2014 asia pacific digital overview

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  • wearesocial.sg @wearesocialsg 1 We Are Social

    2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA & STATISTICS

    we are social

  • wearesocial.sg @wearesocialsg 2 We Are Social

    COUNTRIES DETAILED IN THIS REPORT

    01 AUSTRALIA 07 FI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM

    01!

    30!

    02!

    03!

    07!

    08!

    09!

    04!

    05!

    06!

    10!

    11!

    12!13!

    17!

    18!

    19!

    14!15!

    16!

    20!

    21!

    22!

    23!

    27!

    28!

    29!

    24!

    25!

    26!

  • wearesocial.sg @wearesocialsg 3 We Are Social

    IF YOUD LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:

    SAYHELLO@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 6423 1051

    WEARESOCIAL.SG

  • wearesocial.sg @wearesocialsg 4 We Are Social

    ASIA-PACIFIC REGIONAL OVERVIEW

  • wearesocial.sg @wearesocialsg 5 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    GLOBAL DATA SNAPSHOT JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

    7,095,476,818

    2,640,432,161

    1,856,680,860

    6,572,950,124

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    52% 48%

    37%

    26%

    93%

  • wearesocial.sg @wearesocialsg 6 We Are Social

    SHARE OF GLOBAL USERS JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

    NORTH AMERICA

    5% 11%

    11% 5%

    CENTRAL AMERICA

    3% 4%

    3% 3%

    SOUTH AMERICA

    6% 10%

    7% 8%

    WESTERN EUROPE

    6% 10%

    12% 8%

    CENTRAL & EASTERN EUROPE

    5% 6%

    7% 7%

    CENTRAL ASIA

    2% 1%

    1% 2%

    EAST ASIA

    22% 37%

    29% 22%

    SOUTH ASIA

    23% 6%

    11% 18%

    MIDDLE EAST

    4% 4%

    4% 5%

    AFRICA

    16% 4%

    8% 11% OCEANIA

    1% 1%

    1% 1%

    POPULATION

    SOCIAL MEDIA USERS

    INTERNET USERS

    MOBILE SUBSCRIPTIONS

    SOUTHEAST ASIA

    9% 9%

    7% 10%

  • wearesocial.sg @wearesocialsg 7 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ASIA-PACIFIC

    3,882,702,949

    1,255,745,291

    969,583,240

    3,347,580,701

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    44% 56%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

    32%

    25%

    86%

  • wearesocial.sg @wearesocialsg 8 We Are Social

    SHARE OF GLOBAL POPULATION

    SHARE OF GLOBAL INTERNET USERS

    SHARE OF GLOBAL SOCIAL MEDIA USERS

    SHARE OF GLOBAL MOBILE USERS

    JAN 2014 APAC GLOBAL SHARE

    54.7% 47.5% 52.2% 47.6%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence

  • wearesocial.sg @wearesocialsg 9 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    APAC: MOBILE CONTRACT TYPE

    82% 18% 21%

  • wearesocial.sg @wearesocialsg 10 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    APAC MOBILE INDICATORS

    645M 16.6% 943M 24.3%

    Sources: US Census Bureau, Tencent, Facebook, ITU

  • wearesocial.sg @wearesocialsg 11 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SOUTH ASIA

    1,630,919,286

    280,863,846

    112,696,000

    1,173,703,583

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    31% 69%

    72%

    7%

    17%

    Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook

  • wearesocial.sg @wearesocialsg 12 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SOUTH ASIA MOBILE INDICATORS

    61.8M 3.8% 89.1M 5.5%

  • wearesocial.sg @wearesocialsg 13 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    EAST ASIA

    1,584,806,482

    756,093,363

    678,728,200

    1,451,087,957

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    56%

    48%

    43%

    92%

    44%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

  • wearesocial.sg @wearesocialsg 14 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    EAST ASIA MOBILE INDICATORS

    444.8M 28.1% 707.4M 44.6%

  • wearesocial.sg @wearesocialsg 15 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SOUTHEAST ASIA

    630,551,581

    195,762,594

    161,996,000

    688,607,654

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    45%

    31%

    26%

    55%

    109%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 16 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SOUTHEAST ASIA MOBILE INDICATORS

    113.6M 18.0% 133.7M 21.2%

  • wearesocial.sg @wearesocialsg 17 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    OCEANIA

    36,425,600

    23,025,488

    16,163,220

    34,181,507

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    71%

    63%

    44%

    94%

    29%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 18 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    OCEANIA MOBILE INDICATORS

    24.4M 71.2% 13.1M 38.7%

  • wearesocial.sg @wearesocialsg 19 We Are Social

    INTERNET PENETRATION IN APAC JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

    73%!

    79%!84%!

    44%!

    29%!

    17%!INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    39%!

    MALDIVES

    18%!SRI LANKA

    10%!PAKISTAN

    39%!35%!

    36%!65%!

    73%! 76%!22%!

    16%!

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC AVERAGE 32%!

    1%!TIMOR- LESTE

    81%!AUSTRALIA

    89%!NEW ZEALAND

    33%!FI

    2%! PAPUA NEW GUINEA

  • wearesocial.sg @wearesocialsg 20 We Are Social

    INTERNET PENETRATION IN APAC JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

    GLOBAL AVERAGE

    89%!84%!

    81%!79%!

    76%!73%! 73%!

    65%! 64%!59%!

    44%!39%! 39%!

    36%! 35%!