2014 sponsorship agreement: sponsor nameguyfawkes.orbhostingsolutions.com/files/2014/01/... · 2014...

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2014 Sponsorship Agreement

2014 Sponsorship Agreement:

___________________________________ SPONSOR NAME

Date: _________________________, 2014 © Copyright ORB INTERNATIONAL 2014. This publication is copyright and remains the intellectual property of ORB INTERNATIONAL. No part of it may be reproduced by any means without the prior written permission of ORB INTERNATIONAL.

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“Remember, remember the fifth of NovemberGunpowder, treason and plot.

I see no reason why gunpowder , treasonShould ever be forgot…”

And thus brings us to Central Florida’s premiere and exclusive British celebration of Bonfire Night Guy Fawkes Kissimmee 2014. This annual event is globally celebrated by the British community in commemorization of the Gun Powder Plot of 1605 when a group of conspiritors including Guy Fawkes were foiled in their plot to blow up the House of Parliament. The tradition on having bonfire night on November 5th has been brought to Florida in this 6th annual family, fun filled event catered to the British heart in all of us. This year we are planning for Guy Fawkes Kissimmee to be bigger and better than ever before! Our new location in Farmosa Gardens, fireworks display and our biggest “Burn The Guy” contest will be one not to be forgotten. This year, we have an exciting new plot for our sponsors to gain exposure, BEST BRITISH THEMED EXHIBIT & MOST INTERACTIVE EXHIBIT”will be the competitions for a number of prizes and additional exposure. This is YOUR opportunity to get your team’s creative juices flowing in choosing a British theme from pop culture, literature, history… your imagination is the limit! The next competition is for the most interactive exhibition with games, face painting, apple bobbing..any family friendly activity, remember the attendees will be judging so keep the kids in mind! The 1st, 2nd, 3rd places will win prizes including cash and additional promotion of your company. Next This is just one of the many events that will be part of our Guy Fawkes Kissimmee 2014 Bonfire celebration. We look forward to having you share this British tradition with our family and yours. Best, Justine Assal President, ORB International PR & Marketing

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HISTORY

In 1605, thirteen young men planned to blow up the Houses of Parliament. Among them was Guy Fawkes, Britain's most notorious traitor. November 5th is known as "Bonfire Night" or "Guy Fawkes Night", and all over Britain people fire off fireworks, light bonfires, and burn effigies of Guy Fawkes. Guido Fawkes was an Englishman who, in popular legend, tried to blow up the Houses of Parliament with barrels of gunpowder. He was caught, imprisoned, tortured on the rack, and finally executed.. Some 400 years ago, Guy Fawkes was one of 16 co-conspirators in the "Gunpowder Plot" of 1605 in England. He and his cohorts decided to blow up the both Houses of Parliament in London and kill King James I upon the inaugural opening of the Parliament, and succeeded in smuggling several barrels of gunpowder into the basement of the Parliament. The plot was foiled at the eleventh hour; Guy Fawkes, who was in the cellar of the parliament with the 36 barrels of gunpowder when the authorities stormed it in the early hours of November 5th, was caught and taken in chains to the Tower of London where he was tortured and later publicly executed. Even for the period which was notoriously unstable, the Gunpowder Plot struck a very profound chord for the people of England. In fact, even today, the reigning monarch only enters the Parliament once a year, on what is called "the State Opening of Parliament". Prior to the Opening, and according to custom, the Yeomen of the Guard search the cellars of the Palace of Westminster. Nowadays, the Queen and Parliament still observe this tradition. On the very night that the Gunpowder Plot was foiled, on November 5th, 1605, bonfires were set alight to celebrate the safety of the King. Since then, November 5th has become known as Bonfire Night. The event is commemorated every year with fireworks and burning effigies of Guy Fawkes on a bonfire

OverviewOn November 8th, 2014, ORB International will be throwing the biggest British event in Florida called Guy Fawkes Kissimmee. It will open its doors and welcome thousands of enthusiastic British ex-pats - local and from around Florida and neighboring States, tourists from the UK, anglophiles and the local community to enjoy the traditional Bonfire Night.

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Spectators will be treated to over 25 British theme vendors such as Fish and Chips food trucks, the Proper Pie Company, and even a jousting event for all to enjoy! Demonstrations and activities for all types and levels will be available for everyone to experience. Attendees will vote on the best British exhibitions, play carnival style games while enjoying British foods and music, build and judge the Guy effigies, enjoy the bonfire and fireworks while experiencing a taste of the UK right in the heart of Central Florida. Where does your business fit? Based upon our prior years’ attendance, 85% of visitors drove from around Florida and neighboring States with the average size of their group being 4-6. This is broken down very evenly between tourist hotspots in Kissimmee and local Central Florida destinations, this event allows your business to showcase not only to international attendees, but to an extensive regional network, as well. As a major sponsor of Guy Fawkes Kissimmee 2014 you will have the platform to create meaningful promotions, cementing the relationship with these consumers, tourist boards, adventure travel specialists, and travel agents.

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Event DetailsDates & Times: Saturday, November 8th

Attendees: We are targeting 4,000+ attendees in this one day event with a special fundraising event on November 7

, 2014 November, 5:00 PM-10:00 PM *(rain or shine) Vendor Set up: 10:00 AM-3:00 PM Location: The Fields of Farmosa Gardens Boulevard

Formosa Gardens Blvd, Kissimmee, FL 34747

th for DREAMFLIGHT CHARITIES www.dreamflight.org Tents: Outdoor tents can be ordered through Kirby Rental, Expo’s proffered tent supplier. Both frame and pole tent styles in a variety of sizes are available. Rental includes installation and removal [email protected]

Set Up Booths vacant after 4 p.m. are considered abandoned and are subject to being filled by companies on a last-minute waiting list. Please be sure that your booth set-up crew knows these deadlines. In case of emergency, call ORB Marketing at __________ for instructions. If your crew is late in arriving and this number is not called before 5 p.m., your booth will likely be resold. (No refunds will be made)

Day of Event Schedule: 8:00 a.m. – 3:00 p.m. Set up for large equipment10:00 a.m.– 3:00 p.m. General Trade Show set up 5:00 p.m. Opening 7:00 p.m Hospitality Industry Winner Selection7:30 p.m. Guy Fawkes Judging 8:00 p.m. Bonfire Lighting 9:00 p.m. Fireworks9:30 p.m. Raffle Selection and Giveaways10:00p.m. Close

Tear Down: No exhibit, or any part of any exhibit, may be dismantled, torn down or removed from the assigned Display Space until after 10:00 p.m. on Saturday November 8thunless otherwise directed by the staff or in the event of emergency. The

Exhibitor will remain responsible for all property left on or in the top table and will be held liable for any personal injury, property damage, fines and removal, storage and disposal costs caused by any such abandoned property.

Target Demographics: Our primary demographic targets are as follows:

Local British expatriates in Central Florida (within a 2 hour drive) Local British (and other) tourists in Orlando/Kissimmee on November 8th Local community British expatriates from Florida and neighboring States

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Cost: $5 per adults, $5 for children under 12. This is consistent or lower than charges for similar shows and reflects a $0 increase on the adult fee since 2010.0

Parking & Transportation: There are 5,000 parking spots at The Fields of Formosa Gardens Boulevard The Fields is accessible by LYNX, Interstate 4, and 408.

Aiports: Orlando International, Kissimmee Airport, and Sanford-Orlando International Airports. There is a $2 parking fee which half of the proceeds will go towards DREAMFLIGHT CHARITIES.

Media SupportBased upon target market research, we have created a media plan that will generate interest in and awareness of the Expo, while specifically targeting our key markets. The value of our paid and in kind media is $25,000. The event is cross promoted with the following (but not limited to): British American Chamber of Commerce of Central Florida Promotion in The British Standard of Florida British American Business Council of Miami Florida Association of British Businesses Central Florida media to include The Orlando Sentinel and FOX 35 Experience Kissimmee promotion, web presence, social media, email campaigns Community calendars including Channel 13 Magazines

We are embarking upon a limited magazine campaign, with placements in The British Standard and BRITWEEK magazines at a price of $5,000 media coverage Other Event Promotion

In addition to paid and promotional media, we will embark upon a comprehensive publicity and non-media promotional campaign. Publicity

ORB International has designed a campaign targeting both general and niche media. This campaign will kick off with a media launch on October 1 and will continue through the event. We will be providing media access to event experts, British businesses, and local officials for interviews, photos, and expert commentary. As this is our sixth year, we will be concentrating a large portion of our publicity effort on the promotion of this part of Guy Fawkes Kissimmee. Your business will benefit greatly from the promotion of Central Florida

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as a hub of British activity, a key part of this strategy. We are also very happy to assist your business in developing a publicity plan that targets your specific consumer and intermediary markets. Signage For six weeks prior to Guy Fawkes Kissimmee, and running through the event, signs and posters will be featured around the Central Florida area. During that period, Guy Fawkes Kissimmee will also be promoted on Experience Kissimmee social media and website. Web Site We have a year round web site, generating 100,000 clicks annually, with 45% of those hits in the month prior to the event. The web site includes a wide variety of information about the event, its sponsors, and exhibitors, and is featured on all appropriate media promotion and publicity.

On-Site ActivitiesAll sponsors and exhibitors will be given a 10ft x 10ft area with a 6 foot trestle table and 2 chairs. Each exhibitor will create a British themed and family oriented interactive area. Some may have literary, fictional, or historical characters, pop culture icons, and each will offer some type of children or family focused activity. There will be a live British band and a DJ making various announcements of sponsors in between music sets along with competitions ○ Guy judging ○ Best British themed exhibition ○ Best exhibition game or activity

Sponsors will have various publicity opportunities depending upon level of participation HospitalityOn Friday, November 7, the British American Chamber of Commerce will co-host a British themed business event in the Kissimmee/Orlando area for our sponsors, vendors and the local business community. Charity Both events will feature a charity element for DREAMFLIGHT CHARITIES. Dreamflight is a registered UK charity that changes young lives through taking seriously ill and disabled children, without their parents, on the holiday of a lifetime to Orlando, Florida@ Dreamflight is not just a holiday. The children leave their families behind giving them an opportunity to discover independence, confidence, and a whole new outlook on life. Often for the first time, these children realise that they are not alone, and they are not the odd one out. They see children around them who have also suffered, they gain perspective, and experience things they never thought possible. A number of our vendors and sponsors will be on-hand to discuss networking and cross marketing opportunities with companies that want to reach out to the global tourist marketplace. Finally, as part of your package, we will provide your business with passes to Guy Fawkes Kissimmee (according to sponsorship level), so that you can provide added-value to your core business travellers.

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On-Site Sales

As sponsor of Guy Fawkes Kissimmee, you will be located in a large, central area, themed to resemble a the popular London destination of KINGS CROSS AVENUE. Arrangements have been made to provide this area with power and other cabling necessary to run on-site depending on electrical cost package selected bellow:

DESCRIPTIONQty. # Days

ADVANCE ORDEREVENT DAY ORDER TOTAL

0-2500 watts = (1) 20 amp circuit $35.00 $45.002501-3500 watts = (1) 30 amp circuit $50.00 $60.003501-4500 watts = (1) 40 amp circuit $75.00 $85.004501-5500 watts = (1) 50 amp circuit $100.00 $110.00SPIDER BOX = (6) 20 amp circuits $150.00 $165.00OTHER SPECIAL REQUEST

TOTAL ELECTRIC SERVICETo ensure the greatest possible opportunity for your business to develop packages with our other exhibitors, we will provide your

business with an exhibitor list and contact details no later than four weeks prior to the event. On-Site10m x10m site in prime, central location in the Guy Fawkes Kissimmee “KINGS CROSS AVENUE” area. This site is fully cabled electricity for up to 110 watts, anything higher you must provide your own generator. Logo acknowledgment on all Guy Fawkes Kissimmee signage Hospitality and NetworkingInvitation to Friday, November 7th

Media Profile

business event Introduction to all Guy Fawkes Kissimmee exhibitors a minimum of 4 weeks prior to the Expo Facilitation of cross-promotions and packages with other exhibitors

Use of your business as an intrinsic part of all publicity activities (promoting travel packages, destinations, on-site booking, etc.) Logo/name inclusion in all paid and promotional media and publicity Assistance with developing and implementing a publicity plan for Guy Fawkes key marketplaces

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BenefitsAs a major sponsor of Guy Fawkes Kissimmee sponsorship packages begin at:

Platinum – Gold (5places total) $3,500

• Billing as the event’s Main Sponsor -“Guy Fawkes Night” sponsored by

• Prominent placement on all web and printed marketing

• Mention on all radio, television and other media spots

• Prominent placement on all Pre-Event promotion

• Sponsor tent at the entrance of the event

• Mentioned during the event and a 3 minute promo slot

• Judging of the “Guy” competition

• Sponsor’s Marketing collateral can be prominently located throughout event grounds

• Event day media – Platinum sponsors will be mentioned and if news media is present, interviews will be beside sponsor tents

• Twenty tickets to Guy Fawkes Kissimmee

Silver Sponsors (10 available) $1500• Prominent placement on all web and printed marketing just under Platinum –one size smaller

• Prominent placement on all Pre-Event promotion

• Sponsor tent inside event

• Mention during the event

• Sponsor’s marketing collateral can be located through-out event grounds

• Carnival Style tent with a game to be part of Gold Sponsor booths

• Ten Tickets to event

Bronze Sponsors (15) $750• Placement on all web and printed marketing below Platinum & Silver with smaller logo

• Sponsor table inside the event

• Mention during the event

• Sponsor’s marketing collateral can be located through-out event grounds

• Four tickets to Guy Fawkes Kissimmee

Honorary Brit Contributor (unlimited) $300• Placement on all web marketing

• Two tickets to event to Guy Fawkes Kissimmee

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Credit Card Authorization Form:

Please complete the information below:

I ____________________________ authorize ORB Inc. to charge my credit card the amount (fullname)

Of$____________on ________, for the payment of the services indicated below under

▪ 10X10 table with 2 chairs

Description of Services:

▪ Inclusion of the Company logo & live link on the website▪ Link to exhibitor list on all print & web based marketing

DESCRIPTIONQty. # Days

ADVANCE ORDEREVENT DAY ORDER TOTAL

0-2500 watts = (1) 20 amp circuit $35.00 $45.002501-3500 watts = (1) 30 amp circuit $50.00 $60.003501-4500 watts = (1) 40 amp circuit $75.00 $85.004501-5500 watts = (1) 50 amp circuit $100.00 $110.00SPIDER BOX = (6) 20 amp circuits $150.00 $165.00OTHER SPECIAL REQUEST

TOTAL ELECTRIC SERVICESPONSORSHIP LEVEL:

○ Gold $3500 ○Silver $1500 ○Bronze $750 ○Honorary Brit Contributor $30

*Authorization total: _____________________________________________________* All monies received by ORB Marketing Solutions are non-refundable.*This is a rain or shine event***

Name of the C.C: __________________________ C.C.#: _________________________

Expiration Date: __________________________ CVV#: __________________________

Billing Address: ___________________________________________________________________

City, State, Zip: _____________________________Email:__________________________________

Print Name________________________ Signature________________________Date: _________

I authorize the above named business to charge the credit card indicated in this authorization form according to the terms outlined above. This payment authorization is for the type of bill indicated above. I certify that I am an authorized user of this credit card and that I will not dispute the scheduled payments with my credit card company provided the transactions correspond to the terms indicated in this authorization form.

***The exhibitor shall have the right to cancel this exhibitor agreement by notice in writing to be delivered to ORB Marketing Solutions. All deposits/payments received by ORB Marketing Solutions are non-refundable and non-transferable and the balance of the full cost of the space is due immediately.

2014 sponsorship agreement: sponsor nameguyfawkes.orbhostingsolutions.com/files/2014/01/... · 2014...

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