2014 the evolution of online video 6.9 7 - akamai...tbps 6.9 1999 2004 2007 2008 2009 2010 2011 2012...
TRANSCRIPT
Tbps
6.9
20041999 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Tbps1.1
2009Live Webcast StealsBroadcast Share
• 7 Millionpeoplestream the U.S.Inauguration
• Comcast &Time Warnerlaunch TVEverywhere
Tbps1.3
2011Royal Wedding
• 2.9 Millionconcurrentstreams
• Rise ofsocialviewing
• Rise of the“secondscreen”
Tbps1.4
2012NFL Championship
• > 2 Millionviewers
• HD qualityscreens
• StreamingovertakesDVD andBlu-Raycombined
2014Major Sporting Events
Major Sporting Events
Gbps21
2004Record Traffic on Election Day in the U.S.
Major Milestones
• iPhonelaunches
• Netflixlaunches
• BBC iPlayerlaunches
2007
Gbps444
2008Major Milestones
• Androidlaunches
• Hulu launches• TV audiencetransfers toInternet formajor events(e.g. Masters)
THE EVOLUTION OF ONLINE VIDEO
The past fifteen years have seen tremendous online growth, and we’re just at the beginning.
Learn more at: akamai.com/LiveEvents
2010Major Milestones
• iPad launch• Near-HDTV• 2-4X 3Gspeeds
• RevampedAppleTVlaunch
2013Emergence of 4K/UHD
• 4X theresolutionof HD1080
Winter Olympics
• 2.5 Millionconcurrentstreams
• 3.5 Tbpstraffic peak
World Cup
• 6.9 Tbpstraffic peak
NBC Sports Live• 800,000viewersper minute
• 1.3 Millionconcurrentstreams
Akamai and the wave logo are trademarks of Akamai Technologies. Other trademarks are used for descriptive purposes only and do not imply endorsement. Published 10/16.
Victoria’s Secret Online Fashion Show
• Flashcrowd
• DoS
1999
<1GBPS
2015
Tbps7.3
January• OTT trafficpeaked at40 Tbps
UEFA EURO 2016• 7.3 Tbps trafficpeak during Portugal-France championshipmatch
Summer Olympics• 4.53 Tbps trafficpeak during thegames' first 3 days
2016