2014 ASIA-PACIFIC DIGITAL OVERVIEW - Are Social • @wearesocialsg • 1 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA STATISTICS ... We Are Social • @wearesocialsg • 2

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  • wearesocial.sg @wearesocialsg 1 We Are Social

    2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA & STATISTICS

    we are social

    http://wearesocial.sg

  • wearesocial.sg @wearesocialsg 2 We Are Social

    COUNTRIES DETAILED IN THIS REPORT

    01 AUSTRALIA 07 FI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM

    01!

    30!

    02!

    03!

    07!

    08!

    09!

    04!

    05!

    06!

    10!

    11!

    12!13!

    17!

    18!

    19!

    14!15!

    16!

    20!

    21!

    22!

    23!

    27!

    28!

    29!

    24!

    25!

    26!

  • wearesocial.sg @wearesocialsg 3 We Are Social

    IF YOUD LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:

    SAYHELLO@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 6423 1051

    WEARESOCIAL.SG

    http://wearesocial.sgmailto:sayhello@wearesocial.sghttp://twitter.com/wearesocialsghttp://wearesocial.sg

  • wearesocial.sg @wearesocialsg 4 We Are Social

    ASIA-PACIFIC REGIONAL OVERVIEW

  • wearesocial.sg @wearesocialsg 5 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    GLOBAL DATA SNAPSHOT JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

    7,095,476,818

    2,640,432,161

    1,856,680,860

    6,572,950,124

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    52% 48%

    37%

    26%

    93%

  • wearesocial.sg @wearesocialsg 6 We Are Social

    SHARE OF GLOBAL USERS JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

    NORTH AMERICA

    5% 11%

    11% 5%

    CENTRAL AMERICA

    3% 4%

    3% 3%

    SOUTH AMERICA

    6% 10%

    7% 8%

    WESTERN EUROPE

    6% 10%

    12% 8%

    CENTRAL & EASTERN EUROPE

    5% 6%

    7% 7%

    CENTRAL ASIA

    2% 1%

    1% 2%

    EAST ASIA

    22% 37%

    29% 22%

    SOUTH ASIA

    23% 6%

    11% 18%

    MIDDLE EAST

    4% 4%

    4% 5%

    AFRICA

    16% 4%

    8% 11% OCEANIA

    1% 1%

    1% 1%

    POPULATION

    SOCIAL MEDIA USERS

    INTERNET USERS

    MOBILE SUBSCRIPTIONS

    SOUTHEAST ASIA

    9% 9%

    7% 10%

  • wearesocial.sg @wearesocialsg 7 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ASIA-PACIFIC

    3,882,702,949

    1,255,745,291

    969,583,240

    3,347,580,701

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    44% 56%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

    32%

    25%

    86%

  • wearesocial.sg @wearesocialsg 8 We Are Social

    SHARE OF GLOBAL POPULATION

    SHARE OF GLOBAL INTERNET USERS

    SHARE OF GLOBAL SOCIAL MEDIA USERS

    SHARE OF GLOBAL MOBILE USERS

    JAN 2014 APAC GLOBAL SHARE

    54.7% 47.5% 52.2% 47.6%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence

  • wearesocial.sg @wearesocialsg 9 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    APAC: MOBILE CONTRACT TYPE

    82% 18% 21%

  • wearesocial.sg @wearesocialsg 10 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    APAC MOBILE INDICATORS

    645M 16.6% 943M 24.3%

    Sources: US Census Bureau, Tencent, Facebook, ITU

  • wearesocial.sg @wearesocialsg 11 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SOUTH ASIA

    1,630,919,286

    280,863,846

    112,696,000

    1,173,703,583

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    31% 69%

    72%

    7%

    17%

    Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook

  • wearesocial.sg @wearesocialsg 12 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SOUTH ASIA MOBILE INDICATORS

    61.8M 3.8% 89.1M 5.5%

  • wearesocial.sg @wearesocialsg 13 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    EAST ASIA

    1,584,806,482

    756,093,363

    678,728,200

    1,451,087,957

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    56%

    48%

    43%

    92%

    44%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

  • wearesocial.sg @wearesocialsg 14 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    EAST ASIA MOBILE INDICATORS

    444.8M 28.1% 707.4M 44.6%

  • wearesocial.sg @wearesocialsg 15 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SOUTHEAST ASIA

    630,551,581

    195,762,594

    161,996,000

    688,607,654

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    45%

    31%

    26%

    55%

    109%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 16 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SOUTHEAST ASIA MOBILE INDICATORS

    113.6M 18.0% 133.7M 21.2%

  • wearesocial.sg @wearesocialsg 17 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    OCEANIA

    36,425,600

    23,025,488

    16,163,220

    34,181,507

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    JAN 2014

    71%

    63%

    44%

    94%

    29%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 18 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    OCEANIA MOBILE INDICATORS

    24.4M 71.2% 13.1M 38.7%

  • wearesocial.sg @wearesocialsg 19 We Are Social

    INTERNET PENETRATION IN APAC JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

    73%!

    79%!84%!

    44%!

    29%!

    17%!INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    39%!

    MALDIVES

    18%!SRI LANKA

    10%!PAKISTAN

    39%!35%!

    36%!65%!

    73%! 76%!22%!

    16%!

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC AVERAGE 32%!

    1%!TIMOR- LESTE

    81%!AUSTRALIA

    89%!NEW ZEALAND

    33%!FI

    2%! PAPUA NEW GUINEA

  • wearesocial.sg @wearesocialsg 20 We Are Social

    INTERNET PENETRATION IN APAC JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

    GLOBAL AVERAGE

    89%!84%!

    81%!79%!

    76%!73%! 73%!

    65%! 64%!59%!

    44%!39%! 39%!

    36%! 35%! 33%! 32%!29%!

    25%! 24%!22%!

    18%! 17%! 16%!

    11%! 10%!

    5%!2%! 1%! 1%! 0%!

    NEW

    ZEA

    LAN

    D

    SOUT

    H K

    ORE

    A

    AUST

    RALI

    A

    JAPA

    N

    TAIW

    AN

    SIN

    GAP

    ORE

    HO

    NG

    KO

    NG

    MAL

    AYSI

    A

    MAC

    AU

    BRUN

    EI

    CH

    INA

    VIET

    NAM

    MAL

    DIV

    ES

    PHIL

    IPPI

    NES

    THAI

    LAN

    D

    FIJI

    APAC

    AVE

    RAG

    E

    IND

    ON

    ESIA

    BHUT

    AN

    NEP

    AL

    BAN

    GLA

    DES

    H

    SRI L

    ANKA

    IND

    IA

    MO

    NG

    OLI

    A

    LAO

    S

    PAKI

    STAN

    CAM

    BOD

    IA

    PAPU

    A N

    EW G

    UIN

    EA

    MYA

    NM

    AR

    TIM

    OR-

    LEST

    E

    NO

    RTH

    KO

    REA

  • wearesocial.sg @wearesocialsg 21 We Are Social

    INTERNET USERS IN APAC JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC TOTAL

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    4.0M !

    101M!41M !

    591M!

    73M !

    213M!

    154K!

    3.9M !

    20M !

    36M !24M !

    38M !19M !

    5.2M ! 18M !37M !

    522K!

    1.22B !

    10K!

    18M !

    3.9M !

    300K!

    145K! PAPUA NEW GUINEA

  • wearesocial.sg @wearesocialsg 22 We Are Social

    TIME SPENT ON THE INTERNET JAN 2014

    Source: GlobalWebIndex

    6.2!

    5.6!

    5.5!

    5.3!

    5.1!

    4.9!

    4.7!

    4.6!

    4.5!

    4.5!

    3.5!

    3.5!

    3.5!

    2.8! 3.1!

    2.5!

    2.0!

    3.1!

    2.6!

    2.3!

    1.7! 1.9!

    1.7!

    2.1!

    1.0!

    1.6!

    PHILI

    PPIN

    ES

    MAL

    AYSI

    A

    IND

    ONE

    SIA

    SING

    APO

    RE

    THAI

    LAND

    IND

    IA

    TAIW

    AN

    VIET

    NAM

    CHI

    NA

    AUST

    RALIA

    HONG

    KO

    NG

    JAPA

    N

    SOUT

    H KO

    REA

    AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

    ACCESS THROUGH LAPTOP / DESKTOP

    ACCESS THROUGH MOBILE DEVICE

  • wearesocial.sg @wearesocialsg 23 We Are Social

    SOCIAL MEDIA PENETRATION IN APAC JAN 2014

    Sources: US Census Bureau, CNNIC, Tencent, Facebook

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC AVERAGE

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    59%!

    17%!27%!

    46%!

    25%!

    7%!

    44%!

    9%!

    6%!

    22%!36%!

    32%!53%!

    61%! 64%!4%!

    22%!

    25%!

    6%!

    57%!

    57%!

    29%!

    4%! PAPUA NEW GUINEA

  • wearesocial.sg @wearesocialsg 24 We Are Social

    SOCIAL MEDIA PENETRATION IN APAC JAN 2014

    Sources: US Census Bureau, CNNIC, Tencent, Facebook

    GLOBAL AVERAGE

    64%!63%! 61%!

    59%! 57%!55%!

    53%! 51%!

    46%!44%!

    36%!32%!

    29%!27%!

    25%! 25%!22%! 22%!

    17%! 17%!

    11%! 9%! 8%! 7%! 6%! 6%! 6%!4%! 4%! 2%!

    0%!

    TAIW

    AN

    BRUN

    EI

    HO

    NG

    KO

    NG

    SIN

    GAP

    ORE

    AUST

    RALI

    A

    NEW

    ZEA

    LAN

    D

    MAL

    AYSI

    A

    MAC

    AU

    CH

    INA

    MAL

    DIV

    ES

    THAI

    LAN

    D

    PHIL

    IPPI

    NES

    FIJI

    SOUT

    H K

    ORE

    A

    APAC

    AVE

    RAG

    E

    IND

    ON

    ESIA

    MO

    NG

    OLI

    A

    VIET

    NAM

    JAPA

    N

    BHUT

    AN

    NEP

    AL

    SRI L

    ANKA

    CAM

    BOD

    IA

    IND

    IA

    TIM

    OR-

    LEST

    E

    LAO

    S

    PAKI

    STAN

    PAPU

    A N

    EW G

    UIN

    EA

    BAN

    GLA

    DES

    H

    MYA

    NM

    AR

    NO

    RTH

    KO

    REA

  • wearesocial.sg @wearesocialsg 25 We Are Social

    SOCIAL MEDIA USERS IN APAC (MAU) JAN 2014

    Sources: US Census Bureau, CNNIC, Tencent, Facebook

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC TOTAL

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    PAPUA NEW GUINEA

    3.2M !

    22M !13M !

    623M!

    62M !

    90M !

    174K!

    2.0M !

    11M !

    20M !24M !

    34M !16M !

    4.4M ! 15M !5.8M !

    720K!

    969M!

    76K!

    13M !

    2.4M !

    260K!

    260K!

  • wearesocial.sg @wearesocialsg 26 We Are Social

    TIME SPENT ON SOCIAL MEDIA JAN 2014

    Sources: US Census Bureau, CNNIC, Tencent, Facebook

    AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

    4.0!

    3.7!

    3.3!

    2.9!

    2.4!

    2.4!

    2.4!

    2.2!

    2.1!

    2.0!

    1.5!

    1.0!

    0.8!

    PHILI

    PPIN

    ES

    THAI

    LAND

    MAL

    AYSI

    A

    IND

    ONE

    SIA

    IND

    IA

    TAIW

    AN

    VIET

    NAM

    SING

    APO

    RE

    AUST

    RALIA

    HONG

    KO

    NG

    CHI

    NA

    SOUT

    H KO

    REA

    JAPA

    N

  • wearesocial.sg @wearesocialsg 27 We Are Social

    MOBILE SUBSCRIPTION PENETRATION JAN 2014

    Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC AVERAGE

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    148%!

    109%!110%!

    89%!

    112%!

    73%!

    142%!

    94%!

    67%!

    145%!125%!

    101%!139%!

    228%! 126%!68%!

    105%!

    86%!

    53%!

    110%!

    113%!

    96%!

    42%! PAPUA NEW GUINEA

  • wearesocial.sg @wearesocialsg 28 We Are Social

    MOBILE SUBSCRIPTION PENETRATION JAN 2014

    Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

    GLOBAL AVERAGE

    277%!

    228%!

    148%!

    145%!

    142%!

    139%!

    126%!

    126%!

    125%!

    113%!

    113%!

    112%!

    110%!

    110%!

    109%!

    105%!

    101%!

    97%!

    96%!

    94%!

    89%!

    86%!

    77%!

    73%!

    68%!

    67%!

    60%!

    53%!

    42%!

    10%!

    7%!

    MAC

    AU

    HO

    NG

    KO

    NG

    SIN

    GAP

    ORE

    VIET

    NAM

    MAL

    DIV

    ES

    MAL

    AYSI

    A

    TAIW

    AN

    CAM

    BOD

    IA

    THAI

    LAN

    D

    BRUN

    EI

    NEW

    ZEA

    LAN

    D

    IND

    ON

    ESIA

    AUST

    RALI

    A

    SOUT

    H K

    ORE

    A

    JAPA

    N

    MO

    NG

    OLI

    A

    PHIL

    IPPI

    NES

    LAO

    S

    FIJI

    SRI L

    ANKA

    CH

    INA

    APAC

    AVE

    RAG

    E

    BHUT

    AN

    IND

    IA

    BAN

    GLA

    DES

    H

    PAKI

    STAN

    NEP

    AL

    TIM

    OR-

    LEST

    E

    PAPU

    A N

    EW G

    UIN

    EA

    MYA

    NM

    AR

    NO

    RTH

    KO

    REA

  • wearesocial.sg @wearesocialsg 29 We Are Social

    MOBILE SUBSCRIPTIONS IN APAC JAN 2014

    Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC TOTAL

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    PAPUA NEW GUINEA

    8.1M !

    138M!54M !

    1.2B !

    282M!

    894M!

    561K!

    20M !

    130M!

    134M!84M !

    107M!41M !

    16M ! 29M !111M!

    3.4M !

    3.3B !

    621K!

    24M !

    4.9M !

    859K!

    2.7M !

  • wearesocial.sg @wearesocialsg 30 We Are Social

    MOBILE BROADBAND PENETRATION JAN 2014

    Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC AVERAGE

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    PAPUA NEW GUINEA

    123%!

    113%!106%!

    17%!

    32%!

    5%!

    22%!

    4%!

    0.3%!

    19%!0.1%!

    4%!14%!

    74%! 46%!0.2%!

    27%!

    17%!

    NA !

    96%!

    65%!

    11%!

    NA !

  • wearesocial.sg @wearesocialsg 31 We Are Social

    GLOBAL AVERAGE

    MOBILE BROADBAND PENETRATION JAN 2014

    Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.

    123%!

    113%!

    106%!

    96%!

    74%!

    65%!

    46%!

    32%!

    27%!

    22%!

    19%!

    17%!

    17%!

    14%!

    11%!

    8%!

    7%!

    5%!

    4%!

    4%!

    3%!

    1%!

    0.3%!

    0.2%!

    0.1%!

    N/A!

    N/A!

    N/A!

    N/A!

    N/A!

    N/A!

    SIN

    GAP

    ORE

    JAPA

    N

    SOUT

    H K

    ORE

    A

    AUST

    RALI

    A

    HO

    NG

    KO

    NG

    NEW

    ZEA

    LAN

    D

    TAIW

    AN

    IND

    ON

    ESIA

    MO

    NG

    OLI

    A

    MAL

    DIV

    ES

    VIET

    NAM

    CH

    INA

    WEI

    GH

    TED

    MAL

    AYSI

    A

    FIJI

    BRUN

    EI

    CAM

    BOD

    IA

    IND

    IA

    SRI L

    ANKA

    PHIL

    IPPI

    NES

    BHUT

    AN

    LAO

    S

    PAKI

    STAN

    BAN

    GLA

    DES

    H

    THAI

    LAN

    D

    MYA

    NM

    AR

    MAC

    AU

    NEP

    AL

    NO

    RTH

    KO

    REA

    PAPU

    A N

    EW G

    UIN

    EA

    TIM

    OR-

    LEST

    E

  • wearesocial.sg @wearesocialsg 32 We Are Social

    MOBILE BROADBAND SUBSCRIPTIONS JAN 2014

    Sources: International Telecoms Union. Figures represent active subscriptions.

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC TOTAL

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    PAPUA NEW GUINEA

    6.7M !

    144M!52M !

    232M!

    80M !

    60M !

    85K!

    954K!

    580K!

    18M !953K!

    4M !4.0M !

    5.3M ! 11M !327K!

    861K!

    645M!

    NA !

    21M !

    2.8M !

    97K!

    NA !

  • wearesocial.sg @wearesocialsg 33 We Are Social

    MOBILE SOCIAL PENETRATION (MAU) JAN 2014

    Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC AVERAGE

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    PAPUA NEW GUINEA

    51%!

    15%!23%!

    49%!

    21%!

    6%!

    34%!

    7%!

    4%!

    18%!33%!

    4%!44%!

    53%! 52%!3%!

    17%!

    24%!

    7%!

    49%!

    44%!

    22%!

    4%!

  • wearesocial.sg @wearesocialsg 34 We Are Social

    MOBILE SOCIAL PENETRATION (MAU) JAN 2014

    Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.

    58%!

    53%! 52%! 51%!49%! 49%!

    45%! 44%! 44%!

    34%!33%!

    24%! 23%! 23%! 22%!21%!

    18%!17%!

    15%!13%!

    9%!7%! 7%! 6%! 6%! 5%!

    4%! 4%! 3%! 2%!0%!

    BRUN

    EI

    HO

    NG

    KO

    NG

    TAIW

    AN

    SIN

    GAP

    ORE

    CH

    INA

    AUST

    RALI

    A

    MAC

    AU

    MAL

    AYSI

    A

    NEW

    ZEA

    LAN

    D

    MAL

    DIV

    ES

    THAI

    LAN

    D

    APAC

    AVE

    RAG

    E

    SOUT

    H K

    ORE

    A

    PHIL

    IPPI

    NES

    FIJI

    IND

    ON

    ESIA

    VIET

    NAM

    MO

    NG

    OLI

    A

    JAPA

    N

    BHUT

    AN

    NEP

    AL

    CAM

    BOD

    IA

    SRI L

    ANKA

    TIM

    OR-

    LEST

    E

    IND

    IA

    LAO

    S

    PAKI

    STAN

    PAPU

    A N

    EW G

    UIN

    EA

    BAN

    GLA

    DES

    H

    MYA

    NM

    AR

    NO

    RTH

    KO

    REA

  • wearesocial.sg @wearesocialsg 35 We Are Social

    ACTIVE MOBILE SOCIAL USERS (MAU) JAN 2014

    Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ.

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWAN HONG KONG

    BANGLADESH

    THAILAND

    MONGOLIA

    MALAYSIA VIETNAM

    APAC TOTAL

    TIMOR- LESTE

    AUSTRALIA

    NEW ZEALAND

    FI

    PAPUA NEW GUINEA

    2.8M !

    19M !11M !

    660M!

    52M !

    72M !

    134K!

    1.4M !

    7.6M !

    17M !22M !

    24M !13M !

    3.8M ! 12M !5.0M !

    540K!

    943M!

    76K!

    11M !

    1.9M !

    198K!

    240K!

  • wearesocial.sg @wearesocialsg 36 We Are Social

    SOCIAL MEDIA USERS BY DEVICE JAN 2014

    Sources: Facebook, Tencent

    ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL

    MEDIA ON ANY DEVICE

    ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES

    969,140,200 943,266,600

    Q # #

  • wearesocial.sg @wearesocialsg 37 We Are Social

    SOCIAL PENETRATION BY DEVICE JAN 2014

    Sources: US Census Bureau, Facebook, Tencent

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE

    OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF

    THE TOTAL POPULATION

    25.0% 24.3%

    ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF

    TOTAL ACTIVE SOCIAL MEDIA USERS

    97.3%

    Q Q

  • wearesocial.sg @wearesocialsg 38 We Are Social

    INDIVIDUAL COUNTRY DATA

  • wearesocial.sg @wearesocialsg 39 We Are Social

    AUSTRALIA

  • wearesocial.sg @wearesocialsg 40 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    AUSTRALIA: SNAPSHOT

    22,262,501

    18,129,727

    12,800,000

    24,400,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    89%

    81%

    57%

    110%

    11%!

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 41 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 AUSTRALIA: INTERNET INDICATORS

    4H 30M 59% 1H 40M

  • wearesocial.sg @wearesocialsg 42 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 AUSTRALIA: SOCIAL INDICATORS

    73% 2H 05M 55% 14%

  • wearesocial.sg @wearesocialsg 43 We Are Social

    AUSTRALIA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    89%

    81%

    42%

    30%

    23%

    15%

    62%

    53%

    14%

    14%

    11%

    7%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 44 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    AUSTRALIA: CONTRACT TYPE

    47% 53% 74%

  • wearesocial.sg @wearesocialsg 45 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    AUSTRALIA: SMARTPHONE USAGE

    65% 90% 78% 41%

  • wearesocial.sg @wearesocialsg 46 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    AUSTRALIA: MOBILE STATS

    21.4M 96% 10.8M 49%

  • wearesocial.sg @wearesocialsg 47 We Are Social

    BANGLADESH

  • wearesocial.sg @wearesocialsg 48 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    BANGLADESH: SNAPSHOT

    163,654,860

    36,500,000

    5,800,000

    110,675,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    28%

    68%

    72%

    4%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    22%

  • wearesocial.sg @wearesocialsg 49 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    BANGLADESH: CONTRACT TYPE

    97% 3% 1%

  • wearesocial.sg @wearesocialsg 50 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    BANGLADESH: MOBILE STATS

    327K 0.2% 5.0M 3.1%

  • wearesocial.sg @wearesocialsg 51 We Are Social

    BHUTAN

  • wearesocial.sg @wearesocialsg 52 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    BHUTAN: SNAPSHOT

    725,296

    182,338

    122,000

    560,890

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    36%

    25%

    77%

    64%

    17%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 53 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    BHUTAN: CONTRACT TYPE

    97% 3% 3%

  • wearesocial.sg @wearesocialsg 54 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    BHUTAN: MOBILE STATS

    18K 2.5% 94K 13%

  • wearesocial.sg @wearesocialsg 55 We Are Social

    BRUNEI DARUSSALAM

  • wearesocial.sg @wearesocialsg 56 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    BRUNEI: SNAPSHOT

    415,717

    246,388

    260,000

    469,740

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    76%

    59%

    63%

    113%

    24%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 57 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    BRUNEI: CONTRACT TYPE

    83% 17% 42%

  • wearesocial.sg @wearesocialsg 58 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    BRUNEI: MOBILE STATS

    32K 7.6% 240K 58%

  • wearesocial.sg @wearesocialsg 59 We Are Social

    CAMBODIA

  • wearesocial.sg @wearesocialsg 60 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    CAMBODIA: SNAPSHOT

    15,205,539

    738,641

    1,200,000

    19,105,115

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    20%

    126%

    80%

    5%

    8%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 61 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    CAMBODIA: CONTRACT TYPE

    95% 5% 11%

  • wearesocial.sg @wearesocialsg 62 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    CAMBODIA: MOBILE STATS

    1.0M 6.9% 1.1M 7.0%

  • wearesocial.sg @wearesocialsg 63 We Are Social

    CHINA

  • wearesocial.sg @wearesocialsg 64 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    CHINA: DATA SNAPSHOT

    1,349,585,838

    590,560,000

    623,300,000

    1,206,553,000

    ACTIVE QZONE USERS QZONE PENETRATION

    RURAL

    JAN 2014

    51%

    44%

    46%

    89%

    49%

    Sources: US Census Bureau, CNNIC, Tencent, ITU

  • wearesocial.sg @wearesocialsg 65 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 CHINA: INTERNET INDICATORS

    4H 31M 43% 1H 55M

  • wearesocial.sg @wearesocialsg 66 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 CHINA: SOCIAL INDICATORS

    42% 1H 30M 51% 24%

  • wearesocial.sg @wearesocialsg 67 We Are Social

    CHINA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    98%

    83%

    76%

    75%

    74%

    56%

    87%

    62%

    53%

    51%

    35%

    30%

    ANY SOCIAL NETWORK

    SINA WEIBO

    QZONE

    TENCENT WEIBO

    YOUKU

    RENREN

  • wearesocial.sg @wearesocialsg 68 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    CHINA: CONTRACT TYPE

    80% 20% 21%

  • wearesocial.sg @wearesocialsg 69 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    CHINA: SMARTPHONE USAGE

    47% 96% 98% 69%

  • wearesocial.sg @wearesocialsg 70 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    CHINA: MOBILE STATS

    232M 17% 660M 49%

    Sources: US Census Bureau, ITU, Tencent. Active social media users is for QQ platform.

  • wearesocial.sg @wearesocialsg 71 We Are Social

    FI

  • wearesocial.sg @wearesocialsg 72 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    FI: SNAPSHOT

    896,758

    300,326

    260,000

    858,809

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    52%

    33%

    29%

    96%

    48%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 73 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    FI: CONTRACT TYPE

    95% 5% 8%

  • wearesocial.sg @wearesocialsg 74 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    FI: MOBILE STATS

    97K 11% 198K 22%

  • wearesocial.sg @wearesocialsg 75 We Are Social

    HONG KONG

  • wearesocial.sg @wearesocialsg 76 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    HONG KONG: SNAPSHOT

    7,182,724

    5,207,762

    4,400,000

    16,403,076

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    JAN 2014

    100%

    73%

    61%

    228%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 77 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 HONG KONG: INTERNET INDICATORS

    3H 32M 67% 2H 08M

  • wearesocial.sg @wearesocialsg 78 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 HONG KONG: SOCIAL INDICATORS

    71% 2H 01M 45% 17%

  • wearesocial.sg @wearesocialsg 79 We Are Social

    HONG KONG: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    96%

    91%

    58%

    32%

    29%

    22%

    64%

    53%

    15%

    10%

    10%

    8%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    INSTAGRAM

    SINA WEIBO

    TWITTER

  • wearesocial.sg @wearesocialsg 80 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    HONG KONG: CONTRACT TYPE

    49% 51% 57%

  • wearesocial.sg @wearesocialsg 81 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    HONG KONG: SMARTPHONE USAGE

    63% 92% 89% 43%

  • wearesocial.sg @wearesocialsg 82 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    HONG KONG: MOBILE STATS

    5.3M 74% 3.8M 53%

  • wearesocial.sg @wearesocialsg 83 We Are Social

    INDIA

  • wearesocial.sg @wearesocialsg 84 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    INDIA: SNAPSHOT

    1,220,800,359

    213,000,000

    90,000,000

    893,862,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    31%

    73%

    69%

    17%

    7%

    Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook

  • wearesocial.sg @wearesocialsg 85 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 INDIA: INTERNET INDICATORS

    4H 54M 11% 2H 36M

  • wearesocial.sg @wearesocialsg 86 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 INDIA: SOCIAL INDICATORS

    12% 2H 26M 57% 29%

  • wearesocial.sg @wearesocialsg 87 We Are Social

    INDIA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    97%

    94%

    78%

    67%

    54%

    51%

    72%

    55%

    35%

    30%

    24%

    17%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    ORKUT

  • wearesocial.sg @wearesocialsg 88 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    INDIA: CONTRACT TYPE

    95% 5% 6%

  • wearesocial.sg @wearesocialsg 89 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    INDIA: SMARTPHONE USAGE

    13% 95% 91% 54%

  • wearesocial.sg @wearesocialsg 90 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    INDIA: MOBILE STATS

    59.8M 4.9% 72M 5.9%

  • wearesocial.sg @wearesocialsg 91 We Are Social

    INDONESIA

  • wearesocial.sg @wearesocialsg 92 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    INDONESIA: SNAPSHOT

    251,160,124

    72,700,000

    62,000,000

    281,963,665

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    51%

    25%

    112%

    49%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    29%

  • wearesocial.sg @wearesocialsg 93 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 INDONESIA: INTERNET INDICATORS

    5H 27M 14% 2H 30M

  • wearesocial.sg @wearesocialsg 94 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 INDONESIA: SOCIAL INDICATORS

    15% 2H 54M 74% 32%

  • wearesocial.sg @wearesocialsg 95 We Are Social

    INDONESIA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex . Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    98%

    93%

    80%

    74%

    39%

    32%

    79%

    59%

    41%

    33%

    15%

    12%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 96 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    INDONESIA: CONTRACT TYPE

    99% 1% 22%

  • wearesocial.sg @wearesocialsg 97 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    INDONESIA: SMARTPHONE USAGE

    14% 94% 95% 57%

  • wearesocial.sg @wearesocialsg 98 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    INDONESIA: MOBILE STATS

    80.1M 32% 52M 21%

  • wearesocial.sg @wearesocialsg 99 We Are Social

    JAPAN

  • wearesocial.sg @wearesocialsg 100 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    JAPAN: SNAPSHOT

    127,253,075

    100,684,474

    22,000,000

    138,362,823

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    91%

    79%

    109%

    9%!

    17%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 101 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 JAPAN: INTERNET INDICATORS

    3H 27M 48% 1H 01M

  • wearesocial.sg @wearesocialsg 102 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 JAPAN: SOCIAL INDICATORS

    58% 0H 45M 11% 5%

  • wearesocial.sg @wearesocialsg 103 We Are Social

    JAPAN: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex . Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    66%

    39%

    38%

    25%

    17%

    2%

    42%

    22%

    22%

    8%

    2%

    1%

    ANY SOCIAL NETWORK

    TWITTER

    FACEBOOK

    MIXI

    GOOGLE+

    TUMBLR

  • wearesocial.sg @wearesocialsg 104 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    JAPAN: CONTRACT TYPE

    1% 99% 86%

  • wearesocial.sg @wearesocialsg 105 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    JAPAN: SMARTPHONE USAGE

    25% 89% 81% 44%

  • wearesocial.sg @wearesocialsg 106 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    JAPAN: MOBILE STATS

    144M 113% 19.2M 15%

  • wearesocial.sg @wearesocialsg 107 We Are Social

    LAOS

  • wearesocial.sg @wearesocialsg 108 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    LAOS: SNAPSHOT

    6,695,166

    707,871

    420,000

    6,492,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    34%

    97%

    66%

    11%

    6%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 109 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    LAOS: CONTRACT TYPE

    98% 2% 11%

  • wearesocial.sg @wearesocialsg 110 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    LAOS: MOBILE STATS

    54K 0.8% 360K 5.4%

  • wearesocial.sg @wearesocialsg 111 We Are Social

    MACAU

  • wearesocial.sg @wearesocialsg 112 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    MACAU: SNAPSHOT

    583,003

    371,512

    300,000

    1,613,457

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    JAN 2014

    100%

    34%

    51%

    277%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 113 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    MACAU: CONTRACT TYPE

    63% 37% 98%

  • wearesocial.sg @wearesocialsg 114 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MACAU: MOBILE STATS

    N/A N/A 260K 44.6%

  • wearesocial.sg @wearesocialsg 115 We Are Social

    MALAYSIA

  • wearesocial.sg @wearesocialsg 116 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    MALAYSIA: SNAPSHOT

    29,628,392

    19,200,408

    15,600,000

    41,324,700

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    73%

    65%

    53%

    139%

    27%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 117 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 MALAYSIA: INTERNET INDICATORS

    5H 36M 58% 3H 03M

  • wearesocial.sg @wearesocialsg 118 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 MALAYSIA: SOCIAL INDICATORS

    64% 3H 17M 58% 28%

  • wearesocial.sg @wearesocialsg 119 We Are Social

    MALAYSIA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex . Figures represent percentage of internet users.

    98%

    95%

    77%

    57%

    40%

    32%

    72%

    59%

    32%

    23%

    16%

    9%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    INSTAGRAM

    LINKEDIN

  • wearesocial.sg @wearesocialsg 120 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    MALAYSIA: CONTRACT TYPE

    77% 23% 43%

  • wearesocial.sg @wearesocialsg 121 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    MALAYSIA: SMARTPHONE USAGE

    35% 94% 91% 42%

  • wearesocial.sg @wearesocialsg 122 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MALAYSIA: MOBILE STATS

    4.0M 14% 13M 44%

  • wearesocial.sg @wearesocialsg 123 We Are Social

    MALDIVES

  • wearesocial.sg @wearesocialsg 124 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    MALDIVES: SNAPSHOT

    393,988

    153,560

    174,000

    560,547

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    41%

    39%

    44%

    142%

    59%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 125 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    MALDIVES: CONTRACT TYPE

    87% 13% 10%

  • wearesocial.sg @wearesocialsg 126 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MALDIVES: MOBILE STATS

    85K 22% 134K 34%

  • wearesocial.sg @wearesocialsg 127 We Are Social

    MONGOLIA

  • wearesocial.sg @wearesocialsg 128 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    MONGOLIA: SNAPSHOT

    3,226,516

    521,520

    720,000

    3,375,205

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    69%

    22%

    105%

    31%

    16%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 129 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    MONGOLIA: CONTRACT TYPE

    96% 4% 21%

  • wearesocial.sg @wearesocialsg 130 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MONGOLIA: MOBILE STATS

    861K 27% 540K 17%

  • wearesocial.sg @wearesocialsg 131 We Are Social

    MYANMAR

  • wearesocial.sg @wearesocialsg 132 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    MYANMAR: SNAPSHOT

    55,167,330

    583,564

    1,240,000

    5,440,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    33% 67%

    1%

    2%

    10%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 133 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    MYANMAR: CONTRACT TYPE

    99% 1% 14%

  • wearesocial.sg @wearesocialsg 134 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MYANMAR: MOBILE STATS

    N/A N/A 1.1M 2.0%

  • wearesocial.sg @wearesocialsg 135 We Are Social

    NEPAL

  • wearesocial.sg @wearesocialsg 136 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    NEPAL: SNAPSHOT

    30,430,267

    7,300,000

    3,200,000

    16,380,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    31%

    54%

    69%

    11%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    24%

  • wearesocial.sg @wearesocialsg 137 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    NEPAL: CONTRACT TYPE

    94% 6% 2%

  • wearesocial.sg @wearesocialsg 138 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    NEPAL: MOBILE STATS

    N/A N/A 2.8M 9.2%

  • wearesocial.sg @wearesocialsg 139 We Are Social

    NEW ZEALAND

  • wearesocial.sg @wearesocialsg 140 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    NEW ZEALAND: SNAPSHOT

    4,365,113

    3,873,982

    2,400,000

    4,922,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    86%

    89%

    55%

    14%

    113%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 141 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    NEW ZEALAND: CONTRACT TYPE

    65% 35% 65%

  • wearesocial.sg @wearesocialsg 142 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    NEW ZEALAND: SMARTPHONE USAGE

    54% 89% 74% 33%

  • wearesocial.sg @wearesocialsg 143 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    NEW ZEALAND: MOBILE STATS

    2.8M 65% 1.9M 44%

  • wearesocial.sg @wearesocialsg 144 We Are Social

    NORTH KOREA

  • wearesocial.sg @wearesocialsg 145 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    NORTH KOREA: SNAPSHOT

    24,720,407

    [N/A]

    8,200

    1,700,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    60%

    [N/A]

    40%

    0.03%

    7%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 146 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    NORTH KOREA: CONTRACT TYPE

    100% 0% 100%

  • wearesocial.sg @wearesocialsg 147 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    NORTH KOREA: MOBILE STATS

    N/A N/A 4,600 ~0%

  • wearesocial.sg @wearesocialsg 148 We Are Social

    PAKISTAN

  • wearesocial.sg @wearesocialsg 149 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    PAKISTAN: SNAPSHOT

    193,238,868

    19,800,000

    11,400,000

    129,583,076

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    36%

    67%

    64%

    10%

    6%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 150 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    PAKISTAN: CONTRACT TYPE

    97% 3% 3%

  • wearesocial.sg @wearesocialsg 151 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    PAKISTAN: MOBILE STATS

    580K 0.3% 7.6M 3.9%

  • wearesocial.sg @wearesocialsg 152 We Are Social

    PAPUA NEW GUINEA

  • wearesocial.sg @wearesocialsg 153 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    PAPUA NEW GUINEA: SNAPSHOT

    6,341,902

    145,256

    260,000

    2,709,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    13%

    42%

    87%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

    2%

    4%

  • wearesocial.sg @wearesocialsg 154 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    PAPUA NEW GUINEA: CONTRACT TYPE

    84% 16% 8%

  • wearesocial.sg @wearesocialsg 155 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    PAPUA NEW GUINEA: MOBILE STATS

    N/A N/A 240K 3.7%

  • wearesocial.sg @wearesocialsg 156 We Are Social

    PHILIPPINES

  • wearesocial.sg @wearesocialsg 157 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    PHILIPPINES: SNAPSHOT

    105,720,644

    37,602,976

    34,000,000

    106,987,098

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    49%

    36%

    32%

    101%

    51%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 158 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 PHILIPPINES: INTERNET INDICATORS

    6H 12M 31% 2H 48M

  • wearesocial.sg @wearesocialsg 159 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 PHILIPPINES: SOCIAL INDICATORS

    35% 4H 01M 62% 29%

  • wearesocial.sg @wearesocialsg 160 We Are Social

    PHILIPPINES: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex . Figures represent percentage of internet users.

    98%

    97%

    81%

    69%

    42%

    39%

    78%

    69%

    40%

    39%

    20%

    14%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    INSTAGRAM

    LINKEDIN

  • wearesocial.sg @wearesocialsg 161 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    PHILIPPINES: CONTRACT TYPE

    96% 4% 30%

  • wearesocial.sg @wearesocialsg 162 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    PHILIPPINES: SMARTPHONE USAGE

    39% 93% 88% 32%

  • wearesocial.sg @wearesocialsg 163 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    PHILIPPINES: MOBILE STATS

    4.0M 3.8% 24M 23%

  • wearesocial.sg @wearesocialsg 164 We Are Social

    SINGAPORE

  • wearesocial.sg @wearesocialsg 165 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SINGAPORE: SNAPSHOT

    5,460,302

    3,971,318

    3,200,000

    8,063,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    JAN 2014

    100%

    73%

    59%

    148%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 166 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 SINGAPORE: INTERNET INDICATORS

    5H 16M 64% 1H 57M

  • wearesocial.sg @wearesocialsg 167 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 SINGAPORE: SOCIAL INDICATORS

    70% 2H 10M 49% 18%

  • wearesocial.sg @wearesocialsg 168 We Are Social

    SINGAPORE: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex . Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    96%

    92%

    54%

    45%

    36%

    25%

    68%

    59%

    19%

    18%

    13%

    12%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 169 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    SINGAPORE: CONTRACT TYPE

    47% 53% 55%

  • wearesocial.sg @wearesocialsg 170 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    SINGAPORE: SMARTPHONE USAGE

    72% 96% 87% 44%

  • wearesocial.sg @wearesocialsg 171 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SINGAPORE: MOBILE STATS

    6.7M 123% 2.8M 51%

  • wearesocial.sg @wearesocialsg 172 We Are Social

    SOUTH KOREA

  • wearesocial.sg @wearesocialsg 173 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SOUTH KOREA: SNAPSHOT

    48,955,203

    41,091,681

    13,000,000

    53,624,427

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    83%

    84%

    27%

    110%

    17%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 174 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 SOUTH KOREA: INTERNET INDICATORS

    3H 27M 75% 1H 35M

  • wearesocial.sg @wearesocialsg 175 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 SOUTH KOREA: SOCIAL INDICATORS

    74% 1H 01M 37% 17%

  • wearesocial.sg @wearesocialsg 176 We Are Social

    SOUTH KOREA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex . Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    84%

    75%

    56%

    38%

    33%

    8%

    48%

    36%

    22%

    7%

    7%

    1%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    ME2DAY

    NATE CONNECT

  • wearesocial.sg @wearesocialsg 177 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    SOUTH KOREA: CONTRACT TYPE

    3% 97% 64%

  • wearesocial.sg @wearesocialsg 178 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    SOUTH KOREA: SMARTPHONE USAGE

    73% 94% 94% 56%

  • wearesocial.sg @wearesocialsg 179 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SOUTH KOREA: MOBILE STATS

    51.9M 106% 11.4M 23%

  • wearesocial.sg @wearesocialsg 180 We Are Social

    SRI LANKA

  • wearesocial.sg @wearesocialsg 181 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SRI LANKA: SNAPSHOT

    21,675,648

    3,927,948

    2,000,000

    20,324,070

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    15%

    94%

    85%

    18%

    9%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 182 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    SRI LANKA: CONTRACT TYPE

    91% 9% 13%

  • wearesocial.sg @wearesocialsg 183 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SRI LANKA: MOBILE STATS

    953K 4.4% 1.4M 6.6%

  • wearesocial.sg @wearesocialsg 184 We Are Social

    TAIWAN

  • wearesocial.sg @wearesocialsg 185 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    TAIWAN: SNAPSHOT

    23,299,716

    17,656,414

    15,000,000

    29,455,219

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    78%

    76%

    64%

    126%

    22%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 186 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 TAIWAN: INTERNET INDICATORS

    4H 40M 62% 2H 19M

  • wearesocial.sg @wearesocialsg 187 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 TAIWAN: SOCIAL INDICATORS

    73% 2H 24M 41% 23%

  • wearesocial.sg @wearesocialsg 188 We Are Social

    TAIWAN: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex . Figures represent percentage of internet users.

    95%

    92%

    70%

    25%

    23%

    18%

    67%

    60%

    25%

    7%

    #N/A

    5%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    #N/A

    PLURK

  • wearesocial.sg @wearesocialsg 189 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    TAIWAN: CONTRACT TYPE

    14% 86% 70%

  • wearesocial.sg @wearesocialsg 190 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    TAIWAN: SMARTPHONE USAGE

    51% 95% 87% 37%

  • wearesocial.sg @wearesocialsg 191 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    TAIWAN: MOBILE STATS

    10.7M 46% 12.2M 53%

  • wearesocial.sg @wearesocialsg 192 We Are Social

    THAILAND

  • wearesocial.sg @wearesocialsg 193 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    THAILAND: SNAPSHOT

    67,448,120

    23,860,000

    24,000,000

    84,075,036

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    34%

    35%

    36%

    125%

    66%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 194 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 THAILAND: INTERNET INDICATORS

    5H 07M 24% 3H 04M

  • wearesocial.sg @wearesocialsg 195 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 THAILAND: SOCIAL INDICATORS

    25% 3H 39M 50% 36%

  • wearesocial.sg @wearesocialsg 196 We Are Social

    THAILAND: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex . Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    97%

    96%

    69%

    57%

    40%

    23%

    76%

    68%

    36%

    32%

    22%

    7%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    INSTAGRAM

    LINKEDIN

  • wearesocial.sg @wearesocialsg 197 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    THAILAND: CONTRACT TYPE

    89% 11% 12%

  • wearesocial.sg @wearesocialsg 198 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    THAILAND: SMARTPHONE USAGE

    31% 95% 94% 51%

  • wearesocial.sg @wearesocialsg 199 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    THAILAND: MOBILE STATS

    67K 0.1% 22M 33%

  • wearesocial.sg @wearesocialsg 200 We Are Social

    TIMOR-LESTE

  • wearesocial.sg @wearesocialsg 201 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    TIMOR-LESTE: SNAPSHOT

    1,172,390

    10,461

    76,000

    621,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    28%

    53%

    72%

    1%

    6%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 202 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    TIMOR-LESTE: CONTRACT TYPE

    98% 2% N/A

  • wearesocial.sg @wearesocialsg 203 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    TIMOR-LESTE: MOBILE STATS

    N/A N/A 76K 6.5%

  • wearesocial.sg @wearesocialsg 204 We Are Social

    VIETNAM

  • wearesocial.sg @wearesocialsg 205 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    VIETNAM: SNAPSHOT

    92,477,857

    36,140,967

    20,000,000

    134,066,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    JAN 2014

    31%

    39%

    22%

    145%

    69%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 206 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    JAN 2014 VIETNAM: INTERNET INDICATORS

    4H 37M 34% 1H 43M

  • wearesocial.sg @wearesocialsg 207 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    JAN 2014 VIETNAM: SOCIAL INDICATORS

    38% 2H 23M 58% 25%

  • wearesocial.sg @wearesocialsg 208 We Are Social

    VIETNAM: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex . Figures represent percentage of internet users.

    97%

    95%

    76%

    45%

    22%

    18%

    81%

    67%

    34%

    16%

    8%

    5%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    PINTEREST

  • wearesocial.sg @wearesocialsg 209 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    JAN 2014

    3G

    VIETNAM: CONTRACT TYPE

    89% 11% 16%

  • wearesocial.sg @wearesocialsg 210 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    JAN 2014

    Source: Googles Our Mobile Planet Report

    VIETNAM: SMARTPHONE USAGE

    20% 97% 95% 60%

  • wearesocial.sg @wearesocialsg 211 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    JAN 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    VIETNAM: MOBILE STATS

    17.6M 19% 17M 18%

  • wearesocial.sg @wearesocialsg 250 We Are Social

    FIND OUT MORE AT WEARESOCIAL.SG

    http://wearesocial.sg

  • wearesocial.sg @wearesocialsg 213 We Are Social

    DATA SOURCES USED IN THIS REPORT

    Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014.

    Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013).

    Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndexs Active Usage: Social Platforms(Q3 2013).

    Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndexs Active Usage: Social Platforms (Q3 2013), and Googles Our Mobile Planet Report (May 2013).

  • Making Friends & Influencing People 45 We Are Social

    WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

    WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

    WERE ALREADY HELPING MANY OF THE WORLDS TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

    DIAGEO, NESTL, HEINZ, AND LVMH.

    IF YOUD LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

    US AT SAYHELLO@WEARESOCIAL.SG.

    FIND OUT MORE AT WEARESOCIAL.SG.

    http://wearesocial.sghttp://wearesocial.sgmailto:sayhello@wearesocial.sg

  • Making Friends & Influencing People 46 We Are Social

    WE ARE SOCIAL SINGAPORE

    SIMON KEMP, MANAGING DIRECTOR

    @WEARESOCIALSG

    SAYHELLO@WEARESOCIAL.SG

    +65 6423 1051

    HTTP://WEARESOCIAL.SG

    http://wearesocial.sghttp://www.linkedin.com/in/eskimonhttp://twitter.com/wearesocialsgmailto:sayhello@wearesocial.sghttp://wearesocial.sghttp://www.apple.com