20141021 an introduction to i deals v1.0
TRANSCRIPT
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Introducing i-deals:
who we are and
what we do
October 2014
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WHO WE ARE
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We are part of big group with presence in 12 countries
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i-deals: intermediation in technology markets
i-deals is established as a technology broker model with the objective of
valorizing research to promote its commercialization and funding.
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Our services
The activity carried out by i-deals consists of selecting technological
innovations, valorizing them, attracting funds and/or partners and, finally,
defining its commercialization process in those cases where this is possible.
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WHAT WE DO: HOW TO CREATE VALUE
FROM TECHNOLOGY
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The need for valorization: three complementary views
1. Technology
2. Business
model
3. Market size
& dynamics
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Valorization as a global process: what we look at
TEAM. Existence of a team skilled in each of the
disciplines involved in the project.
KNOW-HOW. Existence of a compelling technology
or knowledge, capable of being adequately protected.
Value-added APPLICATIONS: existence of
significant commercial applications.
Exploitation VEHICLE: existence of a suitable
mechanism to take the technology to the market.
Marketplace: existence of a clearly defined market
with an adequate size and segmentation.
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Right solutions for clearly defined problems
Problem/solution
Fit Product/market
Fit Fund
raising
Development
Am I solving a real
problem?
Does anyone want my
product?
How can I make my
business grow?
Before P/M Fit After P/M Fit
Objective: LEARN
Develop “experiments” to validate our
solution/product and related
hypothesis
Objective: GROW
Optimize model’s
hypothesis to speed up
growth
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START-UP BASICS
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What is an start-up?
An organization designed to create a new product or
service under conditions of extreme uncertainty
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The need of new managerial approaches
Uncertainty “lack of certainty, there is more than
one possibility or suitable action to a
specific problems”
Risk “uncertainty where some
possibilities lead to a highly
undesirable scenario”
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Some famous schemes: lean models
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The equation for a successful venture
MV = C x Mng x O x Ecm x Ecb,
“C”: economic context.
“Mng”: managerial skills.
“O”: opportunity size (upside).
“Ecm”: team’s commitment.
“Ecp”: team’s capabilities, knowledge.
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SOME REFERENCES
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Where we have worked so far
Motivation Corporations and
Start-ups
An especial client:
everis Foundation
ICAI
Academic
organizations
… And international brokerage: i-deals is now working with a set of
Korean and Japanese companies…
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CLOSING REMMARKS
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Constant prototyping
To fail is part of the game
"If everything seems under control,
you're not going fast enough“. Giles Villeneuve
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THEY CAN BECAUSE THEY THINK
THEY CAN.
Virgil, latin poet (70 – 19 BC)
