©2015 experian information solutions, inc. all rights reserved. experian and the marks used herein...

©2015 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks ofExperian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners.No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Internal.

Experian Overview for the Public Sector

Claudia Arriaga

April 28, 2015

2©2015 Experian Information Solutions, Inc. All rights reserved.Experian Internal.

Experian Snapshot

Experian is the world’s largest data provider

Experian Public Sector devoted to U.S. Federal and State/Local Government market

Data on 20M+ active U.S. businesses

Data on 310M+ consumers

Data on 110M+ households

Third party verified data only

Data is key: Nationwide footprint of data furnishers!


In 2012, more than 11M U.S. adults became identity fraud victims

At the end of 2012, there were 15.7M existing child support cases

Today, more than 10M people are out of work (1/3 > 27 weeks)

Government outstanding receivables is estimated to be up to $200B

Over the next 5 years, the IRS will issue $21B in potentially fraudulent tax refunds

Investments in health information technology systems and services by federal

agencies will increase to $6.5B by 2016

Big Data Requires Big Responsibility

The Public Sector needs access to accurate information and predictive analytics


The Need for Right Decisions

Protecting consumer information

Reducing fraud in programs

Avoiding improper payments

Improving revenue streams

Optimizing resource performance

Collecting on outstanding dues

More than ever, federal, state, county and city

agencies are faced with the challenges of:


How Experian Helps the Public Sector

With insight from our advanced data, analytics, software and consulting, our clients can make the right decisions for their programs.

Experian’s vast databases securely house public and private record data on more than

220M consumers and 25M business in the U.S.

Vehicles

Rental payment behavior

Demographics and firmographics

Consumer purchasing behavior and attitudes

Online activity and email addresses

Criminal records

Credit activity

Fraud records

Experian’s analytics provide a rich level of detail to more accurately

predict constituents' needs, preferences, risks and future activities.


Public Sector data-based solutionsUnparalleled depth and breadth of information

Consumerdemographics,

Lifestyles,On-Line

Business

Marketresearch

U.S.Residents

Over 400 million vehicles in U.S. & Canada Title, registration, Mileage and key events

Syndicated research: 30,000 consumers annually; 60,000 data variables

35 million double opt-in consumer panel 8,000 brands; 450 product categories

Media viewer-ship across all media

Over 20 million active companies Greater than 100 million credit lines Over 45 million public records Over 10 million collection experiences Over16 million tax identification numbers Over 45 million SIC codes

Over 230 million consumers;110 million households

1,000 demographic attributes Over 3 million births annually Over 15 million moves annually 20m new homeowners Over 3,000 public and proprietary

sources 100 million subscriptions 600+ psychographics 25 million Internet users

interacting with one million Web sites

15m email addresses

Citizen

220m consumers in FileOne Over 4 billion tradelines on FileOne Over 50 million consumer public records

Extensive US Federal and State presence 50 States 500+ Municipalities Focus on HealthCare, Treasury, UI, Public

Safety, DMV

Automotive

ExperianHealth

©2015 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks ofExperian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners.No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Internal.

Data Driven Economic Development

Daniel Schwind

April 28, 2015


Economic Development Issues and Risk

• Business Issues:• Locate similar markets for targeting businesses• Attract the right businesses • Help new businesses thrive and business owners be successful• Keep existing businesses profitable• Find the right incentives to attract and retain businesses

• Potential Risks:• Comparing to the wrong market• Attracting the wrong businesses• Not having the right infrastructure to support new businesses• Retaining existing businesses


Region Needs

This is about your needs, businesses, business owners and business performance converging with data driven insight

Business Owner Requirements

Business Requirements

Business Performance


Experian capabilities address economic developer needs

Understand Support Recruit Retain Market

Goal How We Do This

Identify & understand the nature of local businesses:

Most comprehensive consumer and business marketing database in industry

Prioritize the allocation and monitor the effectiveness of allocated resources to a business:

Trend business over lifetime using archive business data to compare to current conditions

Identify and qualify business to target for recruitment into the state:

Profile current businesses and growth potential. Find “look-alikes” in surrounding areas

Identify businesses for retention activities by the state:

Support direct marketing and outreach activities toward businesses fitting thriving profile to help keep thriving business at home and part of tax base

Differentiate businesses for outreach :Profile businesses into segments, allowing different approaches for the various profiles in order to maximize marketing efforts and dollars expended

Optimize marketing spend to drive best results for the overall business economic development campaign:

Profiling of business needs and segment ensured marketing spend goes toward most targeted group fitting profile, to support best target businesses based on expected outcome


25 million Internet usersinteracting with one million Websites15 million email addresses

Syndicated research: 30,000 consumers annually60,000 + data variables8,000 brands and over 500 product categoriesOver 600 attitudes and opinionsMedia viewer-ship across traditional and digital media

16 million businessesIdentification, firmographic, credit information on businesses Business Owner Link

3.6 million businesses95 million household catalog buyers61 million magazine subscriptions

299 million consumers;116 million households1,000 demographic attributes3.2 million births annually16 million moves annually20 million new homeowners3,200 public and proprietarysources650+ psychographics

220 million consumers4.1 billion trades694 million vehicles in North America

Customer

Experian Marketing Services advantageUnparalleled depth and breadth of data


We find the economic zones that best mirror you or interest you

We develop profiles that describe successful or struggling businesses in a defined economic zone. These become the basis for business identification and selection.

We use the current business file along with archived files to identify growing and thriving businesses well as businesses that might need economic development resources in the specified geography or demographic.

We help to qualify the business based on financial indicators that are part of the business credit file.

We profile what they look like across firmographics, while also bringing into account the small/medium business owners consumer profile. We will build a profile of business/business owner specific to each geography.

We use these profiles to identify businesses that might be candidates for recruitment by other states, as well as business that might need economic development resource attention.

We create actionable targeting through marketing data. We can also refresh profiles/geographic areas in some consistent time frame to act as a “trigger” in/out of economic prosperity for a business.

Data Driven Economic Development: What We Can Do

States, when it comes to economic development for businesses, have much in common with banks. Best practices for the targeting, sales and retention of commercial banking customers look much like what a State must do to compete for businesses to locate in a state.


Geo-profile existing businesses is the first step

SCORE POP CUM % HV TARGETS CUM % HV TARGET/POP CUM HV TARGET/POP CUM LIFT

TIER POP HV TARGETS PEN PEN HV TARGET %

A 628,292 10% 79,638 12.9% 12.68% 12.68% 129

B 628,721 20% 73,501 24.8% 11.69% 12.18% 124

C 627,782 30% 70,013 36.1% 11.15% 11.84% 120

D 628,808 40% 67,086 46.9% 10.67% 11.55% 117

E 629,305 50% 63,691 57.2% 10.12% 11.26% 114

F 629,045 60% 60,113 66.9% 9.56% 10.98% 112

G 626,291 70% 58,132 76.3% 9.28% 10.74% 109

H 630,966 80% 54,201 85.1% 8.59% 10.47% 106

I 628,883 90% 49,997 93.2% 7.95% 10.19% 104

J 629,045 100% 42,267 100.0% 6.72% 9.84% 100

TOTAL 6,287,138 100 618,639 100.0% 9.84% 9.84% 100

Identify Understand Target

Target your most desired industries and company profiles

Overlay business location with demographic profiles

Combine Experian’s data assets with your desired businesses

Geo-profile to discover hidden business traits

Monitor


How we help you accomplish your objective:

If you lived in Richmond, who would you seek to be most like that is successful and what is it about them that makes them successful?

What can we add to the businesses that we want to pull from the target markets that we want to be in Richmond?

What can we add to the owners of the target businesses in order to attract them to our market?

Pick our target markets

What must we do to be confident that the new businesses succeed and stay in our market?

Pick our target businesses

Create pitch

Monitor business results and improve models

Identify Understand Target Monitor


We help you identify similar geographies… Richmond – Demographic Profile



We help you identify similar geographies… Denver – Demographic Profile



Businesses want to know that buyers are in the market, and regions want to know that businesses add to the market

Contrast customers by Mosaic segments (red = more likely; green = less likely)



Developers must understand how business owners will make the decision to move

Rural Business Owner“Deal Seeker”Generalist

Urban Business Owner“Deal Indifferent”Cutting Edge

Business Owner



Results with unique capabilities

• Access to exceptionally current business information.

• Access to the industry’s most comprehensive commercial data and business owner data.

• Highly predictive attributes for businesses, consumers and blended business/business owners, to best understand which businesses would be best to attract.

• Experian helps you to make better decisions and accomplish your missions more effectively.



For more information: http://www.experian.com/public-sector/

Claudia Arriaga: [email protected]

Daniel Schwind: [email protected]

Thank you for attending!

mailto:[email protected]

mailto:[email protected]

©2015 experian information solutions, inc. all rights reserved. experian and the marks used herein...

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