2014 ee marketing preview - bpa.gov...2014 ee marketing preview introduce “save the power”...
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B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
2014 EE Marketing
Preview
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
2014 EE Marketing Preview
Introduce “Save The Power” campaign
Preview the Commercial Marketing Toolkit
Review the Residential Marketing Toolkit
Example from Justin H @ Mason PUD 3
Upcoming Marketing Materials currently in
development.
Gather feedback and requests
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Save The Power
Promote smart power strips in a
commercial setting to your customers by
increasing product awareness, educating
end-users on installation, and
communicating available incentives.
Direct mail, email, and print collateral
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Folder
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Folder
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Folder
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Brochure
Front/Back
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Brochure
Inside
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Extras
Posters
Sticker Sheets
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Bill Inserts
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HTML Email Templates
Email Templates will also be available for utilities to customize and use at their discretion.
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Additional Resources
We are working to provide utilities access
to HTML code to add an informational
webpage to their own websites.
All marketing resources will be available
online by early March as part of the
Commercial Marketing Toolkit
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Commercial Marketing Toolkit Preview
Developing a suite of marketing resources
to target commercial end-users.
Starting with…
Smart Power Strips LED Lighting Generator block
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Canopy Lighting
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Parking Lot Lighting
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Security Wallpack Lighting
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Retail Lighting
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Restaurant Lighting
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Engine Generator Block Heater
Customizable Promos
Need Help Customizing? Contact Us
• We can help…
– Update color palates
– Insert logos
– New images
– Customize copy
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Residential Marketing Toolkit
HVAC Weatherization Water Heating
• BPA wanted to leverage our regional marketing work
to support our customers
• Reaching out to utilities, we discovered demand for:
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Water Heating
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HVAC
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Weatherization
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Multiple Formats Available
HTML Email Bill Inserts One Page Communication
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Request Customization
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Where can I find these wonderful materials?
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Mason PUD Example
Sign v1
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Mason PUD Example
Sign v5
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Mason PUD Example
Sign v6
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Mason PUD Example
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In Development…
Agricultural Sector Promos
Growing stock photo library
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Agricultural Marketing
Marketing
Deliverables
VFDs SIS Irrigation Hardware LEPA Custom Projects
(dairies, wineries, lighting)
Raw Assets and
Templates
Copy library* X X X X X
Market Ready
One-page flyer X X
X
X X
Email X
X
Print Advertising X X
X
Web banners X X X X
* Copy/message library includes headline and body copy of short, medium, long length for collateral; web
content.
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Stock Photo Library
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Requests for specific materials?