2014 MEDIA KIT

With its elegant yet unpretentious voice, VERANDA is unparalleled in its commitment to gracious living and delivering the very best home decoration, style, jewelry, watches, travel, culture and more.

Clinton Smith, new Editor-in-Chief

VERANDA’SVISION

VERANDA is building on our legacy while shifting the paradigm. From VERANDA as a treasured shelter magazine to VERANDA as a multi-platform lifestyle brand for affluent readers, the magazine illustrates and inspires living well through the lens of the home.

”“

GFK MRI SPRING 2013

ALIGN YOUR BRAND WITH OUR READER

Women 86.6%

Men 13.4%

Median Age 53.1

Median HHI $103,543

Median Home Value $336,566

Median HH Net Worth $525,679

Home Ownership 86.0%

Own 2+ Residences 40.9%

Against the extended competitive set, VERANDA ranks...

#1 One of My Favorites

#1 Read 3-4 Out of 4 Issues

#2 Average Reading Time–43 Minutes

SOURCE: GFK MRI SPRING 2013; COMPETITIVE SET: ARCHITECTURAL DIGEST, ELLE, ELLE DECOR, HARPER’S BAZAAR, HOUSE BEAUTIFUL, INSTYLE, TOWN & COUNTRY, TRADITIONAL HOME, VANITY FAIR, VOGUE, W

READERPROFILE

INDEX > 90INDEX < 90

SOURCE: JUNE 2013 AAM CIRCULATION STATEMENT

CIRCULATIONDISTRIBUTIONVERANDA OFFERS WIDE NATIONAL DISTRIBUTION

ARCHITECTURAL DIGEST TRADITIONAL HOME

TOTAL CIRCULATION FOR JANUARY-FEBRUARY 2013: 478,001

2014 ISSUE THEMES

JANUARY-FEBRUARY | ultimate issue Be inspired by brilliantly conceived spaces that are in a category all their own

MARCH-APRIL | modern romance Fall in love with goods and interiors that captivate with their beauty and charm

MAY-JUNE | outdoor living Embrace the arrival of warm weather with spaces, furnishings, and accessories that comprise the best in living outdoors

JULY-AUGUST | the new classics From summer homes to soothing colors, sink into timeless rooms and retreats, and discover a wealth of chic ideas

SEPTEMBER-OCTOBER | what’s new, what’s next Mark the arrival of fall with the debut of “The Veranda Encyclopedia: An A-to-V Guide to Style,” a comprehensive design guide for the season ahead

NOVEMBER-DECEMBER | the new elegance Indulge in our unparalleled luxury holiday gift guide and be embraced by the most beautifully decorated homes for the holidays

EDITORIALCALENDAR

ELEMENTS OF STYLEWe highlight news, trends and people to watch, offering a curated selection of the very best in fashion, jewelry, beauty and home.

first look | A roundup of the people, places and things currently capturing our attention.

personal luxuries | Fashion and beauty insiders share their stories, sources and style secrets.

in the air | We spotlight an emerging design trend and illustrate how to adopt the look.

objects of desire | Our editors scour the globe for the most gorgeous, swoon-worthy jewelry.

style legend | Examining the lives of iconic tastemakers, from Edith Head to Geoffrey Beene.

essentials | Whether you’re outfitting a sumptuous guest room or stocking an excellent bar, our edited basics will create a simple sense of luxury.

BRINGING BEAUTY HOMEThe finest furniture, fabrics, wallpaper and lighting currently on the market, as sourced by our editors. We also profile the trailblazers, past and present, who continue to inspire us.

the world of… | An essential shopping guide that culls the best products available within a given category—from furniture and accessories to kitchen and bath.

atelier/labor of love | A look inside the passionate design companies creating the heirlooms of tomorrow.

history lesson | An engaging, in- depth exploration of the decorative arts.

form and function | Truly refined kitchens and bathrooms are built from exceptional materials and intelligent ideas.

by the yard/by the roll | Captivating textiles and wall coverings that tap into the design world’s current pulse.

master class | The industry’s top designers illuminate the finer points of decorating with accessible advice.

VERANDA finds it | We track down the hard-to-source objects from our pages so you don’t have to.

THE CULTIVATED LIFEDispatches to enrich your life from the worlds of culture, travel, entertaining and art.

discerning traveler/ city by design | Explore top destinations from a local’s point of view and learn where to shop, eat and soak in the culture like a native.

on exhibit | Chronicling extraordinary art shows from around the country—and their rich backstory.

collecting | An insider’s look into the world’s most fascinating collections and the passions that bring them together.

the festive table | Hints for planning the perfect party, from cocktails to dessert.

by arrangement | The art of composing lush and romantic flower displays.

THE BACK PAGEthe pursuit of beauty | We reveal the handcrafted objects, exquisite destinations, and decorating details that currently have us rapt.

The front of the book, divided into three sections, covers every aspect of the well-lived life. Our back page completes each issue with a close-up of a single, riveting detail.

NOTE: EDITORIAL COLUMNS AND PLACEMENT SUBJECT TO CHANGE

EDITORIALFEATURESFRONT-OF-BOOK EVOLUTION

Lifethe cultivated

master class

isn’t itgrand?

nicky haslam’s hunting lodge is a

comfortably classic, inimitably

english retreat that’s as inviting

as it is sublime.

95

Homebringing be aut y

the world of...

console tables

Styleelements of

personal luxuries

self- possessed

for nicola maramotti, the public face of the

family-owned max mara fashion brand, true beauty

is knowing who you are.

2014 CLOSING &ON SALE DATES

CLOSING & MATERIALS DUE ON-SALE

January-February 2014

March-April 2014

May-June 2014

July-August 2014

September-October 2014

November-December 2014

January-February 2015

November 5, 2013

January 7, 2014

March 18, 2014

May 6, 2014

July 8, 2014

September 15, 2014

October 31, 2014

December 31, 2013

March 4, 2014

May 13, 2014

July 1, 2014

September 2, 2014

November 11, 2014

December 30, 2014

ISSUE

NOTE: FREQUENCY DISCOUNTS APPLY TO ADVERTISERS WHO RUN FULL SIZE, NATIONAL RUN PAGES; VERANDA DOES NOT GIVE FREQUENCY DISCOUNTS FOR COVER POSITIONS.

RATE BASE: 460,000GROSS RATES (WITH VOLUME DISCOUNTS)

4/C 1X 3X 6XFull Page $72,560 $69,660 $66,865

2/3 Page $58,060 $55,470 $53,500

1/2 Page $46,465 $44,605 $42,815

1/3 Page $37,170 $35,685 $34,250

1/4 Page $29,010 $27,580 $26,735

COVER 2 $94,330 N/A N/A

COVER 3 $90,705 N/A N/A

COVER 4 $101,610 N/A N/A

2/CFull Page $64,585 $62,000 $59,515

2/3 Page $51,660 $49,595 $47,605

1/2 Page $41,380 $39,725 $38,130

1/3 Page $33,065 $31,740 $30,470

1/4 Page $25,795 $24,765 $23,770

B/WFull Page $56,580 $54,315 $52,140

2/3 Page $45,290 $43,480 $41,735

1/2 Page $36,260 $34,810 $33,415

1/3 Page $29,010 $27,580 $26,735

1/4 Page $22,620 $21,715 $20,845

To advertise, contact your VERANDA sales representative or Associate Publisher Katie Brockman at 212.649.3235

NATIONALRATES: 2014

REQUIRED MATERIALPlease submit digital files via the Hearst Ad Gateway as specified below. Hard copy color guidance is no longer required. If you opt to use a proof for internal color approval, please visit ads.hearst.com for current recommended SWOP proofing information.

DIGITAL MATERIALS REQUIREDPDF/X-1a (vector) 300 dpiPlease see Hearst Ad Gateway for further details & requirements.

SUBMIT AD MATERIALS: HEARST AD GATEWAY1. Go to website address: ads.hearst.com (no www required). 2. Click on the tab “Ad Gateway.” 3. If you are a new user, you must register yourself. Your user name will be your email

address; you will create your own password as directed. 4. If you are an existing user, you can bypass the REGISTER option and log in. 5. Please follow the online instructions and digital requirements as outlined on the site.

SPECIFICATIONSPrinting Process: Web Offset Binding Method: PerfectPublication Trim Size: 8.375 x 10.875 Document must be created at trim size. Live matter for bleed sizes should be .25 inside trim on ALL sides.

BLEED AD TRIM SIZE LIVE AREA BLEED SIZESpread (Full Bleed) 16.75 x 10.875 16.25 x 10.375 17 x 11.125Full Page Bleed 8.375 x 10.875 7.875 x 10.375 8.625 x 11.1252/3 Page Bleed 5.25 x 10.875 4.75 x 10.375 5.5 x 11.1251/2 Page Vertical Bleed 4.125 x 10.875 3.625 x 10.375 4.375 x 11.1251/2 Page Horizontal Bleed 8.375 x 5.375 7.875 x 4.875 8.625 x 5.6251/3 Page Vertical Bleed 2.9375 x 10.875 2.437 x 10.375 3.1875 x 11.125

NON-BLEED ADS TRIM SIZE LIVE AREASpread (Gutter Bleed Only) 15.375 x10 15.375 x 10Full Page Non-Bleed 8.375 x 10.875 7.875 x 10.3752/3 Page Non-Bleed 4.5 x 10.125 4.5 x 10.1251/2 Page Horizontal Non-Bleed 7.625 x 4.625 7.625 x 4.6251/2 Page Vertical Non-Bleed 3.375 x 10.125 3.375 x 10.125 1/3 Page Vertical Non-Bleed 2.1875 x 10.125 2.1875 x 10.1251/3 Page Square Non-Bleed 4.625 x 4.875 4.625 x 4.8751/4 Page Non-Bleed 3.375 x 4.875 3.375 x 4.875

DISCLAIMERVERANDA accepts no responsibility for reproduction of content or ad material that is not provided in the form requested.

QUESTIONSTechnical Support: 866.774.5784Extensions & Production: Karen Nazario, 212.649.3293 or knazario@hearst.com

NOTE: IF REQUESTED MATERIALS ARE NOT SUPPLIED OR ARE SUPPLIED INCORRECTLY, THE ADVERTISER WILL BE BILLED ACCORDINGLY AT THE PREVAILING RATES, SUBJECT TO CHANGE WITHOUT NOTICE, FOR WORK DONE

DIGITALSPECS

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exceed the cost of the space ordered and further agrees that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits. 17. The Advertiser represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of persons, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary or otherwise private material; and (iii) any testimonials contained in any advertisement submitted by or on behalf of the Advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violative of any third party’s rights or otherwise unlawful. As part of the consideration and to induce Publisher to publish such advertisement, the Advertiser agrees to indemnify and save harmless Publisher against all loss, liability, damage and expense of whatsoever nature (“Losses”) arising out of copying, printing or publishing of such advertisement (“Claims”). In the event that any advertising campaign for Advertiser includes sweepstakes, contests, email distribution and/or other promotional elements that are managed either by the Advertiser or by the Publisher on behalf of the Advertiser, the Advertiser also agrees to indemnify and save harmless Publisher against any and all Losses arising out of the publication, use or distribution of any materials, products (including prizes) or services related to all such promotional elements provided by the Advertiser, including, without limitation, those arising from any Claims.18. The Advertiser agrees to and does indemnify and save harmless Publisher from all loss, damage and liability growing out of the failure of any sweepstakes or contest inserted by them for publication to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States, or any of the states or subdivisions thereof. 19. All orders accepted are subject to acts of God, fires, strikes, accidents or other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing or distributing VERANDA. 20. All advertisements must be clearly identified by the trademark or signature of the Advertiser. 21. Words such as “advertisement” will be placed with copy that, in Publisher’s opinion, resembles editorial matter. 22. Cancellations must be in writing. Cancellations for orders are not binding on Publisher unless in writing and received at least 45 days prior to the advertising closing date for inside or outside cover pages and for all inside pages. Thereafter, orders may not be canceled or changed by the Advertiser without the acknowledgement and acceptance of Publisher. If orders are not timely canceled, the Advertiser agrees that it will be responsible for the cost of such canceled advertisements, including “kill fees” for: (i) covers equal to the premium charges outlined on the magazine’s rate card and (ii) scent strips equal to 10% of the cost for such scent strip. 23. A copy of any proposed insert must be submitted to Publisher prior to printing of the insert. In no event shall Publisher be responsible for any errors or omissions in, or the production quality of, any furnished insert. 24. The Advertiser agrees to reimburse Publisher for its attorneys’ costs and fees in collecting any unpaid billings for advertisements. 25. The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties. 26. All issues related to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York, and the parties hereby consent to the jurisdiction of such courts.

TERMS &CONDITIONS