2014 trend insights: uk greeting card, stationery and gift markets
TRANSCRIPT
2014 Trend Insights: UK Greeting Card, Stationery & Gift
Markets
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
12:15 to12:45 - Monday 3rd February 2014 Spring Fair International, NEC, Trends Theatre
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Jeremy Corner Tweet @Blue_Eyed_Sunwww.blueeyedsun.co.uk/blog
How you can track trends in these markets
•Trade Magazines
•Trade Fairs
•Trade Awards
•Trade Associations
•Sales Agents
•Blogs & Social Media
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
The UK Greeting Card Market
• £1.38 billion spent on single cards in the last year
• Everyday category worth £1.008bn
• 31 cards being sent on average per person each year
• 85% of all cards are bought by women
• There are approximately 800 card publishers in the UK
• Greeting cards in more types of outlet than any other product
• One in six retailers stocking greeting cards
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Greeting Card Trends
• The Instagram effect - nostalgia / retro Tranquillity UK Greetings
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
• Crafts and Upcycling
The Art Group
• Modern takes on VintageBelle & Boo 1973
Greeting Card Trends
• Flights of Fancy - British Wildlife
Sooshichacha
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
• Fonts - distressed typeface
Urban Graphic• Quirky Cute
Stripey Cats Cards
Greeting Card Trends
• Masculine Geek Chic Cinnamon Aitch
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
• 70’s psychedelia and strong colours
Lagom
• Perfectly Imperfect - recycled feel
Emmeline Webb
• Artisans and Artists
Jessica Hogarth
Greeting Card Trends
• Personalisation
• Localisation - British and local
• Polarisation - know your customers
• Consumers finding the right card
• Heartfelt in contemporary voice
• Humour still great for connecting
• Wedding & Baby strong
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Greeting Card Trends
• Conversational Voice
• Quotes & Inspirational Sentiment
• The Right Connection
Wider Economic trends:
• Value for money
• Shoppers smaller trips, more often
• Shoppers desire convenience
• Technology’s positive effect
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Greeting Card Trends
• Woodland
• Natural textures
• Hand drawn eg. chalk
• Go green
Mike Burgin
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Jade Ho
Carly Davis
Stormy Night
Greeting Card Trends
• Vintage with a contemporary twist
• Adding value through finishes
• Paper revolution (laser cut)
• Retro - letter press style
• Fun and Fresh
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Card & Gift Trends
•Text based products still selling well
• Raw deconstructed floral screen prints
• Retro 1950’s colouring circa 1953
• Stripes are back in fashion
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Card & Gift Trends
• Big Bold Floral Patterns
• Birds
• Anthropomorphising
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Nella
Rocket 68
welovekaoru Avant Card Co
The UK Giftware Market
• UK Giftware Market worth £5 billion
• High end holding up well
• Under £10 and children’s gifts strong
• Made in the UK - resurgence in interest
• Functional and personalised gifts
• Creative innovation
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Gift Trends
•Woodland birds and animals
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Disaster DesignsCubic Products Ltd
Carola Van Dyke
Sew Heart Felt
GOTY Showcase in Hall 6 Stand T50 and GA stand in Hall 5 F99/G89
Gift Trends
•Retro / Vintage
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Heyland & Whittle Soap BooksWild & Woolf
Half Moon Bay
GOTY Showcase in Hall 6 Stand T50 and GA stand in Hall 5 F99/G89
Gift Trends
• Made in the UK
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Ding Studio London Postcodes
Heather Alstead Design Goldilocks
GOTY Showcase in Hall 6 Stand T50 and GA stand in Hall 5 F99/G89
Gift Trends
• Innovative licensing of loved brands
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Aga Oven Tins Elite
Subbuteo Bottle Opener Thabto
Roses Puzzle Half Moon Bay
GOTY Showcase in Hall 6 Stand T50 and GA stand in Hall 5 F99/G89
Gift & Stationery Trends
• Handmade & craft movement
• Woodland & Nature
• Fair trade
• Quotes & sentiment
• Handwriting & Stationery
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Kirstie Allsopp Woodmansterne
Two Little Boys
Junction 18
Gift & Stationery Trends!
• Family & friend titles
• Gifts with a use & sentiment
• Sourcing and origin
• Nostalgia
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Gift Trends
• Woodland - especially owls, foxes and birds
• Vintage / retro across all categories
Foxes and Owls RJB Stone
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Junction18
Card & Gift Trends
• Pantone - Radiant Orchid 2014
• Typeface and Calligraphy
• Personal sentiment
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Really GoodHappy Jackson
Pantone
• World Cup Football in Brazil
• Sochi Winter Olympics
• World War One Centenary
• Shakespeare’s 450th birthday
• Scotland’s independence vote
• 40th Ryder Cup at Gleneagles
• Commonwealth Games in Glasgow
• Tour de France starts in the UK
Events for 2014
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
• Sentiment is important
• Handmade and craft movement relevant
• Nostalgia - Vintage and retro still strong
• British made and ethically sourced
• Nature and woodland is very popular
• Pay attention to forthcoming events
• Understand your customers and meet their needs
• Keep a close eye on the trade mags, awards, blogs and trade shows
Summary: UK Card, Stationery & Gift Market
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
Thanks to friends who shared their insights
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66
THANK YOUTweet: @Blue_Eyed_Sun
Visit Blue Eyed Sun - Hall 4 - Stand 4L66
Greeting Card, Stationery & Gift Trends - Spring Fair 2014 Jeremy Corner - Blue Eyed Sun - Stand 4L66