2015 amtrucker editorialcal 022415

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2015 EDITORIAL CALENDAR EDITORIAL Contributing Editors TIM BRADY BRUCE SAUER RICK WEBER CHARLES WILSON The American Trucker editorial staff consists of the most respected journalists in the field. Every month, American Trucker brings its audience of truck and trailer buyers a full editorial menu designed to help them run their trucks and trucking businesses. Surrounding timely cover and feature stories, our readers find: THE BUSINESS OF TRUCKING Well-known small-fleet consultant Tim Brady offers straight-ahead, practical advice on how to build a profitable trucking operation. PARTS & SERVICES Trucking’s most experienced editors report on new products, tools, services and everything else readers need to keep their trucks running. SHOP TALK A monthly case study highlighting a specific maintenance problem and one trucker’s solution. FOCUS ON... An in-depth look at the components critical to well-running trucks and trailers. TRUCKS AT WORK A monthly profile of a vocational fleet and how it uses its trucks. TIRE RACK Tips and information on getting the most out of a trucker’s major investment in tires and wheels. SPOTLIGHT ON AN AMERICAN TRUCKER A monthly feature that aims to bring American Trucker’s readership to life by putting names and faces alongside successes. READERS’ RIGS A chance to show off all that pride and polish for truckers who invest a lot of time and money in keeping their trucks looking good. January February March April May June July August September October November December Feature Story The Road to the Self- Driving Truck (Outlook) Working Together: Powertrains Truck Tradeoffs: Classic vs Aero The Connected Trucker Trailers for Niches More Than Fuel: Truck Stop Services Buying and Selling Used Trucks New models for 2016 Buying Parts on the Road Brake Maintenance American Trucker of the Year Oil: Price vs Performance Focus On... Air/coolant Filters Fifth Wheels Refrigeration Auxiliary Lighting Trailer Aerodynamics Idle Controls Retreads Inflation Monitoring Wheels HD Electricals Batteries Oil Filters Trucks at Work Tank Leasing Waste Hauling Municipal Refrigerated Field Service P&D Wholesale Delivery Intermodal Construction Auto Hauling Platform Monthly Features Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Spotlight on an American Trucker Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Bonus Distribution Heavy Duty Aftermarket Week NTEA/The Work Truck Show Truckload Carriers Assocation Technology National Private Truck Council Waste Expo Great American Trucking Show American Trucking Associatin Conference and Exhibition Used Truck Association Conference Maintenance Council Expo Alternative Clean Transportation Expo Mid American Trucking Show Marketing Services Advertising Measurement Study Closing Dates Space and Materials due: 12/1/2014 Space and Materials due: 1/1/2015 Space and Materials due: 2/1/2015 Space and Materials due: 3/1/2015 Space and Materials due: 4/1/2015 Space and Materials due: 5/1/2015 Space and Materials due: 6/1/2015 Space and Materials due: 7/1/2015 Space and Materials due: 8/1/2015 Space and Materials due: 9/1/2015 Space and Materials due: 10/1/2015 Space and Materials due: 11/1/2015 JIM MELE editor-in-chief Nationally recognized journalist, author and editor, joined Fleet Owner in 1986 with over a dozen years’ experience covering transportation as a newspaper reporter and magazine staff writer. Winner of multiple Jesse H. Neal and ASBPE Awards for editorial excellence. WENDY LEAVITT A trucking industry professional with extensive experience in writing, marketing and public relations, both as a member of the press and with a major truck OEM. Joined Fleet Owner in 1998. Winner of Jesse H. Neal and ASBPE Awards. KEVIN JONES editor A veteran, award-winning newspaper editor and political writer, Jones found his journalistic passion when he began covering trucking and transportation in 2006. He loves the day-to-day details of the business, along with the big-picture policy and economic issues. SEAN KILCARR editor-at-large A feature writer and columnist, Kilcarr has been a trucking journalist for over 20 years. Specializes in light- and medium-duty truck operations and logistics. Winner of multiple Jesse H. Neal and ASBPE Awards for editorial excellence. KEVIN ROHLWING With over 25 years experience in truck-tire technology, maintenance and marketing, authors monthly column on tire-related topics. BRIAN STRAIGHT managing editor Joined Fleet Owner in May 2008 after spending nearly 14 years as sports editor and then managing editor of several daily newspapers. He and his staff won more than two dozen major writing and editing awards. Responsible for editing, editorial production functions and deadlines. Trucking in 2015 will be working through some of the most significant changes since deregulation began 35 years ago. Our job here at American Trucker is to help owner- operators and small fleets understand what the rapidly evolving equipment options, technology, and regulations mean to them. While this mission hasn’t changed, we’re adding significant resources this year – both new personnel and an improved digital presence – to sharpen our focus on the independent segment and streamline the delivery of actionable information. Whether it’s hardware evaluation, business tips, safety tools, or insight into pending policy and regulatory changes, American Trucker has it covered. And we’ll make it accessible to busy professional truckers. With our leading truck equipment marketplace featured both in print and online, American Trucker is uniquely positioned to help small-business trucking companies truly move the needle for success. Kevin Jones, Editor

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American Trucker Editorial Calendar 02-24-2015

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Page 1: 2015 amtrucker editorialcal 022415

2015 EDITORIAL CALENDAREDITORIAL

Contributing EditorsTim Brady • Bruce Sauer • rick WeBer • charleS WilSon

The American Trucker editorial staff consists of the most respected journalists in the field.

every month, American Trucker brings its audience of truck and trailer buyers a full editorial menu designed to help them run their trucks and trucking businesses. Surrounding timely cover and feature stories, our readers find:

The Business of Trucking Well-known small-fleet consultant Tim Brady offers straight-ahead, practical advice on how to build a profitable trucking operation.

ParTs & services Trucking’s most experienced editors report on new products, tools, services and everything else readers need to keep their trucks running.

shoP Talk A monthly case study highlighting a specific maintenance problem and one trucker’s solution.

focus on... an in-depth look at the components critical to well-running trucks and trailers.

Trucks aT WorkA monthly profile of a vocational fleet and how it uses its trucks.

Tire rack Tips and information on getting the most out of a trucker’s major investment in tires and wheels.

sPoTlighT on an american Truckera monthly feature that aims to bring American Trucker’s readership to life by putting names and faces alongside successes.

readers’ rigsa chance to show off all that pride and polish for truckers who invest a lot of time and money in keeping their trucks looking good.

January February March April May June July August September October November December

Feature Story The Road to the Self-Driving Truck (Outlook)

Working Together: Powertrains

Truck Tradeoffs: Classic vs Aero

The Connected Trucker Trailers for Niches More Than Fuel:

Truck Stop ServicesBuying and Selling Used Trucks New models for 2016 Buying Parts on the

Road Brake Maintenance American Trucker of the Year

Oil: Price vs Performance

Focus On... Air/coolant Filters Fifth Wheels Refrigeration Auxiliary Lighting Trailer Aerodynamics Idle Controls Retreads Inflation Monitoring Wheels HD Electricals Batteries Oil Filters

Trucks at Work Tank Leasing Waste Hauling Municipal Refrigerated Field Service P&D Wholesale Delivery Intermodal Construction Auto Hauling Platform

Monthly Features

Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack Tire Rack

Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking Business of trucking

Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk Shop talk

Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service Parts & Service

Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News Equipment News

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Spotlight on an American Trucker

Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs Readers Rigs

Bonus Distribution

Heavy Duty Aftermarket Week

NTEA/The Work Truck Show

Truckload Carriers Assocation Technology

National Private Truck Council

Waste Expo Great American Trucking Show

American Trucking Associatin Conference

and Exhibition

Used Truck Association Conference

Maintenance Council Expo Alternative Clean

Transportation ExpoMid American Trucking Show

Marketing Services Advertising Measurement Study

Closing Dates Space and Materials due: 12/1/2014

Space and Materials due: 1/1/2015

Space and Materials due: 2/1/2015

Space and Materials due: 3/1/2015

Space and Materials due: 4/1/2015

Space and Materials due: 5/1/2015

Space and Materials due: 6/1/2015

Space and Materials due: 7/1/2015

Space and Materials due: 8/1/2015

Space and Materials due: 9/1/2015

Space and Materials due: 10/1/2015

Space and Materials due: 11/1/2015

Jim meleeditor-in-chief nationally recognized journalist, author and editor, joined Fleet owner in 1986 with over a dozen years’ experience covering transportation as a newspaper reporter and magazine staff writer. Winner of multiple Jesse h. neal and aSBPe awards for editorial excellence.

Wendy leaviTTa trucking industry professional with extensive experience in writing, marketing and public relations, both as a member of the press and with a major truck oem. Joined Fleet owner in 1998. Winner of Jesse h. neal and aSBPe awards.

kevin Joneseditor a veteran, award-winning newspaper editor and political writer, Jones found his journalistic passion when he began covering trucking and transportation in 2006. he loves the day-to-day details of the business, along with the big-picture policy and economic issues.

sean kilcarr editor-at-large

a feature writer and columnist, kilcarr has been a trucking journalist for over 20 years. Specializes in light- and medium-duty truck operations and logistics. Winner of multiple Jesse h. neal and aSBPe awards for editorial excellence.

kevin rohlWingWith over 25 years experience in truck-tire technology, maintenance and marketing, authors monthly column on tire-related topics.

Brian sTraighTmanaging editor Joined Fleet owner in may 2008 after spending nearly 14 years as sports editor and then managing editor of several daily newspapers. he and his staff won more than two dozen major writing and editing awards. responsible for editing, editorial production functions and deadlines.

Trucking in 2015 will be working through some of the most significant changes since deregulation began 35 years ago.

our job here at American Trucker is to help owner-operators and small fleets understand what the rapidly evolving equipment options, technology, and regulations mean to them. While this mission hasn’t changed, we’re adding significant resources this year – both new personnel and an improved digital presence – to sharpen our focus on the independent segment and streamline the delivery of actionable information.

Whether it’s hardware evaluation, business tips, safety tools, or insight into pending policy and regulatory changes, American Trucker has it covered. and we’ll make it accessible to busy professional truckers.

With our leading truck equipment marketplace featured both in print and online, American Trucker is uniquely positioned to help small-business trucking companies truly move the needle for success.

kevin Jones, editor