2015 04 02 press conference one tv year in the world
TRANSCRIPT
New rules, new opportunities: a potential for growth
2 April, 2015
#TV year2014
Frédéric Vaulpré
Eurodata TV Worldwide Vice-President
Sahar Baghery
International TV Formats and Contents Director
SBaghery
FredericVaulpre
Abstract
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
• Partnerships of over 20 years
• Over 100 territories covered
• Represented on 5 continents
• New territories added each year
A BUSINESS CULTURE LONG-LASTING RELATIONSHIPS WITH
WORLD MEASUREMENT INSTITUTES
• Live analysis and processing of 20 people meter ratings databases
• 100+ territories and 6,300+ channels updated with 200 new channels per year
• Databases enriched on a daily basis with complementary metadata about 250 channels
• An average of 500 checks per day
• A staff of 60 people
• A multicultural team
• Professional experiences in French and foreign TV industries (channels, operators, advertising, production companies, etc.)
• A culture of experts, research and marketing
ACCESS TO A UNIQUE VOLUME OF TV DATA
3.4 BILLION+ POTENTIAL VIEWERS
Eurodata TV Worldwide: a multidimensional expertise
100+ TERRITORIES
6,300+ CHANNELS
Territories covered
2
Abstract
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Worldwide TV viewing remains strong
Germany
Mega-panel based on 46 territories*
Average daily viewing time per individual
Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.
*Mega-panel Eurodata TV (46 territories): Austria, North Belgium, South Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Indonesia, Ireland, Israel, Italy, Japan, South Korea, Lebanon, Malaysia, The Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland (French, German, Italian) Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Venezuela, Vietnam.
Average daily viewing time per individual
2013 3h14
2014 3h13
World daily viewing time
2010 3h10
2005 3h04
3h54 2013
3h52 2010
3h40 2005
2014 3h52
TV viewing benefits from new consumption usages
3
.
Abstract
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Disparate changes throughout the world
Germany
2013 2h37
2014 2h43
Norway + 6 MINUTES
Total individuals 2+
2013 3h15
2014 3h20
Netherlands + 5 MINUTES
Total individuals 6+
2013 3h41
2014 3h41
Germany =
Total individuals 3+
2013 4h07
2014 4h20
Poland
Total individuals 4+
+13 MINUTES
2013 4h53
2014 4h42
United States
Total individuals 2+
- 11 MINUTES
2013 3h52
2014 3h40
United Kingdom
Total individuals 4+
- 12 MINUTES
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TV viewing benefits from new consumption usages
Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.
Abstract
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Transforming the ecosystem: a new world order
Emerging platforms: a world of opportunities
Africa
Singapore
Thailand
Vietnam
China
Philippines
Malaysia
Indonesia
India
Japan
South Korea
Chile
Mexico
Colombia
5
Abstract
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Immediacy changes the sense of time
Allemagne
Sky Vision
Europe
Latin America
Asia
North America
MAY 2015
Simultaneous launch in
125 countries
2010
2015
5 COUNTRIES => 8 MONTHS
5 COUNTRIES => 1 MONTH
Country monitoring is accelerating
Africa
Based on Nota, the number of series launches in the following countries: Canada, Denmark, France, Germany, Israel, Italy, Netherlands, Quebec, South Korea, Spain, Sweden, Turkey, United Kingdom, United States, Venezuela
SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
Constant seasonality
Transforming the ecosystem: a new world order
CBS Studios International
6
Abstract
DIGITAL TV
New links between TV and digital
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Minimise risks: discover new talents
Generate additional revenues with strong
brands
Rejuvenate the audience
Transforming the ecosystem: a new world order
Create customer loyalty / Engage communities:
boost the main audience
7
Abstract
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Content at the heart of the new economic model
Allemagne
The opening ceremony of the
2014 Sochi Winter OG
attracted 33.5 million viewers
The CCTV Spring Festival retained its
lead as the most watched programme in
the world with 166.2 million viewers
In Ukraine and Moldova, the
President’s address
recorded the best TV performance
In Spain and Italy,
6 of the best performances
were fiction programmes
In South Africa,
50% of the best
performances correspond to
programmes that
were launched in 2014
Entertainment
Factual
Fiction
News programmes
were placed as the Top 3
programmes of
the German ranking
Overview of the best performances of 2014 (excluding sports)
8
Abstract
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
An exceptional year for sports
- International rankings: based on total individuals, total day. Time shifted included where measured. Calculations are made on the Top 1 sports programme rankings of 67 selected territories of the One Television Year in the World 2015 report. Studied period: January – December 2014. For the Sochi 2014 Olympic Games, calculations do not take into account the opening and closing ceremonies.
- Local rankings: based on total individuals, total day. Time shifted included where measured. Calculations are made on the Top 10 sports programme rankings of the 46 territories of the Yearly Sports Key Facts 2014 report. Studied period: September 2013 – August 2014.
International competitions at the top… … But viewers remain faithful to local events
42% OF THE BEST
FINAL GERMANY
ARGENTINA VS.
Russia
Philippines
6/10
United States
Denmark
HANDBALL OVER THE TOP 10 SPORTS RANKING
ATTRACTED
17.4 MILLION VIEWERS
OR
+3 TIMES THE OVERALL TV EQUIPPED POPULATION
PROGRAMMES IN THE TOP 10 RANKING ARE
BOXING MATCHES
SUPERBOWL FINAL
ATTRACTED
38.3% OF THE TOTAL POPULATION
AUDIENCE OF THE YEAR (ALL GENRES INCLUDED)
7/10
2014 FIFA WORLD CUP
SPORTS PERFORMANCES
TOP 1 IN THE 12
TERRITORIES
WINTER OG
SOCHI 2014
OF THE YEAR’S BEST PERFORMANCES (ALL GENRES INCLUDED)
9
Content at the heart of the new economic model Abstract
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Local identities looking towards the rest of the world
Shine international
In 2014 on V in Quebec LAUNCH BEST >30
MILLION VIEWERS
IN 2014
North America: brands carry a strong editorial identity
Sony Pictures Television Red Arrow International
CBS Studios International Fox International Channels/ / eOne Television
Disney Media Distribution VIEWERS 23.4M
ON AMC
SEASON 5 LAUNCH
Episode 12/10/14
20th Century Fox Television Distribution
EMPIRE
HOW TO GET AWAY WITH MURDER
10
Abstract
on SIC IN PORTUGAL IN 2014
FremantleMedia Talpa Distribution Eyeworks International
SUCCÈS
#1*ENTERTAINMENT
ITV Studios Global Entertainment
* Top based on the best episode of each programme in 2014
#1* ENTERTAINMENT
IN SPAIN IN 2014
Europe: local success at the heart of international recognition
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
10,000 BC
Local identities looking towards the rest of the world
Filmax International
2 MILLION+ VIEWERS
Between the 1st and the 6th episode on
Rai Uno Canal+ / APA / Zodiak / Incendo All3Media International
THE RED BAND SOCIETY INDIAN SUMMERS
PGS Entertainment / DQ Entertainment France Télévisions Distribution
THE LAST STAND
11
Abstract
12
* Except sports and news. Top based on the best occurrence of each programme (01/01/2015 – 08/03/2015).
The Scandinavian model: a source of inspiration
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
DR International DR International ZDF Enterprises
2011 2012 2013
DRG
LevelK
Local identities looking towards the rest of the world
Red Arrow International Metronome
PILOT Shr% x5
VS SLOT
GERMANY / 15.5 Shr% X2 VS SLOT for 14-29s
(4 episodes)
KLAEDT AF
Red Arrow International ZDF Enterprises #4*MOST WATCHED
PROGRAMME IN DENMARK IN 2015
12
Abstract
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
• The ecosystem’s transformation is speeding up • New broadcast systems and places of creation • A new vocabulary: instantaneousness,
non-linearity, customisation • The viewer: winner of the over choice
What about tomorrow?
THE NEW FACE OF BROADCASTERS
• Television: a powerful media • Growth of disintermediation • Broadcasters, trend setters for new TV designs • The second screen: an incubator for new ideas • Creative labs to reinvent existing models
A CHANGING RELATIONSHIP WITH TIME
• Immediacy does not stop you taking your time • Non-linear offers are complementary offers
“CONTENT IS KING”
• Content: the main driver for change • Attraction power for global brands • Growth of original content and co-productions • A greater balance among world producers
DESIGNING NEW MAPS
13
Abstract
Let’s meet again!
MIP TV (Stand P-1.C56) Cannes 13-16 April
MIP Formats Cannes 11-12 April [email protected] 1 presentation TV VIEWING TRENDS 11 April 2015, 11:00-11:30 Auditorium K
Great Day Summit Cologne 10 April
Busan Content Market South Korea 7-9 May
Film market Cannes 13-22 May
APRIL
APRIL
MAY
Abstract
Jacques Balducci
Tel. + 33 (0)1 47 58 97 57
E-mail. [email protected]
Fax. +33 (0)1 47 58 64 24
m
70 Rue Rivay – 92532 Levallois CEDEX - France
Contact: Sales team
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