FIRSTGROUP A Legacy of San Diego Realty since 1978

FIRSTGROUP, a private- family run Brokerage, has been a

San Diego Owner, broker, or developer offering

management, leasing/sales, and consultation services for

over $50,000,000 worth of commercial real estate proper-

ties, for well over 3,200,000sqft...especially in the 92110

zip code. With over a thousand transactions and ventures

already, we service medical & executive offices, retail, self

storage, land, and industrial/flex needs. We also offer

a unique Assistant Brokerage Concept for Owners in the

92110 corridor & beyond.

Why Firstgroup?…

We believe small business & properties deserve big

representation, and savvy businesses & Landlords deserve

new options to hire effective, loyal, local Brokers for

selective services if full exclusive listings aren’t needed.

Cat Strada, President & Broker Ph: 619.990.4057

Cat@FirstGroup.net

Ca Broker Lic. # 01797592

FIRSTGROUP

980 Buenos Ave. #1C

San Diego, Ca 92110

www.FirstGroupSD.com

Cat Strada President & Broker of Record 2015

“My father founded FirstGroup to be a brokerage capable of representing the largest

of landlords and the venturing start ups. I’d be grateful for the opportunity to be your

Executive Broker or Street Broker.”

Experience Meets Simplicity. Finally. Property Owners

are often burdened with day-to-day Management or vacancies,

but long term contracts, trusting/paying an agent, or not being “hands on” with their own property can seem worse.

Our “5 Star - 3 Tier Program” is a range of management services, with hourly to annual contracts to aid Landlords in

maintaining their own direct control. Aside from Assistant to Full Service Management, our clients hire us for

hourly, weekly, or temporary basis, such as Document Drafting & Transaction Coordination if Owners find their own

tenant, Negotiation Services when Buyers/Tenants find

their own property, or Marketing Only if Landlords/

Sellers & other agents just need help procuring leads,

to then close the transaction themselves.

Property Alignments. All Properties could use some dusting off every now & then. Property Alignments are a

single service, flat fee, overhaul and review of your leasing portfolio, vendors, tax appeals, and operational expens-

es /NOI ratio. Ideal for Owners who want to control their property but profit from an additional perspective, and a

private broker relationship. We’ll clean up the books, establish billing systems, fix the vacancies, leases & tenant

issues… the overall property platform, with NO SIGNS on your building. We’ll leave the Owner, with more freedom,

paying tenants, and a better performing asset in the San Diego specific market.

“5 Star- 3 Tier” Property Management 3 Choices for Management Needs

Unique Property Alignments

San Diego’s Full Service or Assistant Broker for Tenants/Buyers/Owners/Agents

FIRSTGROUP- Your Assistant or Full Service Broker.

Cat has been a Manager/Leasing Director for over 250,000sf and

(+/-) $42,000,000 of industrial/retail/office properties, and directly

brokered over $14,000,000 in hundreds of smaller deals alone.

She was an expert speaker on multiple realty Radio Shows like

ESPN, and earned a reputation in her industry as a superior negoti-

ator, a loyal Assistant to Principals & other agents who need help,

and a true “fixer” for stale or difficult vacancies or tenants/buyers

looking for rare, ‘off market properties’. A 3rd Generation San

Diegan, Cat grew up managing & leasing extensively in the 92110

area, has extensive referrals, and a strong hold in the industry.

North County & Oceanside

La Jolla

Metro Hillcrest

Mira Mesa & Central SD

Outside San Diego

Point Loma Sports Arena

El Cajon East County

Mission Valley

Beaches

North County - Oceanside: Negotiated: $2,100,000 Sqft Transacted: 63,000 sqft Subject Properties: 349,000 Property Management: 50,000 sqft

Mira Mesa/Miramar: Negotiated: $253,000 Sqft Transacted: 53,400 sqft Subject Properties: 196,000 sqft

La Jolla: Negotiated: $2,020,000 Sqft Transacted: 28,700 Subject Properties: 15,000 sqft Property Management: 15,000 sqft

Beach Areas Negotiated: $553,825 Sqft Transacted: 8,600 sqft Subject Properties: 41,500 sqft Property Management: 6,000 sqft

Point Loma: Negotiated: $2,525,000 Sqft Transacted: 73,000 sqft Subject Properties: 297,000 sqft Asset Management: 105,000 sqft Management Portfolio: $16,000,000

Metro Area: Negotiated: $1,800,000 Sqft Transacted: 42,000 sqft Subject Properties: 268,125 sqft

El Cajon: Negotiated: $2,020,000 Sqft Transacted: 35,000 sqft Subject Properties: 196,000 sqft

Mission Valley Negotiated: $1,560,000 Sqft Transacted: 41,975 sqft Subject Properties: 532,000 sqft Property Management: 10,000 sqft

Out of San Diego: Considerations Negotiated: $735,000 Sqft Transacted: 6,500 sqft Subject Properties: 5,000 sqft Land Management: 30,000 sqft

Snapshot of Cat’s Transactions (Buyer/Seller/Tenant/Landlord)

*All figures are based on actual data while approximate and for general reference only.

Full Service & ASSISTANT BROKERAGE… Easy & Effective for Sales/Leasing or Management Flat & Hourly Rates Available: Transaction Coordination & Contract Negotiation

Total Asset Management: (+-)$42,700,000 portfolio