2015 chicago white sox partnership proposal dan musilek
TRANSCRIPT
White Sox Attendance Trending Upward
• 30 teams play 162 games, April-September
• 81 home games
• White Sox attendance rank up five spots from last season
• 2014 Rookie of the Year on roster
• At the All-Star break 2014:- Fourth highest gain in the MLB Nielsen ratings- 16% higher from this point last season- 24% higher than 2013 final report
Our Brand is Committed to
• Active community involvement & give back for area youth athletes
• Drive positive social change via role models
• Creating new athletes
One of a Kind
• White Sox, Bulls, Blackhawks, Bears, Cubs, and Collegiate Sports
• 12, 000 sq/ft of sales space
• Four video walls
• *Open year round*
Up the Ranks
• Viewership on CSN Chicago increased by 4 percent at the end of 2014 season
• 37,000 households tuning in per game
• 56 game broadcasts to occur on WGN-TV
• All 162 games broadcast through AM 670 The Score
One Big Family
• 12 family Sunday games
• Presented by The University of Chicago Medicine Comer Children's Hospital
• Fundamentals deck
• Reach the youthful generation
Re – “Surface”
• 3 former All-Stars added to 2015 roster
• Zach Duke – 2009
• Melky Cabrera – 2012 (All-Star Game MVP)
• Jeff Samardzija – 2014
• Reigning 2014 AL Rookie of the Year – Jose Abreu
Re – “Surface”
• All White Sox staff will utilize Microsoft Technology
• Customer registration for raffles and contests completed with Microsoft Surface
• Designated stations for Microsoft Stores inside stadium advertising Microsoft Technology
Utilize Shared Values to Achieve Goal
• Personal Experience
• Celebrate Winning
• Build Lasting Relationships
• Striving to Be the Best
Kinect Sports “Fan Zone”
• Fans can compete head to head with Kinect Sports home run derby
• Three outs to hit as many home runs as possible
• Participant with most homeruns wins
• Winners will be announced on jumbotron at the end of the seventh inning
• Microsoft Xbox and Kinect Sports advertisement prominent on jumbotron during announcement
Enjoy and Entertain with White Sox Hospitality
Tickets available for each White Sox home game
• Club Level season tickets
• Use tickets to:- Reward employees- Entertain clients- Network with colleagues
50 tickets donated throughout season to charity of choice with in-game recognition
Welcome to the Club
• Grand Slam Partner - $500, 000- Advertisement year round
• Double-Play Partner - $200,000- Advertisement during season
• Around-The-Horn Partner - $50,000- Advertisement up to All-Star Break
• Sunny Day Partner - $25,000-Spring Training Advertisement