2014 marketing statistics round up
DESCRIPTION
Some of the most important statistics of 2014- and the story they tell. Compiled by Day One Agency for the Day One Perspective blogTRANSCRIPT
2014 MARKETINGSTATISTICS
ROUNDUP& The Story
They Tell
Compiled by Day One Agency for:
Use images...
ARTICLES WITH IMAGES GET 94% MORE VIEWS THAN THOSE WITHOUT.
USING VIDEOS ON LANDING PAGES CAN INCREASE CONVERSIONS BY 86%.
...and use video...
...but don’t rely on images in email.
UP TO 60% OF ALL RECIPIENTS REGULARLY TURN OFF IMAGES.
SPORTS CONTENT SHARING IS FAR ABOVE AVERAGE ON TWITTER (+93%), AND JUST AS FAR BELOW AVERAGE ON PINTEREST (-86%).
*Social media isn’t a strategy- it’s a channel.Strategy is using it correctly, for the right purposes.
Use all platforms strategically...*
...because with a proper strategy, social media can help generate interest- even within other channels...
EMAILS WITH SOCIAL SHARING BUTTONS INCREASE CLICK THROUGH RATES BY 158%.
...which is important, as standing out from the noise of digital advertising will only get more difficult.
INTERNET ADVERTISING WILL RISE TO 25% OF THE ENTIRE AD SPEND BY 2015
We consume more than ever– but our capacity for retention remains the same...
91% OF PEOPLE ADMIT THEIR PHONE IS WITHIN ARM’S REACH, 24/7.
...and our attention span is only getting worse.
THE AVERAGE ATTENTION SPAN IS 8 SECONDS
OVER 70% OF ONLINE MARKETING FAILS TO TARGET CONSUMERS WITH BEHAVIORAL
DATA.
So to be memorable, understand how people behave, online and off...
...and most importantly, have an authentic voice.
COMPANIES WITH AN ACTIVE BLOG GENERATE 67% MORE LEADS PER MONTH.
Day One Perspective is a creative commons for Day One Agency, a digitally-driven marketing and communications company based in NYC. Find out more
at D1A.com
1. ARTICLES WITH IMAGES GET 94% MORE VIEWS THAN THOSE WITHOUT. http://www.slideshare.net/NewsCred/50-best-stats-presentation
2. USING VIDEOS ON LANDING PAGES CAN INCREASE CONVERSIONS BY 86% http://www.dmnews.com/15-digital-facts-every-marketer-should-know/article/359081/
3. UP TO 60% OF ALL RECIPIENTS REGULARLY TURN OFF IMAGES. http://marketingland.com/5-examples-of-how-to-put-your-email-call-to-action-to-work-48677
4. SPORTS CONTENT SHARING IS FAR ABOVE AVERAGE ON TWITTER (+93%), AND JUST AS FAR BELOW AVERAGE ON PINTEREST (-86%). http://www.marketingcharts.com/wp/online/which-content-categories-are-being-shared-on-which-social-networks-43953/
5. EMAILS WITH SOCIAL SHARING BUTTONS INCREASE CLICK THROUGH RATES BY 158%. http://www.jeffbullas.com/2014/07/23/0-captivating-content-marketing-facts-in-2014/#VIkBttRUZ0IGS4gM.99
6. INTERNET ADVERTISING WILL MAKE UP 25% OF THE ENTIRE AD SPEND BY 2015 https://www.linkedin.com/pulse/article/20140825200950-16899-top-50-mobile-marketing-statists-for-2014
7. THE AVERAGE ATTENTION SPAN IS 8 SECONDS http://www.slideshare.net/DayOneAgency/bdi-key-takeaways
8. OVER 70% OF ONLINE MARKETING FAILS TO TARGET CONSUMERS WITH BEHAVIORAL DATA. http://www.invesp.com/blog/sales-marketing/effectiveness-online-advertising.html
9. COMPANIES WITH AN ACTIVE BLOG GENERATE 67% MORE LEADS PER MONTH. http://searchenginewatch.com/article/2353391/10-Shocking-Facts-About-Content-Marketing-Today
References