Management Systems

GameTrade Seminar

Advantages of Cashless

Payment System in FEC

Andrea BisiEMBED Int’l Director of

SalesEurope, Middle East, Africa,

Asia Pacific

Simplifies the guest experience

Reduces labor & shrinkage

Unlocks marketing and pricing opportunities

Drive Revenue

Reduce Costs

Why a Card System?

• Arcade Games• Attractions• Access control• Food & Beverage• Retail Sale• Bowling

Load & Go

Simplify Payment

Card becomes “in-house” currency that can be used in all areas of the location

Single payment method adds convenience for the guest

1. Purchase

Simplify Payment

2. Play

3. Reload

• Collections Reduced staff labor hours

associated with token collections and meter readings, paperwork and data entry

• Pilferage Reduced opportunity for staff theft

• Security Reduced risk of break-ins,

automated reports• Float /Shrinkage

Money is in cash drawer, not inside games

Reduce Labor and Risk

• Accountability Each desk operator logged in, all

activity recorded• Inventory and Ordering

management Critical for proper tracking and

organization• Event Scheduling

On-site and on-line• More Games per hour

Reduced game downtime associated with coin jams and faulty coin mechs

Reduce Labor and Risk

3 Marketing basic rules:

• Find More Customers

• Increase Re-Visits

• Spend More Each Visit

Marketing Opportunities

• Find More Customers:

1. Extremely difficult2. Traditional mass marketing 3. Expensive advertising4. Customer Service word of

mouth5. Modernize your web page6. Maximize reviews / Check-in7. Facebook / Social Media

page8. Strong customer database

Marketing Opportunities

• Increase Re-Visits

1. Database marketinga. Not only a mailing listb. Tracking spending habit c. Segmenting customers by age, zip

code, …d. Specific packages and timed

promotions2. Encourage membership and

loyalty3. Redemption

a. Proper counterb. Specific software, powerful+easy

to use c. E-ticket AND paper ticket

Marketing Opportunities

Knowledge is power. Find out as much as possible about your market area and your customers.

Personal and play information gathered allows you to identify guests meeting certain criteria, by gender, age group, by HH income, …

Including but not limited to Guest DOB, high spending, guests who have not visited since a certain date, guest status, guests that play certain game types

Use the information to plan your marketing strategy and campaign

Database Marketing

Customize programs designed to reward high spending and regular guests

Escalate guest to member status based on accumulative spend

Display standard and member pricing on the card reader

Offer discounted game play to members

Offer exclusive card products to program members

Use of bounce back offers drive repeat visits

Registered cards offer protection against card loss or theft

Build Loyalty

Exclusive offers to reward your loyal customers

Set up for all qualifying members automatically have privileges added on the event day

Good vehicle for increasing traffic during off-peak hours and driving repeat visits

Build Loyalty

Redemption

Large Format Guest Display

Staff Workstation

Card systems can be integrated into ticket eaters for easier and faster operation, fun and ease for customers

Simplified redemption process with all tickets on the one card and bar-coded prizes

Securely process ticket eater vouchers for stand-alone applications

E-Ticket and paper ticket combination

Redemption

• Spend More Each Visit

1. Flexible pricinga. By time, day, status, time play

2. Special Packagesa. Multiple choice / B’day

packages3. Promotion designed to stay

longera. Include free games or entries

only available at a certain time/day

b. Include play privilege for a certain game

c. Create Family Packsd. Time play

Marketing Opportunities

• Plan ahead. Work your promotional plans into an annual long term plan and prepare and promote up to 3 months in advance

• Promote constantly. There should always be something being promoted in your center and all staff must be aware of how each promotion works.

• Be specific – identify specific targets for your promotions eg families, youth, seniors, schools etc

• Set simple and measurable targets for your promotions and measure actual v target.

Marketing Ideas

• Place free game vouchers or other offers in local newspaper, distribute to homes and apartments

• Create a children’s birthday party promotion

• Set up a late night nightclub product with lighting, DJ, live music, food and drink promotion

• Bring a friend promotion• Corporate nights promotion –

identify and target all businesses in your market area

Marketing Ideas

Marketing Ideas• Run a joint promotion with

another business (cinemas, gyms, fashion, travel etc)

• Write a news column for the local news paper recognizing players achievements with good photos

• Set up your website and promote fresh new ideas on it

• Assess the success of every promotion and throw out the ideas which have had limited success and replace them with new ideas.

• Keep promotional material, flyers, posters and announcements simple and easy to understand

• Manage the database, connect to Facebook

Marketing Ideas

• Invite new Corporate customers to visit when the Location is busy, not quiet.

• Target minimum 6 special events per year (Valentines Day, Christmas, New Year, School Holiday, etc)

• Work with your food and beverage suppliers to create joint promotions

• Professional Disco nights with wide screen video etc can be very effective

Marketing Ideas

• Karaoke nights• Tournaments (both sport and fun)• Short term advertisements on

buses and in train stations etc• Always offer a deal – don’t just

promote Location as a nice place to be, or a good thing to do.

• Always have a start and finish date for each promotion…

Marketing Ideas

It’s about Experience...Good track record with Independent and Large Chain OperatorsRich with Package & Loyalty Features Designed to Drive RevenueSystem Designed by Operators, for first hand experience

It’s about Innovation...Attractive and Innovative product lineSmart & simple wireless at the game installationWith ticketless and dual-ticket solution

It’s about Value...A competitively priced system, A complete solution without surprises (installation, ongoing costs)A system that is backed by proven service and support

Which System?

Debit Card SystemDrive revenue and reduce overhead with cashless payment for games and attractions

Point of SaleFully customizable and touch screen driven

Loyalty and membershipCustomize programs

Redemption Prize ManagementImprove guest service, increase efficiency and manage prize inventory

Party & Group EventsReal time scheduling of events with complete details and deposit ability

All-in-One Solution

Make Your Work & Life Easier

Increase Your ProfitabilityLower Your Risk in

BusinessIncrease Your Competitive

Advantage

In Closing