2014 Intel ISEF Educator AcademyLos Angeles, CAPresenters Name

Title / Position Organization Month, Day 2014Cora Beth Abel

Executive Director, Massachusetts State Science & Engineering Fair (MSSEF)May, 2014

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“Tell Your Science Fair Story” Through Students, Teachers, Judges,

School Leaders & Parents

Creating Videos & Training Materials to Educate and Inspire Greater Participation in Science Fair Programs

Title / Position Organization Month, Day 2014

© 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF)

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“Science Fair Shorts” http://tinyurl.com/mssef-videos

Title / Position Organization Month, Day 2014

© 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF)

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“Science Fair Shorts”

Challenges• Experienced

Production Team on a low budget

• Shoot all in 2 days• Complex team project

Successes:• On Camera Talent• In-House Talent• Productions highly

valued for education/training & public awareness

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“Science Fair Shorts”

It takes a village…• On Camera Narration:  Mish Michaels, Boston TV meteorologist &

MSSEF Board Member

• Production Team:  • Carrie Schluter, MSSEF Project Director • Neale Kershaw, Producer • Bob Goodale, Videographer and Editor, and • Steve Arcardi, Atlantic Production Group

• Consulting Advisor:  Paula Golden, Broadcom Foundation.

• Students, Educators & School Leaders Interviewed at:

• Mass Academy of Math & Science • Douglas Middle School• Concord Carlise High School• Marlborough High Schools• East Boston High School

• Script/Concept: MSSEF Staff & Board

• Major Sponsors: Broadcom Foundation, Linde Foundation

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Tell Your Science Fair Story!Getting Started

© 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF)

• What are your goals?• Vision & purpose • Measurable objectives

• What are your “memorable” messages?• Who is the target audience?• What are your 3-5 most important ideas to convey?• Who can best convey these ideas & why?

• What’s a storyboard and why use one?• Organization of images to pre-visualize a sequence, or

to test or draft a strategy for persuasion• Developed by Walt Disney Studios in the 1930s for film• Used today in business for advertising & social media

campaigns, and presentations to persuade.

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Vision: What are your prioritized goals?

MSSEF’s Goals for

“Science Fair Shorts” Training & Public Awareness

• Teacher Resource

• School Buy-in

• Sponsorship

• Judge Recruitment

“Show young people that science can be cool!”

- President Obama

Inventing a Better Back Brace

Middle School Researchers!

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Vision & Target Audiences

What matters most for each stakeholder group? Students, Teachers, Judges, Parents & Community, School Leadership, Sponsors

• Prioritize these ideas for each group

• Who can best convey the message?

• MSSEF’s initial criteria for students:

• Personable and well-spoken• Inclusive – gender, grade, ethnicity, school setting• Research topic -- relevant and accessible • Intriguing personal story behind the project• Sense of humor

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Measurable Objectives

Examples: Complete videos on schedule Online viewings: __#__ hits in ____ months. Increase the # of:

• Teachers and schools that offer a Science Fair program

• Students who want a science fair in their school (survey)

• Students that participate in science fairs in schools and regionally

• Judges who gain a greater understanding of the larger science fair process

• Sponsors who support your Fair!

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Memorable Messaging

MSSEF Key Message: Science Fair VALUE

• Teachers, Mentors & Judges: Independent research is an exciting way to learn STEM.

• Parents & School Leadership: Our children gain essential skills and tools for career success.

• Students: Through “Real-world” research & innovation, I can make the world a better place!

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Memorable MessagingAn irresistible personal story

“I had more faith in myself not only to do science research and [design a better back brace], but I accepted who I am. Even though my back was deformed and I’m a little different, so is everybody. Now I know I did something good.”

Visual, audio & graphic elements reinforce each other

Selected quotes represent larger concepts

“The most important thing [about doing my science fair project] was thinking on my own. I’ve never really done that before. All my classroom experiences were just memorizing things and repeating them back on the quiz.”

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Leverage the “Science Fair Shorts”

Create an Add-on to Tell Your Local Story

Ownership Matters!“I’d done science projects before, but that was basically talking about what other people had done and found out -- but this was different --

…it was talking about my work!

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StoryboardingOrganization of images to pre-visualize a project, orto test or draft a strategy for persuasion

The Story Line – A Logical Sequence

Digital Tools include Word Storyboard Templatehttp://digitalstorytelling.coe.uh.edu/storyboard-templates/Storyboard-template01.doc

“Hook” or Attention Grabber

Transition: Lead-in to next Action or Idea #2

Describe the Action or Idea #1

Images & Quotes that support the Idea

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Storyboarding

1. Attention Grabber 2. Describe the Action

For each idea: pics, narration/script & audio (voice, music, etc.)

“As a young child, I had to wear a back brace… and it was a stressful time.. It was uncomfortable… and I was not happy about being deformed .. I never told anyone about it…

As senior, for her Science Fair project, Ingrid decided to build a better brace!

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Storyboarding

4. Transition

3. Narration & Quotes that support the action/idea

“For the first time in my life I worked on something big and I was successful!”

“Similar success stories can be heard around the world…

- Narrator: TV Meteorologist Mish Michaels

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Develop a Production Action Plan

• Storyboard• Logistics:

• Who, when & where to interview• On-camera talent for narration• Legal permissions

• Timeline for Production• Budget & Fundraising –

• Opportunities for Sponsor Recognition• Editing, Feedback & Editing

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Be Part of the MSSEF’s 4th Video in“Science Fair Shorts”

Email us up to ten 30-sec videos with permission slips to

cmi@scifair.com

Tell us: who, when, where and why?

Thanks!

MSSEF seeks footage taken by students, teachers and parents! Capture engaging moments in a student’s experience with science and engineering practices -- moments that aren’t easily conveyed in formal interviews and “shoots” -- everything from the challenge of identifying an investigable question to discovering first-hand that failure is also often an opportunity.

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ShopTalk Handouts

• Word doc for Storyboards

• Production Action Plan Worksheet

• Sample Permission Slips

• Information about the Curious Minds Initiative (CMI) partnership & funding model.

Curious Minds Initiative(CMI)

Tools & Resources for Schools, Students & Teachers Professional Development for STEM Teachers Program Improvement based on Evidence Support “Next Generation” Science Standards

© 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF)

GOAL: 35%

Increase School Participation in MA Science Fairs by

35% Over 5 years

RESULTS: 36%

• Up 36% after 5 years• 250+ teachers in CMI PD• $1.9M+ raised• Grants to 30+ CMI schools • Impact 50,000+ students/year

Learn more at: cmi@scifair.com

3 CMI Courses = 3 Steps to Great Science Fairs!Inquiry Project-based Science Science Fairs

Complete all 3 CMI Coursesto earn the

STEM Certificate in Science & Engineering

Practices

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“Tell Your Science Fair Story”

Thank You for Your Participation in this Shop Talk!Cora Beth Abel, MSSEF Executive Director

abel@scifair.com

© 2014 Massachusetts State Science & Engineering Fair, Inc. (MSSEF)

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