2015 2016 hodges marketing proposal
TRANSCRIPT
2015-2016 MARKETING PROPOSAL
Could your company use some new positive attention in 2015-2016?
Look no further Than Hodges Racing.
Why would Hodges Racing be a good fit? Hodges Racing opened its doors in Great Bend, Kansas by Ken Hodges and his cousins in 1978.The team ran throughout the Midwest, winning races at most dirt tracks they raced. They raced for championships at tracks in Missouri, Kansas, and Illinois. With many wins and good finishes a championship still eluded them. Due to finances the team temporarily shut the doors. When Ken's son turned 16 the doors opened back up. Purchasing a turnkey car didn't work out because it was in no condition to race, and rebuilding it was not a luxury they could afford. They ran some races in southwest Missouri, but with little success. In 2008 Ken loaded up the family and moved to NC. so his son Kenny could chase his dream of working in NASCAR by enrolling in NTI that fall. They purchased a 1976 Gran Torino that started out as just a shell of a car. This determined father and son completely rebuilt the entire car. (NTI* NASCAR Technical Institute )
They have incredible support from family and friends. However, that's not enough to keep the car on the track. A little extra help will, without a doubt , get them to victory lane and achieving their dreams of racing success. I welcome the chance to discuss this exciting opportunity with you .
Sincerely,
Calvin Neel(704) [email protected] Motorsports Design
That shell of a car is now a winning ride with a 351 Windsor bored 30 over with roughly 500 hp. They've raced at various tracks with no DNF's. The goal for this season is to race every week with top five finishes. Another goal is to build the late model chassis they have sitting in the garage, if the money is available. The ultimate goal is to have father and son racing. Even with escalating costs, Hodges Racing has been able to run competitively on a very limited budget. The car has a brilliant paint scheme and the motor is built to national event standards. The team intends to make 2015 a banner year.
Table of contentsPage 5 Introduction LetterPage 6 Our MissionPage 7-9 Hodges racing History and Future
Page 9 Demographics
Page 10What To Expect From Hodges Racing
Page 11 Promoting With Hodges Racing
Page 12-16 Investments & Benefits For Sponsors
Page 17 Info and Contacts
The following pages will outline our mission at Hodges Racing, and how that mission includes building strong relationships with our marketing partners. You will learn about our team, and what we have to offer as well as an introduction to Lancaster Speedway. In today's competitive business environment it is essential for a company to look for more than just exposure when investing precious marketing dollars. This exposure must be measurable and create a return on your investment, which is why we would like you to review this opportunity with our team. We believe in going the extra mile for our marketing partners, much more than the signage on the race car. We offer a complete marketing and PR activation program. In this presentation you will see how we make a constant effort to get directly to the fans; this in effect promoting our marketing partners every step of the way. We have various options for you to partner with our team, and we hope that you will join us and enjoy the rewards of fresh, All-American, family oriented, positive exposure and promotions offered with Hodges Racing. You are welcome to be our guest at any race event, or we can come to you! We want you to share the excitement of our 2015 racing comeback and our first full season of competition at Lancaster Speedway in 2016.Please feel free to contact me at any time.Best Regards,Calvin Neel Team Pr & marketing manager704-933-8124 mobile- Email: [email protected]
Our Mission
Our mission at Hodges Racing is to build a strong and competitive team with winning drivers, championship caliber equipment, dedicated people and positive attitude. This is the foundation for years to come. We are committed to treating our marketing partners as part of our team; and will work together with these companies in an effort to build long-term successful partnerships. It is also our goal to be available at all times for the fans, support our troops and all Americans working and serving overseas. To promote and represent our team and marketing partners with the utmost professionalism - on and off track. We are looking for marketing partners who also believe in this mission and want to share in this purpose.
Team Owner: Ken Hodges
As a team owner, Ken brings his experience in racing. Ken runs his team as a business; with top people, equipment and strong leadership. Ken has carefully planned his race program and he is known for setting high goals and accomplishing them. He makes the most of everything he does! He still believes in the American dream and he is making his dream happen with hard work, and determination. Ken is focused on building a complete race program for the long term and is looking to bring on marketing partners that will grow with the team, in an effort to create a combined brand awareness and fan/consumer loyalty. He is a natural at marketing and promotion, and plans to utilize business to business relationships in an effort to build successful programs for his sponsors. Giving them a return on their investment and much more!
Hodges Racing opened its doors in Great Bend, Kansas by Ken Hodges and his cousins in 1978.The team ran throughout the Midwest, winning races at most dirt tracks they raced. They raced for championships at tracks in Missouri, Kansas, and Illinois. With many wins and good finishes a championship still eluded them. Due to finances the team temporarily shut the doors. When Ken's son turned 16 the doors opened back up. Purchasing a turnkey car didn't work out because it was in no condition to race, and rebuilding it was not a luxury they could afford. They ran some races in southwest Missouri, but with little success. In 2008 his son Kenny enrolled in NTI that fall. They purchased a 1976 Gran Torino that started out as just a shell of a car. This determined father and son completely rebuilt the entire car. That shell of a car is now a winning ride with a 351 Windsor bored 30 over with roughly 500 hp. They've raced at various tracks with no DNF's. The goal for this season is to race every week with top five finishes. Another goal is to build the late model chassis they have sitting in the garage.
Ken’s Racing History & Experience
Our marketing partners enjoy high profile exposure in front of thousands of fans with our great looking race car! Hodges Racing always shows up to the track with top notch and pristine equipment. You can always expect the best!Hodges Racing team members are always in uniform. You can be confident that we will always present a professional team presence for you and your company at all race events and appearances. Ken is very popular with the fans and well liked among his peers. You will find him to be very personable, well spoken, outgoing and friendly. As well as being a very serious competitor!Hodges Racing welcomes our marketing partners to be part of our team at race events. You and your guests can be up close and personal with our team and race car in the pit area, or join us in victory lane when we win!We also plan on utilizing our racing program to show support for the US troops and all Americans working and serving overseas. This is something that Ken strongly believes in. We welcome the fans and companies that wish to join us in showing support!
What To Expect From Hodges Racing
Promoting With Hodges Racing
Merchandise and Handouts: We will be introducing a full line of official merchandise available at events and online. We always offer free collectable hero cards to the fans. We include our marketing partners on our merchandise and hero cards and we can even create promotional merchandise just for you.
Online Promotions: We have strong internet presence with our official website; We include information and links to all our marketing partners. We also have a full time webmaster that makes sure that our site is always up to date, and well promoted. Also our press releases, team announcements and our special fan newsletter are widely distributed. We have a PR, marketing and media staff that insures the best exposure possible for our partners, as well as continually building our fan base through online social networks, such as Facebook.
2015 Primary Sponsorship Per Event: $500-Logo displayed on primary areas (upper rear quarter panels and hood of race car)-Web and media announcement- Sponsor hats and banners displayed in pit area
2015 Major Associate Sponsorship Per Event: $250- Logo displayed on major associate areas (lower rear quarter panels and nose of race car)-Web and media announcement- Sponsor hats and banners displayed in pit area
Sponsorship Investments and Promotional Benefits
Primary and Major Associate Levels
Sponsorship Investments and Promotional Benefits
Primary and Major Associate Levels2015 Primary Sponsorship 5 Event Package: $1500
-Logo displayed on primary areas of race car-Logo displayed on primary area on race transporter-Web and media announcements/promos- Sponsor hats and banners displayed in pit area- One promotional car and driver appearance at sponsor’s
location
2015 Major Associate Sponsorship 5 Event Package: $850- Logo displayed on major associate areas of race car- Logo displayed on major associate areas on race transporter-Web and media announcements/promos- Sponsor hats and banners displayed in pit area- One promotional car and driver appearance at sponsor’s location
Sponsorship Investments and Promotional Benefits
Primary and Major Associate Levels2015 -2016 Primary Sponsorship 10 Event Package: $4000
- Logo displayed on primary areas of race car- Logo displayed on primary area on race transporter-Web and media announcements/promos-Logos added to Hero Cards - Sponsor hats and banners displayed in pit area-Two promotional car and driver appearances at sponsor’s locations- Logo on race team and driver uniforms in primary area
2015 -2016 Major Associate Sponsorship 10 Event Package: $2000- Logo displayed on major associate areas of race car- Logo displayed on major associate area on race transporter-Web and media announcements/promos- Logos added to Hero Cards - Sponsor hats and banners displayed in pit area- Two promotional car and driver appearances at sponsor’s locations- Logo on race team and driver uniforms in major associate area
- 2016 Full Season Primary Sponsorship : $5,000- 2016 Full Season Major Associate Sponsorship: $2,500
- Minimum value for Associate Sponsorship - $250 and upBenefits based on value.
- Varied placement on associate areas on race car, transporter and uniforms (approx. decal/placement area sizes negotiable and based on value or sponsorship type and availability)Product Endorsements- Sponsor will provide free products to Ken Hodges and the team based on needs for a race season. Value of $250 or more.
- Product/company endorsement programs, are all negotiable based on value of product and compensation to driver/team.
- All Associate and Product Sponsors will receive web, and media benefits. Team will wear clothing/hats bearing logo and use products and services as provided to the team from sponsor.
Sponsorship Investments and Benefits Associate Levels
Product/Company Endorsements
One of Hodges Racing current marketing partners, Pro Prints Graphics Designs can provide a primary or major associate sponsor coming on board with the team graphics on the race car and transporter for no added cost. This is a huge savings to the sponsor, since most race teams expect primary sponsors to cover the costs of any graphics needed. You may supply your own decals if you choose. Full season primary sponsors will have the opportunity to have the race car fully wrapped in their logo and color scheme design!
Info and Contacts
Hodges Racing.Ken Hodges Team owner/Driver2500 Barr rd., Concord, NC 28027704-345-0616 mobile email: [email protected] and [email protected]
http://khodgessr.wix.com/team
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