2014 miw radio group gender analysis report
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2014 MIW Radio Group Gender Analysis Report. Presented by: Kay Olin MIW Radio Group. The MIW Gender Analysis Report. The MIW Gender Analysis Study is compiled from information provided by M Street Publications. - PowerPoint PPT PresentationTRANSCRIPT
2014 MIW Radio Group Gender Analysis Report
Presented by:
Kay Olin
MIW Radio Group
The MIW Gender Analysis Report
The MIW Gender Analysis Study is compiled from information provided by M Street Publications.
Created by MIW Executive Committee member Erica Farber, the report provides a realistic snapshot of the role of women managers in today’s radio industry.
Female General Managers in Radio Shows Steady Gain
As of December 31, 2013, 17.8% or 1,942 of the 11,253 AM and FM radio stations across the country are managed by women.
That number is relatively flat from 17.7% in 2012 and has shown consistent gains since 2004, when women managed 14.9% of all stations.
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14.916.8
15.5 16.116.6 17.717.8
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Slight decrease of Female Managers In Top 100 MarketsWomen managed a slightly higher percentage
of stations in the top 100 markets in 2013: 17.7%, compared to 16.8% in 2012.
Radio Station Man-agement
Women
Sales Management Sector Shows Best Opportunities For Women Managers
Overall the best management opportunities for women continue to be in Sales Management although there’s been essentially only a minor change for the eight years between 2004 and 2013.
In 2013, 30.2% of all stations had women Sales Managers, down slightly from last year’s 31%.
In the top 100 markets, 30.2% of the stations had women SMs, flat from last years 30.2%.
Female Program directors
The greatest challenge for women in radio management continues to be as programmers:women still only program 11% of all stations which compares to 10.7% eight years ago.
In the top 100 markets, the story is the same, women program only 11% of all stations compared to 11.8% in 2012.
Conclusion:
There is very slow, but consistent, career growth in radio management for women.
The biggest opportunities lie in the area of sales management.
As sales managers continue to move up the “career ladder,” we expect the number of General Manager opportunities to continue to grow.
The biggest challenge for female managers lies in the area of programming.
What can we do to continue to move forward?
