2015 direct sourcing for fundraisers
TRANSCRIPT
Direct Sourcing for Fundraisers
Thursday 14th May 2015
INTRODUCTION
Head of Easy Web Recruitment’s Not-For-Profit Division
Since 2008 has supported NFP/Charity organisations with online recruitment requirements.
As an organisation we have trained over 5000 HR professionals on various aspects of online recruitment
Your Presenter: Claire [email protected]: 01933 667 146
Designed four initial workshops: Recruiting with Linkedin Recruiting with Job Boards Recruiting with Social Media Choosing an ATS
Webinars on various subjects
Variety of NFP specific training workshops, webinars and networking events being launched in 2015
For more information see:
http://easywebrecruitment.eventbrite.com
INTRODUCTION
NFP Recruiters Networking Group –
For HR Professionals and in-house Recruiters from the
Not-For-Profit sector
Developing a networking group in London to take place once a quarter throughout 2015. Great way to network with other recruiters from your sector and hear about the latest news
and technology available for recruiters.
If you would be interested in joining please indicate accordingly at the end of the session.
INTRODUCTION
Recruiting for Fundraisers It was recently published on Philanthropy.com more than 50% of
CEO’s can’t find good Fundraisers.
*There are more vacancies for Fundraisers on leading sector job boards than any other type of vacancy. Makes this role hugely competitive and means you have to stand apart from the rest.Data taken from Charity Job Feb 2015
Planning your Recruitment Strategy
Without a clear strategy for recruiting your Fundraiser role will simply get lost amongst all the others and lead to recruitment failure!
• Develop a clear competency framework
• Understand the market
• Decide where to advertise
• Write the perfect advert
• Deliver a great candidate experience
Develop a Competency Framework
A clear and concise competency framework enables you to focus precisely on what type of candidate you are looking for and then write your advert accordingly:
• Supports the recruitment process by underpinning the role description and person specification
• Enables the candidates to see how their role links to the wider organisational goals
• Demonstrates the visions and values of the organisation to the candidate
• Look to your existing team for inspiration on the common factors for success
Competencies to consider
Communication
Customer Service Skills
Negotiation
Results Focussed
Networking
Teamwork
Understand Your MarketNow you know the type of candidate you want, you need to know how to find them…and how to persuade them to apply!
SalaryCheck how your salary compares to the rest of the market.
*Data: Total Jobs Feb 2015
Which Job Board?
Some application stats from our recent Fundraising roles: Career Builder
5%
Charity Job17%
CVLibrary32%
Guardian 7%
Job Centre1%
JobSite5%
LinkedIn 1%
CVDB1%
Monster 3%
Reed12%
Third Sector5%
TipTopJobs1%
TotalJobs11%
Which Job Board?
Ignore the adverts
Sector specific job boards do better than generalist boards on Google
Which Job Board?
Always ask: “What is the average number of applicants per job your job board delivers?”
Top tips for writing an advert and getting to
the top of job boards
In order to write a great Fundraising advert you need to strike a balance
Writing your advert
CONTENT OPTIMISATION
Do not over complicate the advert with long lists of responsibilities
Explain what it’s like to work for your organisation and what makes it appealing
Do not list too many essential skills
Always list all of your benefits Do you offer training Learning & development opportunities Career progression Flexibility Holiday
Writing Good Content
Always optimise your ‘Primary Search Term’, your headline could be different from your internal job title:
Effective optimisation techniques
Include a keyword footer:
Effective optimisation techniques
• Always include a salary and OTE if possible
• Never use plurals in job titles. i.e: ‘Fundraisers’
• If your role is in a rural location always list it as the closest big town or city.
• Never post your advert on a Friday
Effective optimisation techniques
Still can’t find people?Time to Think Outside the Box!
Getting the right candidates… Fundraising is an extremely competitive area of recruitment and one that is notoriously difficult to recruit for. It may be time to change what you’re doing.
Getting the right candidates…If you’re struggling to recruit good Fundraisers you may end up employing the wrong people. A bad hire is extremely costly
What makes a good Fundraiser… Examine the competencies needed:
Communication
Customer Service
Skills
Negotiation
Results Focussed
Networking
Teamwork
None of these suggest that they MUST have had previous experience of being a Fundraiser.
Fish in a bigger pond…You’ve been looking for a great candidate in a very small pool of people
It’s time to look elsewhere!
What makes a good Fundraiser… Identify alternative profiles from a different pool of people.
There are currently 13,195 LinkedIn profiles in the UK listed as Fundraisers
There are 415,727 LinkedIn profiles in the UK listed as Sales
The best way to identify a good fundraiser is not necessarily the person who has the most experience of fundraising, but the one who has the most transferrable skills and has been successful within their own sector.
Now you need to attract them to apply!
In a recent survey it was found that two thirds of people choose jobs because they fit well with other aspects of their lives.
Understanding people’s motivations
*Data: The Workforce Retention Survey
Fundraising is an excellent opportunity to capitalise on this! Think about your audience – who are they and what do they want?
• Disillusioned sales people?• A rewarding & meaningful career• Engaging with a cause• More flexible working patterns
You can utilise Social Media to communicate, cultivate and engage with a following of relevant people and help them to think of your company in a positive manner.
Social Recruitment
Try the direct approach:
Passive V’s Active candidates
The best candidates are often those that are already happy in successful in their jobs
You need to approach these candidates directly and tempt them using other motivational factors
LinkedIn is an excellent source of potential talent
Using..
Now enables you to search for volunteer experience and causes people care about
Sourcing Via LinkedInMessage candidates directly and tailor your approach to appeal to their interests
New Opportunity - Sales / Fundraising Dear James, I hope you don't mind the approach. We are recruiting for a new member of our Fundraising team, to be based in Central London. We are looking to recruit someone with excellent sales and interpersonal skills to help maximise income generation through a range of Fundraising activities. We noticed you have a specific interest in Anthony Nolan as an organisation as well as possessing the right skill set for this role. So we have identified your profile as a great match. We would like to enquire whether you are open a conversation regarding this opportunity? If you are interested please contact: [email protected]. Regards, Claire Dalton
Delivering a great candidate experience
Biggest frustrations for jobseekers
*Source - http://www.theguardian.com/advertising/jobs-research-assessing-candidate-experience
Candidate Drop-Off
Typically more than 50% of all applicants that initially apply for a Fundraising job fail to complete a full application!
Complicated Application Process?
Complicated Application Process?
• Does every candidate have to fill in an
application form?
• How much time do they need to invest?
• Option for killer questions?
• Would you accept CV’s?
• Considered an ATS?
Keep it simple…
Do you have a mobile strategy?Globally, 62% of jobseekers are using mobile devices for their job search.
Is your careers page mobile friendly?
Can your role descriptions be viewed on
a mobile device?
Can candidates make applications online?
Need some more help?
• We have some links to useful resources • Put together a special offer just for
webinar attendees.
Useful Links IoF – ‘Managing Fundraisers’ - http://bit.ly/1EguQai
MindTools – ‘Developing a competency Framework’ - http://bit.ly/1CzQnKX
101 Fundraising – 3 things to think about when recruiting fundraisers - http://bit.ly/1EgvmF6
MORE partnership, ‘Recruiting and retaining the best fundraisers’ - http://bit.ly/1zZaylQ
LinkedIn for Non-Profits - https://nonprofit.linkedin.com/
EasyWeb NFPFundraising Campaign offer
THE PRICE: Half Price Trial campaign £299
(Maximum 2 per customer)
Normally £599 each
Includes… Full Advert Optimisation
Advertising on:• CV Library• Reed• Monster• Total Jobs• Career Builder
PLUS• CV Database Search and merge• LinkedIn search & merge• Part branded advertising
• Jobs Today• CharityJob• Guardian• ThirdSector• Institute of Fundraising
It Really Works!
EasyWeb NFP receives 135% more applicants than the average advertiser (according to Jobsite & Third Sector - Feb 2015)
135% MORE APPLICANTS
We come highly recommended!
I have to say that the calibre of candidates was very good and the best I have seen during my
four and a half years in Macmillan so the change in recruiting activity is definitely
showing positive results. ”Hiring Manager
Macmillan Cancer Support
What’s Next?We have a range of NFP specific webinars coming up, including:
LinkedIn For advanced users Recruiting with social media for NFP recruiters Choosing an ATS on a budget A beginners guide to using LinkedIn Maximising results from Job Board Advertising
Do you have a meeting/training room?
WorkshopsIf you prefer your training face to face then
we are happy to come to your office:
You and your colleagues can help decide the content We invite other local NFP in-house recruiters to fill any spare seats You provide a room, tea, coffee and ideally biscuits we look after everything
else
