2015 and beyond v 9 with speaker notes

8/6/2019 2015 and Beyond v 9 With Speaker Notes

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Tata Group is a global conglomerate much like Mahindra and Mahindra wehave direct experience of the opportunities and challenges that this throws up.

The Group is one of the most respected in the country and has seensignificant globalization over the past few years. The parallels with theMahindra Group are uncanny leadership across sectors, India enabledglobal positioning, complex and diverse needs.

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We have a broad set of partners within the group that enable us to go beyond

organizational boundaries to deliver according to unique customer requirements. We

are able to leverage not just capabilities but also knowledge across all of our partnerswithin and outside the group to serve our customers.

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And within our business we unite a very strong set of capabilities to beable to provide a diverse and complete portfolio to our customers. Our

strategic approach is grounded in investment in assets we have spentmore than 2 Billion USD in the last 3 years in building assets across theglobe.


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To kick off our discussion today, I would like to talk about some of the changes we

have already seen and how this will play out in 2015 and beyond. Today, highly

sophisticated users of technologies are demanding the same level of choice andquality that they get as consumers at their work as well. This is leading to your office

provided phone becoming more like the phone you would have chosen in a shop.

In 2015, IT will need to enable a menu driven Choose-to-use model of services

delivery within the organization. What the power users are demanding today will be

par for the course in 2015.

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Devices are proliferating across the spectrum each device represents an ecosystem

today your smartphone is a physical device but your usage experience is an

amalgam of the service provider you choose, the operating system that your phoneruns, the applications it has access to as much as the physical device.

In 2015, the physical device will be the least critical part of this experience. Whether

you access services from a handheld device or a wide screen device will be

immaterial and IT will need to be flexible and adaptive, yet security conscious when

living in this brave new world.

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In the last few years, we have seen a hyper kinetic see saw of social media and

connectivity tools not too many people remember ICQ and hardly anyone uses

MySpace any more but once upon a time they were as hyped as a Skype or aFacebook is today. A constellation of such platforms is forming with a few of them

positioned as all things to all people and many more focused on very specific niches.

In 2015, all of this will need to come together in a coherent fashion for the enterprise

and the enterprise business will likely act as the reason and beneficiary of the

standardization of platforms.

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Currently voice is still the king with the creation of proprietary video islands being

the main barrier to widespread adoption.

In 2015, video will grow beyond the current quality-price cycle into a more

mainstream technology that is a part of the lives of all the digital natives that have

been entering the workforce in the last few decades.

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And on a business end of things there are some significant changes that will impact

the way we do business.

There has always been information asymmetry between consumers and service

providers but with the proliferation of online information, consumers are much

more aware and are getting even better at working out makes most sense for them.

This means that the customer is no longer happy to let a service provider package

something as a solution and utilize that to make better margins the customers

want to unbundle everything and put it back together again themselves.

And customers are used to the attractive commercials deals that service providers aregiving them gone are the days of 10 year long all-encompassing outsourcing

contracts the power is very much in the customers side of the court.

The concept of loyalty is also going to see a complete transformation with brands

becoming less important that communities brands that co-opt communities will do

much better while others that arent able to will find it very difficult to compete.

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And in this complex and changing environment, IT has a very important role to play. IT

can help the company access resources and skills within the broader network to

make the company flexible and adaptive as a whole. IT can draw out capabilities thathave been hitherto ignored to fulfill unanticipated needs. And finally IT can help the

organization as a whole perform. I believe the theme of this conclave is a very apt

way of characterizing what needs to happen for IT to be truly effective as we enter

the future.

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Tata Communications supports organizations become future proof in the following

manner:

-We believe that customers are not ultimately interested in technology they are

most concerned with the service they receive. So we focus on wrapping technology in

service envelopes that make sense for our customers.

- The technology industry is notoriously fickle with todays leaders liable to becoming

tomorrows also-rans. We have a broad stable of technology partners and we are

conscious of the need to partner with the best-in-class in the current environment.

- We dont believe that there is a dichotomy or choice to make between emerging

markets and the developed markets. We support our customers in the optimal

manner to fit their globalization strategy.- We invest in infrastructure and encourage our customers to invest in capabilities

that help them build competitive advantage in their business.

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We have also made a set of technology bets. We believe that each of these, though

small right now, are likely to grow into significant enablers of business in their own

right in the future.

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Enterprise Product Strategy Drivers:Private Lines and Point to Point Ethernet will continue as the preferred option

for global backbone/arterial routesVPN space will see MPLS being steadily replaced by VPLS/multi-pointEthernet and QoS over Public InternetCDN and ADN will become mandatory as video applications explode and"cloud" gains prevalanceCollaboration, security, compute and storage need to become seamlessextensions of the networkIndustry specific offering where we have unique capabilities

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An example of our commitment to our customers is our vertical approach tothe media and entertainment sector.

Tata Communications launched its Global Media and Entertainment Solutions(GMES) division in order to maximize creativity, reach and profitability in theproduction, management and distribution of digital media worldwide. Thisdedicated division delivers a suite of solutions enabling media managementthroughout the value chain including: creation, movement, workflow, assetmanagement, security, storage and repurposing.

Mosaic: Our on-demand digital media management platform to manage

content and workflow from production to distribution

Video Connect: The worlds most advanced dedicated global video network

Satellite Broadcast: Broadcasts content directly to users televisions and

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Another example of our ability to solve for the customers business needs, as opposed to justtheir IT needs, is our suite of banking segment specific solutions.

Acquiring InfrastructureOur Electronic Transaction Processing (ETP) solution acquires card transactions originatingfrom Point of Sale (POS) terminals across the country and delivers them to customer banks'central switch site through a completely secure and redundant network infrastructurecreated and managed by Tata Communications. The infrastructure is available in over 1500cities and can be expanded to any bank.

ManagedATM ServicesThis service is targeted towards banks who need to outsource their ATM channel to anexternal service provider. The service encompasses end-to-end Managed ATM Servicesincluding the central switch infrastructure as well as the ATM kiosk site and managed services

like site security, kiosk maintenance and cash management.

Truncation Service BureauThe Reserve Bank of India has introduced check truncation on a pilot basis in the NationalCapital Region. Tata Communications' partnership with TCS aims to provide banks with ashared infrastructure to commence image clearing of checks. The offering includes imagescanners, hosting of clearing house interfaces, connectivity between bank branches, clearinghouses and image storage warehouses. Banks subscribing to this service need not invest inthe infrastructure and may pay on a per check basis. This RBI initiative is planned as a pilot inthe National Capital Region and will subsequently be made available nationally.

Banking SystemThe hosted core banking service is offered in partnership with Application providers and aimsto provide small-sized banks in cooperative sectors with a Core Banking System without theassociated capital investment and operational hassles.

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Overall we have built a strategy that is anchored in our wholesale scale, ourleadership in India and leads to our ability to invest in emerging markets and

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So what can you expect from Tata Communications in 2015 and beyond. Wewould like to come in talk to each one of you how we are a partner who can

support you in becoming future proof but heres a taster of some of the keythemes:

- We spoke about the complexity that IT will face and we believe that enablingIT to create an internal marketplace of solutions where the business useressentially buys what he/she wants is the way forward for many of us.- We cut through the clutter of device and technology and will always focus onthe service.- We believe that physical workplaces will lose out to virtual workspaces and

Tata Communications is working on solutions that will allow this to beseamless and lead to improve productivity.- We have great experience in Voice as the worlds largest wholesale providerof voice. Our vision is a world where you make video calls like you make voicecalls today without needing to worry about what device, technology orservice provider the person at the other end has.

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2015 and beyond v 9 with speaker notes

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