2014 holiday shopping recap
TRANSCRIPT
68%
…spending 45% of their holiday budget on those two days.
2014 Holiday Shopping: By the Numbers
From a mobile shopping surge to a gas price drop, the 2014 holiday season was full of surprises for businesses and consumers alike. Here are the statistics that defined the season.
Of shoppers who took advantage of email discount offersOf shoppers who took advantage of mobile discount offers Of shoppers who say they plan to pay full price for a holiday gift
As Did Brand Loyalty…Two-Thirds of consumers planned to shop at their favorite retailers
An Infographic by Access Development
58%
$5 BILLION
Sources:http://www.thestreet.com/story/13010400/1/holiday-spending-2014-what-actually-happened.html
http://www.emarketer.com/Article/How-Consumers-Kicking-Back-Post-Christmas/1011758http://www.emarketer.com/Article.aspx?R=1011737
http://cdn2.hubspot.net/hub/352767/file-2129779256-pdf/News/Bond_Brand_Loyalty_Holiday_Shopping_Study_2014.pdfhttp://www.thewisemarketer.com/briefs/archive.asp?action=read&bid=4781
of consumers planned to shop on Black Friday and Cyber Monday…
82% $770
82% planned to spend less than previous years……But gift budgets were still up, averaging $770
(thanks, cheap gas!)
Coupons Played Major Roles in Where those Budgets were Spent
Amount in Savings Available to Consumers through Coupon Websites
18%
54%
Six of Ten shoppers planned to spend rewards points on gifts
But perhaps the BIGGEST influence on consumer spending during the 2014 holidays came from their
smartphones.
70% of US smartphone users said they had completed or would soon complete a purchase related to a smartphone search
26% of shoppers used mobile coupons, up 5% from 2013.up 5%
And even though Christmas was over, deal-hungry consumers weren’t finished shopping…
up 101%
over last year
Purchases completedvia mobile device on Christmas Day were up 101% over last year
For more info on consumer trends and customer engagement, visit the Access Loyalty Blog at
http://blog.accessdevelopment.com.
47% of shoppers planned to shop post-holiday and New Year’s Sales
2014
2013
up 4%
All told, the 2014 holiday season was a success for consumers (who got the deals they wanted) and retailers: Sales were up over 4% from 2013.