2014.0814 psc kai partale en revised
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Project Steering Committee Meeting
Programme Implementation Review: January – June 2014and Activities for Next Reporting Period
August 2014 / Mr. Kai Partale
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Activity 1.1.2 Statistics - Surveys
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Activities
• Visitor surveys covering international and domestic tourism conducted in three pilot regions: CC, Sapa, HLB (5 provinces)
• Contribution to the Vietnam Hotel Survey 2014: hospitality sector‘s performance incl. environmental & social issues
Results
• 1st phase results of survey
• Capacity of VNAT/ITDR/ TITC on methodology strengthened
• ESRT section in Hotel Survey Report
Issues
• 2nd phase and overall report of the visitor survey to be completed in 2nd half of PE3
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Activity 1.1.2 VNAT Marketing - Branding
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Activities
• Support to VNAT marketing department in tourism marketing and branding strategy
• Product management through branding guidelines
Results
• Vietnam Timeless Charm Brand Guidelines
• Capacity of VNAT Marketing Department in branding strengthened
Issues
• Branding sub-brands / product lines build on the tourism marketing strategy
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Activity 1.1.2 ITDR - Development Strategy
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Activities:
• Functional assessment and strategy with alternative development scenarios
• Technical assistance for content development of 2 regional tourism master plans incorporating RT principles
• Technical assistance for dissemination of 3 regional tourism master plans
Results:
• Functional Institutional Analysis and Business Development Strategy
• Responsible Tourism incorporated in regional tourism master plans
Issues
• Follow-up with proposed development scenario / road map for ITDR
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Activity 1.2.1 RT Policy Guidelines
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Activities
• Practical reference to assist with tourism policy making and legislation
• Tools for tourism planning and facilitating processes for stakeholder collaboration as well as awareness raising for responsible tourism in Vietnam.
• Authorities and businesses at regional / destination level are encouraged to use the contents as a ‘long list’ of possibilities
Results
• RT Policy Guidelines developed
• RT Policy Guidelines used for Destination Development work in CC
Issues
• Charter on RT to be officially endorsed by industry / government
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Activity 1.2.2 RT Capacity Building Seminars
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Activities
• Seminars being delivered at provincial / local / business level in target destinations in order to give RT a key priority in tourism practices
• Training in RT planning, operations and management, product development and marketing etc.
Results
• Training materials and guides prepared
• 18 RT training courses with excess of 710 participants have been conducted for communities, authorities, accommodations, tour operators and trainers
Issues
• Training content / duration could be expanded to other RT topics
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Activity 1.2.3 VNAT - Green Lotus for Hotels
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Activities
• ESRT assistance to VNAT Hotel Department in the further development of the Green Lotus Programme
• Concept of this Eco-label for hotels has been assessed and will be followed-up by an implementation strategy
• Awareness Raising Session at the VITM Conference
Results
• Framework for web development, dissemination and associated awareness campaign has being developed
Issues
• Green Lotus needs to generate interest from the private sector, namely VITA, VHA and hotels
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Activity 1.3.1 VNAT - Annual Tourism Report
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Activities
• Economic impact of statistics being developed through the delivery of TA to VNAT
• Working group established with representatives of VNAT, TITC. ITDR & ESRT – 6 meetings to date
Results
• Collaborative work to deliver Tourism End of Year Report 2013 in September 2014 under the guidance of International and local experts.
Issues
• VNAT to endorse and publish the Annual Tourism Report when completed
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C1: Policy Support & Institutional Strengthening
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Result ActivitiesIncreased institutional capacity in the sector at national and provincial level for responsible tourism policy making, planning and management
• Support with dissemination of “Timeless Charm”• Visitor Survey / Research training to VNAT/ITDR/TITC• 3 Mgt Training Courses each 70 VNAT/DCST officials • Sustainable Tourism Training for 20 DCST officials, Malaysia • Long term training in RT Mgt for 6 VNAT staff in Europe • Annual Conference on RT Best Practices in HCMC• Roadmap, services & products, capacity building of ITDR• VNAT Annual Year End Report• Green Lotus Website • RT Fam Tours
Sustainability issues • Mainstreaming RT with a mutual agreed Charter on RT• VNAT Tourism marketing funding• Progressing with ITDRs development options• Methodologies in surveys, statistics, economic impacts• Building on „built“ capacity
Activities for 2nd Reporting Period PE3
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Activity 2.2.1 Tourism Industry Associations
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Activities
• Support to the Vietnam International Travel Mart 2014 in Hanoi
• Organisation of int’l conference “RT Facing Impacts pf Climate change”
• Supported VITA & 8 NW Provinces to promote RT products for collaboration in destination management
Results
• RT on the agenda of VITM 2014
• Fam trip supported
Issues
• Further strengthening of Tourism Associations to represent the industry in PPD
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Activity 2.3.1 Destination Development Support
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Activities
• Detailed on site activity has been carried out in 3 CC Provinces and initial works have being carried
• Destination management strategy (draft) for 3 CC Provinces circulated
• Continue support to 8 NW provinces
• TWG in 3 Mekong Delta provinces
• TWG in 3 North Central provinces
Results
• MoU for co-operation signed for 3 CC Provinces
• Destination management action plan for 3 CC Provinces developed
Issues
• Need for funding & engagement from provinces for DMO development
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Activity 2.3.2 Tourist Information Center
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Activities
• Capacity building programme aimed at the development and management of TICs
• Tourist Information Center training for the DCST Hanoi
• Vietnam Tourism Information Guide designed as a practical resource to assist TIC developers / operators.
Results
• Vietnam Tourism Information Guide published
• 20 staff trained
Issues
• Guide sent to VNAT, DCST’s and tourism schools and available on line on ESRT website for download
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C2: Competitiveness & Public-Private Dialogue
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Result ActivitiesCapacity of local stakeholders, tourism associations and the private sector is strengthened for public-private dialogue and partnerships in tourism management
• Tourism Advisory Board• Destination Development Central Coast & others• Functional Analysis and Development Strategy VITA
Sustainability issues • VNAT secretariat to deliver logistics for TAB• 3 CC agreement on organisation and marketing• Associations representing better industry interests
Activities for 2nd Reporting Period PE3
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Activitiy 3.1.1 VTOS – Occupational Standards
65 VTOS Qualifica
tions
Six Occupational Areas – five
levels
241units (core, generic, functional &
management)
Six Specialist Areas
Activities
• 10 revised VTOS standards developed and submitted to VNAT and VTCB for endorsement
• Approved VTOS includes 241 units for tourism & hospitality jobs at 5 levels from entry level to management (core, generic, functional & management); incl. RT
• Design of more than 65 new qualifications for VTCB from Level 1-5 suitable for college and industry
Results
• Occupational standards with the MoLISA / ASEAN system sustainable
Issues
• VTOS to be accessible via online content management system
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Activity 3.2.1 VTCB Business Plan
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Activities
• VTCB Action Plan for Sustainability – including development of VTCB/VTOS business and marketing plan
Results
• Business plan and action plan developed and circulated to VTCB
• Development of draft Quality Management System for VTCB
Issues
• VTCB needs to be fully operational and meets ASEAN requirements by 2015
• Need for funding of tourism vocational education & training
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Activity 3.3.1 VTOS Material & Training
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Activities
• 6 VTOS training courses conducted in: Piloting revised VTOS training,- Tourist Boat Service, Hotel Management, On site Guiding for industry employees, students, teachers and DCST staff
• Master Training in revised VTOS in Hanoi & HCMC
Results • 146 participants on VTOS trained
• ToT Onsite Tour Guiding• ToT Hotel Management• ToT Tourist Boat Services• Onsite Tour Guiding for Industry • Master Training Courses
Issues
• VTOS training and assessment materials in line with revised standards
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Activity 3.3.1 Supplies to Communities/Schools
• Prerequisites to supply equipment & furniture of the selected schools and communities in Vietnam
• Correlates with ESRT’s objectives and training programmes
• School understands / is aware of the VTOS system and the requirements
• Schools (5): Lao Cai, Son La, Nghe An, Gia Lai, Kien Giang
• Community understands / is aware of positive and negative issues and is supportive of development plans.
• Communities (10): Hòa Bình, Điện Biên, Lai Châu, Yên Bái, Phú Thọ, Thanh Hóa, Kon Tum, Đắk Lắk, An Giang, Cần Thơ
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C3: Vocational Education & Training
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Result ActivitiesThe vocational training system in tourism including the VTOS standards system is sustainable
• Refreshment WS for VTOS Trainers & existing schools • VTOS dissemination workshop on the revised VTOS• VTOS ToT for the 10 VTOS, up to 3 level• VTOS ToT for the 5 new schools• ToT for new trainers for VTOS Tourist Boat Service• ToT for new trainers for VTOS On-Site Tourist Guide• VTOS On-Site Tourist Guide Training• ToT for new trainers for VTOS Hotel Mgt, to 3rd level• VTOS Hotel Management Training
Sustainability issues • National recognition of VTOS „standards“ • Dissemination of VTOS to schools and industry with
MCST / MoLISA / MoET & associations / chambers
Activities for 2nd Reporting Period PE3
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Publicity and Media Coverage in 1st half of PE3
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• Press clipping of printed media outreach a total circulation of printed copies 3.6 mil, reaching 19.6 mil potential viewers
• Youtube counted 42,152 views which sums up in total to 120,551 views in total.
• Slide Share presence with 105 presentations uploaded to date was viewed 31,000 times and downloaded 537 times in the first six months of 2014
• Facebook is recorded with 432 likes from the launch on February 11, 2014
• Newsletter no.6 and no. 7 have been circulated electronically 3,200 recipients of ESRT mailing list and 3,000 copies (each 1500) via post and at events
• Media – TV and radio coverage; framework for video development
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The ‘Environmentally and Socially Responsible Tourism Capacity Development Programme’ (2011 - 2015) is a European Union funded sector programme within the main activities in 1) Policy support and institutional strengthening, 2) Product competitiveness and public-private dialogue and 3) Vocational
education and training.
www.esrt.vn