2014 Promotional Programs

Incentive Code Active Period and2-digit Characteristic Type

Registration Promotion Period

Mail Class / Processing Category Discount Calculation

Branded Color Mobile Technology

Feb 1- March 31, 2014

CPor

MT 6

Dec 15 , 2013 – March 31, 2014

Feb 1- March 31, 2014

FCM/Cards, Letters &FlatsSTD (R/N) / Letters & Flats(presort and automation)

% off at Postage Statement line level (Total Discount column)

Earned Value Reply Mail 1

Redemption start:August 1

RR February 15 – March 31, 2014

April 1- June 30, 2014

FCM /Cards, Letters &FlatsSTD (R/N) / Letters & Flats(presort /machinable and automation in FS mailings)

Credit (Subtract Earned Value Credit value from Total Postage All Parts)

Premium Advertising 2

April 1-June 30, 2014

ADor

February 15 – June 30, 2014

April 1- June 30, 2014

FCM / Letters (presort, residual single piece and automation in FS mailings)

% off at Postage Statement line level (Total Discount column)

Mail and Digital Personalization 3

May 1- June 30, 2014

MI March 15 – June 30, 2014

May 1- June 30, 2014

FCM /Cards, Letters & FlatsSTD (R/N) / Letters & Flats(presort, residual single piece /machinable & automation in FS mailings)

% off at Postage Statement line level (Total Discount column)

Emerging Technology (Near Field Communications)3

August 1-September 30, 2014

ME June 15 - September 30, 2014

August 1-September 30, 2014

STD (R/N) / Letters & Flats(machinable and automation in FS mailings)

% off at Postage Statement line level (Total Discount column)

Color Print in Bills & Statements 5

August 1 – December 31, 2014.

CP June 15 – December 31, 2014

August 1 – December 31, 2014

FCM Letters(presort and automation in FS mailings)

% off at Postage Statement line level (Total Discount column)

Mail Drives Mobile Commerce 3, 4

November 1 - December 31, 2014

MI September 15 - December 31, 2014

November 1 - December 31, 2014

STD (R/N) / Letters & Flats(machinable and automation in FS mailings)

% off at Postage Statement line level (Total Discount column)

1 Credits earned for qualifying First-Class Mail Business Reply Mail and Courtesy Reply Mail enclosures. Earned Value credits can be redeemed for mailings that are First-Class and Standard Mail. No auto enrollment through electronic files.

2 Open to customers who mailed $6 million or more in Standard Mail letter revenue from October 1, 2012 through September 20, 2013. Mail service providers are not eligible to participate. No auto enrollment through electronic files.

3 Mobile Barcode promotion same functionality as previous mobile barcode promotions.4 Mailers who meet Priority Mail Fulfillment threshold (0.5%) will receive an additional 1% rebate on the mailpiece postage paid during the Promotion Fulfillment Period

(November 3– January 15, 2015). 5 FCM letters auto/presort sent in Full-Service mailings. Residual pieces paying single-piece price that are part of an automation mailing may also qualify for the discount6 Branded Color Mobile Tech incentives for Mail.dat 13.1 and Mail.XML 13.0A/13.0B with a CCR value of “MT”

1 – Incentives / Promotions – 2014 Calendar

2

Branded Color Mobile Technology

Eligible pieces must use mobile print technology (such as a QR Code) on the exterior or in the mailpiece. The QR code or tag must be functional and incorporate at least one of the following:- Two or more colors set against a background (other than black or white)- Trademark or graphic and at least one color (other than black or white)- Mailpiece contains color digital image recognition.

Earned Value Reply Mail Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) pieces. The 2014 “Earned Value” promotion will be offered to mailers who send qualifying First-Class Mail Business Reply Mail (BRM) and Courtesy Reply Mail (CRM) enclosures. Mailers will earn a credit on each piece that is returned during the promotion period. At the end of the promotion, the total credit amount will be applied to the mailer’s Permit account. The credit can be applied to future mailings of First-Class Mail Presort and Automation cards, letters and flats, and Standard Mail letters and flats.

Premium Advertising Eligible pieces must be composed entirely of marketing or advertising content. Eligible pieces containing any content required to be mailed as First-Class Mail as described in Domestic Mail Manual (DMM) Section 133.3.2 through 133.3.4, First-Class Mail Content Standards, will not qualify for the promotion. Requires mailing to be Full-Service.

Mail and Digital Personalization

For participation in the Promotion, mailings and mail volume that utilize products (and corresponding  price cells) that are eligible for the Full Service discount must meet the Full Service requirements.  This means Saturation Flat volume, non-automation letter volume are able to participate even though they are not full service.

Emerging Technology (Near Field Communications)

Eligible pieces must incorporate the use of standard NFC technology or other emerging technology to engage the mobile device in providing an interactive experience for the user. Standard NFC technology generally consists of embedding a small chip or other form of technology into a carrier (mailpiece or other item) that can be recognized by an NFC enabled mobile device. The interaction is initiated by touching the mobile device on the NFC embedded item or by placing the mobile device within 1-2 inches of the NFC embedded item. Best practices such as directional copy and mobile optimization are also required.

Color Print in Bills & Statements

Eligible pieces must have variable color messaging (four-color-process) on the bill or statement. Use of color inserts and pre-printed paper stock, do not qualify for the promotion. The color messaging must be for marketing or consumer information purposes. The color messaging must be within the contents of the bill or statement and cannot be an addendum or separate page added to the bill or statement. Requires mailing to be Full-Service.

Mail Drives Mobile Commerce

Eligible pieces must include mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website. This is to encourage marketers and retailers to use mobile purchasing technology with direct mail and catalogs to facilitate state of the art mobile purchases. The mailpiece must contain text near the barcode or image that provides guidance to the consumer to scan the barcode or image and conveys information about the landing page. The technology must lead the recipient to a webpage that allows the recipient to purchase an advertised product on the mobile device.

Incentives 2014 Calendar

2014 Promotional Programs Multiple Incentive Combinations

Incentive Code Active Period

Promotion Period Mail Class / Processing Category Discount Calculation

Premium Advertising * ^ April 1-June 30, 2014

AD April 1- June 30, 2014

FCM / Letters (presort and automation in FS mailings)

% off at Postage Statement line level (Total Discount

column)

Mail and Digital Personalization * + ^

May 1- June 30, 2014

MI May 1- June 30, 2014

FCM letters, flats and cards (presort and automation)

SM (R/N) / Letters, flats and cards (presort and automation

% off at Postage Statement line level (Total Discount

column)

Earned Value * + ^ Jan 1, 2014 RR 2013 Earned Value Credits

Redemption start: Jan 1, 2014

Redemption postage for future mailings of First-Class Mail Presort and Automation

cards, letters and flats, and Standard Mail letters and flat for Machinable &

Automation.

Credit (Subtract Earned Value Credit value from Total

Postage All Parts)

Earned Value * + ^ August 1, 2014

RR 2014 Earned Value Credits

Redemption start:August 1, 2014

Redemption postage for future mailings of First-Class Mail Presort and Automation

cards, letters and flats, and Standard Mail letters and flats .

Credit (Subtract Earned Value Credit value from Total

Postage All Parts)

Emerging Technology (Near Field Communications) + ^

August 1-September 30, 2014

ME August 1-September 30,

2014

SM (R/N) letters, flats and cards (presort and automation

% off at Postage Statement line level (Total Discount

column)

Color Print in Bills & Statements * ^

August 1 – December 31, 2014.

CP August 1 – December 31,

2014

FCM Letters (presort and automation in FS mailings)

% off at Postage Statement line level (Total Discount

column)

Incentives 2014 Calendar

4

Calendar 2014:AD= Premium Advertising

CP=Color Ink RR = Reply Envelope or Reply CardMI = Mobile Interactive Technology ME = Emerging Mobile Technology

SS = Seasonal Sale VV = Volume w/% off

RE = Revenue PI = Piece Count

VP = Volume w/price off SB = Small Bus w/% off

CT = CatalogIV = Invoice

PS = Product SampleMT = Mailer Type

Mail.dat Characteristic Type values• AD & CP require 14-1 (Jan 2014 Rel 37)• All other value supported by 13-1 and 14-2

• Note: Support Branded Color Mobile Tech incentives for 13.1 with a CCR value of “MT” (Jan 26, 2014)

Characteristic TypeTriggers PostalOne! Validations

Mail.dat .ccr or Mail.XML MailCharacteristicsType blockmust be submitted in the electronic file to claim incentive on postage statement

Incentives eDoc

Mail.XML MailCharacteristicsType values• AD & CP require 15.0A (Jan 2014 Rel 37)• All other value supported by 13.0A, 130.0B

and 15.0A

• Note: Change Request to support Branded Color Mobile Tech incentives for 13.0A &13.0B with a CCR value of “MT” (Jan 26, 2014)