,878 25.53%5 Germany 442,774,866 478,512,342 456,300,191 3.05%6 Philippines 316,660,081 441,727,953 388,404,340 22.66%7 France 303,208,076 312,700,827 308,065,925 1.60%8 Australia 195,455,634 228,210,343 263,509,814 34.82%9 Canada 249,020,764 255,769,612 261,241,485 4.91%

10The Russian Federation

197,492,006 208,098,459 260,823,331 32.07%

11 Singapore 82,467,622 98,753,848 260,310,048 215.65%12 Mexico 193,122,511 236,778,041 246,013,860 27.39%13 Netherlands 215,238,430 241,028,403 226,939,918 5.44%14 Italy 250,383,833 237,054,416 198,570,974 -20.69%15 South Korea 103,587,500 132,082,425 174,086,721 68.06%16 Spain 196,775,760 193,317,669 172,565,107 -12.30%17 UAE 123,984,550 145,642,177 172,002,707 38.73%18 Brazil 116,458,165 142,330,493 155,016,513 33.11%19 Chile 103,357,312 125,907,427 137,833,522 33.36%20 Malaysia 41,743,326 42,154,372 137,216,845 228.72%

The first three largest export markets of China toy are the USA, Hong Kong and the UK. China's export value to the USA, Hong Kong and the UK in 2012 were 4.305 billion US dollars, 807 million US dollars and 692 million US dollars separately, with an increase of 4.67%, 10.17% and 5.90% compared to 2010. Among the above twenty export markets, the export value of China toy to Malaysia increased the largest, with an increase of 228.72% compared 2012 with 2010, followed by Singapore, with an increase of 215.65%.

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1.4. China Toy Export Market Share Analysis from 2010 to 2012

No. Countries/RegionsValue Percentage

2010 2011 2012

1 USA↓ 38.21% 35.53% 35.23%

2 Hong Kong 7.26% 7.58% 7.04%3 UK 6.48% 5.97% 6.04%

4 Japan↑ 4.15% 4.53% 4.59%

5 Germany 4.39% 4.42% 3.98%6 Philippines 3.14% 4.08% 3.39%

7 France↓ 3.01% 2.89% 2.69%

8 Australia↑ 1.94% 2.11% 2.30%

9 Canada↓ 2.47% 2.36% 2.28%


1.96% 1.92% 2.28%

11 Singapore↑ 0.82% 0.91% 2.27%

12 Mexico 1.91% 2.19% 2.15%13 Netherlands 2.13% 2.23% 1.98%

14 Italy↓ 2.48% 2.19% 1.73%

15 South Korea↑ 1.03% 1.22% 1.52%

16 Spain↓ 1.95% 1.79% 1.51%

17 UAE↑ 1.23% 1.35% 1.50%

18 Brazil↑ 1.15% 1.31% 1.35%

19 Chile↑ 1.02% 1.16% 1.20%

20 Malaysia 0.41% 0.39% 1.20%

Note: “↑”represents that the indicators listed continued to increase from 2010 to 2012, “↓”represents that the indicators listed continued to decrease from 2010 to 2012.

The data of 2012 shows that the USA, Hong Kong and the UK, the first three largest export markets of China to, accounted for 35.23%, 7.04% and 6.04% of the total export value of the same product of China separately.

Judging from the three-year market share, the import value in proportion of Japan, Australia, Singapore, South Korea, the United Arab Emirates, Brazil and Chile continued to rise, while that of the United States, France, Canada, Italy and Spain continued to decline.

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2. China Toy (HS: 9503) Exports from Jan. to Sep. in 2013

2.1. China Toy Export Volume and Value from Jan. to Sep. in 2013

Month Volume (-) Value (USD)Year-on-Year

Volume Value

January 2,984,318,420 842,696,736 8.9% 2.4%February 1,877,144,807 572,789,425 65.8% 26.9%

March 1,392,618,753 640,336,044 -11.7% -9.9%April 1,840,826,086 780,390,380 16.5% 3.3%May 1,922,125,878 863,839,515 13.3% -0.2%June 1,886,290,111 951,568,405 20.8% 7.1%July 2,085,407,864 1,296,571,750 33.9% 16.6%

August 2,407,723,005 1,521,459,123 36.3% 13.6%September 2,160,723,409 1,487,358,072 30.6% -0.1%

Jan. to Sep. Total 18,557,178,333 8,957,009,450 21.5% 6.2%

The export value of China toy from Jan. to September in 2013 amounted to 8.957 billion US dollars, with an increase of 6.2%.

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2.2. China Toy Major Export Countries/Regions Distribution from Jan. to Sep. in 2013

No. Countries Volume (-) Value (USD)Year-on-Year

Volume Volume

1 USA 4,271,731,393 2,950,158,733 13.5% 5.5%2 Hong Kong 951,828,725 659,937,837 0.3% 10.1%3 UK 522,053,371 536,417,011 2.1% 0.2%4 Japan 525,221,274 390,991,820 -5% 8.9%5 Germany 423,970,971 353,388,699 8% 2%6 Philippines 731,911,414 324,665,186 1.7% 2.9%7 Singapore 377,011,946 249,715,896 36.9% 37.2%8 France 211,353,857 224,676,825 -10.4% -8.4%


265,457,576 223,949,553 30.8% 16.5%

10 Mexico 513,896,741 216,803,416 25.7% 11.2%11 Canada 222,842,114 212,373,391 17.2% 7.1%12 Australia 236,522,817 204,035,116 12% 3.9%13 Netherlands 366,120,574 186,742,699 -13.2% 5.1%14 Belgium 199,186,460 151,738,797 17.8% 49.2%15 South Korea 175,332,506 146,994,025 -3.3% 18.3%16 Spain 205,384,904 134,389,352 23.7% -3.5%17 Italy 265,419,837 131,059,486 -8.3% -14.2%18 Brazil 161,514,003 130,834,753 -21.5% 6.4%19 Chile 331,926,739 114,988,234 40.9% 7.4%20 UAE 240,335,836 106,956,826 -7.5% -21.2%

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China’s main export markets of toys were the United States, Hong Kong and Japan and etc. from Jan. to September in 2013. The export value to the United States accounted for 32.94% of our country’s total export value of the product.

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2.3. China Toy Export Source Areas from Jan. to Sep. in 2013

No. Regions Volume (kg) Value (USD)Year-on-Year

Volume Volume

1 Guangdong 7,298,206,871 6,131,707,517 -7.6% 5.4%2 Zhejiang 3,340,934,647 1,006,010,457 48.9% 19%3 Jiangsu 2,078,085,916 765,472,620 7.8% 1.3%4 Shanghai 174,633,223 260,247,639 5% -8.6%5 Shandong 170,148,430 210,175,641 33.7% -0.6%6 Jiangxi 195,557,005 193,244,338 39.7% 41.9%7 Fujian 376,765,804 144,167,400 24.1% -5.5%8 Anhui 89,566,143 132,994,409 2% 4.9%

9Guangxi Zhuang

Autonomous Region

145,152,352 23,025,546 70.3% 58.4%

10 Henan 62,876,046 20,908,436 -4.5% -17.8%

China toys were mainly exported from Guangdong, Zhejiang and Jiangsu from Jan. to September in 2013. among of which, the export value of Guangdong toys accounted for 68.46% of China’s total export value of the product, and the export value of Zhejiang and Jiangsu accounted for 11.23% and 8.55% respectively of China’s total export value of the product.

(Source: China Customs Network)

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3. Global Toy (HS: 9503) Import and Export Trend Analysis

3.1. Global Toy Import Trend Analysis from 2010 to 20123.1.1. Global Toy Import Value Trend from 2010 to 2012

Global toys import value increased year by year from 2010 to 2012. And the total import value of the three years amounted to 37.784 billion US dollars, 39.895 billion US dollars and 40.193 billion US dollars respectively, among of which, the import value of 2012 increased slightly by 0.75% year on year.

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3.1.2. Global Toy Major Import Countries/Regions from 2010 to 2012

No.Import Countries/

Regions

Import Value (Thousand USD) Import Value Growth Compared

2012 to 20102010 2011 2012

1 USA 11,916,515 11,527,881 11,545,197 -3.12%2 Germany 2,275,505 2,669,542 2,517,016 10.61%3 UK 2,437,715 2,364,953 2,387,736 -2.05%4 Hong Kong 2,285,455 2,228,510 2,284,463 -0.04%5 Japan 1,659,572 1,905,208 2,089,156 25.89%6 France 1,803,227 2,015,203 1,877,735 4.13%7 Canada 1,198,852 1,209,874 1,316,966 9.85%


860,780 990,491 1,232,337 43.17%

9 Italy 1,124,411 1,134,485 993,363 -11.65%10 Australia 772,734 853,514 928,429 20.15%11 Belgium 937,782 1,001,678 906,080 -3.38%12 Mexico 688,635 810,379 825,465 19.87%13 Netherlands 747,661 771,262 796,383 6.52%14 Czech 610,385 762,582 794,967 30.24%15 Spain 936,148 911,713 793,257 -15.26%16 Poland 460,268 502,840 498,958 8.41%17 South Korea 319,138 407,499 475,297 48.93%18 Brazil 313,257 396,993 401,966 28.32%19 Denmark 327,679 359,992 388,543 18.57%20 Turkey 285,557 419,339 369,286 29.32%

The United States, Germany and the United Kingdom are the world's three largest toy import countries from 2010 to 2012. Among the global top twenty toy import markets in 2012, South Korea's import value of toy increased by 48.93% compared to that of 2010, which was the largest increase.

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3.1.3. Global Toy Major Import Countries/Regions Market Share from 2010 to 2012

No.Import Countries/

Regions

Import Value Percentage

2010 2011 2012

1 USA↓ 31.54% 28.90% 28.72%

2 Germany 6.02% 6.69% 6.26%3 UK 6.45% 5.93% 5.94%4 Hong Kong 6.05% 5.59% 5.68%

5 Japan↑ 4.39% 4.78% 5.20%

6 France 4.77% 5.05% 4.67%7 Canada 3.17% 3.03% 3.28%

8The Russian

Federation↑2.28% 2.48% 3.07%

9 Italy↓ 2.98% 2.84% 2.47%

10 Australia↑ 2.05% 2.14% 2.31%

11 Belgium 2.48% 2.51% 2.25%

12 Mexico↑ 1.82% 2.03% 2.05%

13 Netherlands 1.98% 1.93% 1.98%

14 Czech↑ 1.62% 1.91% 1.98%

15 Spain↓ 2.48% 2.29% 1.97%

16 Poland 1.22% 1.26% 1.24%

17 South Korea↑ 0.84% 1.02% 1.18%

18 Brazil 0.83% 1.00% 1.00%

19 Denmark↑ 0.87% 0.90% 0.97%

20 Turkey 0.76% 1.05% 0.92%


Judging from the market share, the import value in proportion of Japan, the Russian Federation, Australia, Mexico, the Czech Republic, South Korea and Denmark continued to rise, while that of the United States, Italy and Spain continued to decline from 2010 to 2012.

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3.1.4. Global Toy Major Import Countries from Jan. to August in 2013

No. Major Import Countries/RegionsImport Value of Jan.-August 2013 (thousand US dollars)

Year-on-Year

1 USA 6,306,643 1.54%2 Germany 1,550,858 7.34%3 Japan 1,244,552 -3.15%4 UK 1,232,281 -1.83%5 France 1,021,241 4.84%6 The Russian Federation 820,960 18.08%7 Canada 772,895 5.03%8 Australia 573,042 1.77%9 Belgium 565,486 13.14%10 Czech 564,107 25.39%11 Italy 481,307 -8.05%12 Netherlands 469,517 -2.65%13 Mexico 443,325 -0.79%14 Spain 421,777 0.66%15 South Korea 349,819 16.64%16 Poland 340,952 22.59%17 Brazil 275,181 -0.14%18 Turkey 239,757 0.27%19 Austria 223,085 3.01%20 China 221,402 54.78%

From Jan. to August in 2013, global toy major import countries and regions were the United States, Germany, Japan, the UK, France, the Russian Federation, Canada, Australia, Belgium and the Czech Republic and etc. Among the global top twenty toy import markets from Jan. to August in 2013, the import value in Japan, Italy, the Netherlands, Mexico and Brazil all decreased slightly year on year.

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3.2. Global Toy Export Trend Analysis from 2010 to 20123.2.1. Global Toy Major Export Countries/Regions from 2010 to 2012

No.Export Countries/

Regions

Export Value (Thousand USD) Export Value Growth Compared

2012 to 20102010 2011 2012

1 China 10,087,485 10,827,046 11,450,207 13.51%2 Hong Kong 4,434,084 4,228,405 4,379,160 -1.24%3 Czech 1,373,973 1,777,796 2,006,343 46.02%4 Germany 1,542,099 1,733,397 1,733,747 12.43%5 USA 706,783 822,639 962,836 36.23%6 Mexico 559,183 638,143 769,370 37.59%7 Denmark 614,290 736,588 713,024 16.07%8 Netherlands 625,677 771,378 708,071 13.17%9 Belgium 629,501 714,229 644,345 2.36%10 France 453,741 522,353 543,613 19.81%11 UK 452,306 508,505 480,603 6.26%12 Taiwan 379,608 428,162 468,871 23.51%13 Italy 426,308 455,971 401,399 -5.84%14 Spain 410,845 413,662 390,000 -5.07%15 Vietnam 155,756 193,712 352,319 126.20%16 Indonesia 289,980 273,259 347,068 19.69%17 Hungary 256,813 281,769 268,171 4.42%18 Canada 280,182 232,370 241,828 -13.69%19 Thailand 227,604 202,981 203,024 -10.80%20 Poland 92,188 141,902 174,075 88.83%

China, Hong Kong and the Czech Republic are the world's three largest toy export markets from 2010 to 2012. Among the global top twenty toy export markets in 2012, Vietnam's export value of toy increased by 126.20% compared to that of 2010, which was the largest increase, followed by Poland, the export value of which increased by 88.83% compared to that of 2010.

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3.2.2. Global Toy Major Export Countries/Regions Market Share from 2010 to 2012

No.Export Countries/

Regions

Export Value Percentage

2010 2011 2012

1 China 39.19% 38.85% 39.24%

2 Hong Kong↓ 17.22% 15.17% 15.01%

3 Czech↑ 5.34% 6.38% 6.88%

4 Germany 5.99% 6.22% 5.94%

5 USA↑ 2.75% 2.95% 3.30%

6 Mexico↑ 2.17% 2.29% 2.64%

7 Denmark 2.39% 2.64% 2.44%8 Netherlands 2.43% 2.77% 2.43%9 Belgium 2.45% 2.56% 2.21%10 France 1.76% 1.87% 1.86%11 UK 1.76% 1.82% 1.65%

12 Taiwan↑ 1.47% 1.54% 1.61%

13 Italy↓ 1.66% 1.64% 1.38%

14 Spain↓ 1.60% 1.48% 1.34%

15 Vietnam↑ 0.61% 0.70% 1.21%

16 Indonesia 1.13% 0.98% 1.19%17 Hungary 1.00% 1.01% 0.92%18 Canada 1.09% 0.83% 0.83%

19 Thailand↓ 0.88% 0.73% 0.70%

20 Poland↑ 0.36% 0.51% 0.60%


Judging from the market share, the export value of 2010-2012 in proportion of the Czech Republic, the United States, Mexico, Taiwan, Vietnam and Poland continued to rise, while that of Hong Kong, Italy, Spain and Thailand continued to decline.

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3.2.3. Global Toy Major Export Countries from Jan. to August in 2013

NO. Major Export Countries/RegionsExport Value of Jan.-August 2013 (thousand US dollars)

Year-on-Year

1 China 7,473,043 7.62%2 Czech 1,352,814 27.57%3 Germany 1,074,212 11.29%4 USA 615,442 6.88%5 Mexico 495,181 4.60%6 Belgium 397,431 14.66%7 Netherlands 379,356 0.17%8 France 310,021 14.57%9 UK 288,133 8.70%10 Taiwan 257,526 -15.71%11 Italy 252,750 4.58%12 Indonesia 245,677 9.98%13 Spain 243,441 9.67%14 Poland 180,081 68.98%15 Thailand 155,663 21.15%16 Hungary 154,923 5.09%17 Denmark 123,813 28.05%18 Canada 119,805 -12.28%19 Malta 96,514 1.47%20 Japan 84,685 -12.34%

From Jan. to August in 2013, global toy major export countries and regions were China, the Czech Republic, Germany, the United States, Mexico, Belgium, the Netherlands, France, the United Kingdom and Taiwan and etc. Among the global top twenty toy import markets from Jan. to August in 2013, the import value only in Taiwan, Canada and Japan decreased year on year, with a decrease of 15.71%, 12.28% and 12.34% respectively.

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4. The United States Toy (HS: 9503) Import and Export Trend Analysis

4.1. The United States Toy Import Value Trend from 2010 to 2012

The United States’ import value of toy from 2010 to 2012 amounted to 11.917 billion US dollars, 11.528 billion US dollars and 11.545 billion US dollars. The import value of 2012 increased by 0.15% year on year, but decreased by 3.12% compared to that of the same period of 2010.

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4.2. The United States Toy Major Import Countries/Regions from 2010 to 2012

NO.Export Countries/

Regions


2012 to 20102010 2011 2012

1 China 10,419,111 9,979,394 9,887,161 -5.11%2 Mexico 290,038 367,060 575,396 98.39%3 Indonesia 177,120 185,272 201,222 13.61%4 Taiwan 142,753 148,270 172,921 21.13%5 Vietnam 88,575 96,605 117,601 32.77%6 Hong Kong 54,504 77,154 82,019 50.48%7 Canada 85,281 61,851 78,166 -8.34%8 Denmark 272,587 234,066 73,321 -73.10%9 Thailand 86,899 72,720 70,719 -18.62%10 Germany 49,054 48,675 52,776 7.59%11 Malaysia 55,391 50,701 45,128 -18.53%12 Japan 40,612 40,208 36,366 -10.46%13 Italy 24,906 21,929 25,933 4.12%14 UK 13,834 16,894 15,621 12.92%15 Czech 15,451 20,050 12,324 -20.24%16 South Korea 17,481 13,657 8,734 -50.04%17 Hungary 11,443 11,308 7,970 -30.35%18 France 5,702 8,029 7,910 38.72%19 Philippines 9,829 11,085 7,877 -19.86%20 Spain 5,947 5,900 5,573 -6.29%

China, Mexico and Indonesia were the three largest import markets of the United States Toys from 2010 to 2012. The United States Toys were mainly imported from Asia areas.

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4.3. The United States Toy Major Import Countries/Regions Market Share from 2010 to 2012

NO.Import Countries/

Regions


2010 2011 2012

1 China↓ 87.43% 86.57% 85.64%

2 Mexico↑ 2.43% 3.18% 4.98%

3 Indonesia↑ 1.49% 1.61% 1.74%

4 Taiwan↑ 1.20% 1.29% 1.50%

5 Vietnam↑ 0.74% 0.84% 1.02%

6 Hong Kong↑ 0.46% 0.67% 0.71%

7 Canada 0.72% 0.54% 0.68%

8 Denmark↓ 2.29% 2.03% 0.64%

9 Thailand↓ 0.73% 0.63% 0.61%

10 Germany↑ 0.41% 0.42% 0.46%

11 Malaysia↓ 0.46% 0.44% 0.39%

12 Japan 0.34% 0.35% 0.31%13 Italy 0.21% 0.19% 0.22%14 UK 0.12% 0.15% 0.14%15 Czech 0.13% 0.17% 0.11%

16 South Korea↓ 0.15% 0.12% 0.08%

17 Hungary 0.10% 0.10% 0.07%18 France 0.05% 0.07% 0.07%19 Philippines 0.08% 0.10% 0.07%20 Spain 0.05% 0.05% 0.05%


Judging from the market share, the import value of 2010-2012 in proportion of Mexico, Indonesia, Taiwan, Vietnam, Hong Kong and Germany continued to rise, while that of China, Denmark, Thailand, Malaysia and South Korea continued to decline.

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4.4. The United States Toy Major Export Countries from Jan. to August in 2013

NO.Major Export Countries/

Regions

Export Value of Jan.-August 2013 (thousand

US dollars)Year on Year Percentage

Total 6,306,643 1.54% 100%1 China 5,267,545 0.96% 83.52%2 Mexico 367,454 10.94% 5.83%3 Indonesia 148,219 20.58% 2.35%4 Taiwan 85,371 -21.57% 1.35%5 Vietnam 80,117 24.19% 1.27%6 Thailand 52,225 27.03% 0.83%7 Hong Kong 40,134 -23.45% 0.64%8 Canada 36,972 -2.97% 0.59%9 Denmark 34,271 -34.32% 0.54%10 Malaysia 33,954 12.02% 0.54%11 Germany 30,247 -5.43% 0.48%12 UK 20,035 94.23% 0.32%13 Japan 19,865 -19.56% 0.31%14 Italy 14,337 -10.25% 0.23%15 Czech 9,746 23.79% 0.15%16 Hungary 7,317 52.82% 0.12%17 France 6,061 22.57% 0.10%18 South Korea 5,540 0.25% 0.09%19 Israel 4,378 162.00% 0.07%20 Philippines 4,248 -17.42% 0.07%

From Jan. to August in 2013, the United States toy major export countries and regions were China, Mexico, Indonesia, Taiwan, Vietnam, Thailand, Hong Kong, Canada, Denmark and Malaysia and so on. Among the United States top twenty toy import countries and regions from Jan. to August in 2013, the USA's import value from Israel increased significantly by 162.00%, while that from Taiwan, Hong Kong, Canada, Denmark, Germany, Japan, Italy and the Philippines declined in different degrees compared to the same period of last year.

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5. Germany Toy (HS: 9503) Import and Export Trend Analysis

5.1. Germany Toy Import Value Trend from 2010 to 2012

Germany’s import value of toy from 2010 to 2012 amounted to 2.276 billion US dollars, 2.670 billion US dollars and 2.517 billion US dollars. The import value of 2012 decreased by 5.71% year on year, but increased by 10.61% compared to that of the same period of 2010.

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5.2. Germany Toy Major Import Countries/Regions from 2010 to 2012


Regions


2012 to 20102010 2011 2012

1 China 1,156,518 1,267,089 1,170,095 1.17%2 Czech 429,469 521,931 544,838 26.86%3 Netherlands 124,398 197,232 183,648 47.63%4 Malta 93,731 118,906 111,376 18.83%5 Hungary 44,477 51,342 50,406 13.33%6 France 28,540 40,137 41,719 46.18%7 Hong Kong 36,528 38,596 34,391 -5.85%8 Italy 37,278 38,639 33,593 -9.89%9 Denmark 14,746 19,644 28,920 96.12%10 UK 17,972 25,242 25,905 44.14%11 Taiwan 23,931 26,899 24,798 3.62%12 Spain 24,269 27,071 22,560 -7.04%13 Indonesia 25,031 28,401 22,316 -10.85%14 Tunisia 19,279 24,458 18,964 -1.63%15 Vietnam 24,058 38,564 18,494 -23.13%16 Austria 15,644 19,870 17,264 10.36%17 Romania 7,678 13,816 16,884 119.90%18 USA 14,861 15,748 16,741 12.65%19 Poland 9,617 16,966 16,074 67.14%20 Slovakia 24,114 20,071 15,254 -36.74%

China, the Czech Republic and the Netherlands were the three largest toy import markets of Germany toys from 2010 to 2012. Among the top twenty toy import markets in 2012, Germany's import value of toys from Romania increased by 119.90% compared to the same period of 2010, which is a large increase, but the import value from Hong Kong, Italy, Spain, Indonesia, Tunisia, Vietnam and Slovakia decreased compared to 2010.

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5.3. Germany Toy Major Import Countries/Regions Market Share from 2010 to 2012


Regions


2010 2011 2012

1 China↓ 50.82% 47.46% 46.49%

2 Czech↑ 18.87% 19.55% 21.65%

3 Netherlands 5.47% 7.39% 7.30%4 Malta 4.12% 4.45% 4.42%5 Hungary 1.95% 1.92% 2.00%

6 France↑ 1.25% 1.50% 1.66%

7 Hong Kong↓ 1.61% 1.45% 1.37%

8 Italy↓ 1.64% 1.45% 1.33%

9 Denmark↑ 0.65% 0.74% 1.15%

10 UK↑ 0.79% 0.95% 1.03%

11 Taiwan↓ 1.05% 1.01% 0.99%

12 Spain↓ 1.07% 1.01% 0.90%

13 Indonesia↓ 1.10% 1.06% 0.89%

14 Tunisia 0.85% 0.92% 0.75%15 Vietnam 1.06% 1.44% 0.73%16 Austria 0.69% 0.74% 0.69%

17 Romania↑ 0.34% 0.52% 0.67%

18 USA 0.65% 0.59% 0.67%19 Poland 0.42% 0.64% 0.64%

20 Slovakia↓ 1.06% 0.75% 0.61%


Judging from the market share, China is Germany's most important import source area of toys, and almost half of Germany toys are imported from China, while the Czech Republic held approximately German 1/5 market share. The import value of 2010-2012 in proportion of the Czech Republic, France, Denmark, the UK and Romania continued to rise, while that of China, Hong Kong, Italy, Taiwan, Spain, Indonesia and Slovakia continued to decline.

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5.4. Germany Toy Major Export Countries from Jan. to August in 2013


RegionsExport Value of Jan.-August 2013 (thousand US dollars)

Year on Year Percentage

Total 1,550,858 7.34% 100%1 China 598,077 -2.76% 38.56%2 Czech 360,164 20.44% 23.22%3 Netherlands 130,272 2.16% 8.40%4 Malta 89,751 11.32% 5.79%5 Hungary 33,009 28.04% 2.13%6 France 30,417 12.11% 1.96%7 Austria 29,571 23.71% 1.91%8 Italy 28,564 25.57% 1.84%9 Hong Kong 25,665 31.95% 1.65%10 UK 21,106 19.96% 1.36%11 Spain 20,692 13.15% 1.33%12 Denmark 20,020 61.61% 1.29%13 Slovakia 17,712 -7.72% 1.14%14 Vietnam 14,872 74.64% 0.96%15 Taiwan 13,411 -14.33% 0.86%16 Indonesia 12,456 1.21% 0.80%17 USA 11,795 4.66% 0.76%18 Belgium 11,751 3.29% 0.76%19 Poland 7,765 -27.61% 0.50%20 Sri Lanka 7,320 21.59% 0.47%

From Jan. to August in 2013, Germany toy major export countries and regions were China, the Czech Republic, the Netherlands, Malta, France, Hungary, Austria, Italy, Hong Kong and the United Kingdom and so on. Among Germany top twenty toy import countries and regions from Jan. to August in 2013, the import value only from China, Slovakia, Taiwan and Poland declined compared to the same period of last year.

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6. Japan Toy (HS: 9503) Import and Export Trend Analysis

6.1. Japan Toy Import Value Trend from 2010 to 2012

Japan’s import value of toy from 2010 to 2012 amounted to 1.660 billion US dollars, 1.905 billion US dollars and 2.089 billion US dollars. The import value of 2012 increased by 9.66% year on year, and increased by 25.89% compared to that of the same period of 2010.

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6.2. Japan Toy Major Import Countries/Regions from 2010 to 2012


Regions


2012 to 20102010 2011 2012

1 China 1,432,199 1,663,506 1,796,106 25.41%2 Vietnam 39,928 45,195 78,398 96.35%3 Thailand 45,566 43,132 40,718 -10.64%4 Denmark 24,913 27,874 35,150 41.09%5 Taiwan 23,233 25,968 30,340 30.59%6 Philippines 13,292 12,025 18,275 37.49%7 Germany 12,227 12,993 13,118 7.29%8 Czech 11,384 14,067 11,062 -2.83%9 South Korea 8,382 10,092 9,912 18.25%10 USA 10,380 9,881 9,440 -9.06%11 Hungary 7,015 4,747 7,218 2.89%12 Italy 4,845 5,370 5,018 3.57%13 Hong Kong 4,158 4,043 5,010 20.49%14 Spain 4,618 4,865 4,041 -12.49%15 Indonesia 1,717 1,975 3,634 111.65%16 Switzerland 1,754 2,282 2,820 60.78%17 Malaysia 2,207 3,367 2,660 20.53%18 Mexico 585 1,022 1,965 235.90%19 Austria 1,252 1,111 1,503 20.05%20 UK 1,289 1,542 1,464 13.58%

China, Vietnam and Thailand were the three largest toy import markets of Japan toys from 2010 to 2012. Among the top twenty toy import markets in 2012, Japan's import value of toys from Indonesia and Mexico increased by 111.65% and 235.90% compared to the same period of 2010, which is a large increase, but the import value from Thailand, the Czech Republic, the United States and Spain decreased compared to 2010.

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6.3. Japan Toy Major Import Countries/Regions Market Share from 2010 to 2012


Regions


2010 2011 2012

1 China 86.30% 87.31% 85.97%2 Vietnam 2.41% 2.37% 3.75%

3 Thailand↓ 2.75% 2.26% 1.95%

4 Denmark 1.50% 1.46% 1.68%5 Taiwan 1.40% 1.36% 1.45%6 Philippines 0.80% 0.63% 0.87%

7 Germany↓ 0.74% 0.68% 0.63%

8 Czech 0.69% 0.74% 0.53%9 South Korea 0.51% 0.53% 0.47%

10 USA↓ 0.63% 0.52% 0.45%

11 Hungary 0.42% 0.25% 0.35%

12 Italy↓ 0.29% 0.28% 0.24%

13 Hong Kong 0.25% 0.21% 0.24%

14 Spain↓ 0.28% 0.26% 0.19%

15 Indonesia 0.10% 0.10% 0.17%

16 Switzerland↑ 0.11% 0.12% 0.13%

17 Malaysia 0.13% 0.18% 0.13%

18 Mexico↑ 0.04% 0.05% 0.09%

19 Austria 0.08% 0.06% 0.07%20 UK 0.08% 0.08% 0.07%


Judging from the market share, China is Japan's most important import source area of toys, and more than 80% of Japan toys are imported from China. The import value of 2010-2012 in proportion of Switzerland and Mexico continued to rise, while that of Thailand, Germany, the United States, Italy and Spain continued to decline.

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6.4. Japan Toy Major Import Countries from Jan. to August in 2013


RegionsExport Value of Jan.-August 2013 (thousand US dollars)

Year on Year Percentage

Total 1,244,552 -3.15% 100%1 China 1,054,924 -4.39% 84.76%2 Vietnam 47,414 -4.61% 3.81%3 Thailand 32,908 32.85% 2.64%4 Taiwan 19,826 3.45% 1.59%5 Denmark 16,225 -25.71% 1.30%6 Philippines 11,381 4.87% 0.91%7 Mexico 9,499 1569.42% 0.76%8 Germany 8,335 10.15% 0.67%9 South Korea 6,630 -3.87% 0.53%10 USA 5,940 -7.07% 0.48%11 Hong Kong 3,730 25.89% 0.30%12 Czech 3,275 -53.81% 0.26%13 Spain 3,268 24.73% 0.26%14 Indonesia 3,148 38.43% 0.25%15 Malaysia 2,962 46.06% 0.24%16 Italy 2,798 -11.20% 0.22%17 Hungary 2,078 -37.67% 0.17%18 UK 1,503 57.71% 0.12%19 France 908 68.46% 0.07%20 Canada 807 -22.92% 0.06%

From Jan. to August in 2013, Japan toy major export countries and regions were China, Vietnam, Thailand, Taiwan, Denmark, the Philippines, Mexico, Germany, South Korea and the United States and so on. Among Japan top twenty toy import countries and regions from Jan. to August in 2013, Japan's import value of toys from Mexico increased by 1569.42% compared to the same period of 2010, which is a large increase.

(Source: UN COMTRADE)

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7. Toy Industry Data Analysis of Made-in-China.com

7.1. Toy Professional Buyers Hot Search Keywords of Made-in-China.com from September to November in 2013

From Sep. to Nov. in 2013, the hottest search keyword of toy industry was Toy/Toys, followed by RC Model.

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7.2. Toy Professional Buyers Interest Analysis of Made-in-China.com from Jan. to November in 2013 (By click rate)

From Jan. to November in 2013, according to the statistics of Made-in-China.com, buyers paid the highest attention to Remote Control Toys among all the sub-sectors of toy industry, followed by Inflatable Toys.

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7.3. Toy Professional Buyers Distribution of Made-in-China.com from Jan. to November in 2013

From Jan. to November in 2013, by continent, inquiries of toys on Made-in-China.com were mainly from Europe, North America, South America, Africa and South Asia and other regions.

From Jan. to November in 2013, inquiries of toys on Made-in-China.com were mainly from the United States, the United Kingdom, India and Australia and etc., and enquiries from the United States accounted for 13.88% of the total enquiries in this industry.

Source: Made-in-China.com

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The IAR Team of Made-in-China.com dedicates to surveying,excavating

and collating industry information for supplying the service of timely and

exact information analysis, providing necessary information and dates for

clients’decision.

Thanks for reading the report, if you have any questions,opinions or advices,

please contact us.

Name: Ms. Zhang Li E-mail: [email protected]

Web: http://www.made-in-china.com/communication/market-analysis.html

http://www.made-in-china.com/communication/market-analysis.html

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● This report is made by Focus Technology Co., Ltd, all the brands and logos are owed by the person of trade mark right,without the paper promise, any organization or individual shouldn’t encroach the legal interest of the right.

● All the written languages, pictures and charts are protected by Chinese intellectual property law. Also there are some written languages and data collected from public information, without the person of the original copyright, any organization or individual can’t use them for other business intention.

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