2014/15 media kit - westjet magazine up... · media & mark eting solutions 100, 1900 - 11th...

over 2.1 million guests every month over 3,000 fl ights per week 84+ destinations fl ights per week

2014/15 MEDIA KIT

Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca [email protected]

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The Essential Travel Companion

up! is savoured by more than 2.1 million WestJet guests each month as an indispensable part

of their travel experience. Offering fresh perspectives on destinations, authoritative activity guides

and fun detours from the beaten path, up! embodies the joy of discovery.

A monthly print issue, a relevant digital resource and four hotly anticipated Ultimate Guides to

golf, skiing, spas and dining, up! connects with an international audience of adventurous, affluent

recreational and business travellers. It reaches WestJet guests everywhere they roam, leaving

them inspired, informed and ready to explore.

2014/15 media kit


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Destinations

Canada Abbotsford Brandon Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Grande Prairie Halifax Hamilton

Kamloops Kelowna Kitchener – Waterloo London Moncton Montréal Nanaimo Ottawa Prince George Quebec City Regina Saskatoon St. John’s

Sydney Terrace Thunder Bay Toronto Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife

U.S.A.Chicago Dallas Fort Lauderdale Fort Myers Kauai (Lihue) Honolulu Kona Las Vegas Los Angeles Maui (Kahului) Miami

Myrtle Beach New York Orlando Orange County Palm Springs Phoenix San Diego San Francisco Tampa

InternationalAntigua and Barbuda Aruba Bermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Costa Rica

Cozumel, Mexico Curacao Dublin, Ireland Freeport, Bahamas Grand Cayman, Cayman Island Holguin, Cuba Ixtapa, Mexico Kingston, Jamaica La

Romana, Dominican Republic Manzanillo, Mexico Mazatlan, Mexico Montego Bay, Jamaica Nassau, Bahamas Port of Spain, Trinidad + Tobago Puerto

Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia, Hewanorra Samana, Dominican

Republic Santa Clara, Cuba St. Maarten, Netherlands Antilles Turks & Caicos Varadero, Cuba

over 2.1 million guests every month over 3,000 flights per week 84+ destinations

2014/15 media kit


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up! Readers Are

58%42%

HAVE POSTSECONDARY EDUCATION

HAVE A HOUSEHOLD INCOME OF $120,000+

¾ARE HOME OWNERS

$40%

WILL TRAVEL FOR LEISURE

BETWEEN 34 – 54 YEARS OLD 43%

EDUCATED& AFFLUENT

INFLUENTIALTARGETMARKET

AVIDTRAVELLERS

INTERESTS

46%

OF VISITORS TO upmagazine.com ARE REFERRED BY SOCIAL MEDIA

WILL TRAVEL FOR BUSINESS

9/10

38% 43%43%43%43%43%WITHIN THE NEXT YEAR >>>

52%CULTURAL EVENTS & FESTIVALS

50%HEALTH & WELLNESS

46%RESTAURANTS & DINING

43%HOME & GARDEN

97%

2014/15 media kit

Sources: WestJet Guest Satisfaction Survey 2013, May 2012 WestJet In-fl ight Magazine Readership Survey, upmagazine.com Online Survey – March 2011, QuantCast April 2013


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Editorial Calendar

2014/15 media kit

SEPTEMBER ’14Making the Most of Bleisure Travel “Bleisure travel” is the industry name for trips that blend business with leisure, and up! has advice on how to make the most of key business cities like Toronto, Dallas, New York and Chicago. In addition to tips for fi lling that extra hour, evening or couple of days, the story includes a “how to pack for a bleisure trip” sidebar.

Welcome to Wine Country Wine expert Shelley Boettcher shines the spotlight on Napa Valley, Sonoma, Niagara and Okanagan, with tips targeted at three types of travellers: Active adventurers who want to bike, kayak and hike, laid-back types looking for limos and horseback rides, and thrill-seekers reaching for the sky in hot air balloons and helicopters.

Booking deadline Available

Jul 18 Sep 1

OCTOBER ’14The Food Issue – Our A to Z Guide to Good Taste Covering more ground than ever before, this year’s Food Guide includes polls and interviews with top chefs, food critics, bloggers and locals to deliver a comprehensive, multi-themed guide to the best places in the WestJet universe to eat and culinary trends to embrace, as well as food tours, festivals and local fl avours.

Plus: The WestJet Corporate Feature


Aug 19 Oct 1

NOVEMBER ’14The Shopping GuideThe complete lowdown on the best shopping spots within the WestJet universe—from fashionable outlet malls and one-of-kind boutiques to great design districts, studio tours, markets and must-have souvenirs from specifi c destinations. Whether seeking local treasures or world-class fi nds, this guide sets shoppers on the right path.

Toasting the Big One When major events like a milestone birthday or anniversary are on the horizon, up! readers often opt to explore new horizons. This issue covers fi ve unforgettable places to celebrate a big occasion, from an all-inclusive gathering in Mexico, to a backcountry ski lodge in the Canadian Rockies or a private villa in Hawaii.


Sep 18 Nov 1

DECEMBER ’14The Ultimate Ski GuideTop ski resort profi les, gear reviews, bargains, après-ski hangouts, family-friendly report cards—the goods on how best to map out a winter ski holiday, for a range of tastes and budgets.

Cities by the Minute The 48-hour guide for the traveller who wants to see the hidden and the hip, but on a serious time budget. up! provides handy itineraries and the details on where to eat, shop and sleep in fi ve WestJet urban hubs.


Oct 17 Dec 1

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upmagazine.com Feb. 2014 Take me with you

Romance in the Rockies/Saving time in Disneyland

The Spa The Spa & WellnessGuideFitness tips, healthy trips and restful retreats

66Santa Barbaradowntown sights to see

Spring Break GetawaysCozumel, Manzanillo, Montego Bay and Oahu

Quebec CityWinter Carnival dining spots

upmagazine.com Apr. 2014

Article de fond en français

upmagazine.com Apr. 2014

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Chilling in Cuba/Training in Scottsdale/Dining in Curaçao

7Palm SpringsShop, dine and take in the scene

Course reviews, gear news and Dustin Johnson in Myrtle Beach

Golf GuideUltimate

Orlando stops for the design-inclined


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Editorial Calendar

2014/15 media kit

JANUARY ’15Where to Go in 2015up! picks the best places to go and events to experience in 2015, covering new resorts like the Bahamas’ Baha Mar, innovative tours, emerging arts scenes and special events like the much-anticipated Pan American Games in Toronto.

Road Tripping the Keysup! showcases the eco attractions, shopping, dining and tourist experiences of the Florida Keys, from Miami to The Morado Bay Beach Café in Islamorada, John Pennekamp Coral Reef State Park, a sea turtle hospital in Marathon, all the way to the trolley tours, sunset cruises and tide-to-table offerings of Key West.


Nov 14 Jan 1

FEBRUARY ’15Love is In the Air—Destination WeddingsComprehensive coverage of the most romantic, memorable and exotic places to get hitched, including beaches in Mexico and the Caribbean, California theme parks, Okanagan vineyards and one-of-a-kind venues like the Ledge of Chicago’s Skydeck.

Beautiful BermudaLavish new resorts and a new marina have reinvented this charming island as a trendy, must-visit destination. up! explores the new Bermuda and its top restaurants, galleries, shops and experiences no visitor should miss.


Dec 15 Feb 1

MARCH ’15Northern California Treasuresup! highlights the rugged coastline and towering redwoods of Northern California, exploring the region’s perfect B&Bs, hidden culinary gems and scenic vistas, as well as kayaking, oyster farms, accommodations and coastal towns like Bolinas, Inverness, Tomales Bay and Stinson Beach.

Mexico’s Culinary RevolutionMexico for food lovers, this story explores the remarkable culinary scene that’s luring tourists off the beaches and into a variety of mouthwatering destinations to try distinctive dishes such as pipian, huachinango a la veracruzana, and tortas ahogadas.


Jan 16 Jan 1

APRIL ’15The Golf IssueCourse reviews, trip ideas and insider tips make this issue the ultimate go-to guide for golfers seeking the best courses from California to South Carolina, from Vancouver Island to Prince Edward Island, and outside North America to the Caribbean and Ireland.

Brooklyn BoundNew York City’s hippest borough gets its due in this tour of Brooklyn’s diverse neighbourhoods, from organic food trends in Williamsburg to the innovative start-up scene in DUMBO and the vibrant art scene of Bushwick. A sidebar highlights things to see and do in New York’s other boroughs.


Feb 18 Apr 1

MAY ’15Canada’s Unexpected Adventures From coast to coast, up! highlights Canada’s unexpected adventures, including big-wall diving in Newfoundland, river surfing in Manitoba, walking with wolves in British Columbia and hiking Saskatchewan’s Athabasca Sand Dunes.

A Local’s Guide to ChicagoIn the footsteps of an expert local guide, the insider’s guide to Chicago hits the big sites—Millennium Park, Willis Tower, deep dish pizza and the Navy Pier Ferris wheel—as well as four off-the-beaten-path neighbourhoods that represent the city’s diversity, arts and character.


Mar 18 May 1

JUNE ’15Small is BigServing up authentic, local and made-to-order travel experiences, this feature explores North America’s best places to go, products to try—including craft beer, handcrafted spirits and artisanal goods—and small-group tours to take for readers steering clear of the mainstream.

Summer in the NorthUsing the annual all-night-long Sunstroke Festival in Whitehorse as a launching pad, this story is an artistic celebration the magic of a Yukon summer, as interpreted by photographers, gardeners, musicians and poets.


Apr 20 Jun 1


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Editorial Calendar

2014/15 media kit

JULY ’15Christmas in JulyThis Christmas vacation planner spotlights five popular destinations: Hawaii, Jamaica, Orange County, Bahamas and Turks & Caicos, and includes tips on when to book, where to stay (from budget options to ultra luxe), what to eat and which local holiday celebrations to see. A handy charticle offers ideas for other Christmas-vacation destinations.

Vancouver Island Laden with tips and insider advice, these easy mix-and-match itineraries give readers the lowdown on Vancouver Island’s distinctive communities, culinary gems, cool trails, marine adventures, golf courses and soothing spa treatments


May 20 Jul 1

AUGUST ’15The Food Issue The hotly anticipated third annual Taste of Travel Issue presents the latest culinary tours, local flavours, standout restaurants and chefs, first-class cooking schools and city dining tips across the WestJet universe.

Cape Breton Off RoadThis guide leads travellers into Cape Breton Island’s many Scottish, Irish and Acadian communities, exploring gourmet restaurants, local shops and eco-adventure opportunities like whale-watching and hiking the Celtic Shores Coastal Trail. A sidebar will highlight the popular October Celtic Colours music festival.


Jun 16 Aug 1

SEPTEMBER ’15Back to SchoolA study of four unique, hands-on “edventures,” from Irish Dancing lessons in Dublin and DJ school in Miami, to photography courses in Costa Rica and Mexican cooking classes in Puerto Vallarta, with a sidebar devoted to other unique learning opportunities in the WestJet universe.

Downtown Vegas Makeover An exploration of revitalized downtown Las Vegas and its can’t-miss spots, including exciting new bars and restaurants, marvellous hotel restorations, a thrill ride within the Fremont Street Experience pedestrian mall and the trendy Container Park.


Jul 17 Sep 1

OCTOBER ’15Two Times the FunWhen travellers want to combine a blissful beach escape with a city adventure, up! leads them to the best spots, mapping out four “twin centre” vacation destinations: Port of Spain (Trinidad) and Togabo, Havana and Varadero, New York City and Lake Placid, and Vancouver and the Sunshine Coast.

Desert to DowntownEven away from its storied links, Phoenix/Scottsdale is the perfect vacation spot—part hip, urban scene, part outdoor adventure. Explore all the area has to offer, from the downtown Phoenix food truck scene to Old Town Scottsdale, luxury resorts, shopping spas, dune buggies and hot air balloons.


Aug 18 Oct 1

NOVEMBER ’15Give Back GetawaysSocially minded travellers are embracing “voluntourism” opportunities, like saving coral reef in the Yucatan Peninsula, helping rehabilitate wild horses in Florida and teaching children literacy skills in St. Lucia. up! presents five volunteer opportunities that let travellers give back while they get away.

The Many Moods of Hawaii Showcasing the best of Hawaii for a variety of travellers and tastes, this story takes travellers to peaceful Hana on Maui, bustling Waikiki on Oahu and the outdoor adventures of lush Kauai. From dining and shopping to chilling out, this feature includes island-hopping opportunities for those seeking a range of experiences.


Sep 18 Nov 1

DECEMBER ’15Caribbean SecretsAn exploration of the secluded beaches, hidden resorts, unlikely excursions and under-the-radar restaurants in St. Lucia, the Dominican Republic, Jamaica, St. Maarten, Togabo, Cuba and beyond, that are too good to keep secret.

A Gift Guide for Travel LoversFor the globetrotting shopper, up! curates the best souvenirs in the WestJet universe (including snowboards custom built in Whistler and coffee makers from Costa Rica), and includes a bonus guide on the latest gear for avid travellers in 2016.


Oct 21 Dec 1


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Print: Rates and Deadlines

NET RATES ($ CDN) 1x 3x 6x 12x

Full Page 11,880 11,285 10,690 10,100

2/3 ,250 7,840 7,425 7,015

1/2 Page 6,400 6,085 5,765 5,445

1/3 Page 4,290 4,125 3,860 3,645

1/6 Page 2,575 2,450 2,315 2,190

Outside Back 14,575 13,850 13,120 12,390

Inside Front/Back 13,670 12,985 12,305 11,615

Double Page Spread 20,000 19,000 18,000 17,000

1/2 Double Page Spread 13,000 11,500 10,750 10,500

ISSUE SPACE MATERIAL AVAILABLE

Jun 2014 Apr 17 Apr 25 Jun 1

Jul 2014 May 20 May 26 Jul 1

Aug 2014 Jun 19 Jun 26 Aug 1

Sep 2014 Jul 18 Jul 25 Sep 1

Oct 2014 Aug 19 Aug 26 Oct 1

Nov 2014 Sep 18 Sep 25 Nov 1

Dec 2014 Oct 17 Oct 24 Dec 1

Jan 2015 Nov 14 Nov 21 Jan 1

Feb 2015 Dec 15 Dec 22 Feb 1

Mar 2015 Jan 16 Jan 23 Mar 1

DEADLINES SUBJECT TO CHANGE.

Taxes not included. Inside double gate fold, select inserts and limited in-flight opportunities are available.

Double Page Spread (DPS)

Full Page(no bleed)

1/32/3

1/61/3

1/2

1/2 Double Page Spread

AD SHAPES

Spend an entire flight with your key audience in the pages of a magazine synonymous with inspiration and intelligence.

2014/15 media kit

For Rates ContactAdvertising Inquiries:[email protected]


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Print: Production Specifications

Double Page Spread (DPS)

Full Page(no bleed)

1/32/3

1/61/3

1/12

1/2 Double Page Spread

TRIM AREA 8.25 x 10.75

LIVE AREA 7.25 x 9.75

BLEED AREA 8.75 x 11.25 1/4" each side, top and bottom

Full Page bleed 8.75 x 11.25

Trim area 8.25 x 10.75

Live area 7.25 x 9.75

Double Page Spread with bleed 17 x 11.25

Trim area 16.5 x 10.75

Live area: left hand 7.25 x 4.75

Live area: right hand 7.25 x 4.75

1/2 Horizontal 7.25 x 4.75

1/3 Vertical 2.25 x 9.75

1/3 Horizontal 7.25 x 3.17

1/6 Vertical 2.25 x 4.75

1/12 Square 2.3 x 2.3

REQUIREMENTS• Images 400 dpi at 100% for print• Images/graphics should not use any form of compression, including .jpeg compression, .jpeg encoding and LZW compression

• CMYK format• Only press-ready PDFX1-A accepted• Bleed must extend 1/4” on each side for FPC &

DPS. 1/2 DPS should have 1/4” bleed on sides and bottom only

• All other ads require a defining border

• Ink density levels must not exceed 300%• RedPoint cannot guarantee 100% colour accuracy• RedPoint is not responsible

for inaccurate information on advertisements

RECOMMENDED SPECIFICATIONS• Place live area a 1/2” in from the trim size• Use a “rich black” (except for text below 24 point) Suggested: C:20% – M:20% – Y:20% – K:100%

FILE DELIVERY• Press-ready PDFX-1A are to be uploaded to addirect.sendmyad.com• Must include company name, publication, and issue in the file name

CONTACTSales Traffic Coordinator T: 403-781-1782 [email protected]

Automatic confirmations will be sent to the sender and publisher.

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2014/15 media kit


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Digital: Rates and Deadlines

Your target audience visits upmagazine.com everywhere they travel, whenever they need fresh ideas and dependable advice. Be there to greet them.

Website Material due datesCreative supplied with URL Creative support

Leaderboard 7 business days prior 10 business days prior

Big Box 7 business days prior 10 business days prior

Double Big Box 7 business days prior 10 business days prior

Companion Ads 7 business days prior 10 business days prior

Homepage Takeover 7 business days prior 10 business days prior

Featured Partner 7 business days prior 10 business days prior

Small Rectangle & Advertorial 7 business days prior 10 business days prior

Social Media (limited per inventory)

Sponsored Facebook Post 7 business days prior 10 business days prior

Sponsored Tweet (copy only) 7 business days prior 10 business days prior

2014/15 media kit


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Digital: Production Specifi cations

REQUIREMENTS • Max fi le size 40kb, RGB, 72 dpi, .jpeg, .png, .gif or .swf• Third-party server accepted

• .swf ads need to have URL links in fi le• No sound• Please include URL separately with fi le submission if not .swf fi le

• Include a 1-point stroke around the edge of the ad• Software that monitors and sends information about computer usage to a remote computer or

server without the knowledge or approval of the user (i.e. spyware) is not permitted• Client must include fl ash

video (.fl v if built into

fl ash fi les)• Client is allowed to send

in working fi les (.fl s)• Client must ensure ‘click-

through tags’ are correctly built and working

RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility on leaderboard and big box ads

CONTACTWeb Traffi c CoordinatorT: 403-232-7717 [email protected]

STANDARD LEADERBOARDA large, prominent banner that runs the width of the page and typically sits between masthead and content. Expandable accepted. 728w x 90h pixels

STANDARD BIG BOXSometimes called a tile or super square, the Big Box offers prominence and creative potential. Expandable accepted.300w x 250h pixels

COMPANIONReinforce your message by occupying the top spot as well as a spacious Big Box. 1 Leaderboard, and 1 Big Box

HOMEPAGE TAKEOVEREliminate competition by taking possession of every available space on the page. Leaderboard, Big Boxes, Small Rectangle (homepage only, 3 day duration), Featured Partner

FEATURED PARTNERPlace your story where up! readers’ eyes go fi rst — in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page:• Logo - 72 dpi, 198w x 155h pixels• Headline copy (maximum 60 characters) on landing page• Brief introductory summary (one sentence, maximum 75 characters)• Up to 3 images at 72 dpi (max), 400w x 260h pixels (min), acceptable formats: .jpeg, .png, .gif• Edited body copy (maximum 500 words) - copy should mimic the style and voice of editorial on site• Social media links, web URL, address, phone number, hours, pricing

ADVERTISING FEATUREIncludes a small rectangle (300w x100h pixels) and a landing page:• 500 words of edited copy• 1 logo and up to 5 pictures • Additional copy and images quoted separately• HTML5 Video may be accommodated

Editorial guidelines require “Featured Partner” to be added.

2014/15 media kit

FOR AN ONLINE DEMONSTRATION OF ALL DIGITAL PRODUCTS PLEASE VISIT UPMAGAZINE.COM/ONLINE-ADVERTISING


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National Account Executives

General Advertising Inquiries

up! magazinec/o RedPoint Media & Marketing Solutions100, 1900 - 11th Street SE, Calgary Alberta T2G 3G2

T: 1-877-963-9333 ext 0 F: 403-240-9059 [email protected] upmagazine.com/advertise

Get In Touch

One of Canada’s greatest entrepreneurial success stories, WestJet Airlines took fl ight in 1996 and now carries travellers to

more than 84 destinations. RedPoint Media & Marketing Solutions partnered with WestJet in 2005 to create up!, an engaging

reading experience that expresses the famously fun and enthusiastic WestJet brand.

Lindy NeustaedterSpecializing in Eastern Canada,Southwest United States.T: [email protected]

Matthew WilsonSpecializing in Central Canada, Central & Southern United States, all sun destinations.T: [email protected]

Jasmine Croteau Specializing in Western Canada, Northern Territories, Alaska, Northwest United States and Hawaii.T: [email protected]

Editor of the Year 2010

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2014 media kit

2014/15 media kit - westjet magazine up... · media & mark eting solutions 100, 1900 - 11th...

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