2014: everything marketers don't want you to know

15
DON’T WANT YOU TO KNOW presented by Firebelly Marketing

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Marketing predictions for 2014 made by Duncan Alney, CEO of Firebelly Marketing.

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Page 1: 2014: Everything Marketers Don't Want You To Know

2014: EVERYTHING MARKETERSDON’T WANT YOU TO KNOW

presented by Firebelly Marketing

DUNCAN ALNEY

Page 2: 2014: Everything Marketers Don't Want You To Know

monitoring does notM A K E T H E L E A P I N T O

USEFUL APPLICATIONSacross the enterprise

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Page 3: 2014: Everything Marketers Don't Want You To Know

ACQUISITIONS

FacebookCONTINUES DOMINATION

&

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Page 4: 2014: Everything Marketers Don't Want You To Know

talking headsWILL LOSE

INFLUENCE3

Page 5: 2014: Everything Marketers Don't Want You To Know

THE RISE OFthe practitioner

WILL NOT HAPPEN

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Page 6: 2014: Everything Marketers Don't Want You To Know

Continues to alludeMOST MARKETERS

REAL TIME ANALYSIS

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Insights ProveD I F F I C U L T

IN SPITE OF BIG DATA

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Page 8: 2014: Everything Marketers Don't Want You To Know

CROSS PLATFORMSocial Analytics

will not beU S E R F R I E N D L Y

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C O N T E N T M A R K E T I N GGenerates Huge Revenues

F O R A G E N C I E SWITH FEW RESULTS FOR MOST CLIENTS

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Page 10: 2014: Everything Marketers Don't Want You To Know

White Wallinghas everyone

SCARED SHITLESS

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Page 11: 2014: Everything Marketers Don't Want You To Know

B U I L D C O M M U N I T I E S

MOST BRANDScannot

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Social AdsW I L L G R O W T OASSURE RESULTS

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W O R D O F M O U T Hwill dominate

BUT NOT BE MEASURABLE

F O R M O S T12

Page 14: 2014: Everything Marketers Don't Want You To Know

Mobile malware will raise

ITS HEAD IN 2014Forcing marketers to rethink how to engage

ON MOBILE

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Page 15: 2014: Everything Marketers Don't Want You To Know

DUNCAN ALNEYCEOwww.firebellymarketing.comduncan@firebellymarketing.com317-557-4460@firebelly