2015-16 mba - ii north maharashtra university syllabus

8/19/2019 2015-16 MBA - II North Maharashtra University Syllabus

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FACULTY OF COMMERCE & MANAGEMENT

Syllabus of Master in Business

Administration (MBA-II)

W.E.From 201-1!

-

orth M aharashtra U niversity,

Jalgaon


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"ort# Ma#aras#tra $ni%ersity& 'alaon("A A**redited +A, rade $ni%ersity)

FA$/ F MMEE 3 MA"AEME"/

PROPOSED STRUCTURE OF MASTER IN BUSINESS ADMINISTRATION (M.B.A.)

Semester-III and I4 5.e.f . 'uly 201 6a7er Semester-III 6a7er Semester-I4

301 Strategic Manageent !01 C"rrent B"#ine## Scenari$

30% Manageent In&$rati$n S'#te ERP !0% e-C$erce Ece**ence Manageent

303 +ega* A#,ect# O& B"#ine## !03 Inian C$ercia* +a#

30! S,ecia*i/ati$n-I !0! Entre,rene"r#i, Pr$ect Manageent

302 S,ecia*i/ati$n-II !02 S,ecia*i/ati$n-

304 S,ecia*i/ati$n-III !04 S,ecia*i/ati$n-I

305 S,ecia*i/ati$n-I !05 S,ecia*i/ati$n-II

306 Fie* 7$r89 S"r:e' Re,$rt !06 Pr$ect Re,$rt i:a-$ce

Semester-I and II 5.e.f. 'uly 2018 6a7er Semester-I 6a7er Semester-II

101 Manageent Science %01 B"#ine## Re#earc Met$#

10% C$r,$rate C$"nicati$n S8i**# %0% In&$rati$n Tecn$*$g' F$r Manager#

103 Manageria* Ec$n$ic# %03 ;*$


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STRUCTURE OF MASTER IN BUSINESS ADMINISTRATION (M.B.A.)

Semester-I and II

6a7er Semester-I Ma9imum mar:s

6a7er Semester-IIMa9imum mar:s

Int. Et.T$ta

*Int. Et. T$ta*

101 Manageent Science !0 40 100 %01 B"#ine## Re#earc

Met$#

!0 40 100

10% C$r,$rate

C$"nicati$n S8i**#

!0 40 100 %0% In&$rati$n Tecn$*$g'

F$r Manager#

!0 40 100

103 Manageria* Ec$n$ic# !0 40 100 %03 ;*$


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STRUCTURE OF MASTER IN BUSINESS ADMINISTRATION (M.B.A.)

7.E.FROM U+ %01!

1.

/I/E F /=E >EEE

Ti# egree #a**


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#"S

2.1. In $rer t$ ,a## te eainati$n te caniate a# t$ $ W@ S$4E E6/

5.1.

Eac #t"ent #a** a:e t$ "nerg$ a &ie* $r89 S"r:e' A##ignent i*e 3rSee#ter.

5.%.

In te Tir #ee#ter eainati$n #t"ent ere t$ $ &ie* $r89 S"r:e' A##ignent c$,"*#$ri*'


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Rea


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Pr$ect re,$rt a# I/I"A MA' S6EIAICA/I"

6.1. Te #t"ent $ a# ,a##e MBA $& ti# Uni:er#it' it a #,eci&ic #,ecia*i/ati$n a'


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.3. For om7osite 7a7ers (t#eory and 7ra*ti*al 7roblems) tere i**


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retai* #ee# c$,anie# &erti*i/er# an ,e#ticie# c$,anie#


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ED$I4AE"E F > A"> "EW $ES F MAS/E I" B$SI"ESS A>MI"IS/A/I" (M.B.A.)

ld

6a7erld *ourses (5.e.f.- 'uly 2011)

"e5

6a7er

"e5 *ourses (5.e.f.- 'uly 2018)

Semester-I

101 Manageent Science 101 Manageent Science

10% Acc$"nting &$r Manager# 102 B"#ine## Acc$"nting

103 Manageria* Ec$n$ic# 103 Manageria* Ec$n$ic#

10! In&$rati$n Tecn$*$g' &$r Manager# %0% In&$rati$n Tecn$*$g' F$r Manager#

102 Intr$"cti$n T$ O,erati$n# Mgt. %06 O,erati$n# Manageent

104 Organi/ati$na* Bea:i$r 104 Organi/ati$na* Bea:i$r - I

105 C$r,$rate S$cia* Re#,$n#i II

%0% B"#ine## Re#earc Met$# %01 B"#ine## Re#earc Met$#

%03 ;*$


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North Maharashtra University, Jalgaon("A A**redited +A, rade $ni%ersity)


New Syllabus: M.B.A.

SEMESTER: III

301: Strategic Management 40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100

Reqire! Le"tres# $% hors

be*ti%esG

• /o eHui7 students 5it# t#e *ore *on*e7ts& frame5or:s& and te*#niHues of Stratei* manaement and its

a77li*ations

1.

Stratei* Manaement and Establis#ment of Stratei* Intent (!)

1.1 Intr$"cti$n t$ Strategic Manageent- E:$*"ti$n C$nce,t Deci#i$n Ma8ing Pr$ce## Sc$$*# $&t$"gt# De&initi$n Pr$ce## M$e* t$ Strategic Manageent

1.% +e:e*# $& Strategic Manageent

1.3 Strategic Intent-C$nce,t $& #tretc +e:erage an Fit Strategie# # Tactic#

1.! Nat"re Caracteri#tic# F$r"*ati$n# $& -i#i$n Mi##i$n an ;$a*# O


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. Stratey E%aluation and ontrol (8)

2.1

Strategic E:a*"ati$n- Nat"re I,$rtance an Barrier#

2.%

Strategic C$ntr$* an O,erati$na* C$ntr$*#.

2.3 Tecni@"e# $& Strategic E:a*"ati$n an C$ntr$*

1.%. om7re#ensi%e ases on %arious stratei* situations and at least 10 *ases based on a77li*ation

of stratei* manaement must be dis*ussed 3 sol%ed.

(10)

EFEE"E B@S

1. Strategic Manageent an B"#ine## P$*ic'-A/ar a/i Te Mc;ra =i**

%. B"#ine## P$*ic' an Strategic Manageent L C$nce,t# an A,,*icati$n#- i,in ;",ta aa*a ;$**a8$taR. Srini:a#an -Prentice =a** Inia

3. C$nce,t# in Strategic Manageent an B"#ine## P$*ic'- T$a# +. 7ee*en . Da:i ="nger 7ee*enT$a# +.- Pear#$n

!. Strategic Manageent- P.S"


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SEMESTER: III

302-Management Information System and ERP40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG

• T$ e,*ain #t"ent# ' in&$rati$n #'#te# are #$ i,$rtant t$a' &$r Ste,# in ,*anning

1.3.4. MIS e#ign De:e*$,ent Pr$ce## > Pa#e#

1.3.5. C$,$nent# $& MIS

2. 6ro*ess of Manaement Information System (0


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SEMESTER: III

303 Legal Aspect of Business40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG -

• T$ ,r$:ie te Ba#ic 8n$*ege a


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!.!. Ce@"e - Bearer Cr$##e T',e# $& Cr$##ing

!.2. =$*er =$*er in "e c$"r#e

!.4.

Rigt#9Pri:i*ege# $& =$*er in D"e c$"r#e

. Intelle*tual 6ro7erty a5 6atent& o7yri#t 3 /rade mar: (12)

2.1. J/#e 6atents A*t& 2002K - i) A,,*icati$n &$r Patent ii) ;rant $& Patent iii) Rigt# $& Patentee i:) 7at

in:enti$n# are n$t ,atenta Tata Mc;ra =i**

%. +ega* A#,ect# $& B"#ine## Taan P"


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'e"iali(ation ) A ) Finan"ial Manage*ent




SEMESTER: III

S;08 A -Ban:in 3 In%estment Manaement

40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100eHuired e*turesG 8< #ours

be*ti%esG

• T$ #t"' :ari$"# $,erati$na* area# $& te


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4.% O,tia* P$rt&$*i$ Se*ecting te Be#t ,$rt&$*i$ Mar8$it/ M$e* $& P$rt&$*i$ Se*ecti$n

4.3 P$rt&$*i$ re:i#i$nL Meaning Nee Strategie# C$n#traint#

4.!

Per&$rance E:a*"ati$n $& P$rt&$*i$# > (Te$r' $n*')

4.2 P$rt&$*i$ ManageentL Meaning Pa#e# Strategie# A##et A**$cati$n B"i*ing In:e#tent P$rt&$*i$

EFEE"E B@S

1.

Intr$"cti$n t$ Ban8ingL ia'araga:an I'engar > Ece* B$$8#

%.

Mercant Ban8ing Financia* Ser:ice# > Dr. Ra:icanran - =ia*a'a

3.

In:e#tent Manageent Tata Mc;ra =i**

6. Sec"rit' ana*'#i# an ,$rt&$*i$ Manageent


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Ne S'**a Sn$ 7ite P"


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Ne S'**a


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2.%.1 Ba#ic A,,r$ace#

2.%.% Pa#e# in T"rnar$"n Manageent.

.; Merers and /a:eo%er G

2.3.1 Merger# Ac@"i#iti$n#L in# M$ti:e# Rea#$n#

2.3.% Ma$r Ca"#e# $& Merger# Ac@"i#iti$n# &ai*"re#

2.3.3 P$#t-Merger Integrati$n I##"e

.8 /a:eo%ers

2.!.1 Meaning

2.!.% in# $& Ta8e$:er#2.!.3 Stage# $& =$#ti*e Ta8e$:er

2.!.! De&en#i:e Mea#"re#

!. or7orate estru*turin (!)

4.1 Meaning Nee Area# I,*icati$n

4.% Ste,# in Financia* Re#tr"ct"ring

4.3 $int ent"re# Strategic A**iance

4.! +e:erage B"'$"t

EFEE"E B@S

1. Strategic &inancia* Manageent Ra:i M. i#$re Taan P" i8a# P"


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Ne S'**a


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3.3 Importance of Financial Functions

3.4 Syntax & benefits of following Financial Functions in Excel -

FV, PV, PMT, PPMT, DB, SLN, IRR, NPV

4. Pivot Table, Charts & Bars, V look up & H Lookups Functions (4)

4.1 Importance of Pivot Table

4.2 Importance of Bars /Pie- Charts

4.3 Importance of V lookup & H Lookup Functions in Excel

Audit

5. Basics of Audit (12)

5.1 Meaning & Significance of Audit

5.2 Difference between Accounting and Auditing, Difference between Auditing and Investigation

5.3 Internal Control, Audit Evidence, Audit Report

5.4 AAS-1 Basic Principles Governing an Audit

5.5 Types of Audit- Statutory Audit, Internal Audit, Balance Sheet Audit, Tax Audit, VAT Audit

5.6 Limitations of auditing

6. Auditing in Computerized Information System (CIS) Environment: (8)

6.1 Meaning of CIS

6.2 Approaches to Computer Auditing- Black Box & White Box

6.3 Characteristics of CIS Environment6.4 Computer Frauds

Practicals

TALLY

Assignment : 1

Creation, Deletion and alteration of company

A. Create a Company MBA Friends Pvt. Ltd. With following details

Enter the hypothetical details e.g. Address, State, PAN No. etc.

Select Accounts with Inventory option, Use 1-4-20XX(Current Financial Year) as the date of

commencement of business.

B. Alteration of Company details :-

Alter the Following Details MBA Friends Pvt. Ltd.

Address & contact no. and save the alterations. .(Show Pop-up Menu before Saving changes).

C.

Deletion of the Company:-Create a Company MBA Temporary Friends Pvt. Ltd. With following details

Enter the hypothetical details e.g. Address, State, PAN No. etc.


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Now, delete the company. (Show Pop-up Menu before deletion)

Select Accounts with Inventory OR only Accounts option, Use current financial year as the year of

commencement and then delete the Company

{Note :- In this practical students are required to take print out before saving the information of Creation ,

Alteration and Deletion of companies}

Assignment: 2.

Creation of Ledger Accounts, assigning the proper groups and opening Balances of those accounts as on 31

March,2015 in the books MBA Friends Pvt. Ltd. as per the following the information

Sr.

No.

Date Ledger Names

(To Be Created)

Groups

(To Be Assigned)

Opening

Balances

(Rs.)

1 1-Apr-201X Cash A/c (Already Existing

Group.)

5,00,000

2 1-Apr-201X Mr. X A/c Sundry Debtors 50,000

3 1-Apr-201X Mr.Y A/c Sundry Creditors 20,000

4 1-Apr-201X Mr.Y A/c Sundry Creditors 30,000

5 1-Apr-201X Share Capital Account Capital A/c 10,00,000

6 1-Apr-201X SBI Bank A/c Bank Account 5,20,000

7 1-Apr-201X Plant & Machinery A/c Fixed Assets 20,00,000

8 1-Apr-201X Land & Building A/c Fixed Assets 30,00,000

9 1-Apr-201X Furniture & Fixture A/c Fixed Assets 5,00,000

10 1-Apr-201X Bank of Maharastra Loan

A/c

Loans & Advances 1,00,000

(Note : Students are required to take the current financial year for accounting entries)

Assignment: 3 –

Journalize the following (by Using Proper Vouchers in Tally) in the books of MBA Friends Pvt. Ltd. along

with their appropriate narrations:-

(a) Paid Rs.30,000 as Salary for the month of April on 1st May,20XX

(b)

Paid Telephone bill Rs.2,000 through SBI Bank Cheque No. 543210 on 5th May,20XX(c) Received a cheque Rs. 20,000 from Mr.X (Cheque No.700001) which is deposited in SBI Bank A/c

(No.SBIIND123456789) on 8th May,20XX

(d) Purchased Machinery of Rs.50,000 through SBI BANK Cheque No 123456 on 1St June, 20XX

(e) Purchased goods of Rs.1,70,000 from Mr.Y for Cash on 1st Aug,20XX

Create 3 hypothetical stock items; specify rates per unit and total amount.

(f) Sold Goods of Rs.2,00,000 for cash to Mr. X on 10th June,20XX

Take any one stock item from entry (e) above for sale, Specify hypothetical prices.

Note:- In above transactions students need to create Purchase & Sales A/c i.e. Ledgers , other Ledgersare already created in Assignment No. 2.


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Assignment: 4

Considering the transactions in Assignment no.1,2,3 above, Show Trial Balance , Trading Accounts & Profit

& Loss Accounts and Balance sheet as on 31st March,20XX for MBA Friends Pvt. Ltd.

Split Company Data

Split company data in Tally up to 31st Jan, 20XX and now Make Zip File of the Data up to 30th Jan, 2015 and

email it to your tax consultant Mr. Ganesh Maurya on his email Id : [email protected]

And

Export of Data in Excel

Export data from Tally containing the Trial Balance, Trading Accounts And Profit & Loss Accounts and

Balance sheet as on 31st March, 20XX in Excel Format.

ADVANCED EXCEL

Assignment No: 5

Loan Amortization Schedule

Use PMT function & calculate the monthly payment on a loan with an annual interest rate of 5%, 2-year

duration and a present value (amount borrowed) of 20,000.

Name the input cells as:-

Payment Number Payment Principal Interest Balance

2. Use the PPMT function to calculate the principal part of the payment.

3. Use the IPMT function to calculate the interest part of the payment.

4. Update the balance.

5. It takes 24 months to pay off this loan.

Show how the principal part increases and the interest part decreases with each payment.

Assignment No: 6

Calculation of Depreciation as per accounting principles & as per Income Tax Act,1961

A) As per Accounting Principles

Consider an asset with an initial cost of Rs. 10,000, a salvage value (residual value) of Rs.1000 and a useful

life of 10 periods (years).

You are required to calculate -

i) Depreciation using Straight Line Method using above information

ii) Depreciation using Written Down Value Method rate @ 10 % p.a.

iii) Also write interpretation.


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B) As per Income Tax Act,1961

The following table shows the opening WDV, Addition and sale of Fixed Assets during a particular

Financial Year along with rate of Depreciation .You are required to calculate the Total amount of

Depreciation as per the Income Tax Act, 1961 ?

Sr.No. PARTICULARS W.D.V. AS

ON

01.04.20XX

ADDITION

DURING

THE

YEAR

BEFORE

30.09.XX

AFTER

30.09.XX

SALE

DURING

THE

YEAR

RATE

OF

DEPR

%

1 Furniture & Fitting 3,00,000 1,00,000 - 50,000 10

2 Buliding 10,00,000 3,00,000 - 10

3 Motor Car 4,00,000 - - 1,00,000 15

4 Plant & Machinery 20,00,000 - 4,00,000 - 15

Total Rs. 37,00,000 4,00,000 4,00,000 - -

Note : -Rate of Depreciation as per Income Tax Rules Depreciation is Charged on block of Assets .

The asset purchased during the year before 30 Sept (put to use for more than 180 days is charged with full

rate of depreciation whereas for the asset purchased during the year after 30 Sept (put to use for less than 180

days ) is charged with half rate of depreciation.]

Refer Income Tax Act,1961 for more details.

Assignment No: 7 Compound Interest Calculation

1) Assume you put Rs.100 into a bank. How much will your investment be worth after one year at an

annual interest rate of 8%?

2)

Now this interest will also earn interest (compound interest) next year. How much will yourinvestment be worth after two years at an annual interest rate of 8%?

3) How much will your investment be worth after 5 years?

4) Assume you put Rs. 10,000 into a bank. How much will your investment be worth after 10 years at

an annual interest rate of 5% compounded monthly?

5) Assume you put Rs. 10,000 into a bank. How much will your investment be worth after 15 years at

an annual interest rate of 4% compounded quarterly?


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Assignment: 8 Creation of Income Tax Calculator

Prepare a Income Tax Calculator in Excel to calculate Income Tax on the Net Taxable Income of

Following 6 Assessees .

Sr.No. Name of Assessee Net Taxable Income (Rs.)

1 Mr. Ganesh 4,25,0002 Mr. Jayesh 3,10,000

3 Mr.Suresh 7,25,000

4 Mr.Nilesh 6,80,000

5 Mr.Shailesh 11,00,000

6 Mr.Ramesh 15,10,000

Students are required to show in their Print outs.

i) The Applicable Slab and Tax Rates and coding required to calculate the Income Tax

( Exclude Education Cess in Calculation )

ii) Final Table Showing Income Tax Calculated for above 6 Assessees.

(Note : Student should take Income Tax Slab Rates as per the applicable Assessment Year for the particular

Financial year in which they are pursuing this practical )

Assignment: 9 Creation of Pie Chart & Bar Chart (2 Dimension or 3 Dimensional) & Interpretation.

Create Pie Chart & Bar Graphs from the following Particulars for -

i) Sales & Net Profit

Sr.No. Particulars 2011-12 2012-13 2013-14

1 Sales 40,00,000 45,00,000 50,00,000

2 Net Profit 8,00,000 11,25,000 5,00,000

ii) Sales & Sundry Debtors

Sr.No. Particulars 2011-12 2012-13 2013-14

1 Sales 40,00,000 45,00,000 50,00,000

2 Sundry Debtors 2,00,000 5,00,000 6,00,000

Write Interpretation for above Table (i) & (ii)


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Assignment: 10 Ratio Analysis

From the following particulars Calculate following Ratios for Given 3 Years Financial Year -

Particulars 2011-12

Rs.

2012-13

Rs.

2013-14

Rs.

Particulars 2011-12

Rs.

2012-13

Rs.

2013-14

Rs.

Sales 10,00,000 12,00,000 15,00,000 BillsReceivable

50,000 60,000 80,000

Net Profit 1,50,000 2,40,000 3,15,000 Cash in

Hand

40,000 60,000 70,000

Capital 5,00,000 10,00,000 11,00,000 Cash at

Bank

1,10,000 1,50,000 1,80,000

Land &

Building

2,00,000 7,00,000 8,00,000 Prepaid

Expenses

30,000 40,000 50,000

Plant &

Machinery

3,00,000 4,00,000 5,00,000 Sundry

Creditors

40,000 60,000 70,000

Sundry

Debtors

40,000 50,000 70,000 Bills

Payable

20,000 15,000 25,000

Stock 60,000 70,000 80,000 Provision

for

Taxation

10,000 20,000 40,000

Calculate:

1. Net Profit Ratio

2. Current Ratio

3. Liquid Ratio

4. Debtor Turnover Ratio

5.

Fixed Assets Turnover Ratio

Also write interpretation for above Ratios by comparing 3 years Ratios.

eferen*es G-

Websites G

1. tt,L99.ta**'#$*"ti$n#.c$9

%.

tt,L99ta**'er,


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'e"iali(ation )0 ) Mar1eting Manage*ent



Ne S'**a


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2.!.%. C$-Braning +icen#ing Ce*e


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North Maharashtra University, Jalgaon(NACC Accredited ‘A’ Grade University)



SEMESTER: III

6a7erG ;0 B onsumer Be#a%ior and Ser%i*e Mar:etin60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100

Required Lectures: 48 hours

be*ti%eG

• T$ ig*igt te i,$rtance $& *earning aE F B$ES (!)

1.1. B"'er $/I" / SE4IES (


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4.1. C$nce,t $& CRM an CRM i##"e#

4.%. C"#t$er :a*"e

4.3.

Stanari/ati$n :er#e# c"#t$i/ati$n

4.!. CRM O


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New Syllabus: M.B.A.SEMESTER: III

6a7erG ;0! B Sales 3 >istribution60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100


be*ti%eG

• T$ i,art 8n$*ege a


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!. Mar:et loisti*s (!)

4.1. +$gi#tic# O


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. International >istribution ( Franci# Cer"ni*a > =ia*a'a

3.

Internati$na* Mar8eting > Cate$ra ;raa Sa*an > Tata Mc;ra =i**

!.

Internati$na* Mar8etingL Tet An Ca#e# - "#tin Pa"* Ranee8 a,$$r > Tata Mcgra =i**

2.

Internati$na* Mar8eting > Rag$,a* > i8a# P" Raenra Narg"n8ar > Ece* B$$8#

5. Internati$na* Mar8eting > R Srini:a#an > Prantice =a**

6. ;*$


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'e"iali(ation ) C ) 6*an Resor"e Manage*ent



Ne S'**ais7utes- (12)%.1.

Industrial >is7utes

%.1.1. C$nce,t De&initi$n

%.1.%. Ca"#e# C$n#e@"ence# $& In"#tria* Di#,"te#

%.1.3. T',e# $& In"#tria* Di#,"te# - Stri8e# +$c8$"t#

%.1.!. Pre:enti$n $& In"#tria* Di#,"te#-

%.%.

Industrial >is7ute Settlement Ma*#inery-

%.%.1. Mediation

%.%.1.1. Meaning I,$rtance

%.%.1.%.

T',e# an E##entia*# $& Meiati$n

%.%.%.

on*iliation-

%.%.%.1. Meaning Ste,# &$r C$nci*iati$n Pr$ce"re

%.%.%.%.

R$*e an ?"a*itie# $& C$nci*iat$r

%.%.%.3. E##entia*# &$r E&&ecti:e C$nci*iati$n

%.%.3.

Arbitration

%.%.3.1.

C$nce,t A:antage# Di#a:antage#

%.%.3.%. E##entia*# $& ar

%.%.!.1. C$nce,t Meaning

%.%.!.%.

Tree Tier S'#te $& A"icati$n > +a


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3.1.%. Ste,# in ;rie:ance Pr$ce"re

3.%. olle*ti%e Barainin >

3.%.1.

C$nce,t O Pear#$n

%.

D'naic# $& In"#tria* Re*ati$n# Tata Mc;ra =i**

2. +a Sen - Maci**an

6.

="an Re#$"rce Manageent


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SEMESTER: III

;0-G =$MA" A6I/A MA"AEME"/ A"> >E4E6ME"/40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG

• To understand the concept of Human Capital Management

• To study various testing concepts in selection process

1.

=uman a7ital Manaement (=M)- (0


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2.3.%. De#igning Training Pr$gra- In#tr"cti$na* O


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North Maharashtra University, Jalgaon ("A A**redited +A, rade$ni%ersity)



SEMESTER: III

;0!-G Stratei* =uman esour*e Manaement40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG

• To study the integration of Strategy alongwith Human Resource Management

• To understand Employee engagement.

• To study HR as Strategic Value addition Function

• To study role of IT in Strategic HRM

1. Stratei* =uman esour*e Manaement (10)

1.1.

Meaning De&initi$n $& S=RM

1.%. Strategic =R # Traiti$na* =R

1.3.

Nee I,$rtance $& S=RM1.!.

Ste,# in S=RM

1.2. =R Strategie#

1.2.1.

O:era** =R Strateg'

1.2.%.

S,eci&ic =R Strateg'

1.4. Barrier# t$ Strategic =R !

1.5.

O"t#$"rcing Re:a,ing =R

1.6. R$*e $& =R "ring

1.6.1. Organi/ati$na* gr$t

1.6.%.

Retrencent

1.6.3.

Organi/ati$na* T"rnar$"n

2. Stratei* 'ob Analysis& 'ob desin 3 edesinin of Wor: System (12)

%.1.

C$nce,t Pr$ce## Met$ "#e# $& $< Ana*'#i#

%.%. C$nce,t $& - $< De#cri,ti$n $< S,eci&icati$n $< De#ign

%.3. M$ern Manageent Tecni@"e#

%.!.

De#igning $r8 #'#te#

%.2. Ree#igning $& $r8 S'#te#

%.4.

Organi/ati$na* De#ign Pr$ce## Eerging i##"e# in Organi/ati$na* De#ign

%.5. Fact$r# a&&ecting De#ign Pr$ce##

;.

Em7loyee Enaement 3 oal Settin (0


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!.%. Strategic Ca**enge#

!.%.1. Managing Ta*ent S"r,*"#

!.%.%.

Managing Ta*ent S$rtage

!.3. Tecn$*$g' Ca**enge#

!.!. Strategic Dien#i$n# $& Per&$rance A,,rai#a*

!.2.

A Si&t &r$ A,,rai#a* t$ Per&$rance Manageent

!.4. Ec$n$ic a*"e ae

!.5.

Organi#ati$na* A,,rai#a*- Ba*ance Sc$recar (BSC)

. Stratei* = 3 Information /e*#noloy (0!)

2.1. Tecn$*$gie# A&&ecting =RM

2.%.

="an Re#$"rce Inn$:ati$n#

2.3. C$n:enti$na* =RM t$ 7e< Ba#e =RM

2.!. A,,*icati$n S$&tare &$r =R Practice#

!. >e%elo7in = as Stratei* 4alue addition Fun*tion (0!)

4.1. ;aining c$,etiti:e A:antage tr$"g =R

4.%. =R a# a Strategic Partner

4.3.

Te RIO Frae$r8

4.!. Te canging r$*e $& =R

4.2.

F"t"re Ca**enge# $& =R

4.4.

Ec$n$ic a*"e Ae

EFEE"E B@SG

1.

Strategic ="an Re#$"rce Manageent Ece* B$$8#

4. Strategic ="an Re#$"rce Manageent


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North Maharashtra University, Jalgaon ("A A**redited +A, rade $ni%ersity)



SEMESTER: III

;0? abour a5s

40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG

• To study various labour laws applicable to Indian industries

• To understand various benefits available under labour laws

1. Fa*tories A*t& 18< (0!)

1.1.

O


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?. Em7loyees state insuran*e A*t& 18< (0;)

5.1.

O Taann ," Sara:ana:e* > ;a*g$tia P" Bare Act#


45/146

'e"iali(ation ) 7 ) O'erations & Materials Manage*ent




SEMESTER: III

;08 > World lass Manufa*turin 3 6ro*ess Manaement40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100Reqire! Le"tres# 8. hors

be*ti%eG

1) Manufa*turin Manaement (08)

a) Man"&act"ring acti:it' #ce"*ing


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!) Manaement of Industrial Safety (0!)

a)

Sa&et' Ana*'#i#

Pear#$n

%. Pr$"cti$n an O,erati$n# Manageent Sriara Bat - =ia*a'a

4.

Pr$"cti$n an Materia*# Manageent


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SEMESTER: III

;0 > MA"AEME"/ F /E="40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100

Reqire! Le"tres# 8. hors

1. Introdu*tion to /e*#noloy ManaementG (0!)

a)

C$nce,t an eaning $& tecn$*$g'

&r$ #cienti&ic


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1) Manageent $& Tecn$*$g' - Tare8 a**i - Mc;ra-=i**.

%)

Managing Tecn$*$g' an Inn$:ati$n &$r C$,etiti:e A:antage - Nara'anan - Pear#$n E"cati$n A#ia

3)

Strategic Tecn$*$g' Manageent - Bet/. F. - Mc;ra-=i**.

!) Strategic Manageent $& Tecn$*$gica* Inn$:ati$n - Sci**ing - Mc;ra-=i** %n e.

2) Strategic Manageent $& Tecn$*$g' Inn$:ati$n - B"rge*an R.A. M.A. Mai@"e an S.C. 7ee*rigt -.

Irin.4)

=an Cri#tian N Ma" - aic$ P"


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SEMESTER: III

;0! > oisti* 3 Su77ly #ain Manaement40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


1) Su77ly #ain Manaement (1)

a)

C$nce,t S",,*' Cain +in8age


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iii) 7are$"#e Site Se*ecti$n +a'$"t De#ign

i:) 7are$"#e C$#ting

:) 7are$"#ing Strategie#

:i) 7are$"#ing in Inia

=ia*a'a

3. E,*$ring te #",,*' cain Tata Mc;ra =i**

5. S",,*' cain anageent C$nce,t an ca#e#


51/146




SEMESTER: III

;0? > 7erations esear*#40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


1) Introdu*tion to 7erations esear*# (0!)

a)

De&initi$n# caracteri#tic Sc$,e $& O,erati$n# Re#earc

Ece* B$$8#


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'e"iali(ation ) E ) 9nternational 0siness Manage*ent




SEMESTER: IV

6a7erG ;08 e International Business40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%eG

• T$ e:e*$, a #$"n c$nce,t"a* &rae$r8 &$r "ner#taning Internati$na*


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!. lobal /rade 3 In%estment (10)

4.1.

7$r* Trae Organi/ati$n

4.1.1.

E#taI

eterminants in F>I

. /#eories of F>I

.1.

In"#tria* Organi#ati$n Te$r'

.%.

Pr$"ct C'c*e Te$r'.3.

MacD$"ga**-e, =',$te#i#

.!. +$cati$n-#,eci&ic Te$r'

10. Forein >ire*t In%estment In India

EFEE"E B@SG

1) Internati$na* B"#ine##L . A#ata,,a -Tata Mc;ra =i**

%) Internati$na* B"#ine##>=i** ain >Tata Mc;ra =i**

3) Internati$na* B"#ine##L c$nce,t En:. Strategie#> '",ta8e# Saran >Pear#$n!) Internati$na* B"#ine##L c$nce,t En:. Strategie# >S"ati ara >Ane B$$8#

2) Internati$na* B"#ine##L Tet Ca#e# >P. S"An$* P""#tine Pa"*>Prantice =a**


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SEMESTER: IV

6a7erG ;0 E-International oisti*s and Su77ly #ain Manaement

40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100Reqire! Le"tres# $% hors

be*ti%e of t#e ourseG

• T$ e:e*$, a #$"n c$nce,t"a* &rae$r8 &$r "ner#taning Internati$na* +$gi#tic# Manageent

• T$ get in-e,t 8n$*ege $n S",,*' Cain Manageent

• T$ $/I"G O

ESI" 3 I"FMA/I" /E=" I" S$66 =AI" O


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4.3. Ri#8 anageent in te g*$


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SEMESTER: IV

6a7erG ;0! E- E97ort Im7ort Manaement



• T$ e:e*$, a #$"n c$nce,t"a* &rae$r8 &$r "ner#taning E,$rt an I,$rt anageent.

• T$ get in-e,t 8n$*ege in :ari$"# a#,ect# $& E,$rt# an I,$rt#

• T$ $ME"/A/I"S (10)

3.1. A*igne $c"entati$n #'#te# (ADS)

3.%.

Pr$&$ra In:$ice C$ercia* In:$ice

3.3.

Pac8aging *i#t

3.!.

Mate# recei,t3.2.

Bi** $& *aing

3.4. Certi&icate $& $rigin

3.5. Si,,ing


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2. ELIM 6I (6)

2.1.

O


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SEMESTER: IV

6a7erG 307 E – International Finance and Forex Management40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%eG

• T$ e:e*$, a #$"n c$nce,t"a* &rae$r8 &$r "ner#taning Internati$na* Financia* anageent

• T$ get in-e,t 8n$*ege $n F$re Manageent

• T$


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2.5. C"rrenc' O,ti$n#

4. International /a9ation (6)

4.1.

Ba#e# $& Internati$na* ta S'#te

4.%. T',e# $& Tae#

4.3. Ta a:en#

4.!.

M$e# $& D$ =ia*a'a P"


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-EC9AL9AT9ON : F :AGR9: 0U9NE MANAGEMENT

MBA 'ob o77ortunitiesG

• Agric"*t"ra* Manger

• Mar8eting Ana*'#t

• Acc$"nting anger

•

Bi$terr$ri# energ'

• A*ternati:e energ' c$n#"*tant

• Sa*e# Manager

• O,erati$n $&&icer

• Creit Ana*'#t

• B"#ine## Manger

• Manger-r"ra*

• Manger-B"#ine## ,*anning

• C$ercia* Eec"ti:e >Cr$, care

•

In:e#tent Ana*'#t >F$$ an Agric"*t"re• Sa*e# Re,re#entati:e#

• Re*ati$n#i, Manager-C$r,$rate an Retai* Agric"*t"re


61/146




SEMESTER: III

;08 F Aro Business Manaement40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG

• Te c$"r#e ai# at ,r$:iing #t"ent# an e,$#"re t$ te anageent ,ractice# in Agr$ B"#ine##

Manageent.

• T$ train #t"ent# in an*ing i&&erent i##"e# re*ate t$ Agr$ B"#ine## anageent.

1. Introdu*tion to ABM (0!)

1.1

Meaning e&initi$n i#t$r' I,$rtance an #c$,e $& agri-


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EFEE"E B@SG

1. D$n'a* S.P. Far ManageentL An Ec$n$ic# Ana*'#i#. Frien# P" 110001.

4. Raag$,a*. Organi/ing R"ra* B"#ine## P$*ic' P*anning an Manageent. Sage P"


63/146




SEMESTER: III

;0 F Manaement of Aro Industries 40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG

• Te ,re#ent c$"r#e ai# at &ai*iari/ing te ,artici,ant# it te c$nce,t# t$$*# an tecni@"e# $&

Manageent $& Agr$


64/146

. /e*#noloy in Ari-Business (0


65/146




SEMESTER: III

;0! F- Ari-Business Finan*ial Manaement40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG

T$ "ner#tan te ,er#,ecti:e $& &inancing agric"*t"ra* $,erati$n# an r"ra* e:e*$,ent in Inia an te c"rrent

e:e*$,ent# in ti# &ie*.

1. Introdu*tion to Ari*ulture E*onomi*s (0r"n ,r$"cti$n &"ncti$n.

2. Stru*ture 3 >ynami*s of Indian Ari*ultural (10)

%.1.

P*ace $& Agric"*t"ra* in Nati$na* an Internati$na* ec$n$'.

%.%. Pattern $& agric"*t"ra* $*ing#.

%.3. Agric"*t"ra* ,r$"cti:it'L Tren# ca"#e# an c$n#e@"ence# $& *$ ,r$"cti:it' in Inia. Mea#"ring

e&&icienc' in agric"*t"ra* ,r$"cti$n Ec$n$ic e&&iciencie#.

%.!. Te$r' $& ,r$"ct c$ice #e*ecti$n $& $,tia* ,r$"ct c$


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eferen*e Boo:sG

1.

Inian Ec$n$'- S.. Mi#ra .. P"ri =ia*a'a P" +$ng ter *$an# > Nee an e#tiati$n > 7$r8ing Ca,ita* *$an# >

I##"e# in anaging Finance F$r Micr$ Finance > S=;# Ban8 *in8age# In#"rance > Cr$, In#"rance

Financing Agr$ e,$rt#.

1%. Agric"*t"ra* &inance in Inia > te r$*e $& NABARD - Ra8"ar . > Ne Cent"r' P"


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SEMESTER: III

;0? F- Ari*ultural mar:etin40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


Objectives:• To understand and appreciate the concept of marketing strategy formulation and implementation in

agricultural marketing.

1.

Introdu*tion to Ari*ultural Mar:etin (0!)

1.1.

Sc$,e c$nce,t# $


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. /radin of Ari*ultural Mar:etin (0 Tata Mc;ra =i**

6.

Acar'a S.S. an N.+. Agraa*. - Agric"*t"ra* Mar8eting in Inia. - O&$r an IB= P"


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'e"iali(ation ) G : Information /e*#noloy 3 Systems Manaement

Em7loyability 77ortunities for MBA in Information /e*#noloy 3 Systems Manaement S7e*ialiation Students

St"ent# $ a:e a e#ire t$ ta8e c$ntr$* $& tecn$*$g' tran#&$rati$n# an gain a t$r$"g "ner#taning $&


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Data


71/146




SEMESTER: III

6a7erG ;08G EMEI" /E">S I" I"FMA/I" /E="40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%eL

• T$ gain te ;$:ernance

2.!.

Strategie# an tactic# &$r i,*eentati$n $& E > ;$:ernance

2.2.

Ca#e St"' $& E-;$:ernance #er:ice# *i8e UAN etc.

4. E-M ( C$erceL Ba#8ar - TM=


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!. Te E##entia* ;"ie t$ n$*ege anageentL Arit Tiana

2.

E*ectr$nic C$erceL E*ia# M. Aa Pear#$n E"cati$n

4.

E > C$erceL Mi*in O8a

5.

Fire 7a** an Internet Sec"rit'L 7i**ia Ce#ic8 Ste:en# A:ie* R"


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SEMESTER: III

6a7erG ;0G >BMS $SI" AE atabase /rier 3 Stored 6ro*edures (8)

4.1.

Trigger-T',e# Ena


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EFEE"E B@SG

1. Ma#tering Data


75/146




SEMESTER: III

6a7erG ;0!G B'E/ IE"/E> 6AMMI" $SI" QQ40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# (%0 Mar8# Te$r'G%0 Mar8# Practica* !0 Mar8#) Mai" T$ta* Mar8#L 100

Reqire! Le"tres# $% hors +;. 6ors Theory < 4% 6ors -ra"ti"al/

be*ti%esL

•

T$ gain te


76/146




SEMESTER: III

Paper: 307G: SYSTEM ANALYSIS & DESIGN 40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100

Reqire! Le"tres# $% hors +8. 6ors Theory/

be*ti%e of ourseG• P*an an $rgani/e an in&$rati$n #'#te# e:e*$,ent ,r$ect.

• A,,*' #'#te ana*'#i# an e#ign tecni@"e# t$ e&ine an $c"ent in&$rati$n #'#te re@"ireent#

• A,,*' #'#te# ana*'#i# an e#ign tecni@"e# t$ e:e*$, $ifferent A77roa*#es to Soft5are >e%elo7ment (10)

3.1.

7ater&a** M$e* S,ira* M$e* Pr$t$t',ing RAD Oata Modelin > (!)

!.1.

Data F*$ Diagra# C$nce,t $& OesinL (2)

6.1. Men" Screen an Re,$rt +a'$"t De#igning

6.%. Intr$"cti$n t$ C$,"ter Aie S$&tare Engineering (CASE)

EFEE"E B@SG

1. Ana*'#i# an De#ign $& In&$rati$n S'#te %n E. - Senn

%. S$&tare Engineering Practiti$ner# A,,r$ac - R$ger Pre##an

3. Intr$"cti$n t$ S'#te# Ana*'#i# an De#ign - =ar'#/8i'c/

!.

S'#te# Ana*'#i# an De#ign - E*ia# Aa

2.

Intr$"cing S'#te# Ana*'#i# an De#ign - +ee

4.

S'#te# Ana*'#i# an De#ign - Perr' Ear#

5. S$&tare Engineering C$nce,t# > Fair*e'

6. S$&tare Engineering > ..Agraa*


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'e"iali(ation )6) Retail Manage*ent




SEMESTER: III

Paper: 304 H :Introduction to Retail Management

40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100eHuired e*turesG 8< #ours

be*ti%esG

T$ "ner#tan te #cenari$ $& Retai*ing.

T$ get in e,t 8n$*ege $& Retai* an &"ncti$n# $& Retai*ing.

T$ Fact$r# a&&ecting #t$re *a'$"t > Retai*ing iage iL(e,*$'ee#

ercani#e &it"re# #$"n $$r :i#"a* etc.) E&&ecti:e Retai* S,ace Manageent

%.3.

+i:e Eerci#e >T$ :i#it an $


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!.10. E:a*"ati$n $& Mercani#e ,er&$rance

!.11. Retai* ,ricingL c$nce,t# e*eent#

!.1%.

Deterining ,rice ii) Retai* Pricing ,$*icie#9 Strategie#

. 6ri%ate abels in etailin (0)

2.1.

C$nce,tI,$rtance e:$*"ti$n $& ,ri:ate *a Tata Mcgra =i**

%. Retai* Manageent


79/146




SEMESTER: III

Paper: 305 H – Retail Promotion & Consumer Behavior!0 Q 80 6atternG E9ternal Mar:s !0 QInternal Mar:s 80 R Ma9imum /otal Mar:sG 100

eHuired e*turesG 8< #ours

be*ti%eG

T$ 8n$ te Retai* ,r$$ti$n an a:erti#ing #trateg'.

T$ ,r$:ie e##entia* 8n$*ege $& c$re c$nce,t# *i8e ar8et #egentati$n c"#t$er *$'a*t'

C$n#"er


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2.%. Mar8et ,enetrati$n ar8et e,an#i$n an i:er#i&icati$n

2.3. Retai* i #ca*e#L inn$:ati:e #trategie# c$$rinate e&&$rt# a:$i i&&"#i$n

4. etail onsumer Be#a%ior (10)

4.1. Ma$r &act$r# in&*"encing


81/146




SEMESTER: III

6a7erG ;0! = etail Su77ly #ain Manaement40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%eG

T$ "ner#tan te &"naenta* $& #",,*' cain.

T$ get ac@"ainte a E*eent# $& retai* *$gi#tic# Retai* *$gi#tic#

#tr"ct"reI,$rtance an Retai* *$gi#tic# tren#.

3.%. Retai* Tran#,$rt-Tran#,$rtati$n In&ra#tr"ct"re Freigt Manageent Freigt C$#t#

Tran#,$rtati$n Net$r8# R$"te P*anning C$ntaineri/ati$n.

3.3. Retai* 7are$"#ing-7are$"#ing F"ncti$n# C$n#$*iati$n 7are$"#e Site Se*ecti$n Si/e

+a'$"t 7are$"#e C$#ting 7are$"#ing Strategie# irt"a* 7are$"#e# C$* Cain

In&ra#tr"ct"re.

3.!. Retai* ret"rn# an re:er#e *$gi#tic#-ca**enge $& ,r$"ct ret"rn# #c$,e $& re:er#e *$gi#tic# #'#te

e#ign &$r re:er#e *$gi#tic# re:er#e *$gi#tic# > a c$,etiti:e t$$*

3.2.

+$gi#tic# O"t#$"rcing-

3.4.

Dri:er# $& O"t#$"rcing Tren Bene&it# $& O"t#$"rcing Tir Part' F$"rt +$gi#tic# Se*ecti$n $&

Ser:ice Pr$:ier a*"e Ae Ser:ice# Ser:ice C$ntract#.

8.

ateory and Format S7e*ifi* Su77ly #ain Issues- (0


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!.%. A,,are* an F$$tear Retai*ing S",,*' Cain-Uner#taning te Segent A,,are* Retai*ing

S",,*' Cain S",,*' Cain Caracteri#tic# A,,are* Retai*ing in Inia A,,are* Retai* S",,*' Cain

Inn$:ati$n# F$$tear Retai*ing.

. t#er ateory etailin Su77ly #ains- (0


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SEMESTER: III

307 H: Mall Management

60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100


be*ti%esG

• T$ "ner#tan te c"rrent #cenari$ $& S$,,ing Ma**# it ca**enge#.

• T$ get in e,t 8n$*ege $& Ma** e:e*$,ent.

• T$ ,r$:ie 8n$*ege $& Ma** aintenance tenant i etc.

1. Introdu*tion to S#o77in Malls (0e%elo7ment (0


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'e"iali(ation )9) 6os'itality Manage*ent

be*ti%e of t#e *ourseG

Te #'**a


85/146

North Maharashtra University, Jalgaon

(NACC Accredited ‘A’ Grade University)



SEMESTER: III

;08 IG =os7itality Manaement



be*ti%eG

• T$ #t"' te &"naenta* a#,ect# $& $#,ita*it' anageent

• T$ #t"' =$#,ita*it' Career g$a*# Pr$&e##i$na*i# Eti@"ette# Se*&-a##e##ent an Per#$na*

,i*$#$,'

%.%. =$#,ita*it' in"#tr' in Inia

%.%.1. Eerging tren# in $#,ita*it' in"#tr'

%.%.%.

Career $,ti$n# in $#,ita*it' in"#tr'

%.%.3.

Ec$ &rien*' ,ractice# in $#,ita*it' in"#tr'

%.3. C"#t$er care in $#,ita*it' in"#tr'

%.!.

S$cia* Re#,$n#i


86/146

. Introdu*tion to Front ffi*e 18

.1. Front ffi*e >i%ision

2.1.1.

Fr$nt O&&ice e,artent an it# &"ncti$n#

2.1.%. Secti$n# an *a'$"t $& Fr$nt O&&ice

2.1.3. Te $rgani/ati$n #tr"ct"re $& r$$# i:i#i$n

2.1.!.

Organi/ati$na* cart $& &r$nt $&&ice e,artent (#a** ei" an *arge $te*#)

2.1.2. D"tie# an re#,$n#i re#ta"rant an $te* Eng*i#

2.3.3. Pr$&e##i$na* Attri Uni:er#it' #cience Pre##

Ne De*i

!.

=$te* Fr$nt O&&iceL O,erati$n# an Manageent


87/146




SEMESTER: III

;0 IG =os7itality Mar:etin Manaement



be*ti%eG

• T$ #t"' Mar8eting Mi an Mar8eting Strategie# &$r =$#,ita*it' #ect$r.

• T$ #t"' Mar8eting an ,$#iti$ning $& $#,ita*it' #er:ice#.

• T$ "ner#tan +icen#e Perit# re@"ire &$r =$te*#

1.

Mar:etin for =os7itality and /ourismG 0!

1.1. Ser:ice Caracteri#tic#

1.%. Segentati$n

1.3. Targeting an P$#iti$ning $& =$#,ita*it' In"#tr'

1.!. En:ir$nenta* in&*"ence $n =$#,ita*it'

1.2. Mar8eting Mi an Mar8eting Strategie# &$r =$#,ita*it' an T$"ri#.

2. Mar:etin of =os7itality Ser%i*es 10

%.1. C$nce,t# I##"e# L Mar8eting $& =$#,ita*it' an T$"ri#

%.%. Ser:ice# > Manageent an Mar8eting $& T$"ri# in Inia-

%.3. =$#,ita*it' Mar8eting L A S,ecia* Ca#e in Ser:ice# Mar8eting.

%.!. F"t"re tren# in =$#,ita*it' In"#tr' >

%.2. U#age $& CRS in =$te* In"#tr'

%.4. $,erati$na* "#age tr$"g cain $& $te*#.

%.5. R$*e $& A##$ciati$n# in $#,ita*it' anageent- F"ncti$n# an $,erati$n#.

;. 6ositionin of ser%i*es 0<

3.1.

De#igning #er:ice e*i:er' S'#te3.%. Ser:ice Canne* >

3.3. Pricing $& #er:ice# et$# >

3.!. Ser:ice ar8eting triang*e >

3.2. Integrate Ser:ice ar8eting c$"nicati$n.

3.4. Ser:ice Mar8eting Strategie# &$r ea*t >

3.5. =$#,ita*it' > T$"ri# > Financia* > +$gi#tic# - E"cati$na* > Entertainent ,"istribution #annel 10

!.1.

Intr$"cti$n!.%. F"ncti$n# $& i#tri


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89/146




SEMESTER: III

306 I: Travel and Tourism Management:



be*ti%eG

• T$ #t"' tra:e* t$"ri# anageent .r.t$ Inia

• T$ #t"' i&&erent t',e# $& t$"ri# it# &"t"re ,r$#,ect# :i# a :i# Inia

• T$ e:a*"ate te c$,$nent# $& ean an #",,*' $& t$"ri# #er:ice#.

1. Introdu*tion 0<

1.1. Intr$"cti$n t$ tra:e* an t$"ri#

1.%.

De:e*$,ent $& t$"ri# tr$"g age# (=i#t$r')

1.3. F"t"re ,r$#,ect#

1.!. I,act $& t$"ri#

1.2. Inian an ;*$


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eferen*e Boo:s

1. T$"ri#L O,erati$n# an Manageent 19e


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SEMESTER: III

307 I: Human Resource Management in Hospitality Industry



be*ti%eG

• T$ #t"' ="an re#$"rce acti:itie# in =$#,ita*it' #ect$r

• T$ #t"' te i&&erent =R &"ncti$n re@"ire in $#,ita*it' in"#tr'

• T$ #t"' retenti$n ,$*icie# in $#,ita*it' in"#tr'.

1. = 3 =os7itality Industry (An %er%ie5)- 0!

1.1. C$nce,t $& =$#,ita*it'

1.%.

=R Acti:itie#9F"ncti$n# in Organi/ati$n#

1.3. Di:er#it' in =$#,ita*it' 7$r8er#

1.!. ie# $& =RM in =$#,ita*it'

2. Em7loyee e*ruitment 3 Sele*tion- 0<

2.1. e*ruitment-

%.1.1. +aeli%erin 3 E%aluatin /rainin- 0!

3.1. C$nce,t $& Training

3.%. Met$#-Ini:i"a*-On $< an O&& $<

3.3.

;r$", Training-C$nce,t Pre,aring ;r$", &$r Training an Met$#3.!. E:a*"ati$n $& Training Pr$gra#

8. 6erforman*e Manaement 3 A77raisal- 0<

!.1. Per&$rance A,,rai#a*-C$nce,t an O:er:ie

!.%. Per&$rance Manageent- C$nce,t

!.3. C$$n Met$# $& A,,rai#a*

!.!. Oter Met$# $& A,,rai#a*

!.2. Bea:i$r I,r$:eent Tactic#


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. e5ard 3 om7ensation Strateies in =os7itality Industry- 0<

2.1. E,*$'ee# E,*$'er# ie $& Pa'

2.%. Re"nerati$n in =$#,ita*it' In"#trie#

2.3. Practice i& Ti,,ing

2.!. Financia*(Direct Inirect) C$,en#ati$n

2.2. N$n-Financia* C$,en#ati$n

2.4.

Retaining an,$er in $#,ita*it'

!. Em7loyee elation& Welfare& =ealt# 3 Safety- 12

4.1. E,*$'ee Re*ati$n-

4.1.1. E,*$'ee $r In"#tria* Re*ati$n#

4.1.%. Trae Uni$n#

4.%. 7e*&are =ea*t Sa&et' I##"e#-

4.%.1. A


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SEMESTER IV


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SEMESTER: IV

6a7erG 801G urrent Business S*enario


be*ti%e G

T$ e@"i, te #t"ent# it te C"rrent Inian B"#ine## Scenari$ an eci#i$n a8ing.

1. Business En%ironment (!)1.1. Meaning an De&initi$n Sc$,e $& En:ir$nent

1.%.

En:ir$nenta* Fact$r# Caracteri#tic $& B"#ine## en:ir$nent Inian Per#,ecti:e

1.3. En:ir$nenta* Ri#8 O:er:ie Met$# $& A##e##ing En:ir$nenta* Ri#8 Managing

En:ir$nenta* Ri#8

1.!.

Mar8et O,,$rt"nitie#1.2. Di#tri


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!.5. ?"a*it' Manageent S'#te# - Re@"ireent# &$r #er:ice @"a*it' Pa*eri > Cengage +earning

3. F"naenta*# $& B"#ine## En:ir$nent B' Ra8e# M$an $#i-O&$r Uni:er#it' Pre##

10. tt,L99.


96/146




SEMESTER: IV

802 E-*ommer*e and E9*ellen*e Manaement60 + 40 Pattern: External Marks 60 +Internal Marks 40= Maximum Total Marks: 100


be*ti%eG

• T$ get in-e,t 8n$*ege a


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2.1.3. E-Ca# e-ce@"e creit car# e =ia*a'a P" Barat Ba#8ar > Tata Mc;ra =i**

!. E*ectr$nic C$erce>Aa - Pear#$n

2. E*ectr$nic C$erceL a Manager# ;"ie > Ra:i a*a8$ta - ,ear#$n

4.

E-C$erce -;reen#tein an Feinan > Tata Mc;ra =i**

5.

A##e##ing B"#ine## Ece**ence > +..P$rter S. Tanner > E*#e:ierB"tter$rt =eineann

6.

E-C$erceL Te C"tting Ege $& B"#ine## -Baa Nag > TM=

.

Mea#"ring B"#ine## Ece**ence -


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Ne S'**a

%.%.1.

Inc$r,$rati$n $& c$,an'

%.%.%. Pr$#,ect"# ," i) eaning ii) A"tenticati$n $& e*ectr$nic rec$r# > A#'etric Cr',t$

#'#te E*ectr$nic rec$r# e' ,air Pri:ate 8e' P"


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2.%. Ar Tata Mc;ra =i**

3.

+ega* A#,ect# $& B"#ine## S"*tan Can S$n#

4. B"#ine## *a > B"*canani - =ia*a'a


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Ne S'**a Iea*

Entre,rene"r

1.%.

Entre,rene"r :i#-W-:i# Pr$&e##i$na* Manager Intra,rene"r C$,rene"r

1.3.

Di#tincti$n Fact$r# Barrier# Pr$


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!. 6roe*t Manaement (10)

4.1.

Pr$ect Manageent +i&e C'c*eL Pr$ect Initiati$n P*anning Eec"ti$n C*$#"re

4.%.

Pr$ect M$nit$ring an C$ntr$* > Paraeter# Pr$ce##

4.3.

M$nit$ring an C$ntr$* $& gr$", $& Pr$ect#

4.!. C$,"ter Manageent $& Pr$ect Finance# Materia*# > Pr$"cti$n >

Mar8eting > Per#$nne* Manageent. 4.4.

Pr$ect A"it

N ut of 80 internal mar:s t#e student #as to 7re7are 3 submit a business 7lan for 10 mar:s. /#e

students may refer 3 ta:e #el7 from lo*al >I or Ban:s.

EFEE"E B@S

eferen*es for Entre7reneurs#i7 G1. D'naic# $& Entre,rene"r#i, De:e*$,ent an Manageent > a#ant De#ai =ia*a'a

%.

Entre,rene"r#i, De:e*$,ent #a** S. Can

. Pattern# $& Entre,rene"r#i, P=I

. Pr$ect Manageent


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'e"iali(ation )A ) Finan"ial Manage*ent



Ne S'**a argin# > O,ti$n# $n #t$c8

inice#

3.2 O,ti$n ar8et# in Inia $n BSE NSE

3.4 Intrin#ic :a*"e Tie :a*"e Pricing at E,irati$n

3.5

Fact$r# a&&ecting O,ti$n# ,ricing P"t-Ca** Parit' Pricing Re*ati$n#i,

3.6

Pricing $e*# > Intr$"cti$n t$ Bin$ia* Pricing $e* B*ac8 Sc$*e# O,ti$n Pricing $e*

8 S5a7s (0!)

!.1

Sa,#L C$nce,t# Nat"re E:$*"ti$n Feat"re# Str"ct"re $& Sa,#

!.% T',e# > Intere#t-rate Sa,# C"rrenc' Sa,# C$$it' Sa,# E@"it' Sa,#

!.3 Sa, :ariant Sa, Dea*er R$*e

!.!

Ec$n$ic F"ncti$n# $& Sa, tran#acti$n#.

=edin 3redit >eri%ati%es (10)

2.1

C$nce,t

2.%

Fie =eging it $,ti$n# - c$nce,t#

2.3 Na8e c$:ere P$#iti$n#

2.!

Strategie#

2.2 =eging $,ti$n P$rt&$*i$

2.4 Creit Deri:ati:e#L C$nce,t &eat"re gr$t Bene&it# Creit eri:ati:e# in Inia


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EFEE"E B@SG

1. Financia* Deri:ati:e#L Te$r' c$nce,t# ,r$ S.+.;",ta > Prantice =a** Inia

%.

Deri:ati:e# An Ri#8 Manageent %9E Sri:a#ta:a O&$r Uni:er#it' Pre##

3. O,ti$n# F"t"re# Oter Deri:ati:e# - ="** C $n > Pear#$n E"cati$n# P" S"ni* Pare#aran > Tata Mc;ra =i**.

4. Financia* Deri:ati:e# > Bi#n",ri'a Mi#ra Sar$$, > Ece* B$$8#

5.

Ri#8 ManageentL in#"rance eri:ati:e# > $tre#ar - =ia*a'a

6. Deri:ati:e# a*"ati$n Ri#8 Manageent > Da:i T$a# D"


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Ne S'**a


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;. International A**ountin (0!)

3.1 C$n#$*iati$n $& Financia* Stateent# it# ana*'#i#

3.% Acc$"nting $& In&*ati$nar' tren#

3.3 IFRS

3.! Tran#&er ,ricing

3.2 Financing $& &$reign trae

3.2.1 D$c"entati$n3.2.% M$e# $& Pa'ent

3.2.3 Met$# $& Financing

3.2.! EIM Ban8

8. International Monetary system (08)

!.1 Internati$na* M$nit$r' F"n (IMF)

!.1.1 C$n#tit"ti$n R$*e Re#,$n#i An$* P" Ece* B$$8#

6. Internati$na* Financia* Manageent ain Maci**an


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Ne S'**a


107/146

'e"iali(ation )0 ) Mar1eting Manage*ent




SEMESTER: IV

80 B Mar:etin esear*# and Business Analyti*s60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100


be*ti%esG

• Te ,"r,$#e $& ti# c$"r#e i# t$ c"*ti:ate re#earc #8i**# in #t"ent# an a


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8. >ata Analysis /e*#niHues and Inter7retation (12)

!.1. Regre##i$n Ana*'#i#

!.%.

Fact$r Ana*'#i#

!.3. C*"#ter Ana*'#i#

!.!. Di#criinant Ana*'#i#

!.2.

C$n$int Ana*'#i#

!.4. M"*ti-Dien#i$na* Ana*'#i#

!.5.

Te Interre*ati$n#i,


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SEMESTER: IV

Paper: 406 B - Retail Management And Digital Marketing



Objectives:

• To develop understanding about the retail sector and its current requirements

• To highlight the new trends of using technology and equip students to handle such

developments in markets and marketing practices.

1. Retailing: (6)

1.1.

Concept1.2. Importance

1.3. Functions

1.4. Indian Vs. Global Scenario

2. Retail format and retail locations (6)

2.1. Store and non-store retailing

2.2. Franchising

2.3. Unconventional channels

3. Merchandising: (8)

3.1. Concept, Importance, Functions

3.2. Steps in merchandising planning .

3.3. Category management: Definition and process

3.4. Introduction to Private label brands

4. Principles and Drivers of New Marketing Environment - Digital Media: (10)

4.1. Industry - Reaching Audience Through Digital Channels

4.2. Traditional and Digital Marketing

4.3.

Introduction to Online Marketing Environment

4.4. Dotcom Evolution and Internet Relationships

4.5. Integrating E-Business to an Existing Business Model

4.6. Online Marketing Mix

4.7. Digital Signage

5. Internet Enabled Retailing (8)

5.1. Turning Experience Goods into Search Goods

5.2. Personalization through Mass Customization

5.3.

Choice Assistance5.4. Personalized Messaging

5.5. Selling through Online Intermediaries

5.6. Direct to Customer Interaction - Online Channel Design for B2C and B2B Marketing.


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6. Integrating Online Communication into IMC Process - Online Advertising (10)

6.1. Email Marketing and Viral Marketing

6.2. Affiliate Marketing - Participatory

6.3. Communication Networks - Social Media Communities

6.4. Consumer Engagement

6.5. Networks - Customer – Led Marketing Campaigns

6.6.

Legal and Ethical aspects related to Digital Marketing.

eferen*e Boo:s

1. Retailing Management – Swapna Pradhan

2. Retail Management- Berman, Evans; Pearson

3. Retail Management Suja Nair- himalaya

4. Strauss Judy, E-Marketing, Prentice Hall, India


111/146




SEMESTER: IV

Paper: 407 B: Case studies in Marketing



be*ti%esG

• T$ enance ana*'tica* #8i**# $& #t"ent#

Te #t"ent a# t$ #e*ect an i#c"## te ca#e #t"ie# re*ate t$ ,a,er n$ %0! an re#,ecti:e

#,ecia*i/ati$n ,a,er# n$ 30!. 302 304 305 !02 !04 t$#e i** a:e i,act $n


112/146

'e"iali(ation ) C ) 6*an Resor"e Manage*ent




SEMESTER: IV

808 6erforman*e 3 om7ensation Manaement40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG

• T$ #t"' i&&erent ,er&$rance ,araeter# in $rgani#ati$n.

• T$ #t"' Per&$rance Manageent Pr$ce##.

• T$ "ner#tan c$,en#ati$n #tr"ct"re in $rgani#ati$n.

6erforman*e Manaement-

1. Introdu*tion- (0?)

1.1.

Meaning De&initi$n an P"r,$#e $& Per&$rance Manageent1.%. Stanar# $& Per&$rance an ;"ie*ine# t$ #et Per&$rance Stanar#

1.3. Deterinant# $& Per&$rance

1.!.

A,,r$ace# t$ Mea#"re Per&$rance

1.2. Caracteri#tic# $& Iea* Per&$rance S'#te

1.4. Di#a:antage# $& P$$r*' I,*eente Per&$rance S'#te

2. 6erforman*e Manaement 6ro*ess- (08)

%.1. Per&$rance P*anning

%.%.

Per&$rance Eec"ti$n

%.3.

Per&$rance A##e##ent

%.!.

Per&$rance Re:ie

%.2.

Renea* Re-c$ntracting

;. /eam 6erforman*e Manaement- (0)

3.1. De&initi$n I,$rtance Nee $& Tea#

3.%.

T',e# $& Tea#

3.3. P"r,$#e# an Ca**enge# $& Tea Per&$rance Manageent

3.!.

Rearing Tea Per&$rance

3.2.

Tecni@"e#9Mea#"re# t$ enance Tea Per&$rance

om7ensation Manaement-

8.

Introdu*tion- (0


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2.5. C$nce,t Rati$na*e $& 7age Di&&erentia*#

2.6. T',e# $& 7age Di&&erentia*-Pa' &$r Per&$rance Pa' &$r n$*ege an S8i**# C$,etenc'

Ba#e Pa'

2.. Met$# $& 7age Pa'ent#

2.10. C$,$nent# $& 7age Str"ct"re in Inia

4.

In*enti%es 3 Frine Benefits (0 $*i - O&$r Uni:er#it' Pre##

%. Per&$rance Manageent


114/146




SEMESTER: IV

80 International =uman esour*e Manaement40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%esG

• T$ #t"' =RM ,ractice# in Internati$na* En:ir$nent

• T$ c$,are $e#tic =RM ,ractice# .r.t$ Internati$na* c$ntet

• T$ get ine,t 8n$*ege $n Re,atriati$n

1. Introdu*tion /o (I=M) International =uman esour*e Manaement (10)

1.1. I=RML De&initi$n

1.%.

Internati$na*i/ati$n =RM

1.3. D$e#tic # Internati$na* =RM

1.!.

;r$ing intere#t in I=RM

1.2. F"ncti$na* ,$#iti$ning $& I=RM

1.4. Organi/ati$na* c$ntet $& I=RM

1.5.

Internati$na* Di:i#i$n $& +a


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2.!. MNC# Caracteri#tic in Ne"tra*i/ing te ,$er $& +a Tata Mc;ra =i**

%.

Intr$"cti$n t$ Internati$na* ="an Re#$"rce Manageent 29E Cengage

+earning

2. Internati$na* ="an Re#$"rce Manageent Ece* B$$8#

4. Internati$na* ="an Re#$"rce Manageent B' P. S" Ece* B$$8#

6.

Internati$na* ="an Re#$"rce Manageent (%9e)


116/146




SEMESTER: IV

6a7erG 80! ases in =uman esour*e Manaement40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%eG

1. T$ Increa#e te "ner#taning $& at anager# #$"* an #$"* n$t $ in g"iing a


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'e"iali(ation )7 ) O'erations Manage*ent



Ne S'**a


118/146

g) Si *ine# $& Attac8 t$ i,r$:e Pr$"cti:it'

) Pr$"cti:it' Stanar $& +i:ing

) Waste S*ra7 3 >is7osal Manaement (0=P=

10)

Pr$"cti$n an O,erati$n# Manageent > Car' - Tata Mc;ra =i**


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Ne S'**a


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1)

T$ta* ?"a*it' Manageent- P$$rnia Carantiat Pear#$n E"cati$n

%)

?"a*it' Manageent


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Ne S'**a


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'e"iali(ation )E ) 9nternational 0siness Manage*ent




SEMESTER: IV

808E-International =uman esour*e Manaement And >i%ersity Manaement




• T$ e:e*$, a #$"n c$nce,t"a* &rae$r8 &$r "ner#taning Internati$na* =RM.

• T$ get in-e,t 8n$*ege in Di:er#it' Manageent.

• T$ $/I"G 4E4IEW (8)

1.1.

C$nce,t# $& internati$na* anageent

1.%.

7at i# I=RM

1.3. I##"e# in I=RM

1.!.

Barrier# t$ e&&ecti:e ;*$


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. MA"AI" 6E6E I" I"/E"A/I"A "/EL/ ( Tata Mc;ra =i**

%. Intr$"cti$n t$ Internati$na* ="an Re#$"rce Manageent 29E Ece* B$$8#

!. Internati$na* ="an Re#$"rce Manageent B' P. S" Cengage

+earning

5. Internati$na* ="an Re#$"rce Manageent Ece* B$$8#

6. Internati$na* ="an Re#$"rce Manageent (%9e)


124/146




SEMESTER: IV

80E-International Mar:etin Manaement




1. T$ e:e*$, a #$"n c$nce,t"a* &rae$r8 &$r "ner#taning Internati$na* Mar8eting anageent

,ractice#.

%. T$ get in-e,t 8n$*ege in Internati$na* Mar8eting Mi Strategie#.

3. T$


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EFEE"E B@SG

1. Internati$na* Mar8eting R.M.$#i OUP

%. ;*$ar8e'.

2. Creating Mar8et acr$## te ;*$


126/146




SEMESTER: IV

6a7erG80! Eases in International Business Manaement



be*ti%eG

• T$


127/146

'e"iali(ation )F ) Agro 0siness Manage*ent




SEMESTER: IV

80 F- $A >E4E6ME"/40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100


be*ti%es

• T$ "ner#tan te eterminants of ural >e%elo7ment (


128/146

eferen*e Boo:sG

1.

R"ra* De:e*$,ent De:enra Ta8"r Dee, Dee, P" Srini:a# Ta8"r > Stre*ing P" Aar Pra8a#an Ne

De*i.

2. Integrate R"ra* De:e*$,ent Pr$grae in IniaL P$*ic' Aini#trati$n > A..Sri:a#t:a

> Dee, Dee, P"


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130/146

eferen*e Boo:s

1.

Entre,rene"r#i, De:e*$,ent- Te$rie# an Practice#- N.P.Sing

%. Pr$ect Manageent- a#ant De#ai > =ia*a'a P"


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SEMESTER: IV

80? F- Case Studies in Agri Business management


be*ti%eG • T$ get 8n$*ege regaring agri


132/146

'e"iali(ation )G ) 9n=or*ation Te"hnology & yste*s Manage*ent




SEMESTER: IV

Paper: 405G: INTERNET TECHNOLOGY 40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# (%0 Mar8# Te$r' G %0 Mar8# Practica* !0 Mar8#) Mai" T$ta* Mar8#L

100 Reqire! Le"tres# $% hors +; 6ors Theory < 4% 6ors -ra"ti"al/

be*ti%es of t#e *ourseG

• T$ "ner#tan Tecnica* a#,ect $& Internet Tecn$*$g'• T$ *earn A:ance e< ,r$graing• T$ gain te 8n$*ege &$r esinin Web 6ae (12)

%.1.

B*$c8 Tet F$ratting Tag# S,ecia* Caracter# Iage tag#

%.%.

+in8# > T$ a ,age 7itin Page T$ a Site.

%.3. +in8# An Iage# > Iage Ma,,ing +a'$"t

%.!. +i#t (O+ U+ D+)

%.2. Ta Ba#e F$nt Meta Tag# Scri,t# St'*e#

3. as*adin Style S#eet (SS) ()

3.1.

In*ine

3.%. E


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6ra*ti*al ist

1.

Create a e< ,age t$ e$n#trate tet


134/146


135/146




SEMESTER: IV

Paper: 407G : CYBER LAWS & CYBER SECURITY 40 G !0 PatternL Eterna* Mar8# 40 GInterna* Mar8# !0 Mai" T$ta* Mar8#L 100

Reqire! Le"tres#8. hors

be*ti%esG

• T$ "ner#tan te &"naenta*# $& c'


136/146

. eal 6ers7e*ti%e of yber se*urity3 Forensi*s fundamentals (0


137/146

'e"iali(ation ) 6 ) Retail Manage*ent




SEMESTER: IV

Paper: 405 H: International Retailing 60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100


be*ti%eG

• T$ get ac@"ainte a


138/146

!. om7etin in Forein Mar:et II ()

4.1. ;*$


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SEMESTER: IV

6a7erG 80! =G Information Technology in Retail Management 60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100


be*ti%eG

• T$ "ner#tan te r$*e $& In&$rati$n tecn$*$g' in retai* anageent.

• T$ get ac@"ainte a


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EFEE"E B@SG

1. Retai* ManageentL Ari& Sai8 an anee/ Fatia =ia*a'a P"


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SEMESTER: IV

6a7erG 80? =G Cases in Retail Management 60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100


be*ti%esG

T$ ,r$:ie a &$"nati$n &$r an "ner#taning $& te :ari$"# ien#i$n# $& Retai* Manageent a*$ng

it ,r$


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'e"iali(ation ) 9 ) 6os'itality Manage*ent




SEMESTER: III

405 I: Food & Beverage Management



be*ti%eG

• T$ #t"' &$$ Be:erage $,erati$n# in $#,ita*it' in"#tr'

• T$ #t"' $ t$ e:e*$, C$n#"er ,r$"ct re*ati$n#i,

• T$ #t"' ,r$"cti$n $& &$$


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. 7erational Areas EHui7ment 3 StaffinG 0<

2.1. F$$ ,r$"cti$n area#

2.%.

F$$ ,r$"cti$n e@"i,ent#

2.3. F$$ an Be:erage #er:ice area#

2.!. F$$ an Be:erage #er:ice e@"i,ent

2.2.

A"t$atic :ening

2.4. Sta&&ing

!. Food and Be%erae ser%i*eG 0<

4.1. F$$ an Be:erage #er:ice a# t$ #'#te#

4.%.

C"#t$er re*ati$n#

4.3. Managing :$*"e

4.!. Sa*e# ,r$$ti$n an ercani#ing

4.2.

Managing an #er:ice #e@"ence

4.4. Re:en"e c$ntr$*

eferen*e Boo:s1. F$$ an Be:erage Manageent - B' $n C$"#in# Da:i C$#8ett. Pear#$n E"cati$n Inia.

%. F$$ an Be:erage Manageent B' An",a M"8eri Ne De*i.

3.

Te SA;E =an U

2. F$$ an Be:erage Ser:ice


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SEMESTER: III

406 I: Event Management



be*ti%es

• T$ #t"' i&&erent ting# neee t$ $rgani/e an e:ent

• =$ t$ ,*an $rgani/e anage Mar8eting an E:ent

• T$ #t"' nece##ar' #te,# t$ $rgani/e c$n&erence

1. Introdu*tion to E%ent and E%ent Manaement (0


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8. E%ent Safety and Se*urity (0!)

!.1. Intr$"cti$n Sec"rit'

!.%.

$cc",ati$na* #a&et'

!.3. cr$ anageent

!.!. a$r ri#8# an eergenc' ,*anning

!.2.

re,$rting $& incience# ea#"re# &$r eergenc'

. raniin t#e onferen*e (0


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5.




SEMESTER: IV

80? Iases in =os7itality Manaement



be*ti%eG

• T$

2015-16 mba - ii north maharashtra university syllabus

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