2014 benelux developments automotive b2b market size and market analytics

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Fleet Profile Breda, The Netherlands, 2014 Analytics

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Page 1: 2014 Benelux developments automotive B2B market size and market analytics

Fleet ProfileBreda, The Netherlands, 2014

Analytics

Page 2: 2014 Benelux developments automotive B2B market size and market analytics

Market size – Dutch Market

Dutch Car and LCV Market

Data based on “RAI i.c.w. RDC” 31-12-2012

  Total Cars LCV  Own funding 584.170 291.048 293.122  Leased 695.737 570.106 125.631   Automotive professionals 458.463 392.654 65.809  Private 7.309.708 6.888.579 421.129 Total Dutch Market 9.048.078 8.142.387 905.691

  Total B2B 1.738.370 1.253.808 484.562  Total Addressable B2B 1.279.907 861.154 418.753

Total Addressable B2B: 

All vehicles in the end user “Business market”. Therefore excluded are all private owned vehicles and all vehicles owned by automotive professionals such as dealers, rental companies and importers.

Page 3: 2014 Benelux developments automotive B2B market size and market analytics

Market size – Business Cars and LCV’s

All Cars and LCV's 9.048.078 (100%) 

Private  7.309.708 (80,8%) 

B2B  1.738.370 (19,2%)

 Automotive Professionals458.463 (26,4%)

 

Adressable B2B  1.279.907 (73,6%)

 

Own funding584.170 (45,6%)

 

Leased695.737 (54,4%)

 Data based on “RAI i.c.w. RDC” 31-12-2012

Page 4: 2014 Benelux developments automotive B2B market size and market analytics

Market size – Business Cars

All Cars8.142.387 (100%) 

Private  6.888.579 (80,8%) 

B2B  1.253.808 (19,2%)

 Automotive Professionals392.654 (26,4%)

 

Adressable B2B  861.154 (73,6%)

 

Own funding291.048 (45,6%)

 

Leased570.106 (54,4%)

 Data based on “RAI i.c.w. RDC” 31-12-2012

Page 5: 2014 Benelux developments automotive B2B market size and market analytics

Fleet Profile represents: 3.0 million employees > 435.000 vehicles > 65,000 decision makers

Fleet Profile Nederland:Locations 17,000Organizations 14,000

Total Dutch Market vs Fleet Profile Database

Page 6: 2014 Benelux developments automotive B2B market size and market analytics

Fleet Profile segmentation (Benelux)

Benelux: 28.500 sites

Fleet Profile Database represents: 4.5 million employees 950.000 Total Fleet (VEHICLES) 668.750 CAR’s 166.500 LCV’s

Page 7: 2014 Benelux developments automotive B2B market size and market analytics

 The illustration shows the average number of vehicles found on the sites interviewed for the Fleet Profile database. It contains 

both company owned and leased vehicles (vehicles = cars + lcv + trucks)

Market size – Average Fleet

Page 8: 2014 Benelux developments automotive B2B market size and market analytics

 The several funding methods do not exclude each other. In other words a specific site can own vehicles, have vehicles through 

operational lease and vehicles through financial lease.

Funding Methods

Page 9: 2014 Benelux developments automotive B2B market size and market analytics

 The several funding methods do not exclude each other. In other words a specific site can own vehicles, have vehicles through 

operational lease and vehicles through financial lease.

Funding Methods

Page 10: 2014 Benelux developments automotive B2B market size and market analytics

Car Policy

Page 11: 2014 Benelux developments automotive B2B market size and market analytics

Brand Penetration (No shares)

Page 12: 2014 Benelux developments automotive B2B market size and market analytics

Brand Penetration (No shares)

Page 13: 2014 Benelux developments automotive B2B market size and market analytics

Brand Penetration (No shares)

Page 14: 2014 Benelux developments automotive B2B market size and market analytics

 Above illustration focuses on the three most deployed lease companies in the Netherlands. The illustration depicts the 

percentage of sites per segment (in this case total fleet size) with vehicles from Athlon, Leaseplan and Alphabet Lease.

TOP 3 Dutch Lease companies

Page 15: 2014 Benelux developments automotive B2B market size and market analytics

 Above illustration focuses on the three most deployed lease companies in Belgium. The illustration depicts the percentage of 

sites per segment (in this case total fleet size) with vehicles from KBC, Alphabet Lease and Leaseplan.

TOP 3 Belgium Lease companies