2014SPRINGF O R U M

O R E G O NT E C H

How the technology industry is fueling innovation and economic growth

WELCOME!

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K R U S E W A Y

economic forum

Thank you to our sponsors

LAKE OSWEGOChamber of Commerce

delap

O R E G O NT E C H

How the technology industry is fueling innovation and economic growth

K R U S E W A Y

economic forum

kruse way economic forum background

The Kruse Way Economic Forum was founded in April 2001 as a venue for informed presentations and open discussion of social, economic, and political issues affecting the Portland Metropolitan area and the Pacific Northwest. Its goal is to help local business, professional, and academic leaders stay informed and up to date on key issues affecting them and the region, and to stimulate actions and understanding to address these issues in a thoughtful and positive manner.

past presentations

2012

• Starve Ups: how to accelerate your business growth• Investing in Oregon’s Future

2011

• Ten things you should know before starting a business• When will it feel good again? Economic Outlook 2012-2013

2010

• Three oregon businesses succeeding in the current economy...and how they are doing it

• Peering out of the foxhole at the Stimulus, the Deficit, and the Economic Upturn

2009

• Security Credit in Today’s Economy• Imagining the Future: how emerging Technologies will

change your business

2008

• Financial storm or financial climate change? What businesses and families should do now to prepare

• Protecting your company in the digital age

2013

• Finding your successor in the multi-generational workforce

• economic perspectives: what to expect in business and real estate in 2014

2006• Oregon Businesses going international: Opportunities in

the Global Marketplace• Which way will the pendulum swing? Economic forecast

2007

2007• Love ‘em or lose ‘em: how to attract and retain your ideal

workforce• Economic forecast 2008: how to profit in any economic

cycle

2005• Issues facing closely held businesses• The future of the pacific northwest: a dynamic glimpse

into the potential of glabalization, Demographics, technology, and social change

O R E G O NT E C H

How the technology industry is fueling innovation and economic growth

K R U S E W A Y

economic forum

april 24, 2014 Agenda

Continental breakfast & networking

Drawing for Sponsor Gifts

Introduction

Panel Discussion

Audience Questions & Comments Closing Statements & Comments

7:30 am - 8:00 AM

8:00 am - 8:05 AM

8:05 AM - 8:15 AM

8:15 AM - 9:10 AM

9:10 AM - 9:30 AM

We appreciate your consideration for others by silencing your cell phones during the presentation. Thank you!

O R E G O NT E C H

How the technology industry is fueling innovation and economic growth

K R U S E W A Y

economic forum

Skip is the President of the Technology Association of Oregon, one of the nation’s fastest-growing trade associations dedicated solely to supporting Oregon’s technology industries. Previously, Skip served as an economic development policy advisor to Portland Mayor Sam Adams, where he helped create Portland’s first comprehensive economic development strategy in 16 years, recognizing software as a key industry cluster. While at the City of Portland, Skip’s projects included the adoption of the nation’s first open source software procurement policy at the municipal level and the development of resources to support entrepreneurship, like the Portland Seed Fund.

While at the City of Portland, Skip co-created CivicApps for Greater Portland, the nation’s first regional open data and open source software application design contest, for which he received the Oregon Society of Professional Journalists’ 2011 First Freedom Award. He is a frequent speaker on the topics of public-private partnerships, economic development and the tech industry and open government. Skip serves on the Executive Board of TECNA, Technology Councils of North America, which is North America’s largest technology association, as well as Worksystems Inc.’s Workforce Investment Board, the Board of Directors of the TAO Foundation, and the Advisory Board of Oregon FIRST Robotics. Skip is also a 2012 recipient of the Portland Business Journal’s 40 Under 40 award.

S K I P N E W B E R R YP R E S I D E N T

T E C H N O L O G Y A S S O C I AT I O N O F O R E G O N

speaker bios

O R E G O NT E C H

How the technology industry is fueling innovation and economic growth

K R U S E W A Y

economic forum

Tore is the CEO and co-founder of CrowdStreet, a real estate crowd funding platform connecting accredited investors with high-quality, professionally-managed real estate investments. He is a business leader in the internet and software industries with deep expertise in strategy, business development, sales, and marketing for both publicly traded and private enterprises.Prior to CrowdStreet, Tore was instrumental in leading the product, sales, marketing, and business development efforts for Janrain, taking them from early stage rapid growth phases to becoming the recognized leader in the social identity space with a full user management platform and global enterprise customers. He has held senior leadership roles as the Vice President of Business and Corporate Development at WebTrends and Director of Business Development at EarthLink.

T O R E S T E E NC E O & C O - F O U N D E R

C R O W D S T R E E T

speaker bios

Surj is the CEO and co-founder of SmartMocha, which develops wireless sensors that physically connects to a server and feeds a pre-programmed batch of information (inventory changes, spikes in traffic, etc.) to another computer. As a grad student at MIT’s Media Lab, he experimented with hooking up physical objects to the Internet and is currently applying that thinking with SmartMocha. Surj says that creating sensor networks for industry is a $200 billion global market. Founded in 2013, the company took part in the Portland Incubator Project (PIE), which is a collaboration between Wieden & Kennedy and the local tech start-up community and is seeking a $1 million angel round.

S U R J P AT E L C E O & C O - F O U N D E R

S M A R T M O C H A

We represent tenants exclusively. Tenant representation is our business model, our reason for being. This gives us a unique perspective on the real estate markets. It also gives us a specialized set of skills and analytics that deliver remarkably high-value real estate services, totally optimized for tenants.

So whether we’re locating your next space, driving a hard bargain on your next lease renewal, mapping out a long-term real estate strategy, or all these things—and more—you can be sure they will be fully aligned with your business objectives. We will show you—in no uncertain terms—what true tenant advocacy means.

Tenant representation is a skill position.

The Tenant’s Advantage Cresa Portland 503.598.3900 cresa.com/portland

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growth or even cause the failure of the business.

In order to be of service to entrepreneurs, who are a key source of jobs in a reviving economy, we offer the following

packages of legal services:

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ŵŝŶƵƚĞƐ͕ �ƐƚŽĐŬͬ ŵĞŵďĞƌƐŚŝƉ�ĐĞƌƟĮ ĐĂƚĞƐ͕ �ŽďƚĂŝŶ�Ă�ƚĂdž�ŝĚĞŶƟĮ ĐĂƟŽŶ�ŶƵŵďĞƌ�ĂŶĚ͕ �ŝĨ�ĂƉƉůŝĐĂďůĞ͕�ĞůĞĐƚ�̂ ƵďĐŚĂƉƚĞƌ�̂ �ƐƚĂͲ

tus.

2. Buy-Sell Agreement: Prepare a buy-sell agreement between shareholders or LLC members that covers death, disa-

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3. Lease: ZĞǀ ŝĞǁ �Žĸ ĐĞ͕�ƌĞƚĂŝů�Žƌ�ŝŶĚƵƐƚƌŝĂů�ůĞĂƐĞ�ĂŶĚ�ĂƐƐŝƐƚ�ŝŶ�ŶĞŐŽƟĂƟŶŐ�ƚŚĂƚ�ůĞĂƐĞ͘

4. Employment Agreements and Employment Manual: Prepare a key person employment agreement template with

ĐŽŶĮ ĚĞŶƟĂůŝƚLJ�ƉƌŽǀ ŝƐŝŽŶƐ͕ �ĐŽǀ ĞŶĂŶƚ�ŶŽƚ�ƚŽ�ĐŽŵƉĞƚĞ�ĂŶĚ�ŶŽŶ-ƐŽůŝĐŝƚĂƟŽŶ�ƉƌŽǀ ŝƐŝŽŶƐ͕ �ƉƌĞƉĂƌĞ�ĂŶ�ĞŵƉůŽLJŵĞŶƚ�ŵĂŶƵĂů͘

5. Trademark or Service Mark: Search the USPTO website and file a trademark or service mark for a product or service.

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6. Purchase Order or Sales Agreement ͗ �ZĞǀ ŝĞǁ �ƚŚĞ�ƚĞƌŵƐ�ĂŶĚ�ĐŽŶĚŝƟŽŶƐ�ŽĨ�ƐƚĂŶĚĂƌĚ�ƉƵƌĐŚĂƐĞ�ŽƌĚĞƌ�Žƌ�ƐĂůĞƐ�ĂŐƌĞĞͲ

ment with businesses to make sure it is enforceable and that it provides for, among other things: interest or service

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event the customer does not pay according to terms. Provide warranty language that complies with consumer protec-

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7. Website: ZĞǀ ŝĞǁ �ǁ ĞďƐŝƚĞ�ƚĞƌŵƐ�ĂŶĚ�ĐŽŶĚŝƟŽŶƐ͕ �ůŝĐĞŶƐĞƐ�ĂŶĚ�Ɖƌŝǀ ĂĐLJ�ƉŽůŝĐLJ͘

&Žƌ�ŵŽƌĞ�ŝŶĨŽƌŵĂƟŽŶ�ĐĂůů��ƵĐŬůĞLJ�>Ăǁ �W͘�͘ �Ăƚ�503-620-8900 or find us on the web at www.buckley-law.com.

ENTREPRENEURIAL BUSINESSSTART UP SERVICES

Business Law Practice Group

Our Business Law Team

Business Law Practice Group

Services

OFFICERS, DIRECTORS,

AND SHAREHOLDERS

Compensation Arrangements

Duties and Liabilities of

Corporate Directors

Shareholder Meetings and Litigation

Stock Option Planning

STARTING A BUSINESS

Business Plans, Private Placements,

and Financing

Organization and Choice of an Entity

Professional Companies

Qualifying To Do Business in Oregon

and Other States

OPERATING A BUSINESS

Contracts and Leases

Doing Business Electronically in

Oregon

Employer-Employee Issues

Employee and Executive Compensa-

tion

Protecting Trademarks, Copyrights,

and Trade Secrets

Tax Planning and Representation

Vendor Sales and Distribution Agents

BUSINESS IN TRANSITION

Business Acquisitions and Sales

Creditors’ Rights

Succession Planning

William E. Gaar

William T. Buckley*

Rob LeChevallier

Charles E. Harrell

Stan N. Rotenberg Richard A. Uffelman

Jay Richardson

Michael J. Bragg

Jeff Ellsworth Deanna L. Franco

Stan MuirGreg Byrne

*Active Pro-bono Counsel

Growing Market ShareSignificant Capital Levels

5%

7.5%

10%

12.5%

15%

Capital levels are well in excess of regulatory minimums.

Q4 2013

FDICThreshold

Columbia Banking System, Inc. total risk-based capital ratio.

Columbia ranks #7 in deposit market share out of 98 institutions in Washington State and #7 out of 57 institutions in Oregon.

#1 Market Share Ranking:

Q42013

WASHINGTON•PierceCounty•BainbridgeIsland•EnumclawPlateau•CowlitzCounty

OREGON•HoodRiverCounty•WascoCounty•LincolnCounty

For additional information:1-877-272-3678 •ColumbiaBank.com

Source: FDIC as of June 30, 2013Financial information as of December 31, 2013

Nonperforming Loans

To period-end noncovered loans.

.5%

1%

1.5%

2%

2.5%

Q42012

Q12013

Q22013

We continue to see a positive trend in nonperforming loans.

Columbia Bank, Member FDIC Equal Housing Lender

Q32013

*Securities and insurance products are offered through Cetera Investment Services LLC (doing insurance business in CA as CFGIS Insurance Agency), member FINRA/SIPC. Advisory services are offered through Cetera Investment Advisers LLC. Neither firm is affiliated with the financial institution where investment services are offered. Investments are:

You run a successful local business. You need a successful local bank.

AtColumbiaBankweofferourbusinesscustomersthesameproductsandservicesthenationalbanksoffer. You'll also find a few features you won't find at the national banks. Like personal service, local loan decisions and in-depth, local knowledge about your industry.

CommercialBankingWhether you are looking to finance growth, manage cash flow, improve efficiencies with new equipment or manage risk, we can help. Our commercial bankers work withyoutocustomizeloansand provide deposit services to suit your business needs and help you meet your goals.

Treasury ManagementOur best-in-class Treasury Management platform includes Wire Transfers, DirectDepositofPayroll,Collections,TaxPayments,ACHPaymentandReceipt,Cash Concentration and BusinessBillPay.

InternationalBankingOur expertise in letters of credit, foreign collections, foreign currency exchange and trade finance services can help open the door to new markets and suppliers overseas.

CommercialRealEstateCompetitive loan programs for purchase, refinance and construction.

Remote Deposit CaptureScan and electronically deposit checks to your account without trips to the bank or expensive courier services.

Merchant Card ServicesAccept VISA®, MasterCard®, and Discover® at your business and deposit directly into your account.

PrivateBankingColumbiaPrivateBankingofferscustomizedwealthmanagement solutions from a trusted financial advisor.

CBFinancialServices*Offers a comprehensive array of financial solutions including FinancialPlanning,AssetManagement, Retirement Plans,BusinessSolutions,and Insurance Solutions.

The Columbia Advantage•ExperiencedCommercialBankers

•Localdecisionmaking

• Industryspecificexpertise

•Strongretailsystemof140branchesinWashington and Oregon

All credit products subject to approval.

BusinessServices

•Not FDIC insured • May lose value • Not financial institution guaranteed • Not a deposit • Not insured by any federal government agency.

What's New at Columbia…

Washington

Oregon

Washington

Oregon

Pa

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ic O

ce

an

Pa

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an

ColumbiaBankwasnamedasoneof"Washington’sBestWorkplaces"2013bythePugetSoundBusinessJournalfortheseventh consecutive year.

ColumbiaBankwasnamed"BestBank"inSouthSoundMagazine’s"Bestof2013"reader’spoll.

ColumbiaBankGifts$20,000toCharities in Honor of 20th AnniversaryColumbiaBankawardedthreePacificNorthwestcharitieswithfundstotaling$20,000inhonorofthebank’s20thanniversary.Thegrandprizeof$10,000was given to Tacoma Youth Symphony Association (TYSA),anorganizationthathasprovidedall-inclusive music education to nearly one million studentssince1963.WashingtonSmilePartners,a nonprofit that provides affordable oral health servicesforlow-incomechildrenandseniors,aswellasFamilyBuildingBlocks,aprivatechild-abuseandneglectprotectionagency,haveeachreceived$5,000.

Throughout the months of November and December, community members were encouragedtonominatenon-profitorganizationsthroughoutthePacificNorthwestin an effort to highlight three deserving groups. More than 2,600 nominations were received from individuals throughout Washington and Oregon. The winning organizationswereselectedbyaColumbiaBankcommitteebasedonneed,commitment to community and other critical factors.

“We were thrilled and overwhelmed with the incredible response to our anniversary campaign,”saidColumbiaBankPresident&CEOMelanieDressel.“Inadditiontothesethreewonderfulorganizationsreceivingthisspecialdonation,welookforwardto continuing our commitment to support our communities throughout the markets we serve.”

For additional information:

Member FDIC Equal Housing Lender Version 28 03001

1-877-272-3678 • ColumbiaBank.com

accounting is for nerds

good thing we’ve got a whole team of really great ones.

delap

5885 Meadows Rd. No. 200 Lake Oswego, OR 97035 Jared Siegel, Partner - jsiegel@delapcpa.com 503.974.5737

reach out today

Wealth Transitions

Doug SippelTitan Financial Associates, Inc.

100 Year PlanningWe tend to think of wealth as something that has a $$ in front of it. But wealth can also be described in human terms.

“It’s all about Leadership, Ownership, and Management of the wealth and resources. Great leaders, whether in the family, the business, or any organization, define wealth from a human and financial perspective; create a shared vision and the culture of trust and respect to allow their team to succeed.”

They take ownership of problems, and define how ownership of assets will transition over a 100 year timeframe. They manage to create a family, a business, or an organi-zation that affects the community and even the world in a very positive and effective way.”

Tell me a story…What is the future you want to live in?

What future do you want to leave for your great-grandchildren?

How will your financial wealth support you and your family in the future?

Will you sell your business to a 3rd party, a fami-ly member, your management team or employees through an ESOP, or will you keep it?

What is your family’s shared vision of the future?

Purpose.Purpose is a powerful word. Asking “What’s the pur-pose of …?” is a question that demands a thoughtful answer.

What is the purpose of my business?

What is the purpose of my family?

What is my purpose?

What is the purpose of my wealth? (First you should ask “What is my wealth?)

Our purpose is to help you make wise choices for the transition of your business, and other family wealth to work toward the future you desire.

With great wealth comes great responsibility

Titan Financial Associates, Inc.

Wealth Transition Advisors

300 Oswego Pointe Dr. Ste 202 Lake Oswego, OR 97034

503-629-0810

Securities offered through LPL Financial, Member FINRA/SIPC

EDUCATION

VISIBILITY

ADVOCACY

NETWORKING

Learn secrets to success through business education seminars, and networkingwith other veteran professionals.

Increase your visibility with the newly enhanced website. Create a mini web pageor link customers directly to your website!

Get into the Lake Oswego Chamber Directory also known as the Lake Oswegophone book. 36,000 copies made!

A larger presences means a larger voice. The Chamber speaks for the interest ofbusiness in the city, county and state and makes your voice heard.

Network with other professionals for leads and support at weekly Friday MorningNetworking, Business After Hours, and other social events.

■ 150,000 weekly readers ■ 60,000 copies ■ 7 local newspapers

To advertise call your Pamplin advertising representative or call 503-684-0360

Business news that’s closer to home.

Whether in the offi ce or at home, you now have another way to reach the metro area’s business leaders.

Busin

ess

Trib

une

THE ECONOMICS OF FILMTHE DOWN AND DIRTY

ON PORTLAND’S BURGEONING FILM BUSINESSBY KENDRA HOUGE

MARC

H 18

, 201

4

APRIL 1, 2014

INSIDE

COAL PROJECT

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DRIVE-THROUGH

MEAT MARKET

THINGS ARE

TAKING OFF AT

PDX

BusinessTribune

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INSIDE

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DRIVE-THROUGH

MEAT MARKET

AAPRIL 1, 2014

TTribune

Busin

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MARC

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WHY FLEETS ARE TURNING TO

ALTERNATIVE FUELS

BY JOHN M. VINCENT

INSIDESHWOOD’S ERIC SINGER

UNITED GRAIN LOCKOUT

THE RETURN OF SMELT

4684

14.040

814

18831 Willamette Drive, West Linn, OR 97068 Tel. 503-635-1173

A Business Acceleration and Merger & Acquisitions Advisory Firm

Who we are

PragmaGroup is a boutique business acceleration and Merger & Acquisitionadvisory firm. We help entrepreneurs and business owners get to the “next level”through strategic growth in sales, margins, and profits. We are experiencedentrepreneurs ourselves. We’ve been in your shoes, having started, grown and solddozens of our own businesses. We help businesses find the right mix of talent,money and strategy for successful growth, which may or may not include selling tonew owners, buying competitors, or transitioning to the next generation ofownership. We have been serving business owners since 1993.

Team

Raymond G. Hanson, MCBC, CMEA, SBA Managing Director and Principal BrokerBill Nootenboom, JD, Managing DirectorBob Wolcott, CBC, Business IntermediaryRay Kutch, Business IntermediaryLee Ann Gadilauskas, MA, Business Appraisal and Technical Writing

What we do

PragmaGroup specializes in providing the following services to all sizes ofprivately held businesses and professional practices: Business Acceleration

Mergers &Acquisitions

Consulting

Counseling & Coaching

Valuations & Appraisals

Buyer Advocacy

Who can use our services

Business owners considering retiring or selling

Estate and Financial Planners

Buyers or potential buyers of businesses

Business owners with any type of business problem

Business owners or Professionals who need to value their business

Small to mid-sized business with annual sales from $500,000 to $20,000,000

Professional practices with annual revenues from $200,000 to $5,000,000

Businesses with 5 to 250 employees

For more information about PragmaGroup or any of our services, please contactthe PragmaGroup team at 503-635-1173 or visit our website,

www.pragmagroupllc.com

SURROUNDED by nature. CLOSE to everything.Kruse Woods Corporate Park is a distinctive, twenty-building office campus, located in prestigious Lake Oswego. Close to hotels, shopping and restaurants, the central location also offers easy access to the confluence of four major roadways. The properties feature state-of-the-art facilities and amenities, and are surrounded by natural beauty – including scenic oak groves and natural wetlands.

Shorenstein Properties LLC is one of the nation’s oldest real estate investment companies. Shorenstein owns and manages more than 4 million square feet of high-quality office space in the Portland metropolitan area.

503-412-4800 | shorenstein.com

Now Leasing Premium Office Space

K R U S E W A Y

economic forum

NOTES:

K R U S E W A Y

economic forum

NOTES:

O R E G O NT E C H

How the technology industry is fueling innovation and economic growth

thank you for attending!

northwest paneltechnology

K R U S E W A Y

economic forum