2014 individualstewardshipcaseiii
TRANSCRIPT
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Individual Stewardship Plans Lynne M. Wester @donorguru
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Involvement vs. Commitment
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The Setup is Key
• Who will manage the por?olio • How will communicaBon be delivered? • What are the basics? • What is the ROI of the effort?
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Survey Says…
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If you can have more than 25…
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First Step…
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Second Step
• Complete giving history • Preferences, don’t step in it! – Names – SeaBng – Flowers – Children – Ex-‐ spouses
• Event informaBon
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Other InformaBon to Include
• Looking Ahead • GiW Agreement Requirements • Most Recent Efforts • Gleaning from contact reports • Important Dates and Names – Birthday – Anniversary
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Strategic Habits
• Create a system that is invisible • Good content wins the day • Basic informa7on/Donor Background • Set a goal and a 7me limit • Ac7on Planning • Build a rou7ne and measure success
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The Promise…
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Format?
• Checklist? • Spreadsheet? • NarraBve? • Calendar? • Form?
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The Right Fit
• Ensuring Seamless Delivery • Under promise/Over deliver • How many is manageable? • Who helps? • How to implement
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Ques7ons? Comments
• Lynne Wester • [email protected] • www.donorrelaBonsguru.com • Friend me on Facebook • Follow me on Twi]er @donorguru