Rotterdam Business School

An introduction to cross cultural awareness

© 2014 Global Acquaintance, For Sustainable International Business: Perry Willemse

Content

• Introduction PHJ. Willemse • Your way of Global communication • Influences of culture.• International meeting patterns• Lewis model

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Perry Willemse

• 15 years Int Experience

• 5 countries

• 45 countries WW

• 100 + cultures

• HQ:

America, Canada, GB, India, China, Taiwan, & NL

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Global Communication

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With top management

Middle management

Floating

Influence of Culture

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Country of birth/upbringing

National/ Regional

Personal

Age

Class system Religion

Professional/job cultuur

Company/ Organisation cultuur

Education

Generation

International Prepared ?

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Well Prepared

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Bow: in some countries a way to show respect

Interpretation, Idea

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• Dutch “Let’s have a meeting”• Germany ”I 'don't Agree”• England “MMM That’s a interesting matter”• USA “You got to be kidding”• Brazilian ““Let’s go and have a caipirinhaand talk about it tomorrow” • Japan “I agree”• Finland “....................................”

“The Lewis model”

• Mr Lewis (1930) Cross-cultural communication specialist

• Speaks > 10 different languages

• Author off more then 10 books

• Creator “the Lewis model”

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3 mayor cultural types

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© 2001, 2011 Richard D Lewis

Where is your comfort zone?

Design your profile

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15 Global differences

1. Listening and Speaking

2. Planning

3. Directness

4. Connections

5. Feelings

6. Tasks and Action

7. “Face”

8. Job/People orientation

9. Expressing disagreement

10. Interruptions

11. Truth

12. Patience

13. Body Language

14. Facts

15. Social/ Profesional

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Areas of concern

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Communication Patterns

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Different communication patterns per country Netherlands versus the United Kingdom

Thank you for your attention

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