2014 ASIA-PACIFIC DIGITAL OVERVIEW - Are Social • @wearesocialsg • 1 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA STATISTICS ... We Are Social • @wearesocialsg • 2

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<ul><li><p>wearesocial.sg @wearesocialsg 1 We Are Social </p><p>2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA &amp; STATISTICS </p><p>we are social </p><p>http://wearesocial.sg</p></li><li><p>wearesocial.sg @wearesocialsg 2 We Are Social </p><p>COUNTRIES DETAILED IN THIS REPORT </p><p>01 AUSTRALIA 07 FI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM </p><p>01!</p><p>30!</p><p>02!</p><p>03!</p><p>07!</p><p>08!</p><p>09!</p><p>04!</p><p>05!</p><p>06!</p><p>10!</p><p>11!</p><p>12!13!</p><p>17!</p><p>18!</p><p>19!</p><p>14!15!</p><p>16!</p><p>20!</p><p>21!</p><p>22!</p><p>23!</p><p>27!</p><p>28!</p><p>29!</p><p>24!</p><p>25!</p><p>26!</p></li><li><p>wearesocial.sg @wearesocialsg 3 We Are Social </p><p>IF YOUD LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: </p><p>SAYHELLO@WEARESOCIAL.SG </p><p>@WEARESOCIALSG </p><p>+65 6423 1051 </p><p>WEARESOCIAL.SG </p><p>http://wearesocial.sgmailto:sayhello@wearesocial.sghttp://twitter.com/wearesocialsghttp://wearesocial.sg</p></li><li><p>wearesocial.sg @wearesocialsg 4 We Are Social </p><p>ASIA-PACIFIC REGIONAL OVERVIEW </p></li><li><p>wearesocial.sg @wearesocialsg 5 We Are Social </p><p>TOTAL POPULATION </p><p>INTERNET USERS </p><p>ACTIVE MOBILE SUBSCRIPTIONS </p><p>INTERNET PENETRATION </p><p>URBAN </p><p>MOBILE SUBSCRIPTION PENETRATION </p><p>GLOBAL DATA SNAPSHOT JAN 2014 </p><p> Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA </p><p>7,095,476,818 </p><p>2,640,432,161 </p><p>1,856,680,860 </p><p>6,572,950,124 </p><p>ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION </p><p>RURAL </p><p>52% 48% </p><p>37% </p><p>26% </p><p>93% </p></li><li><p>wearesocial.sg @wearesocialsg 6 We Are Social </p><p>SHARE OF GLOBAL USERS JAN 2014 </p><p> Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA </p><p>NORTH AMERICA </p><p>5% 11% </p><p>11% 5% </p><p>CENTRAL AMERICA </p><p>3% 4% </p><p>3% 3% </p><p>SOUTH AMERICA </p><p>6% 10% </p><p>7% 8% </p><p>WESTERN EUROPE </p><p>6% 10% </p><p>12% 8% </p><p>CENTRAL &amp; EASTERN EUROPE </p><p>5% 6% </p><p>7% 7% </p><p>CENTRAL ASIA </p><p>2% 1% </p><p>1% 2% </p><p>EAST ASIA </p><p>22% 37% </p><p>29% 22% </p><p>SOUTH ASIA </p><p>23% 6% </p><p>11% 18% </p><p>MIDDLE EAST </p><p>4% 4% </p><p>4% 5% </p><p>AFRICA </p><p>16% 4% </p><p>8% 11% OCEANIA </p><p>1% 1% </p><p>1% 1% </p><p>POPULATION </p><p>SOCIAL MEDIA USERS </p><p>INTERNET USERS </p><p>MOBILE SUBSCRIPTIONS </p><p>SOUTHEAST ASIA </p><p>9% 9% </p><p>7% 10% </p></li><li><p>wearesocial.sg @wearesocialsg 7 We Are Social </p><p>TOTAL POPULATION </p><p>INTERNET USERS </p><p>ACTIVE MOBILE SUBSCRIPTIONS </p><p>INTERNET PENETRATION </p><p>URBAN </p><p>MOBILE SUBSCRIPTION PENETRATION </p><p>ASIA-PACIFIC </p><p>3,882,702,949 </p><p>1,255,745,291 </p><p>969,583,240 </p><p>3,347,580,701 </p><p>ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION </p><p>RURAL </p><p>JAN 2014 </p><p>44% 56% </p><p> Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA </p><p>32% </p><p>25% </p><p>86% </p></li><li><p>wearesocial.sg @wearesocialsg 8 We Are Social </p><p>SHARE OF GLOBAL POPULATION </p><p>SHARE OF GLOBAL INTERNET USERS </p><p>SHARE OF GLOBAL SOCIAL MEDIA USERS </p><p>SHARE OF GLOBAL MOBILE USERS </p><p>JAN 2014 APAC GLOBAL SHARE </p><p>54.7% 47.5% 52.2% 47.6% </p><p> Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence </p></li><li><p>wearesocial.sg @wearesocialsg 9 We Are Social </p><p>PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS </p><p>THAT ARE PRE-PAID </p><p>PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS </p><p>THAT ARE POST-PAID </p><p>PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT </p><p>ARE 3G CONNECTIONS </p><p> Source: GSMA Intelligence </p><p>JAN 2014 </p><p>3G </p><p>APAC: MOBILE CONTRACT TYPE </p><p>82% 18% 21% </p></li><li><p>wearesocial.sg @wearesocialsg 10 We Are Social </p><p>NUMBER OF ACTIVE MOBILE </p><p>BROADBAND SUBSCRIPTIONS </p><p>MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A </p><p>MOBILE DEVICE </p><p>PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>JAN 2014 </p><p> Sources: US Census Bureau, ITU, Facebook </p><p># # </p><p>APAC MOBILE INDICATORS </p><p>645M 16.6% 943M 24.3% </p><p> Sources: US Census Bureau, Tencent, Facebook, ITU </p></li><li><p>wearesocial.sg @wearesocialsg 11 We Are Social </p><p>TOTAL POPULATION </p><p>INTERNET USERS </p><p>ACTIVE MOBILE SUBSCRIPTIONS </p><p>INTERNET PENETRATION </p><p>URBAN </p><p>MOBILE SUBSCRIPTION PENETRATION </p><p>SOUTH ASIA </p><p>1,630,919,286 </p><p>280,863,846 </p><p>112,696,000 </p><p>1,173,703,583 </p><p>ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION </p><p>RURAL </p><p>JAN 2014 </p><p>31% 69% </p><p>72% </p><p>7% </p><p>17% </p><p> Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook </p></li><li><p>wearesocial.sg @wearesocialsg 12 We Are Social </p><p>NUMBER OF ACTIVE MOBILE </p><p>BROADBAND SUBSCRIPTIONS </p><p>MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A </p><p>MOBILE DEVICE </p><p>PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>JAN 2014 </p><p> Sources: US Census Bureau, ITU, Facebook </p><p># # </p><p>SOUTH ASIA MOBILE INDICATORS </p><p>61.8M 3.8% 89.1M 5.5% </p></li><li><p>wearesocial.sg @wearesocialsg 13 We Are Social </p><p>TOTAL POPULATION </p><p>INTERNET USERS </p><p>ACTIVE MOBILE SUBSCRIPTIONS </p><p>INTERNET PENETRATION </p><p>URBAN </p><p>MOBILE SUBSCRIPTION PENETRATION </p><p>EAST ASIA </p><p>1,584,806,482 </p><p>756,093,363 </p><p>678,728,200 </p><p>1,451,087,957 </p><p>ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION </p><p>RURAL </p><p>JAN 2014 </p><p>56% </p><p>48% </p><p>43% </p><p>92% </p><p>44% </p><p> Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU </p></li><li><p>wearesocial.sg @wearesocialsg 14 We Are Social </p><p>NUMBER OF ACTIVE MOBILE </p><p>BROADBAND SUBSCRIPTIONS </p><p>MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A </p><p>MOBILE DEVICE </p><p>PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>JAN 2014 </p><p> Sources: US Census Bureau, ITU, Facebook </p><p># # </p><p>EAST ASIA MOBILE INDICATORS </p><p>444.8M 28.1% 707.4M 44.6% </p></li><li><p>wearesocial.sg @wearesocialsg 15 We Are Social </p><p>TOTAL POPULATION </p><p>INTERNET USERS </p><p>ACTIVE MOBILE SUBSCRIPTIONS </p><p>INTERNET PENETRATION </p><p>URBAN </p><p>MOBILE SUBSCRIPTION PENETRATION </p><p>SOUTHEAST ASIA </p><p>630,551,581 </p><p>195,762,594 </p><p>161,996,000 </p><p>688,607,654 </p><p>ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION </p><p>RURAL </p><p>JAN 2014 </p><p>45% </p><p>31% </p><p>26% </p><p>55% </p><p>109% </p><p> Sources: US Census Bureau, InternetWorldStats, Facebook, ITU </p></li><li><p>wearesocial.sg @wearesocialsg 16 We Are Social </p><p>NUMBER OF ACTIVE MOBILE </p><p>BROADBAND SUBSCRIPTIONS </p><p>MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A </p><p>MOBILE DEVICE </p><p>PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>JAN 2014 </p><p> Sources: US Census Bureau, ITU, Facebook </p><p># # </p><p>SOUTHEAST ASIA MOBILE INDICATORS </p><p>113.6M 18.0% 133.7M 21.2% </p></li><li><p>wearesocial.sg @wearesocialsg 17 We Are Social </p><p>TOTAL POPULATION </p><p>INTERNET USERS </p><p>ACTIVE MOBILE SUBSCRIPTIONS </p><p>INTERNET PENETRATION </p><p>URBAN </p><p>MOBILE SUBSCRIPTION PENETRATION </p><p>OCEANIA </p><p>36,425,600 </p><p>23,025,488 </p><p>16,163,220 </p><p>34,181,507 </p><p>ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION </p><p>RURAL </p><p>JAN 2014 </p><p>71% </p><p>63% </p><p>44% </p><p>94% </p><p>29% </p><p> Sources: US Census Bureau, InternetWorldStats, Facebook, ITU </p></li><li><p>wearesocial.sg @wearesocialsg 18 We Are Social </p><p>NUMBER OF ACTIVE MOBILE </p><p>BROADBAND SUBSCRIPTIONS </p><p>MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A </p><p>MOBILE DEVICE </p><p>PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION </p><p>JAN 2014 </p><p> Sources: US Census Bureau, ITU, Facebook </p><p># # </p><p>OCEANIA MOBILE INDICATORS </p><p>24.4M 71.2% 13.1M 38.7% </p></li><li><p>wearesocial.sg @wearesocialsg 19 We Are Social </p><p>INTERNET PENETRATION IN APAC JAN 2014 </p><p> Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI </p><p>73%!</p><p>79%!84%!</p><p>44%!</p><p>29%!</p><p>17%!INDIA </p><p>CHINA </p><p>SOUTH KOREA </p><p>JAPAN </p><p>SINGAPORE </p><p>INDONESIA </p><p>39%!</p><p>MALDIVES </p><p>18%!SRI LANKA </p><p>10%!PAKISTAN </p><p>39%!35%!</p><p>36%!65%!</p><p>73%! 76%!22%!</p><p>16%!</p><p>PHILIPPINES </p><p>TAIWAN HONG KONG </p><p>BANGLADESH </p><p>THAILAND </p><p>MONGOLIA </p><p>MALAYSIA VIETNAM </p><p>APAC AVERAGE 32%!</p><p>1%!TIMOR- LESTE </p><p>81%!AUSTRALIA </p><p>89%!NEW ZEALAND </p><p>33%!FI </p><p>2%! PAPUA NEW GUINEA </p></li><li><p>wearesocial.sg @wearesocialsg 20 We Are Social </p><p>INTERNET PENETRATION IN APAC JAN 2014 </p><p> Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI </p><p>GLOBAL AVERAGE </p><p>89%!84%!</p><p>81%!79%!</p><p>76%!73%! 73%!</p><p>65%! 64%!59%!</p><p>44%!39%! 39%!</p><p>36%! 35%! 33%! 32%!29%!</p><p>25%! 24%!22%!</p><p>18%! 17%! 16%!</p><p>11%! 10%!</p><p>5%!2%! 1%! 1%! 0%!</p><p>NEW</p><p> ZEA</p><p>LAN</p><p>D </p><p>SOUT</p><p>H K</p><p>ORE</p><p>A </p><p>AUST</p><p>RALI</p><p>A </p><p>JAPA</p><p>N </p><p>TAIW</p><p>AN </p><p>SIN</p><p>GAP</p><p>ORE</p><p>HO</p><p>NG</p><p> KO</p><p>NG</p><p>MAL</p><p>AYSI</p><p>A </p><p>MAC</p><p>AU </p><p>BRUN</p><p>EI </p><p>CH</p><p>INA </p><p>VIET</p><p>NAM</p><p>MAL</p><p>DIV</p><p>ES </p><p>PHIL</p><p>IPPI</p><p>NES</p><p>THAI</p><p>LAN</p><p>D </p><p>FIJI</p><p>APAC</p><p> AVE</p><p>RAG</p><p>E </p><p>IND</p><p>ON</p><p>ESIA</p><p>BHUT</p><p>AN </p><p>NEP</p><p>AL </p><p>BAN</p><p>GLA</p><p>DES</p><p>H </p><p>SRI L</p><p>ANKA</p><p>IND</p><p>IA </p><p>MO</p><p>NG</p><p>OLI</p><p>A </p><p>LAO</p><p>S </p><p>PAKI</p><p>STAN</p><p>CAM</p><p>BOD</p><p>IA </p><p>PAPU</p><p>A N</p><p>EW G</p><p>UIN</p><p>EA </p><p>MYA</p><p>NM</p><p>AR </p><p>TIM</p><p>OR-</p><p>LEST</p><p>E </p><p>NO</p><p>RTH</p><p> KO</p><p>REA </p></li><li><p>wearesocial.sg @wearesocialsg 21 We Are Social </p><p>INTERNET USERS IN APAC JAN 2014 </p><p> Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI </p><p>INDIA </p><p>CHINA </p><p>SOUTH KOREA </p><p>JAPAN </p><p>SINGAPORE </p><p>INDONESIA </p><p>MALDIVES </p><p>SRI LANKA </p><p>PAKISTAN </p><p>PHILIPPINES </p><p>TAIWAN HONG KONG </p><p>BANGLADESH </p><p>THAILAND </p><p>MONGOLIA </p><p>MALAYSIA VIETNAM </p><p>APAC TOTAL </p><p>TIMOR- LESTE </p><p>AUSTRALIA </p><p>NEW ZEALAND </p><p>FI </p><p>4.0M !</p><p>101M!41M !</p><p>591M!</p><p>73M !</p><p>213M!</p><p>154K!</p><p>3.9M !</p><p>20M !</p><p>36M !24M !</p><p>38M !19M !</p><p>5.2M ! 18M !37M !</p><p>522K!</p><p>1.22B !</p><p>10K!</p><p>18M !</p><p>3.9M !</p><p>300K!</p><p>145K! PAPUA NEW GUINEA </p></li><li><p>wearesocial.sg @wearesocialsg 22 We Are Social </p><p>TIME SPENT ON THE INTERNET JAN 2014 </p><p> Source: GlobalWebIndex </p><p>6.2!</p><p>5.6!</p><p>5.5!</p><p>5.3!</p><p>5.1!</p><p>4.9!</p><p>4.7!</p><p>4.6!</p><p>4.5!</p><p>4.5!</p><p>3.5!</p><p>3.5!</p><p>3.5!</p><p>2.8! 3.1!</p><p>2.5!</p><p>2.0!</p><p>3.1!</p><p>2.6!</p><p>2.3!</p><p>1.7! 1.9!</p><p>1.7!</p><p>2.1!</p><p>1.0!</p><p>1.6!</p><p>PHILI</p><p>PPIN</p><p>ES </p><p>MAL</p><p>AYSI</p><p>A </p><p>IND</p><p>ONE</p><p>SIA </p><p>SING</p><p>APO</p><p>RE </p><p>THAI</p><p>LAND</p><p>IND</p><p>IA </p><p>TAIW</p><p>AN </p><p>VIET</p><p>NAM</p><p>CHI</p><p>NA </p><p>AUST</p><p>RALIA</p><p>HONG</p><p> KO</p><p>NG </p><p>JAPA</p><p>N </p><p>SOUT</p><p>H KO</p><p>REA </p><p>AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET </p><p>ACCESS THROUGH LAPTOP / DESKTOP </p><p>ACCESS THROUGH MOBILE DEVICE </p></li><li><p>wearesocial.sg @wearesocialsg 23 We Are Social </p><p>SOCIAL MEDIA PENETRATION IN APAC JAN 2014 </p><p> Sources: US Census Bureau, CNNIC, Tencent, Facebook </p><p>INDIA </p><p>CHINA </p><p>SOUTH KOREA </p><p>JAPAN </p><p>SINGAPORE </p><p>INDONESIA </p><p>MALDIVES </p><p>SRI LANKA </p><p>PAKISTAN </p><p>PHILIPPINES </p><p>TAIWAN HONG KONG </p><p>BANGLADESH </p><p>THAILAND </p><p>MONGOLIA </p><p>MALAYSIA VIETNAM </p><p>APAC AVERAGE </p><p>TIMOR- LESTE </p><p>AUSTRALIA </p><p>NEW ZEALAND </p><p>FI </p><p>59%!</p><p>17%!27%!</p><p>46%!</p><p>25%!</p><p>7%!</p><p>44%!</p><p>9%!</p><p>6%!</p><p>22%!36%!</p><p>32%!53%!</p><p>61%! 64%!4%!</p><p>22%!</p><p>25%!</p><p>6%!</p><p>57%!</p><p>57%!</p><p>29%!</p><p>4%! PAPUA NEW GUINEA </p></li><li><p>wearesocial.sg @wearesocialsg 24 We Are Social </p><p>SOCIAL MEDIA PENETRATION IN APAC JAN 2014 </p><p> Sources: US Census Bureau, CNNIC, Tencent, Facebook </p><p>GLOBAL AVERAGE </p><p>64%!63%! 61%!</p><p>59%! 57%!55%!</p><p>53%! 51%!</p><p>46%!44%!</p><p>36%!32%!</p><p>29%!27%!</p><p>25%! 25%!22%! 22%!</p><p>17%! 17%!</p><p>11%! 9%! 8%! 7%! 6%! 6%! 6%!4%! 4%! 2%!</p><p>0%!</p><p>TAIW</p><p>AN </p><p>BRUN</p><p>EI </p><p>HO</p><p>NG</p><p> KO</p><p>NG</p><p>SIN</p><p>GAP</p><p>ORE</p><p>AUST</p><p>RALI</p><p>A </p><p>NEW</p><p> ZEA</p><p>LAN</p><p>D </p><p>MAL</p><p>AYSI</p><p>A </p><p>MAC</p><p>AU </p><p>CH</p><p>INA </p><p>MAL</p><p>DIV</p><p>ES </p><p>THAI</p><p>LAN</p><p>D </p><p>PHIL</p><p>IPPI</p><p>NES</p><p>FIJI</p><p>SOUT</p><p>H K</p><p>ORE</p><p>A </p><p>APAC</p><p> AVE</p><p>RAG</p><p>E </p><p>IND</p><p>ON</p><p>ESIA</p><p>MO</p><p>NG</p><p>OLI</p><p>A </p><p>VIET</p><p>NAM</p><p>JAPA</p><p>N </p><p>BHUT</p><p>AN </p><p>NEP</p><p>AL </p><p>SRI L</p><p>ANKA</p><p>CAM</p><p>BOD</p><p>IA </p><p>IND</p><p>IA </p><p>TIM</p><p>OR-</p><p>LEST</p><p>E </p><p>LAO</p><p>S </p><p>PAKI</p><p>STAN</p><p>PAPU</p><p>A N</p><p>EW G</p><p>UIN</p><p>EA </p><p>BAN</p><p>GLA</p><p>DES</p><p>H </p><p>MYA</p><p>NM</p><p>AR </p><p>NO</p><p>RTH</p><p> KO</p><p>REA </p></li><li><p>wearesocial.sg @wearesocialsg 25 We Are Social </p><p>SOCIAL MEDIA USERS IN APAC (MAU) JAN 2014 </p><p> Sources: US Census Bureau, CNNIC, Tencent, Facebook </p><p>INDIA </p><p>CHINA </p><p>SOUTH KOREA </p><p>JAPAN </p><p>SINGAPORE </p><p>INDONESIA </p><p>MALDIVES </p><p>SRI LANKA </p><p>PAKISTAN </p><p>PHILIPPINES </p><p>TAIWAN HONG KONG </p><p>BANGLADESH </p><p>THAILAND </p><p>MONGOLIA </p><p>MALAYSIA VIETNAM </p><p>APAC TOTAL </p><p>TIMOR- LESTE </p><p>AUSTRALIA </p><p>NEW ZEALAND </p><p>FI </p><p>PAPUA NEW GUINEA </p><p>3.2M !</p><p>22M !13M !</p><p>623M!</p><p>62M !</p><p>90M !</p><p>174K!</p><p>2.0M !</p><p>11M !</p><p>20M !24M !</p><p>34M !16M !</p><p>4.4M ! 15M !5.8M !</p><p>720K!</p><p>969M!</p><p>76K!</p><p>13M !</p><p>2.4M !</p><p>260K!</p><p>260K!</p></li><li><p>wearesocial.sg @wearesocialsg 26 We Are Social </p><p>TIME SPENT ON SOCIAL MEDIA JAN 2014 </p><p> Sources: US Census Bureau, CNNIC, Tencent, Facebook </p><p>AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS </p><p>4.0!</p><p>3.7!</p><p>3.3!</p><p>2.9!</p><p>2.4!</p><p>2.4!</p><p>2.4!</p><p>2.2!</p><p>2.1!</p><p>2.0!</p><p>1.5!</p><p>1.0!</p><p>0.8!</p><p>PHILI</p><p>PPIN</p><p>ES </p><p>THAI</p><p>LAND</p><p>MAL</p><p>AYSI</p><p>A </p><p>IND</p><p>ONE</p><p>SIA </p><p>IND</p><p>IA </p><p>TAIW</p><p>AN </p><p>VIET</p><p>NAM</p><p>SING</p><p>APO</p><p>RE </p><p>AUST</p><p>RALIA</p><p>HONG</p><p> KO</p><p>NG </p><p>CHI</p><p>NA </p><p>SOUT</p><p>H KO</p><p>REA </p><p>JAPA</p><p>N </p></li><li><p>wearesocial.sg @wearesocialsg 27 We Are Social </p><p>MOBILE SUBSCRIPTION PENETRATION JAN 2014 </p><p> Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. </p><p>INDIA </p><p>CHINA </p><p>SOUTH KOREA </p><p>JAPAN </p><p>SINGAPORE </p><p>INDONESIA </p><p>MALDIVES </p><p>SRI LANKA </p><p>PAKISTAN </p><p>PHILIPPINES </p><p>TAIWAN HONG KONG </p><p>BANGLADESH </p><p>THAILAND </p><p>MONGOLIA </p><p>MALAYSIA VIETNAM </p><p>APAC AVERAGE </p><p>TIMOR- LESTE </p><p>AUSTRALIA </p><p>NEW ZEALAND </p><p>FI </p><p>148%!</p><p>109%!110%!</p><p>89%!</p><p>112%!</p><p>73%!</p><p>142%!</p><p>94%!</p><p>67%!</p><p>145%!125%!</p><p>101%!139%!</p><p>228%! 126%!68%!</p><p>105%!</p><p>86%!</p><p>53%!</p><p>110%!</p><p>113%!</p><p>96%!</p><p>42%! PAPUA NEW GUINEA </p></li><li><p>wearesocial.sg @wearesocialsg 28 We Are Social </p><p>MOBILE SUBSCRIPTION PENETRATION JAN 2014 </p><p> Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. </p><p>GLOBAL AVERAGE </p><p>277%!</p><p>228%!</p><p>148%!</p><p>145%!</p><p>142%!</p><p>139%!</p><p>126%!</p><p>126%!</p><p>125%!</p><p>113%!</p><p>113%!</p><p>112%!</p><p>110%!</p><p>110%!</p><p>109%!</p><p>105%!</p><p>101%!</p><p>97%!</p><p>96%!</p><p>94%!</p><p>89%!</p><p>86%!</p><p>77%!</p><p>73%!</p><p>68%!</p><p>67%!</p><p>60%!</p><p>53%!</p><p>42%!</p><p>10%!</p><p>7%!</p><p>MAC</p><p>AU </p><p>HO</p><p>NG</p><p> KO</p><p>NG</p><p>SIN</p><p>GAP</p><p>ORE</p><p>VIET</p><p>NAM</p><p>MAL</p><p>DIV</p><p>ES </p><p>MAL</p><p>AYSI</p><p>A </p><p>TAIW</p><p>AN </p><p>CAM</p><p>BOD</p><p>IA </p><p>THAI</p><p>LAN</p><p>D </p><p>BRUN</p><p>EI </p><p>NEW</p><p> ZEA</p><p>LAN</p><p>D </p><p>IND</p><p>ON</p><p>ESIA</p><p>AUST</p><p>RALI</p><p>A </p><p>SOUT</p><p>H K</p><p>ORE</p><p>A </p><p>JAPA</p><p>N </p><p>MO</p><p>NG</p><p>OLI</p><p>A </p><p>PHIL</p><p>IPPI</p><p>NES</p><p>LAO</p><p>S </p><p>FIJI</p><p>SRI L</p><p>ANKA</p><p>CH</p><p>INA </p><p>APAC</p><p> AVE</p><p>RAG</p><p>E </p><p>BHUT</p><p>AN </p><p>IND</p><p>IA </p><p>BAN</p><p>GLA</p><p>DES</p><p>H </p><p>PAKI</p><p>STAN</p><p>NEP</p><p>AL </p><p>TIM</p><p>OR-</p><p>LEST</p><p>E </p><p>PAPU</p><p>A N</p><p>EW G</p><p>UIN</p><p>EA </p><p>MYA</p><p>NM</p><p>AR </p><p>NO</p><p>RTH</p><p> KO</p><p>REA </p></li><li><p>wearesocial.sg @wearesocialsg 29 We Are Social </p><p>MOBILE SUBSCRIPTIONS IN APAC JAN 2014 </p><p> Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. </p><p>INDIA </p><p>CHINA </p><p>SOUTH KOREA </p><p>JAPAN </p><p>SINGAPORE </p><p>INDONESIA </p><p>MALDIVES </p><p>SRI LANKA </p><p>PAKISTAN </p><p>PHILIPPINES </p><p>TAIWAN HONG KONG </p><p>BANGLADESH </p><p>THAILAND </p><p>MONGOLIA </p><p>MALAYSIA VIETNAM </p><p>APAC TOTAL </p><p>TIMOR- LESTE </p><p>AUSTRALIA </p><p>NEW ZEALAND </p><p>FI </p><p>PAPUA NEW GUINEA </p><p>8.1M !</p><p>138M!54M !</p><p>1.2B !</p><p>282M!</p><p>894M!</p><p>561K!</p><p>20M !</p><p>130M!</p><p>134M!84M !</p><p>107M!41M !</p><p>16M ! 29M !111M!</p><p>3.4M !</p><p>3.3B !</p><p>621K!</p><p>24M !</p><p>4.9M !</p><p>859K!</p><p>2.7M !</p></li><li><p>wearesocial.sg @wearesocialsg 30 We Are Social </p><p>MOBILE BROADBAND PENETRATION JAN 2014 </p><p> Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. </p><p>INDIA </p><p>CHINA </p><p>SOUTH KOREA </p><p>JAPAN </p><p>SINGAPORE </p><p>INDONESIA </p><p>MALDIVES </p><p>SRI LANKA </p><p>PAKISTAN </p><p>PHILIPPINES </p><p>TAIWAN HONG KONG </p><p>BANGLADESH </p><p>THAILAND </p><p>MONGOLIA </p><p>MALAYSIA VIETNAM </p><p>APAC AVERAGE </p>

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