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  • AN EXPLORATION OF DIGITAL MUSEUM COMMUNICATION AS IT EMERGES IN COLLABORATIVE DESIGN INTERACTION BETWEEN

    MUSEUM STAFF AND DIGITAL DESIGNERS

  • Co-Designing Digital Museum Communication An exploration of digital museum communication as it emerges in collaborative design interaction between museum staff and digital designers Anne Rørbæk Olesen PhD thesis Supervisor: Kim Christian Schrøder, Roskilde University Co-supervisor: Stine Willum Adrian, Aalborg University DREAM (Danish Research Centre on Education and Advanced Media Materials) / Roskilde University Submitted to the Doctoral School of Communication, Business and Information Technologies, Roskilde University, March 2015 Cover photo: Shutterstock

  • OVERVIEW OF CONTENTS List of figures.......................................................................................................8

    Preface...............................................................................................................10

    Abstract.............................................................................................................12

    Abstract in Danish.............................................................................................14

    1. Introduction..................................................................................................16

    2. Literature and theory....................................................................................23

    3. Methods.........................................................................................................68

    4. Analysis part 1: Involving designers & understanding digital museum communication.................................................................................110

    5. Analysis part 2: Negotiating & co-designing digital museum communication.................................................................................154

    6. Conclusion...................................................................................................210

    References.......................................................................................................218

    List of appendices............................................................................................237

    Appendix 1: List of participants......................................................................238

    Appendix 2: Simple data overview..................................................................241

  • CONTENTS

    LIST OF FIGURES ................................................................................................................................................... 8

    PREFACE ................................................................................................................................................................. 10

    ABSTRACT ............................................................................................................................................................. 12

    ABSTRACT IN DANISH ....................................................................................................................................... 14

    1. INTRODUCTION .............................................................................................................................................. 16

    1.1. DIGITAL MUSEUM COMMUNICATION: DISAPPOINTING OR DISTURBING? ....................... 17

    1.2. MOVING BEHIND THE DIGITAL: MOTIVATION AND RESEARCH QUESTIONS .................. 18

    1.3. PRACTICE, METHODS AND THEORY: APPROACHES AND CONTRIBUTIONS ..................... 20

    1.4. STRUCTURE OF THE THESIS .............................................................................................................. 22

    2. LITERATURE AND THEORY ......................................................................................................................... 23

    2.1. TECHNOLOGY AND MUSEUMS .......................................................................................................... 24

    2.1.1. Conceptualisations of technology outside the museum field ................................................................ 25

    2.1.2. Conceptualisations of digital technology in the museum literature and cultural policy discourse ....... 30

    2.1.3. Positioning within museum studies ...................................................................................................... 35

    2.2. COLLABORATIVE DESIGN AND MUSEUMS .................................................................................... 37

    2.2.1. Defining collaborative design ............................................................................................................... 37

    2.2.2. Collaborative design in a museum context .......................................................................................... 39

    2.2.3. External collaborators in digital projects: Three main foci in the literature ........................................ 40

    2.2.4. Internal exhibition negotiation & co-design across boundaries: Three lenses for exploring

    heterogeneity .................................................................................................................................................. 46

    2.3. BROADER POSITIONING & RELEVANT THEORETICAL CONCEPTS ....................................... 53

    2.3.1. A symbolic interactionist approach to STS .......................................................................................... 53

    2.3.2. The theoretical underpinnings of situational analysis: A cake with three layers .................................. 55

    2.3.3. Methodological implications for exploring involvement, understanding, negotiation and co-design . 58

    2.3.4. Focusing on emergence: Adding temporal complexity to the cake ...................................................... 59

    2.4. SUMMARY ................................................................................................................................................. 67

    3. METHODS .......................................................................................................................................................... 68

    3.1 ESTABLISHING A MIND-SET & THE CASES STUDIED .................................................................... 69

    3.1.1. An exploratory, ethnographic & processual mind-set .......................................................................... 69

    3.1.2. Introducing the cases ............................................................................................................................ 71

    3.1.3. Selecting the cases ................................................................................................................................ 76

    3.2. GENERATING THE DATA ...................................................................................................................... 79

    3.2.1. Constructing the fields and the focus of study ...................................................................................... 79

    3.2.2. Methods for generating data ................................................................................................................ 80

    3.3. ANALYSING THE DATA ......................................................................................................................... 85

    3.3.1 Possibilities and pitfalls of using visual mapping techniques ................................................................. 86

    3.3.2. The visual mapping techniques of situational analysis ......................................................................... 88

    3.3.3. Adapting situational analysis: Expansions made by a process explorer ............................................... 89

  • 3.3.4. Birth of a temporal situational analysis ................................................................................................ 93

    3.3.5. Writing the analysis ............................................................................................................................ 105

    3.4. FURTHER METHODOLOGICAL REFLECTIONS: DANGERS & LIMITATIONS ..................... 106

    4. ANALYSIS PART 1: INVOLVING DESIGNERS & UNDERSTANDING DIGITAL MUSEUM

    COMMUNICATION ............................................................................................................................................ 110

    4.1. INVOLVING DESIGNERS: A PARALLEL PATTERN ....................................................................... 112

    4.1.1. Social worlds/arenas maps of the Art Case ....................................................................................... 112

    4.1.2. Social worlds/arenas maps of the Cultural Heritage Case ................................................................ 119

    4.1.3. The Cultural Heritage Case: To involve or not to involve digital designers? .................................... 125

    4.1.4. The Art Case: Prioritising museum ideation ...................................................................................... 129

    4.2. UNDERSTANDING TECHNOLOGY: THE INFLUENCE OF THE FUNDING SYSTEM ........... 134

    4.2.1. The Art Case: Technology infatuation as underlying constraint ...