2015 blr media kit for hr

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Human Resources 2015 Media Kit

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Page 1: 2015 BLR Media Kit for HR

Human Resources2015 Media Kit

Page 2: 2015 BLR Media Kit for HR

Ready to build your ideal campaign?

Let’s get started Network Overview ........................................................................3

Our Business Model ......................................................................6

HR Market Overview .....................................................................5

Industries & Demographics .......................................................6

HR Publications ..........................................................................7

Compensation & Benefits Publication ......................................9

Recruiting Publication ..............................................................10

Marketing Opportunities ............................................................11

Third-Party Email Deploys ........................................................11

Lead Generation .......................................................................12

Branding and Banners .............................................................13

HR Decisions Magazine ...........................................................14

Sponsored Webcasts and Events ............................................15

Sponsored and Custom Research...........................................19

Editorial Calendar .....................................................................20

Contact .........................................................................................20

................................................. ................

Page 3: 2015 BLR Media Kit for HR

Authoritative Content. Targeted Audience.

BLR Media’s HR vertical gives you access to human resource executives in a growing market. Our core business is 35-years strong and provides award-winning products and services via web subscriptions, paid webinars, traditional guidance books, and many more paid product formats. We offer the unique opportunity to reach decision makers and buyers through a brand they trust.

BLR Media’s HR Vertical Covers:

http://hrdailyadvisor.blr.com http://hrhero.com http://ced.blr.comhttp://compensationdailyadvisor.com

Coming Soon: http://recruitingdailyadvisor.com

5Media Sites

5eNewsletters

1 Magazine

3

Page 4: 2015 BLR Media Kit for HR

RESEARCH

EDUCATION

NEWSORIGINALCONTENT

ENGAGEDAUDIENCE

LIVE ANDDIGITALEVENTS

THOUGHTLEADERSHIP

CUSTOMPUBLICATIONS

Our editors and experts address the most important news and trends to engage our audience.

Live events, webcasts, and roundtables help professionals address their latest challenges and advance their careers.

Our best practice reports and sponsored surveys provide industry and topic-specific research across numerous verticals and specialties.

Brand Trust

Our readers trust our timely, relevant, and accurate content to help them stay on the right side of the law, keep up to date with technology, and reach their full career potential.

Vendors benefit from the trusted position of our brands. Appearing within BLR Media publications allows vendors to showcase their product solutions alongside original, quality content to their target audience.

News + Education + Research Having a presence on BLR Media’s network means your brand’s content will be perceived as expert quality in its field. Our offerings provide the opportunity to reach professionals through multiple content platforms.

What Separates BLR Media

While our competitors struggle with lack of focus, we distinguish our publications with superior content in niche verticals.

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Page 5: 2015 BLR Media Kit for HR

HR Market Overview

Our robust market lets you reach a broad HR audience or segment down to interest levels with targeted publications to our HR, compensation and benefits, or California-specific employer lists.

Total Reach

Brand Awareness Position your brand in front of one of the largest networks of HR decision makers. Whether you are interested in white paper sponsorship, event promotions, banner impressions, or one of many other opportunities, we can help you build a complete stategy for your brand.

686kMonthly Page

Views

776kQuarterly Unique

Visitors

445kTotal Subscriber

Base

Opportunities

List TargetingThird-Party Email Deploys

Lead GenerationBest Practice White Paper SponsorshipCustom CPL Campaigns

BrandingDigital Display AdsE-newsletter SponsorshipsCustom Newsletter EditionHR Decisions Magazine

EventsHR Roundtable SponsorshipExchange SponsorshipSponsored WebcastsHR Innovator Awards SponsorshipAEIS and CELU Event Sponsorships

ResearchSurvey SponsorshipsCustom ResearchSponsored ContentInfographics

Our HR Decision Makers

Chief HR OfficerChief Personnel OfficerSenior VP of Human ResourcesCorporate HR DirectorCompensation and Benefits DirectorExecutive Director of HRDirector of Employee RelationsManager of Recruitment and RetentionManager of Operations and HRPayroll ManagerHR ManagerHRIS Manager

5

82%

10%

United States

HR Market Geographic Breakdown

Page 6: 2015 BLR Media Kit for HR

HR Market Industry Breakdown

45%

31%

24%

Total is 2% or less:

Wood Products, 2%

Clothing and Textiles, 1%

Paper, 1%

Computers and Electronics, 1%

Petroleum Refining and Related Industries, 1%

Shoes and Leather, 1%

56%23%

21%

9%38%

20%

22%

30%

26%21%

9%

Total is 2% or less, 7%

Other Manufacturing

Food, Beverage, Tobacco

Construction

Chemicals and Pharmaceuticals

Automotive and Transportation

Equiptment, 4%

Printing, 3%

Manufacturing and Construction Service and Trade

Total is 6% or less:

Retail Trade, 6%

Hotels/Restaurants/Hospitality, 4%

Arts/Entertainment/Recreation, 2%

Legal Services, 2%

Software and Internet, 1%

Transportation, 1%

Warehouses, 1%

Media and Information, <1%

23%

13%

12%11%12%

7%7%

18%

Health Care

Finance/Insurance/Real Estate

Education

Wholesale Trade

Total is 6% or less

Consulting

Social Services

Other Services

Natural Resources

Agriculture/Forestry/Fishing

47%28%

13%

8%

Mining

Oil and GasExtraction

Government and Public Administration

Public Order/ Safety

Social Services General

Government

Whole HR Market Industry

Transportation, Utilities

Railroads

Ground Passenger Transit, 1%

Electric/Gas/Sanitary Services

Other

Communications

Trucking and Freight, 5%

Air Transport, 6%

Services and Trade

Manufacturing and Construction

Government and Public Admin

Transportation, Utilities

Natural Resources

Other

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Page 7: 2015 BLR Media Kit for HR

HR Publications

HR Daily AdvisorOur flagship publication keeps readers informed on the latest in HR management, HR tech, hiring and recruiting, compliance, leadership, and more.

HR Daily Advisor features a rich diversity of content such as slideshows, videos, webcasts, research, and infographics. Guest blog posts, surveys, and talkback articles create a strong readership voice.

285kSubscriber

Base

6Issues Mailed

Per Week

Website Traffic

E-Newsletter Readership

92kMonthly

Page Views

123kQuarterly Unique

Visitors

Job Level

34%Mid-Level and Entry

32%Manager Level

14%Director Level

9%Senior Management

6%VP Level

5%C-Level

Company Size

7

1-49

5,000+

1,000-4,999

500-999

250-499

50-99100-249

34%

11%13%8%

6%

12%

16%

Page 8: 2015 BLR Media Kit for HR

HR Hero LineHR Hero Line focuses on employment law tips, news and analysis, Q&As, and lessons learned from the courtroom. The twice-weekly e-newsletter mails on Wednesdays and Fridays.

The highly engaged HR Hero audience is active on social media and in our forum; quick to reach out to editors or other readers with tricky HR issues.

84kSubscriber

Base

2Issues Mailed

Per Week

Website Traffic

E-Newsletter Readership

166kMonthly

Page Views

218kQuarterly Unique

Visitors

Engagement

18,577Forum Threads

153,412Forum Posts

24,679Forum Members

8,778Twitter Followers

1,340Facebook Likes

California Employer DailyCalifornia Employer Daily covers a broad range of HR topics, all with a California focus. Unique state requirements for recordkeeping, wage and hour, overtime, family leave, and more, make this a must-read publication for California employers.

34kSubscriber

Base

6Issues Mailed

Per Week

Website Traffic

E-Newsletter Readership

7,500Monthly

Page Views

8,700Quarterly Unique

Visitors

Los Angeles: 14.31%San Francisco: 6.28%San Diego: 5.62%

San Jose: 3.26%Sacramento: 2.33%

Irvine: 2.21%Oakland: 1.8%

CA Traffic Demographics

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Page 9: 2015 BLR Media Kit for HR

Compensation & Benefits Publication

Compensation & Benefits Daily AdvisorCompensation & Benefits Daily Advisor offers you the opportunity to promote to a strictly focused compensation and benefits audience.

Our readers are engaged in topics such as salary surveys, incentive pay, payroll, insurance, disability benefits, retirement compensation, fringe benefits, compensation statements, executive compensation, wage and hour, and time and attendance.

42kSubscriber

Base

6Issues Mailed

Per Week

Website Traffic

E-Newsletter Readership

4kMonthly

Page Views

5kQuarterly Unique

Visitors

Job Level

65%Manager Level

7%VP/Director Level

28%Mid-Level and Entry

Company Size:

9

38%

6%

1-4914%

16%

9%

10%

7%

5,000+

1,000-4,999

500-999

250-499

50-99

100-249

Page 10: 2015 BLR Media Kit for HR

LAUNCHING APRIL 2015

Recruiting Publication

Recruiting Daily AdvisorRecruiting Daily Advisor will engage sourcing and recruiting professionals with quality content in this niche market. Topics covered include predictive metrics, candidate pipelining, passive search, and more.

Projected Company Size

Our Recruiting Decision Makers

Senior Vice President, RecruitingDirector of RecruitmentAssociate Director, StaffingSenior Director – Global Talent SourcingNational Recruiting ExecutiveSenior Sourcing Manager

Projected Job Level

68%Mid- and Entry-Level

21%Manager

7%Director

3%VP

1%Senior Management

51kSubscriber Base

Projected Readership

Senior Corporate RecruiterRecruitment ManagerSenior Manager, Strategic SourcingSenior Manager Permanent StaffingManager – Talent SourcingStaffing Manager

10

34%

11%

5,000+

1,000-4,999500-999

5%250-499

6%

1-49

100-2496%

28%50-99 10%

Page 11: 2015 BLR Media Kit for HR

Third-Party Email Deploys

Reach prospects by geographic location, company size, industry, job title, or other filters. BLR Media can help you target the right audience for your product message.

Company SizeTarget prospects in company sizes ranging from 5 and less to 5,000 or more.

Job Title/LevelTarget job level or function to reach key decision makers. Segment by individual titles or at manager, director, senior executive, or C-level.

Geographic LocationBLR Media can deliver your message by country, geographic region, U.S. state, and more.

Target IndustryBLR Media can segment by one or more industry sectors. Our topic-specific publications allow you to directly engage your intended audience.

Topic RelevancyOur structure supports topic-specific messaging across a range of markets and verticals.

Engagement PreferenceBLR Media can deliver your message through sponsored webcasts and events, opt-in e-newsletters, sponsored research, websites, and more. Gain direct access to prospects through single or multiple channels.

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Marketing Opportunities

Leverage our HR audience to generate increased brand exposure, direct leads, click-through action, or all of the above. Our engaged network of employers know that they can count on our curated content to help them make important purchasing decisions.

For 2015, we are excited to introduce new sponsorship opportunities, including HR Roundtables and an HR Exchange event in San Diego. We have also expanded our opportunities for sponsoring HR Decisions magazine and new custom research.

Build your campaign now and start getting immediate, measurable results.

Our network includes HR decision makers at these companies:

American Heart AssociationAmerican Red CrossBig Brothers Big Sisters of AmericaBridgestone® Aircraft TireCharter CommunicationsCitizens BankComcast®

ConAgra FoodsCox Broadcasting Cracker Barrel Old Country Store®

U.S. Dept. of Homeland Security Disney Worldwide ServicesDollar General® Corp. Easter Seals Inc.

Experian®

Ferrari North AmericaFirst National BankGoodwill® Industries InternationalKeurig Green Mountain Coffee®

Haggar® Clothing Co. Hard Rock Cafe Holiday Inn Express® Jo-Ann Stores, LLC The Salvation Army Time Warner Toshiba America Business Solutions WebMD® Yellow Book USA

Page 12: 2015 BLR Media Kit for HR

Custom Lead Generation

Whether you’re targeting a broad audience of HR professionals or a niche group of C-level executives, our CPL program will identify the prospects you need. Subscribers that download content on

our HR network are qualified decision makers at top-level companies.

Our popular white papers, sponsored research, and e-books receive thousands of downloads a week. Position your assets on our HR network and receive sales-ready leads in real time.

Looking to set your brand apart? We can custom-design a landing page exclusively for any or all of your assets, including a logo, company colors, and an extended description.

Company SizeJob TitleJob Level/Responsibility

IndustryState or RegionYour Custom Question

Common Segmentation Selections

White PapersE-BooksCase StudiesResearch

InterviewsTemplatesCalculators

Successful Lead Generation Assets

Targeted E-mail BlastsWebsite Banner AdsE-newsletter placements

Website Contextual UnitsDaily Advisor Research SectionsSocial Media

Available Promotion Channels

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Best Practice White Paper Sponsorship

Reserve the topic of greatest interest to your target market—and benefit from 100% of generated sales leads. Receive a minimum of 500 leads and as many as 2,000 on your topic of choice.

Elect to provide your own white paper, or recieve a turnkey report produced by our thought leadership and editorial teams and branded to your company or product.

Sponsorship Includes:• Exclusive 1-month sponsorship of topic-specific white paper• A custom 2-day content feature in a Daily Advisor eNewsletter. • A Daily Advisor homepage display ad for your feature month• 12-month posting in our Research Library Archive

Insurance & BenefitsRecruitingTalent AcquisitionComplianceHRISOnboarding Millennials in the Workforce

Targeted E-mail BlastsE-newsletter editorial featuresDaily Advisor Homepage SliderWebsite Contextual Units

Daily Advisor Research SectionsSocial MediaE-newsletter Special Edition

Available Promotion Channels

Past Best Practice Topics

Page 13: 2015 BLR Media Kit for HR

eNewsletter Sponsorships

Our daily and twice-weekly e-newsletters offer a convenient way to deliver cutting-edge news, best practices, and promotion to an audience of engaged HR leaders. We currently deploy 3 daily

HR e-newsletters and 1 twice-weekly e-newsletter. We will launch a daily recruiting newsletter in 2015. Opportunities in BLR Media HR e-Newsletters include:

• Banner and text advertisements.• Takeover—Shut out the competition; get exclusive brand recognition by

having your banners run in all available slots in the pillar of your choice.

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LEADERBOARD AD

728x90 50 KB

LEADERBOARD AD

728x90 50 KB

SKYSCRAPER AD

160x600 50 KB

SKYSCRAPER AD

160x600 50 KB

TEXT SPONSORSHIPS

Thumbnail image Character Limit: 45

WELCOME AD

550x480 200 KB

MEDIUM RECTANGLE300x250 pixels

50 KB

TEXT SPONSORSHIPS

Thumbnail image Character Limit: 80

HALF PAGE AD300x600

50 KB

BUTTON AD

220x9025 KB

Branding and Banners

All of our websites and e-newsletters feature IAB standard ad units to help you achieve your branding goals. We constantly monitor impressions, clicks, and performance to make sure you

are getting the highest engagement possible.

Whether you are looking for ROS placements or units targeted to specific users, regions, or topics, we can develop an integrated strategy for your needs.

Page 14: 2015 BLR Media Kit for HR

HR Decisions Magazine

HR Decisions offers a fresh look at the strategic issues that challenge human resource executives in today’s ever-changing business arena.

This bimonthly publication provides upper level professionals with the in-depth coverage they need to make decisions about key issues like goal alignment, talent management, culture, HR metrics, big data, employee engagement, retention, corporate branding, and outsourcing.

126kDigital Circulation

40kPrint Circulation

6/2014First Issue Launched

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Custom eNewsletter Edition

Create a custom special edition newsletter—and exclusively promote your brand to our subscribers. A custom newsletter gives you the opportunity to drive traffic to your website, promote

upcoming events, and market your custom assets to our audience. Set your brand apart with:

• 3 banner ad positions• 3 - 5 promotion slots with whitepaper content• A one-time send to one or more of the following lists:

• HR Daily Advisor (285,000 subscribers)• California Employer Daily (34,000 subscribers)• Compensation & Benefits Daily Advisor (42,000 subscribers)• HR Hero (84,000 subscribers)

Page 15: 2015 BLR Media Kit for HR

Sponsored Webcasts

Our editorial webcasts are online presentations produced professionally by our award-winning team. Simply select your topic of interest and we’ll source a speaker from our network of

experts. Prefer to use your own presenter? No problem. We accommodate both live and prerecorded presentations.

You’ll receive all leads generated from the webcast. A minimum of 400 registrants is guarenteed.

Sponsorship Includes:• An e-mail invitation to your target audience of HR, Comp & Benefits,

or Training professionals• Positioning in the Daily Advisor serving the target audience• Reminder e-mails to registrants, as appropriate• Post event e-mail follow-up with registrants to point them toward the

on-demand webcast• Full contact information for all registrants• A highlighted list of webcast attendees• Branding in all promotional materials, as well as during the webcast

Attendee Engagement:

Presenter was outstanding! Exactly what I needed.—M. Mason

Outstanding information.—K. Wiggins

The presentation was very informative and the presenter was knowledgeable and delivered the materials with confidence.—R. Phipps

A lot of information given in a brief time frame [and] the handouts were perfect as we could go through and make notes to refer back to within our group.—K. Drury

Informative and good presentation.—S. Sams

Solid baseline of the information and good answers for planning purposes.—K. Palkoner

Very much enjoyed and would like to be extended offers for similar webinars.—D. Ortega

RecognitionHiring & RecruitingTime & AttendanceRetentionComplianceHR StrategyPayroll

Social Media in HRHR TechnologyTalent ManagementBYODJob DesciptionsPay & Performance

Past Webcast Topics

Registrants represent an audience of senior level professionals comprised of the following titles:

CEO/CFO/CIOVP of Human ResourcesVP Compensation & BenefitsVP Training/DevelopmentHR DirectorRecruiting DirectorBenefits Director

Director Training/DevelopmentHR ManagerRecruiting ManagerBenefits ManagerTraining/Development ManagerCompensation Manager

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Page 16: 2015 BLR Media Kit for HR

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Roundtable Events

Leveraging our power of connectivity with HR executives, BLR Media will launch a series of C-suite and Director-level roundtable meetings, debuting in 2015.

Consisting of targeted members of our HR audience, these prestigious executive groups will discuss, debate, and discover best practices with the goal of propelling HR to new levels of efficiency and success.

The 1-day summit agenda provides opportunities for group interaction, as well as highly targeted focus group conversations. A welcome reception, roundtable, full-group lunch, and closing reception allow for networking and continuous high-level dialogue.

Sponsorship of these unique think-tank experiences is limited to a small number of HR vendors, allowing high-impact access to a powerful group of decision makers. In a relaxed setting, sponsors gain an inside perspective into how HR leaders work with their teammates to make important decisions, benchmark success, and deal with an unstable financial future.

HR Exchange: San Diego

This unique forum allows leaders and our industry partners to dis-cover, discuss, and share best practices in breakout sessions at a resort setting. Sponsorship of this think-tank experience is limited

to a select number of sponsor organizations, allowing high-impact access to a powerful group of decision-makers.

Join us in August 2015 for an exclusive invitation-only event in San Diego, CA. Your 3-day conference sponsorship gives you access to 50 Senior-Level HR Attendees, CHROs, and VPs.

Page 17: 2015 BLR Media Kit for HR

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AEIS and CELU

AEISNow in its 20th consecutive year, Advanced Employment Issues Symposium (AEIS) attracts a who’s-who of Human Resources professionals and employers for 2 days of workshops, roundtable sessions, panel discussions, and lunches. Maximize your marketing and brand promotion efforts by taking advantage of AEIS sponsorship opportunities. Each sponsorship package provides optimal pre-event, onsite, and post-event visibility through logo placement, advertising, attendee list access, and exclusive sponsor benefits.

Why sponsor AEIS?

• It’s a highly focused way to reach decision makers in the HR and workforce management industry through multiple marketing channels.

• Your brand is included on event marketing messages—print, online, & e-mail—reaching more than 350,000 HR professionals.

• Promotion of your sponsorship is included through e-mail promotions, newsletters, banners, and event website.

• Your website link is included in all electronic correspondence regarding the live event.

• Sponsors receive full contact details for the event’s registrants.• Your brand is integrated throughout the event signage, materials, break

screens, literature tables, and more.• All sponsorship materials are available online post-conference for

attendees who are continuing their research.

How do we promote your brand through AEIS marketing? We advertise and promote AEIS throughout the BLR network of websites, through print offers, e-mail messaging, and partner websites, ensuring that more than 350,000 HR professionals are aware of the value the conference provides. As a sponsor, you have the opportunity to reach this larger network—in addition to the attendees—to your brand. AEIS attendees represent some of the most prestigious corporate, educational, and public sector employers, including: Boeing CompanyCoca-Cola® Enterprises Inc.DIRECTV® Inc.Disneyland® ResortFedEx®

GoDaddy® Operating CompanyJP Morgan Chase BankKaiser Permanente®

LexisNexis®

Nestlé USAPF Chang’s China Bistro Inc.RaytheonRosetta Stone®

Rust-Oleum®

Samsung TechnologiesSHRM®

StateFarm® Insurance... And hundreds more

CELUInterested in reaching senior HR leaders in California? The California Employment Law Update (CELU) conference is widely recognized as the leading California-specific employment law conference for forward-thinking Human Resources professionals, executives, and in-house counsel. Taking place in Anaheim and San Francisco in 2015, this year’s CELU will mark the 10th year of the event. Contact us for more information on our exclusive sponsor benefits.

Page 18: 2015 BLR Media Kit for HR

Sponsored Surveys

Harness the power of 285,000 HR professionals to gain insight into the latest trends in your market—and then benefit from the leads generated by the survey results. This highly engaging

content features built-in press coverage and is regularly picked up by HR bloggers and industry experts.

Ready to get started? Our editorial team will do the legwork for you. We’ll develop relevant survey questions and brand the survey to your needs. You have the option of adding custom questions relevant to your target market. Once the survey is complete, we’ll generate a custom research report and send you 100% of generated sales leads.

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For even more engagement, ask about our custom infographics. We’ll bring our design team on board to create an original visual graphic of the survey results branded with your logo.

Sponsorship Includes:• Logo on eBlast• Logo on online survey• Logo on survey results research report• 30-word company description at end of research report• Press release of survey results, mentioning your sponsorship • 12-month posting in Research Library Archive

Hiring Survey Results

Employee Perks Survey Results

Sponsored by

Page 19: 2015 BLR Media Kit for HR

Get recognized for your outstanding HR innovations!

HR Daily Advisor’s HR Innovator Awards recognize individuals or

organizations who have devised and implemented innovative strategies

and techniques for solving HR problems or meeting other HR challenges.

Winning entries will have had a substantial return on investment or a

substantial positive effect on operations, productivity, or HR activities.

The award program is open to any HR practitioner or HR department.

• Demonstrates your desire to be an outstanding HR professional.

• Showcases your and your organization’s innovative thinking.

• Provides recognition—for yourself, within your organization and

with your professional peers, and for your organization.

• Enhances your organization’s employer brand.

• Allows you to make a significant contribution to your profession as

others are inspired by your innovation.

• Provides positive publicity, as winners will be announced through

news media, social media, and to the Daily Advisor 240,000

subscriber base.

• Allows use of the winners’ logo.

Enter in these categories:

• Recruiting and Hiring

• Retention and Engagement

• Training and Development

• Compensation and Benefits

• Technology

Early Deadline: July 15

To learn more or enter, visit HRInnovatorAwards.com

25797-HR-Innovator-Awards-AD.indd 1

5/20/14 3:27 PM

What’s in it for you and your organization?

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Custom Research

Looking for research on a specific HR topic? BLR Media can provide you with invaluable data and

information directly from our extensive audience of HR professionals. As an underwriter of the research report, you can leverage the recognized Daily Advisor brand to position your organization’s name and ideas at the forefront of the industry.

Exclusive SponsorshipThe report and landing page will showcase your brand alone as the sole supporter. This is supplemented by a full-page ad in HR Decisions magazine and optional lead generation opportunities.

Customized Survey QuestionsYou have the option to submit two additional questions to benefit your own insight or positioning.

Perspective LetterA chief executive from your organization formulates a perspective letter to preface the report, positioning the executive and the brand as industry thought leaders.

HR Innovator Awards

HR Daily Advisor’s HR Innovator Awards recognize individuals or organizations who have devised and implemented innovative strategies and techniques for solving HR problems or meeting

other HR challenges. As a sponsor, you’ll reach 240,000+ HR professionals through the following exclusive opportunities:

E-mail Placements:• Your logo and link in the e-mail announcement call for entries.• Your offer in a special sponsors’ e-mail promotion, sent to 240,000+

HR professionals.• Your logo in an e-mail announcement of winners, sent to 240,000+

HR professionals.

Print Placements:• Your logo in a print ad announcement in the October HR Decisions

magazine, which will be distributed at the 2014 HR Tech Conference in October.

Website Placements:• Your logo, link, and company information in the sponsors’ section of

the HR Innovator Awards website.• Your logo on the

application forms for entry.

Press Release Coverage:• Your company

mentioned as a sponsor in press release announcement of winners.

Social Media Coverage:• Your company

mentioned as a sponsor in social media coverage.

Page 20: 2015 BLR Media Kit for HR

Editorial Calendar

JANUARY/FEBRUARYRecruiting Innovations: Many companies are still filling openings through traditional methods, but some are being more proactive in building relationships through nontraditional means. For example, Zappos announced in 2014 that it would stop posting job openings and instead focus on its social media network to evaluate potential hires. How will the recruiting landscape change for 2015? Which innovations show the most promise?

MARCH/APRILTechnology Takeover: No surprise that technology is invading HR, but where is it really having an impact? How far can you trust technology to do your job, especially when it involves evaluating people, not processes? Which technology investments are paying off, and where are employers finding problems?

MAY/JUNEMetrics and Big Data: HR collects dozens of metrics, but are they of any interest to the C-suite? What specific steps are being taken to make sure metrics mirror company objectives, are meaningful to management, and are reliable and defensible? What metrics are recommended by best practice employers?

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JULY/AUGUSTEmployment Branding: It is difficult for employers to stand out from their competitors, especially when it comes to consistent branding. What specific steps must be taken to build an employment brand? What does it take to be an “employer of choice” in 2015?

SEPTEMPER/OCTOBERHIPOs: High-Potential employees are a backbone of every organization’s future. We know we should give HIPO employees extra attention to train and retain them, yet this critical task is often shoved onto the back burner. How do best practice employers identify, train, and retain their HIPOs? How are they mentored? How are they compensated?

NOVEMBER/DECEMBEROutsourcing: Practically every job in HR can now be outsourced, from hiring to firing. Some outsourcing organizations are ready to take on the whole job (“Who needs an HR department?”). Others want to take over your hiring or appraisal processes. Still others think they can take care of all your talent management. And, of course, there are the old standbys like payroll and benefits. How do you decide what you might outsource? How do you evaluate the alternatives? How far are best practice companies going with outsourcing and what results are they having? What factors should be considered? What safeguards do you need?

Contact Us

Contact a sales representative now to learn more about the ways we can best tailor a campaign to your needs.

Rafael CardosoVice President of [email protected] 1-800-727-5257 x2278

Paul MankoHuman [email protected] 1-800-727-5257 x2223

Justin TerribileCompensation & [email protected] 1-800-727-5257 x2106

http://www.blrmedia.com

Page 21: 2015 BLR Media Kit for HR