2014 popular culture model presentation
DESCRIPTION
The WSU Hunger Awareness Initiative proposed a five-pillar model for other campuses and organizations to start their fighting world hunger plans.TRANSCRIPT
The Wichita State University
Hunger Awareness Initiative
Building Your Own Hunger Awareness Initiative:
A Recipe for Success
Presenters: Deborah Ballard-Reisch, Ph.D., David Pan, Ann Hoskinson, Hannah Coen, Cassie Standley, Casey Donnell, Joseph Mutata
What is Food Insecurity?
Limited or uncertain availability of nutritionally adequate foods (USDA)
Trade-offs between important basic needs Adequate food Housing Medical care Transportation
Mission Statement
To raise awareness of hunger To study the nature and scope of food
insecurity on the WSU campus
Five Pillar Model
Colla
borators
Colla
borators
Social Media Facebook Twitter Website Google+
Traditional Media Radio Newspaper Television Posters
Media
Media
Media
Social Media No cost Develop critical
skills Tap the power of
social networks
Media
Facebook 483 likes 12 event pages
facebook.com/WSUHungerAwareness
Media
Twitter 166 followers 716 tweets
@WSUHunger #WSUHunger
Media
Website & blog Depth Content Cohesion Control
wsuhunger.wordpress.com
Media
Google+ Collaboration with
universities statewide Gmail Google Drive “Hangout”
Media
Traditional media
Events
Events
Fall 2011 Communication Week
WSU Hunger Awareness Presentation
Numana Lunch COMM 111 food drive
571 lbs. collected
Events
Events
Events
Fall 2011 1St Hunger Awareness Day
21,816 meals packaged 171 volunteers
1St Dinner and Conversation 50 attendees 7 focus groups 4 individual interviews
Events
Spring 2012 2nd Dinner and Conversation
75 participants Analyzed potential solutions
Hunger Survey Quantitative Survey intended release fall 2012 Piloted the survey with over 100 WSU community
members
Events
Fall 2012 Communication Week (Oct. 17th
& 18th) Campus-Wide Food Drive
4,700 lbs of food raised for the Kansas Food Bank
Presentation Campus Hunger Survey Launch
(Oct. 18th) Over 1,000 responses
Events
Fall 2012 (cont.) 2nd Hunger Awareness Day
(Oct. 20) Shocker Lifeline to End
HungerWSU community passed
food hand to hand to the Kansas Food Bank’s truck
3rd Dinner and Conversation
Events
Spring 2013 8th Annual Universities Fighting World Hunger Summit
Presentation of the four pillar model Freeze Mob
24 student participants Recognition by the Student Government Association
SGA resolution to encourage campus-wide participation in the annual food drive
Events
Fall 2013 4th Dinner and Conversation
(Oct. 19) 2nd Shocker Lifeline to End
Hunger (Oct. 24) Interview with KAKE news
Events
Fall 2013 Global Food Security Lecture at
the Ulrich Museum of Art (Oct. 24) Discussed food insecurity along
the Amazon River Basin of Peru
Raised money for Angels of the Amazon
University communities are under-researched in terms of hunger
Existing research does not capture this population well
The Need for Research
Engaged Scholarship
“… a collaborative form of inquiry in which academics and practitioners leverage their different perspectives and competence in co-producing knowledge about complex problems.”
Van de Ven & Johnson (2006, p. 803)
Methodology
Four faces of engaged scholarship Applied communication Practical theory Activism & social justice Collaborative learning
Methodology
Community based participatory research
Research is grounded in the community Minkler &
Wallerstein (2008)
Emphasizes research that translates into sustainable community-based action
Israel et al. (2005)
Methodology
Methods
Qualitative inquiry Focus groups One-on-one
interviews Quantitative survey
Emergent themes - qualitative
Shame, stigma, pride Low nutrition / inexpensive food Income instability Support system Food assistance Scarcity of time Economic conditions
Research
Research
Past Presentations
Universities Fighting World Hunger Summit 2013 KU Graduate Research Summit 2013 Kansas Public Health Association Conference 2012 Graduate Research and Scholarly Projects
Symposium 2012 Universities Fighting World Hunger Summit 2012 Capital Graduate Research Summit 2012 SWTX / Popular Culture Association 2012 Conference
Community Engagement
Ulrich Museum Food Desert Panel 2013 Universities Fighting World Hunger Summit 2013 Wiley College: Ethical Student Leadership Conference
2013 Hutchinson Community College Faculty Senate 2012 Southwestern College: Lunches with Leaders 2012 Elliott School: Communication Week 2012
Community Engagement
Kansas Hunger Dialogue 2012 Southwestern College: Health Week 2011 Elliott School: Communication Week 2011
What could you do with this model?
For More Information
Hunger Awareness at Wichita State University
@WSUHunger #WSUHunger
wsuhunger.wordpress.com