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4th Annual Bulls Walk & Bike Week

Jason JackmanResearch Associate

Center for Urban Transportation Research (CUTR)University of South Florida

2015 Campus Traffic Safety Campaign

• To promote pedestrian and bicycle safety to USF students, faculty and staff.

• To promote awareness of pedestrian and bicycle laws.

• To reduce pedestrian and bicycle related crashes at USF and its surrounding area.

Purpose:

Discover Your RoleWalk WiseBike Smart

Drive Carefully

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• Each year, Florida’s pedestrian and bicycle fatality rate is ranked among the highest in the U.S.

• In 2013, Hillsborough County alone saw 529 pedestrian total crashes512 bicycle total crashes485 pedestrian injuries482 bicyclist injuries 32 pedestrian fatalities11 bicyclist fatalities

• 32 pedestrian and bicycle related crashes within a 1.5 mile radius around and including the USF Tampa campus.

Pedestrian and Bicycle Crashes in Florida

Sources: NHTSA Traffic Safety Facts 2013DHSMV 2014

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BWBW 2015

Poster

Banner

Bulls Walk & Bike Week –2015 Plans

• Similar overall program to 2014

• Emphasis on safety messages

• Targeted outreach

• Promotional giveaways

• Student-led Campus Bike Ride

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Bulls Walk & Bike Week – 2015 Schedule• Schedule for Week

o Tuesday, Sept 1 – Kick Off Event 9:30 A.M.

o Wednesday, Sept 2 – Complete Streets Open House 11:00 A.M. – 1:00 P.M.

o Thursday, Sept 3 – Bicycle Celebration 11:30 A.M. -12:30 P.M. (Bicycle Ride 12:45 P.M.)

o Event Outreach and Presentations o Presentation for USF SG Sept 1st

o Bulls Market o USF Library o “Rec the night” USF Recreation Department o USF MSC, Variable Message Signs and Banners o Yard Signs

BWBW 2015

New Alert Today Florida Tip Card

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2015 Promotional Materials: Display Board (4’ x 3’)

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2015 Promotional Materials:

Water Bottles Variable Message Sign

2015 T-Shirt Design

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Promotional Quantities• Posters: 250

• Tip Cards: 2,000

• T-shirts: 1,750

• Water Bottles: 750

Celebration Prizes• Bicycles: 6• Bicycle Lights: 6• Helmets: 6• Locks: 6

Previous USF Departmental Participation. How will you help this year?

USF Environmental Health & SafetyPost information to Blackboard, Collins Lightboard, MSC Screens, Buses, Facebook, Instagram. Present info to SAFE TeamSpread the word at EH&S trainings and get participating depts. to add the BWBW link to their home pages.

Bull RunnerBull Runner drivers to receive Walk Wise/Bike Smart presentation & to wear campaign tshirtsPlace event advertisement on BullTrackerwebpage

USF College of EngineeringConnect to alumni through Instragram hashtag, can send out an invitation/flyerInvite COE Advisory Board, Corporate Ambassadors to the kick-off event

Campus RecreationPost notices at rec center, distribute materials at events, rec center staff to wear t-shirts

USF Student GovernmentMarketing through social media and websiteProvide coolers of water and canopy for events

USF PoliceBicycle light enforcement wave for week of September 2nd, including handing out passportBicycle registration, additional opportunities to hand out passportTraining for all USF Resident Assistants (RA’s) – opportunity for Walk Wise/Bike SmartBicycle officers participate in walk with President Genshaft

USF College of Public HealthCOPH Preview Event on Thursday, September 5th

Informational tables and prizes

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2015 Campus Walk Wise Presentation Scheduling

Department/Student GroupsPresentations Confirmed

Presentations Pending

Presentations Completed

Approx. # of Participants

USF Public Health 1 1

Facilities Planning 1

Physical Plant 1

Bull Runner/PATS 1 1 75

USF Recreation 3 3 45

ROTC

ITE USF Student Chapter 1

Toastmasters at USF 1 1

Sororities and Fraternities

USF Wellness 1 1

Student Orientation 2 1 1 6

Resident Leadership Group 1 5+ 1 150

Total 6 15 3 176

http://animoto.com/play/1qIRs64YD0YST6PgvYxSRA

Previous Bulls Walk and Bike Week – Event Video

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Campaign Evaluation

• Observed behavior and collected surveys both before and after the campaign

• Findings from 2012 campaign analysiso Most significant improved behavior observed in vicinity of the Marshall

Center, where all events were held in 2012

o Pedestrians, bicyclists, and drivers have different perceptions on vehicle drivers’ yielding behavior

• Findings from 2013 campaign analysiso Improved behavior was distributed, following the campus-wide efforts

o Pedestrians, bicyclists, and drivers have different perceptions on vehicle drivers’ yielding behavior

• Key notes for 2014 campaigno Spread events around campus

o Target specific groups for educational sessions

Bulls Walk & Bike Week – Locations

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Bulls Walk & Bike Week – 2015 Plans• 2015 New Event Ideas

o Best/Worst of 2014 event

o Time of day for events – kick off & celebration

o Complete Streets Open House program

o No passport this year.

o Department or Partner activity suggestions?

• Next Steps

o Finalize event schedule, acquire required permits and space reservations

o Next meeting with campus stakeholders (you!)• Mid August 2015– distribute promotional materials & confirm participation

Bulls Walk & Bike Week – 2015 Plans

Contact

Jason JackmanJackman@cutr.usf.edu813.974.6065