2015 blr media kit for ehs

Environmental Health and Safety2015 Media Kit

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Let’s get started Network Overview ........................................................................3

What Separates BLR Media ..........................................................4

EHS Market Overview ...................................................................5

Safety Publication ......................................................................6

Environmental Publication.........................................................8

Marketing Opportunities ..........................................................10

Contact Us ...................................................................................16

................................................. ................

Authoritative Content. Targeted Audience.

BLR Media reaches professionals and organizations in five growing markets. Our core business is 35-years strong and provides award-winning products and services via Web subscriptions, paid webinars, traditional guidance books, and many more paid product formats. We offer advertisers the unique opportunity to reach decision makers and buyers through a brand they trust.

BLR Media’s EHS Vertical Covers

2Media Sites

2eNewsletters

3

EHS Market: Safetywww.safetydailyadvisor.com

Environmentalwww.envirodailyadvisor.com

Live & Digital Events

EngagedAudience

CustomPublications

ThoughtLeadership

Original Content

NEWS: Our editors and experts address the most important news and trends to engage our audience.

EDUCATION: Live events, webcasts, and roundtables help professionals address their latest challenges and advance their careers.

RESEARCH: Our best practice reports and sponsored surveys provide industry and topic-specific research across numerous verticals and specialties.

Brand Trust

Our readers trust our timely, relevant, and accurate content to help them stay on the right side of the law, keep up to date with technology, and reach their full career potential.

Vendors benefit from the trusted position of our brands. Appearing within BLR Media publications allows vendors to showcase their product solutions alongside original, quality content to their target audience.

News + Education + Research

Having a presence on BLR Media’s network means your brand’s content will be perceived as expert quality in its field. Our offerings provide the opportunity to reach professionals through multiple content platforms.

What Separates BLR Media

While our competitors struggle with lack of focus, we distinguish our publications with superior content in niche verticals.

4

EHS Market Overview

Market to today’s environmental, health, and safety management professionals with a trusted brand in compliance. Our readers are decision makers and buyers actively looking for the latest news, information, and solutions to their EHS needs.

Total Reach

Brand Awareness Unlike most traditional media offerings, we provide the unique opportunity to pair your brand with actual decision makers and buyers. Our core business of simplifying compliance through Web-based subscriptions, paid webinars, traditional guidance book purchases, and many more paid product formats has been in existence for over 35 years.

+150kOpt-in e-newsletter

subscribers

40%Open up to two

e-newsletters per week

+100kMonthly site impressions

3xAverage site visitor returns

three times per month

EHS Market Geographic Breakdown

Opportunities

Webcast SponsorshipsCustom InfographicsSurvey SponsorshipsBest Practice Seriese-Book SponsorshipsEvents SponsorshipSponsored Resource CentersCPLDisplay AdsE-Newsletter Sponsorships

Our EHS Decision Makers

Safety ManagerSafety DirectorIndustrial HygienistSafety EngineerVP of SafetyIndustrial Production ManagerCompliance OfficerEnvironmental ManagerEnvironmental PlannerOccupational Health & Safety SpecialistIndustrial Safety & Health EngineerPollution Control EngineerPlant EngineerEnvironmental Engineer

5

75%

16%

United States

Safety Publication

Safety Daily AdvisorIn just a few minutes a day, Safety Daily Advisor makes it easy for safety management professionals to keep up with changes in OSHA and state regulations, compliance enforcement, and best practices.

Safety Daily Advisor features slideshows, videos, webcasts, research, and infographics. Guest blog posts, surveys, and talkback articles create a strong readership voice.

125kSubscriber

Base

6Issues Mailed

Per Week

Website Traffic

E-Newsletter Readership

40kMonthly

Page Views

39kQuarterly Unique

Visitors

Job Level

43%Mid-Level and Entry

39%Manager Level

4%Director Level

7%Senior Management

3%VP Level

4%C-Level

Company Size (Number of Employees)

6

1-49

5,000+

1,000-4,999

500-999

250-499

50-99100-249

39%

11%17%

10%

7%8%

6%

Safety Market Breakdown

45%

31%

24%

38%

26%

15%

9%

57%22%

22%

11%25%

23% 25%

Communications, 7%

23%

13%

12%11%7%

18%

7

Electric/Gas/Sanitary Services

OtherRailroads

Trucking and Freight

Air Transport, 6% Ground Passenger Transit, 3%Transportation, Utilities

Government and Public Administration

Natural Resources

General GovernmentGeneral Government

Oil and Gas Extraction

Social Services Mining

Public Order/Safety

Agriculture/Forestry/Fishing

Services and Trade Manufacturing and Construction

Total is 5% or less:

Retail Trade, 5%

Hotels/Restaurants/Hospitality, 3%

Arts/Entertainment/Recreation, 2%

Legal Services, 2%

Transportation, 1%

Warehouses, 1%

Media and Information, <1%

Software and Internet, <1%


Clothing and Textiles, 1%

Computers and Electronics, 1%

Paper, 1%

Printing, 1%

Wood Products, 1%

Shoes and Leather, <1%

12%

7%

Health Care

Education

Consulting

Other Services

Wholesale Trade

Finance/Insurance/Real Estate

Social Services

Total is 5% or lessConstruction

Other Manufacturing

Food/Beverage/Tobacco

Chemicals andPharmaceuticals

Automotive and Transportation Equipment, 4%

Petroleum Refining and Related Industries, 3%Total is less than 1%, 6%

40%

35%

10%

9%

Manufacturing and Construction

Services and Trade

Government and Public Admin

Transportation, Utilities

Natural Resources, 3%Other, 2%

Company Size (Number of Employees)

Environmental Publication

Environmental Daily AdvisorWith over 38,000 readers opted in, this daily newsletter is designed specifically for environmental professionals and is packed with the latest news, industry information, and expert advice on EPA and state regulations.

Environmental Daily Advisor features slideshows, videos, research, infographics, and more.

38kSubscriber

Base

6Issues Mailed

Per Week

Website Traffic

E-Newsletter Readership

6kMonthly

Page Views

9kQuarterly Unique

Visitors

Job Level

42%Mid-Level and Entry

31%Manager Level

6%Director Level

9%Senior Management

3%VP Level

9%C-Level

8

1-49

5,000+

1,000-4,999

500-999

250-499

50-99100-249

40%

13%15%

11%

7%9%

5%

Environmental Market Breakdown

28%

28%21%

7%

47%39%

15%

11% 37%

12%22%

23%

14%

13%8%

12%

7%6%

18%

9%

45

31

24

Trucking and Freight

RailroadsCommunications

Electric/Gas/Sanitary Services

Air Transport, 5%Ground Passenger Transit, 4%


Government and Public Administration

Natural Resources

General Government

Agriculture/Forestry/Fishing

Social Services Mining

Public Order/Safety

Oil and Gas Extraction

Other

Services and Trade Manufacturing and Construction


Retail Trade, 5%

Hotels/Restaurants/Hospitality, 4%

Arts/Entertainment/Recreation, 1%

Legal Services, 4%

Transportation, <1%

Warehouses, <1%

Media and Information, 1%

Software and Internet, 1%


Clothing and Textiles, 1%

Paper, 1%

Petroleum Refining and Related Industries, 1%

Printing, 2%

Wood Products, 1%

Shoes and Leather, <1%

Health Care

Consulting

Finance/Insurance/Real Estate

Other Services

Education

Wholesale Trade

Social Services

Total is 5% or lessOther Manufacturing

ConstructionFood/Beverage/Tobacco

Chemicals and Pharmaceuticals

6%

Automotive and Transportation

Equipment

Computers and Electronics, 3%Total is less than 1%, 7%

59%19%

9%

8%

Manufacturing and Construction

Services and Trade


Government and Public

Admin

Natural Resources, 2%Other, 3%

Third-Party Email Deploys

Reach prospects by geographic location, company size, industry, job title, or other filters. BLR Media can help you target the right audience for your product message.

Company SizeTarget prospects in company sizes ranging from 5 and less to 5,000 or more.

Job Title/LevelTarget job level or function to reach key decision makers. Segment by individual titles or at manager, director, senior executive, or C-level.

Geographic LocationBLR Media can deliver your message by country, geographic region, U.S. state, and more.

Target IndustryBLR Media can segment by one or more industry sectors. Our topic-specific publications allow you to directly engage your intended audience.

Topic RelevancyOur structure supports topic-specific messaging across a range of markets and verticals.

Engagement PreferenceBLR Media can deliver your message through sponsored webcasts and events, our opt-in e-newsletters, sponsored research, our websites, and more. Gain direct access to prospects through single or multiple channels.

10

Marketing Opportunities

Leverage our EHS audience to generate increased brand exposure, direct leads, click-through action, or all of the above. Our engaged network of employers know that they can count on our curated content to help them make important purchasing decisions.

Build your campaign now and start getting immediate, measurable results.

Our network includes EHS decision makers at these companies:

American Heart AssociationAmerican Red CrossBig Brothers Big Sisters of AmericaBridgestone Aircraft TireCharter CommunicationsCitizens BankComcastConagra FoodsCox Broadcasting Cracker BarrelDept. of Homeland Security Disney Worldwide ServicesDollar General Corp. Easter SealsESC Services

Experian®Ferrari North AmericaFirst National BankGoodwill IndustriesGreen Mountain Coffee RoastersHaggar® Clothing Co. Hard Rock Cafe Holiday Inn Express Jo-Ann Stores, Inc.The Salvation Army Time Warner Toshiba Business SolutionsWebMDWorld InnovatorsYellow Book USA

Third-Party Email Deploys start at $4,200

e-Newsletter Sponsorships

Our daily e-newsletters offer a convenient way to deliver cutting-edge news, best practices, and promotion to an audience of engaged EHS leaders. We currently deploy two daily EHS

e-newsletters. Opportunities in BLR Media EHS e-Newsletters:

• Banner and text advertisements.• Takeover—Shut out the competition; get exclusive brand recognition by

having your banners run in all available slots in the pillar of your choice.

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LEADERBOARD AD

728x90 50 KB

LEADERBOARD AD

728x90 50 KB

SKYSCRAPER AD

160x600 50 KB

SKYSCRAPER AD

160x600 50 KB

TEXT SPONSORSHIPS

Thumbnail Image Character Limit: 45

WELCOME AD

550x480 200 KB

MEDIUM RECTANGLE300x250 pixels

50 KB

TEXT SPONSORSHIPS

Thumbnail Image Character Limit: 80

BUTTON AD

220x9025 KB

Branding and Banners

All of our websites and e-newsletters feature IAB standard ad units to help you achieve your branding goals. We constantly monitor impressions, clicks, and performance to make sure you

are getting the highest engagement possible.

Whether you are looking for ROS placements or units targeted to specific users, regions, or topics, we can develop an integrated strategy for your needs.

12

Custom e-Newsletter Edition

Create a custom special edition newsletter—and exclusively promote your brand to our subscribers. A custom newsletter gives you the opportunity to drive traffic to your website, promote

upcoming events, and market your custom assets to our audience. Set your brand apart with:

• 3 banner ad positions• 3–5 promotion slots with whitepaper content• A one time send to one or more of the following lists:

• Safety Daily Advisor (125,000 subscribers)• Environmental Daily Advisor (38,000 subscribers)

Lead Generation

Whether you’re targeting a broad audience of EHS professionals or a niche group of managers within your target industry, our CPL program will identify the prospects you need. Subscribers that

download content on our HR network are qualified decision makers at top-level companies.

Our popular white papers, sponsored research, and e-books receive thousands of downloads a week. Position your assets on our EHS network and receive sales-ready leads in real time.

Looking to set your brand apart? We can custom-design a landing page exclusively for any or all of your assets, including a logo, company colors, and an extended description.

Company SizeJob TitleJob Level/Responsibility

IndustryState or RegionYour Custom Question

Common Segmentation Selections

White PapersE-BooksCase StudiesResearch

InterviewsTemplatesCalculators

Successful Lead Generation Assets

Targeted E-mail BlastsWebsite Banner AdsE-newsletter placements

Website Contextual UnitsDaily Advisor Research SectionsSocial Media

Available Promotion Channels

EVENT SPONSORSHIP OPPORTUNITIES

April 13-15, 2015

Safety Innovator Sponsor Package $15,000• Exclusive, prominent listing as sole title sponsor

on all pre-event marketing with links to sponsor URL

• Tabletop booth exhibit

• Pre- and postconference full attendee lead list access

• Full-page ad in conference program

• Hotel Key Card Sponsor

• Exclusive Preconference Sponsor with signage

• Exclusive Key Note Speaker Introduction Sponsor

• Sponsor of Cocktail Networking hour

• 6 full conference passes

EHS Game-Changer Sponsor Package $10,000 (2 available)

• Listing as sponsor on all pre-event marketing with links to sponsor URL

• Exclusive recognition as 1 of 2 EHS Game- Changer Sponsor




• Exclusive Meal Sponsor—Day 1 or Day 2


• Exclusive Lanyard Sponsor or Exclusive Bag Sponsor

Influencer Sponsor Package $7,500 (5 available)



• Postconference attendee lead list access



Differentiator Sponsor Package $3,500 (5 available)

• Listing on website sponsor page


• Listing in conference program

Other Conference Sponsorship $1,000 Opportunities

• Flyer insert provided by sponsor

For More Information Contact yourBLR Representative: Ryan Vincent, BLR Media860-510-0100 ext. [email protected]

BLR Safety Summit

Taking place in April of each year, the BLR Safety Summit brings hundreds of safety professionals together for 3 days of interactive learning and networking sessions on the latest OSHA

compliance challenges.

Topics include how to leverage new mobile devices and innovative multimedia platforms to manage and communicate safety, new technologies and methods to “design” safety into the work space, how to meet new hazard communication standards under GHS, protecting employees from heat stress, and much more.

Sponsorship is limited to a small number of EHS vendors, allowing high-impact access to a powerful group of decision makers. Contact us for more information about our 2015 event: http://blrsafetysummit.com.

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April 13-15, 2015






• Hotel Key Card Sponsor




























April 13-15, 2015






•Hotel Key Card Sponsor



























Sponsored Surveys

Harness the power of 150,000 EHS professionals to gain insight into the latest trends in your market—and then benefit from the leads generated by the survey results. This highly engaging

content features built-in press coverage and is regularly picked up by EHS bloggers and industry experts.

Ready to get started? Our editorial team will do the legwork for you. We’ll develop relevant survey questions and brand the survey to your needs. You have the option of adding custom questions relevant to your target market. Once the survey is complete, we’ll generate a custom research report and send you 100% of generated sales leads.

For even more engagement, ask about our custom infographics. We’ll bring our design team on board to create an original visual graphic of the survey results branded with your logo.

Sponsorship Includes:

• Logo on eBlast• Logo on online survey• Logo on survey results

research report• 30-word company description

at end of research report• Press release of

survey results, mentioning your sponsorship

Best Practice White Paper Series

Produced by our thought leadership and editorial teams, our Best Practice White Paper Series is the turnkey lead generation tool that promotes your brand and boosts your sales.

Reserve the topic of greatest interest to your target market—and benefit from 100% of generated sales leads. You’ll receive a high volume of leads during your month-long feature. Since the program began in 2013, thousands of EHS professionals have downloaded one or more of Best Practices in EHS Management reports. Receive a minimum of 500 leads and as many as 2,000 on your topic of choice.

Sponsorship Includes:• Logo on cover of collection and individual topic• Logo on every page of sponsored topic• 30-word company description at end of topic• Full-page ad as topic separator in collection• Exclusive sponsorship of topic-specific white paper

Best Practices start at $5,000

How Human Factors Affect Safety Compliance

Past Best Practices TopicsOSHA/ANSI Safety Sign SystemsPersonal Protective EquipmentCombustible DustConfined Spaces in the WorkplaceLockout/Tagout for Hazardous EnergyEnsuring Accurate Hazardous Gas DetectionSafety Monitoring of Lone and Remote WorkersBest Practices in Electrical Safety and Arc Flash

Available Promotion ChannelsTargeted E-mail BlastsE-newsletter editorial featuresDaily Advisor Homepage SliderWebsite Contextual UnitsDaily Advisor Research SectionsSocial MediaE-newsletter Special Edition

14

Sponsored Webcasts

Our editorial webcasts are online presentations produced professionally by our award-winning team. Simply select your topic of interest and we’ll source a speaker from our network of

experts. Prefer to use your own presenter? No problem. We accommodate both live and prerecorded presentations.

You’ll receive all leads generated from the webcast. A minimum of 400 registrants is guaranteed.

Sponsorship Includes:• An e-mail invitation to our readership of Safety professionals,

Environmental professionals, or both• Positioning in the Daily Advisor serving the target audience• Reminder e-mails to registrants, as appropriate• Post-event e-mail follow-up with registrants to point them toward the

on-demand webcast• Full contact information for all registrants• A highlighted list of webcast attendees• Branding in all promotional materials, as well as during the webcast.

Attendee Engagement:

Presenter was outstanding! Exactly what I needed.—M. Mason

Outstanding information.—K. Wiggins

The presentation was very informative and the presenter was knowledgeable and delivered the materials with confidence.—R. Phipps

A lot of information given in a brief time frame [and] the handouts were perfect as we could go through and make notes to refer back to within our group.—K. Drury

Informative and good presentation.—S. Sams

Solid baseline of the information and good answers for planning purposes.—K. Palkoner

Very much enjoyed and would like to be extended offers for similar webinars.—D. Ortega

GHSChemical ComplianceOSHA/ANSI Safety Sign SystemsMulti-Committee Based Safety

Heat Illness & StressElectrical Safety (NFPA 70E)Combustible Dust

Past Webcast Topics

Registrants represent an audience of senior-level professionals comprised of the following titles:

CEO/CFO/CIOGeneral ManagerSafety Senior AssociateSafety ExecutiveSafety ManagerSafety Supervisor

Environmental ExecutiveEnvironmental ManagerEnvironmental SupervisorTraining ExecutiveTraining Manager

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Contact Us

Contact a sales representative now to learn more about the ways we can best tailor a campaign to your needs.

Rafael CardosoVice President of [email protected] 1-800-727-5257 x2278

Ryan VincentEnvironmental, Health and [email protected] 1-800-727-5257 x2237

http://www.blrmedia.com

2015 blr media kit for ehs

Business

blr media publications

separates blr media

quality content

brands content

traditional media offerings

trusted brand

superior content

accurate content